This edition of the Marketplace Innovation quarterly report presents some of the leading innovations in the marketplace. The examples reflected in this issue serve to illustrate what innovative companies can achieve to change the game.

1. QUALITY. PRODUCTIVITY. INNOVATION.
Marketplace
Innovation
Autumn 2013
endava.com

2. About this report
Welcome
Hello and welcome to the first of a new quarterly report on
Marketplace Innovation from Endava.
In this report we will showcase some of the leading
innovations in the marketplace. These examples serve to
illustrate what innovative companies can achieve to change
the game.
We hope you enjoy this report. If you have any feedback,
please contact us @Endava on Twitter or our email addresses
at the end of the report.
About Endava
Endava is a well-established IT Services company, with over
1,250 full time employees working across our European
development centres, London headquarters and further
offices in the US.
Endava focuses on the Banking & Payments, Insurance,
Retail, Consumer Goods, Telecommunications & Travel and
Media, Tech & Publishing sectors where we design,
implement and manage secure, high-volume, businesscritical systems and digital services for clients.
endava.com
2
QUALITY. PRODUCTIVITY. INNOVATION.

3. Innovation categories
We have categorised all the marketplace innovation into
three categories:
•
Content
This consists of innovative methods of curating or
creating quality content.
•
Commercialisation
Technology
Content
This includes innovative examples of monetising content
and technologies.
•
Technology
While new technologies are released daily, we have
highlighted game changing digital examples which seek
to solve real world problems.
3
Commercialisation
QUALITY. PRODUCTIVITY. INNOVATION.

4. QUALITY. PRODUCTIVITY. INNOVATION.
Marketplace Innovation:
Content
endava.com

5. @Sweden and @Ireland
Official User Generated Content
Every week, for one week, someone in Sweden and Ireland is
given access to their country’s official twitter account
@Sweden and @Ireland.
These individuals provide a different point of view for the
country, engaging with all of their followers.
The tweeter recommends things to do and places to see, and
is encouraged to share their opinion.
A brilliant, fully democratic, approach to user generated
content.
twitter.com/Sweden
twitter.com/Ireland
5

6. McDonald’s
The most direct way of dealing with rumours
McDonald’s Canada has confronted rumour makers and
critics head on with Your Questions.
The site contains thousands of questions from users, along
with high quality answers, demonstrating openness to
answer some difficult questions.
Answers range from simple yes/ no, to explanation videos.
Our favourite? It’s “Why does your food look different in the
advertising than what is in the store?”
yourquestions.mcdonalds.ca
6

7. Vice Media
Vice.com started life 18 years ago as a printed magazine.
It is now a truly multi-platform media company in 31 cities,
having embraced high quality professional content and User
Generated Content.
It has direct reach of over 50 million global readers (15 million
uniques visit the Vice.com ‘mothership’), 700 journalists and
3,500 contributors.
Rupert Murdoch bought 5% of Vice media for $70 million,
valuing the company at $1.4 billion.
7

8. QUALITY. PRODUCTIVITY. INNOVATION.
Marketplace Innovation:
Commercialisation
endava.com

9. Android KitKat
Innovative sponsorship
With previous version names including “Ice cream sandwich”
and “Jelly Bean”, calling their new Operating System “KitKat”
fits with the naming convention.
Sponsoring an Operating System (despite both Nestle and
Google claiming no money changed hands for the
sponsorship) demonstrates how mobile technology has
become ubiquitous to the mainstream user.
9

10. Branded Tablets
Having a Hudl
For £119, the Tesco Hudl provides great value.
However regular Tesco shoppers can buy the Android device
for £60 of Tesco Clubcard vouchers.
Branded devices work well for companies who have strong
media sales history such as UK supermarkets and want to
regain market share having lost revenue in recent years to
online music services.
Even Apple have discovered that sometimes there is no
substitute for a customer friendly retail shop.
tesco.com/direct/hudl
10

11. QUALITY. PRODUCTIVITY. INNOVATION.
Marketplace Innovation:
Technology
endava.com

12. Brighton & Hove Albion Mobile App
Solving the Stadium bandwidth issue
Providing enough bandwidth for a whole stadium full of
football supporters is an issue for all football clubs.
Brighton & Hove Albion Football Club partnered with the
University of Sussex to solve the bandwidth issue for 26,000
fans all using their mobile at half time.
The solution they produced uses the Game API, to create a
network for all the smartphones in the stadium.
And the best bit? The more users who create the network
means the better quality for everyone else.
Stuff.tv article
12

13. Google Chromecast
Blurring the platform even further
Google recognise that sometimes users want to watch
content on their TV once they’ve found it on their PC,
laptop, smartphone or tablet.
So they created Chromecast which plugs into your TV set
and can then ‘beam’ content from your device to the
television.
No technical setup, and no remote control required.
For media rights holders, this technology is a game changer.
And the best bit? It costs $35, and is a one off charge.
Google Chromecast
13
QUALITY. PRODUCTIVITY. INNOVATION.

14. Martin Smith
Bradley Howard
Head of Delivery, Digital Media
Head of Digital Media
martin.smith@endava.com
14
bradley.howard@endava.com
QUALITY. PRODUCTIVITY. INNOVATION.