Red Ant: Digital Strategy Whitepaper 2011Brian Crotty
In 2009, the IAB (Internet Advertising Bureau) predicted that internet advertising – just one small part of a digital strategy - would
overtake TV advertising by the end of the year. This was inaccurate – according to the IAB’s own figures, internet ad spend
outstripped TV ad spend a good three months before the end of 2009. The UK is now the world’s first major economy to spend
more on online advertising than on TV – currently, the internet takes 23% of all advertising spend, compared with 21.9% for TV.
And, according to analysis by business consultants Price Waterhouse Coopers, over the last 12 months most digital media
categories grew by more than originally forecast, despite a challenging economic climate which frequently had a devastating
effect on other, more traditional marketing activities. Digital is clearly still the fastest growing area of marketing, customer
retention and engagement. Inevitably, digital channels and engagement through digital channels are now not only an expected
part of audience experience when connecting with a brand - they are often at the core of an audience member’s engagement
with a brand. Audience expectation has increased to such a level when considering brand engagement that:
• it is no longer acceptable for a brand to wait for the audience to visit
• brands must actively communicate to prosper
• positive engagement snowballs, arrogance creates stagnancy
O2 developed an innovative approach with the #LGDF roadshow to build engagement with senior decision makers and generate a pipeline of qualified sales opportunities. The campaign repositioned O2 as a partner for delivering new digital services to the local government generating 680% of the pipeline target.
Hidden in plain sight: How mobile is quietly revolutionizing the B2B worldOgilvy
Mobile@Ogilvy has published a new report into how business-to-business (B2B) brands can leverage “smart mobility” to gain significant competitive advantage. Entitled “Hidden in plain sight: How mobile is quietly revolutionizing the B2B world,” the report outlines key mobile opportunities for B2B marketers and describes how to develop mobile strategies for B2B brands.
Artificial Intelligence & Marketing - ULB Solvay Executive Master in Digital ...Hugues Rey
Lecture about Artificial Intelligence & Marketing by Hugues Rey & Hugues Bersini
16/11/2017
Examples & Cases
Part of the 17 days program of Education: Executive Master in Digital Marketing & Communication - ULB - Solvay Brussels School of Economics
Red Ant: Digital Strategy Whitepaper 2011Brian Crotty
In 2009, the IAB (Internet Advertising Bureau) predicted that internet advertising – just one small part of a digital strategy - would
overtake TV advertising by the end of the year. This was inaccurate – according to the IAB’s own figures, internet ad spend
outstripped TV ad spend a good three months before the end of 2009. The UK is now the world’s first major economy to spend
more on online advertising than on TV – currently, the internet takes 23% of all advertising spend, compared with 21.9% for TV.
And, according to analysis by business consultants Price Waterhouse Coopers, over the last 12 months most digital media
categories grew by more than originally forecast, despite a challenging economic climate which frequently had a devastating
effect on other, more traditional marketing activities. Digital is clearly still the fastest growing area of marketing, customer
retention and engagement. Inevitably, digital channels and engagement through digital channels are now not only an expected
part of audience experience when connecting with a brand - they are often at the core of an audience member’s engagement
with a brand. Audience expectation has increased to such a level when considering brand engagement that:
• it is no longer acceptable for a brand to wait for the audience to visit
• brands must actively communicate to prosper
• positive engagement snowballs, arrogance creates stagnancy
O2 developed an innovative approach with the #LGDF roadshow to build engagement with senior decision makers and generate a pipeline of qualified sales opportunities. The campaign repositioned O2 as a partner for delivering new digital services to the local government generating 680% of the pipeline target.
Hidden in plain sight: How mobile is quietly revolutionizing the B2B worldOgilvy
Mobile@Ogilvy has published a new report into how business-to-business (B2B) brands can leverage “smart mobility” to gain significant competitive advantage. Entitled “Hidden in plain sight: How mobile is quietly revolutionizing the B2B world,” the report outlines key mobile opportunities for B2B marketers and describes how to develop mobile strategies for B2B brands.
Artificial Intelligence & Marketing - ULB Solvay Executive Master in Digital ...Hugues Rey
Lecture about Artificial Intelligence & Marketing by Hugues Rey & Hugues Bersini
16/11/2017
Examples & Cases
Part of the 17 days program of Education: Executive Master in Digital Marketing & Communication - ULB - Solvay Brussels School of Economics
Marketing and Business Plan of a Futuristic Cell Phone.
Describes the 4Ps of Marketing Mix and elaborates the critical success factors of this New and Futuristic Product.
Discover our New Belgian Edition (v2) of our Guide to Convergent Out-of-Home.
Enjoy and don't hesitate to share it!
For further information, don't hesitate to contact valerie.decoster@posterscope.com
The Posterscope Out-of-Home Marketplace 2014 provides details for the OOH media offer in Belgium and Luxemburg.
Do not forget to download the free iPad version from the App Store: https://itunes.apple.com/us/app/posterscope-key-facts-belgium/id628377240?l=fr&ls=1&mt=8
Important Note: February 2014 Edition - Information, tariffs and taxes mentionned in this publication are not contractual and can be updatable.
Why and how-programmatic-is-emerging hi-media__study_2014HiMedia Group
This study, published by HiMedia in partnership with AppNexus, Warc and IAB Europe, explores for the first time programmaticbuying within its larger environment that is real-time marketing and the convergence between owned, earned, and paid-media.
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
Our annual collection of essays. It is a truly global publication, focusing on how digital has transformed the ways in which consumers explore, discover, buy, and engage with products and services as well as with each other, transcending traditional channel boundaries, and transforming marketing.
With new frontiers opening in the creative use of data and the possibilities for advertisers to connect with consumers in novel, exciting and enduring ways, all players need to work together to address the challenges and leverage the opportunities. Interact's high-level, two-day State of the Industry conversation will have something for everyone! Check the programme here!
Throughout this report, you’ll see how technology marketers have changed their content
marketing practices over the last year and how they compare with the overall sample of B2B
marketers who completed our annual content marketing survey
Marketing and Business Plan of a Futuristic Cell Phone.
Describes the 4Ps of Marketing Mix and elaborates the critical success factors of this New and Futuristic Product.
Discover our New Belgian Edition (v2) of our Guide to Convergent Out-of-Home.
Enjoy and don't hesitate to share it!
For further information, don't hesitate to contact valerie.decoster@posterscope.com
The Posterscope Out-of-Home Marketplace 2014 provides details for the OOH media offer in Belgium and Luxemburg.
Do not forget to download the free iPad version from the App Store: https://itunes.apple.com/us/app/posterscope-key-facts-belgium/id628377240?l=fr&ls=1&mt=8
Important Note: February 2014 Edition - Information, tariffs and taxes mentionned in this publication are not contractual and can be updatable.
Why and how-programmatic-is-emerging hi-media__study_2014HiMedia Group
This study, published by HiMedia in partnership with AppNexus, Warc and IAB Europe, explores for the first time programmaticbuying within its larger environment that is real-time marketing and the convergence between owned, earned, and paid-media.
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
Our annual collection of essays. It is a truly global publication, focusing on how digital has transformed the ways in which consumers explore, discover, buy, and engage with products and services as well as with each other, transcending traditional channel boundaries, and transforming marketing.
With new frontiers opening in the creative use of data and the possibilities for advertisers to connect with consumers in novel, exciting and enduring ways, all players need to work together to address the challenges and leverage the opportunities. Interact's high-level, two-day State of the Industry conversation will have something for everyone! Check the programme here!
Throughout this report, you’ll see how technology marketers have changed their content
marketing practices over the last year and how they compare with the overall sample of B2B
marketers who completed our annual content marketing survey
IDG is the world’s leading technology media, data and marketing services company. We influence the most powerful tech buyers in the world — from business technologists to enthusiasts and everyone in between. Learn more about our story.
Download a full version of the report at:
www.psfk.com/report/future-of-retail-2016
Built on a robust study of trends and patterns in the market, the 6th edition of PSFK Labs’ Future of Retail report offers a directional playbook for brands and retailers – defining 10 pillars to build a modern and engaging shopper experience strategy and go beyond expectations to create an enhanced shopper experience and therefore, build value, drive sales, and boost loyalty.
Featured within the 80+ page report, readers can find:
- 10 actions every retailer can adapt to redefine the shopper experience
- 20 key trends driving change in the marketplace
- Future service concepts for top brands
- Perspectives from leading retail experts across the globe
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Vol. 6 | Published November 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
While Europe might be a single market, it’s definitely not a single tech scene. That fact makes it difficult to feel the pulse of the European tech. But if you take a close look, you’ll quickly notice that there is interesting stuff happening in Europe
With this report we want to provide a comprehensive review of investment in startups and high-growth technology companies across 31 countries in Europe. Our aim is to provide data-driven guidance, insights and inspiration to stakeholders in the European scaleup ecosystem.
The Great State of Design with CSS Grid Layout and FriendsStacy Kvernmo
For far too long we've been forced to reuse layout patterns that have worked in the past, creating a web full of sites that all look the same. Narrow timelines, browser support restrictions and lack of a true grid system have led us to create work that is "good enough".
I've spent years exploring how we can make the web a more unique space. With some of the newer CSS techniques available, we can start to make more creative designs. CSS Grid Layout is on the horizon and will play a major role in the design of our sites. Finally having a true, 2 dimensional grid will give our layouts much more flexibility and it is on us to explore the possibilities.
This talk was presented at CSS Day 2016.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
AdonMove is the best digital taxi or cab top advertisement agency in Kolkata. We offer the most affordable advertising services on taxi or cab top in Kolkata. Advertising with us!
Planning and managing a digital strategy. This paper gives an overview of the steps, processes and thought required to plan, create, actualise and evaluate a digital strategy.
Complete IT solutions provider- Codiant SoftwareCodiant
Codiant software technologies is your end-to-end IT solution provider company that covers complete stage of IT development. Whether it is Mobile App development, Web Development, UI/UX Development or Website Maintenance, Codiant outshines across all the software development stages. Know us closely through this insightful presentation.
How Mobile Marketing/Social Media Can Help Health Care Recruiters Fill PositionsPurplegator
Targeted mobile and social media advertising continue to evolve in 2014, allowing health care industry recruitment executives the ability to target their marketing budgets to reach exactly the candidates they are seeking to fill open positions.
Social Media can be crucial for digital business success if used strategically in a consumer-oriented way.
With increasing digitization in our lives, Digital Marketing becomes a key success factor for companies. Social Media occupies a very important place in this area as billions of customers use it to connect with each other and with companies.
To exploit the vast potential of Social Media for your business, it is not enough to simply engage. You have to proceed strategically as well.
A.T. Kearney’s Social Media Strategy Execution is part of the 10 Steps Digital Series. As a comprehensive how-to guide, this publication will lead your company to higher return rates in 10 strategic steps that cover all aspects of digital business success with Social Media.
You can order a free printed and bounded copy under the following link:
http://bit.ly/Social-Media-Strategy-Execution
Digital marketing software is a powerful marketing strategy adopted by business merchants. Digital marketing, also known as online marketing, includes advertisement through email, social media websites, and web marketing. Digital marketing software consists of meeting customers at many different touch points, and using content to move them along their journey, including important segments such as search engine optimization (SEO).
Digital marketing software allows companies to strengthen and build their customer relationships using multiple digital marketing channels such as social networking sites and instant messaging services.
NTT DATA Open Innovation Contest 10.0 for startups and scaleupsTom Winstanley
NTT DATA runs a global open innovation contest annually as part of programmes to identify partners to develop new value adding services with and to scale services and go-to-market more rapidly. This 10.0 edition of the event is taking place in 16 cities globally, including in London and Edinburgh in December 2019. Find out more at http://uk.nttdata.com/openinnovationcontest
This document brings together a set of latest data points and publicly available information relevant for Telecommunication & Media Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.
Here we have synthesized four important trends in mobile for 2016:
1.) Mobile Screens Are Now The Primary Screens
2.) Retail Shifts to Mobile
3.) Internet of Things (IoT) Is A Mobile Sales Bonanza
4.) Ad-Blocking Moves to Mobile
Read our B2B marketing credentials. We show the clients we've worked with on each slide. You can see individual results on the right slide panel.
Your success story can be next!
Mobile-first is going strong. We know this intuitively, just from looking at the world around us, and even though we know mobile ad spend is soaring, people sometimes still think it’s underrepresented. Recently, Stefanie Tannrath, CEO of UM Germany, told MMA Germany audiences that her research suggests that isn’t true.
1. 30 | IDG MOBILE PLAYBOOK
Why TDC decided to invest in mobile marketing
“We have won many new customers through our mobile marketing campaigns and it has helped TDC to grow as a brand” says Helen Oxhammar, CEO of marketing and communications, TDC, Sweden. ”As for now, our focus is on mobile advertising.”
IN THE
REAL
WORLD
2. HOW WERE THE ADVERTISING CAMPAIGNS FORMED?
At TDC, we think long term to build a brand that will be distinguished from other larger IT and telecom suppliers in a more mature market. We want to be known as a brand that puts communication at the heart of what they are doing and our campaigns focus on finding out more about the IT and telecommunication challenges faced by Swedish companies. We are raising more important and major questions rather than advertising our prices and products. “What are the pros and cons and the consequences for IT and Telecommunications, as well as for the people working there? What are some of the challenges we might face within a five-year plan? What are the resources to help solve those?” These are questions our campaign has raised since 2011.
The research has been conducted by us in cooperation with TNS Sifo, Kairos Future and the results have worked as the basis for all communication. The idea was to help the IT Manager and to inspire, instead of only delivering hardware and software. As an IT and Telecoms business, we are obligated to be one step ahead.
WHY DID YOU CHOOSE TO ADD MOBILE IN YOUR MEDIA MIX?
From the beginning it was a combination of being curious but also obligated as an IT and Telecoms business to be one step ahead to the rest of the market when it comes to ways of communication. Nevertheless, we knew our target audience were active smartphone users and they expect relevant information to be available 24/7, especially on the tablet or smartphone.
WHAT ARE THE RESULTS FROM THE CAMPAIGNS?
In the past two years we have noticed a tremendous growth in brand awareness and in our new customer base.
For all campaigns we paid close attention to what channels we used and how well they have worked. We noticed appreciation from our customers by having higher number of new visitors, spending more time on the campaign sites as well as the growing knowledge of the brand. WHAT ARE SOME OF THE LESSONS LEARNED FROM THIS CAMPAIGN?
We have learned it is hard to stay ahead in our space and you have to constantly measure, learn and find new solutions. We were right that the target group were diligent mobile phone users. 50% of all visiting prospective customers on the campaign site came through mobile! We had custom-made our message to the mobile phone through advertisements and QR codes; it seems to be very successful.
WHAT WILL BE DONE DIFFERENTLY NEXT TIME?
The use of mobile marketing will definitely be at the top of the list. Our first campaign was produced to facilitate first interaction and response from the customers. However, as we’ve learned, half of all visitors come through the mobile phone, we have invested in the optimisation of our destination site. In this year’s campaign, we made sure to have a mobile friendly site and feedback has been great.
DO YOU HAVE ADVICE FOR OTHER COMPANIES WHO WANT TO ADVERTISE ON MOBILE?
You have to test, analyse, change and then do it again until it works. Short messages that will catch people’s attention will lead to curiosity and further interest to visit the full website. However, it is very important that the landing page is mobile optimized when running mobile advertising campaigns.
MOBILE MARKETING CASE STUDIES
TDC A/S (formerly Tele Danmark) is a Danish telecommunications company dating back to 1879. As of today, TDC is the largest telephone company in Denmark with approx. 8.9 million customer relations (2010[2]) within telephony, broadband, and television. The company's headquarters are located on Teglholmsgade in Copenhagen. Even though the Danish home market is the primary focus of business, TDC is also represented as a market challenger in Norway, Sweden, and Finland through the business unit TDC Nordic.
3. HP Enterprise Services
Responsive Design Content Hub
MOBILE MARKETING CASE STUDIES
CHALLENGE
Drive more sustained relationships with HP Prospects after HP face-to-face events, achieve ongoing thought leadership and expand the HP ES messaging.
SOLUTION
Launch of the HP Business Value Exchange platform in partnership with IDG. Multi- authored, multimedia blog with a variety of written, social and video content.
RESULTS
681,000 page views, 20% of all traffic through mobile. Average video time played on mobile 2:10 minutes.
SOCIAL ACTIVITY
Twice as many mobile users are referred to the BVEx site through social activity (eg. LinkedIn or Twitter chats).
MARKETS
United Kingdom
France
Germany
Spain
Italy
TIME-FRAME
Live since May 2013
4. McAfee
Tablet iZone
MOBILE MARKETING CASE STUDIES
SOLUTION
IDG Global Solutions created an exclusively branded McAfee iZone within IDG Connect's award winning 'IT Bookshelf' Whitepaper tablet app. The app allows vendors to showcase their latest technology focused content and video. It offers full access to IDG Connect's library of over 6,000 white papers, case studies, and analyst reports.
An IDG iZone is a highly intuitive and innovative platform that allows marketers to engage with their core audience via a tablet device.
MARKETS
EMEA
CHALLENGE
McAfee wanted to promote their security solutions and generate valuable and highly targeted sales leads. The client’s advertising platform of choice was the tablet.
PERFORMANCE
Exceeding all expectations, the McAfee iZone generated over 2,500 targeted and qualified leads, and hundreds of video views.
5. Microsoft Office365
IDG TV
MOBILE MARKETING CASE STUDIES
CHALLENGE
Office365 was the exclusive sponsor of IDG.tv’s launch. The goal of the launch was to place the Office365 brand and message exactly where tech enthusiasts and professionals are consuming video content.
SOLUTION
Exclusive All-in Site Sponsorship (Global), Cloud & Mid Market Channel 30 seconds Pre-roll (US only), Microsoft Video Channel (Global) exclusive video content channel housing editorial curated videos focused on Microsoft products and services.
RESULTS
17 million delivered pre-roll ads, 85% average completion rate, 0.3% CTR.
TIME FRAME
November 13 - May 14
6. International Data Group (IDG) is the world’s leading technology media, events and research company. Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries.
IDG Communications’ global media brands include ChannelWorld ®, CIO®, CSO®, Computerworld ®, GamePro®, InfoWorld®, Macworld®, Network World®, PCWorld® and TechWorld®. IDG’s media network features 460 websites, 200 mobile sites and apps, and 180 print titles spanning business technology, consumer technology, digital entertainment, and video games worldwide. The IDG TechNetwork represents more than 500 independent websites in an ad network and exchange complementary to IDG’s media brands.
With expertise in branding, lead generation and social media mar
ABOUT IDG keting, IDG marketing services programs are strategically designed and implemented to influence technology vendor prospects worldwide.
A recognised leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 67 countries.
International Data Corporation (IDC), a subsidiary of IDG, has more than 1,000 analysts who provide global, regional and local expertise on technology and industry opportunities and trends in more than 110 countries.
For more information about
Mobile@IDG, please contact:
Christina Carstensen
Group Client Business DirectorT | +44 1784 210 341M | +44 7990516014E | Christina_carstensen@idg.com
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