The technical challenge and the death of music radio? Is there a specific and intrinsic value to radio content? Or is it all a question of distribution, access points and technology? There are trends that suggest we could be moving towards the death of music radio, but is the alternative technically feasible yet? Let's not forget that TV was going see off radio back in the fifties and it is still here.

1. Music 4.5 is
organised by
#m4pt5
#SmartRadio
The technical challenge and the death of music radio?
Alan Wallis, Executive Director, Valuation & Business
Modelling, Ernst & Young

2. Presentation by Alan Wallis
Executive Director
Transaction Advisory Services
Entertainment & Media
Ernst & Young LLP
awallis@uk.ey.com

4.  What the accountants
say?
 Are they right?
 How about the future?

5. The Sixties Now
How
about the
future?

6. Is it distribution or content?

7. LICENCE
AUDIENCE
INCOMEBRAND
CONTENT

8. Broadcasting
licences
Workforce &
content “Brand”

9. Ditto
terrestrial
+
Technology
+
Customers
(Subscribers)

10. Intangible assets important
to future success.
 Relationships with
advertisers.
 Audience/listeners
 Strength of brand
 Key personnel
 IP protection (technology)

11. Cheap powerful smart-phones/mobile devices
Fast cheap mobile broadband

12. “Moving from a BROADCAST to
BROADBAND culture”
(Gerd Leonhard)
What does the consumer want?

13. THIS WILL DISAPPEAR BUT “RADIO” IS NOT
DYING
 There are still
technological
challenges facing
internet radio; but
they will be overcome.
 The consumer still
wants to be led
 The human factor

15. The future
What does the
consumer want
from the
BROADBAND
culture
recognising the
battle for
attention and
fragmentation?
They have greater choice and
less time.
The WHAT not the HOW.
Is it relevant?
Where is the experience?
..the trust?
..the connections?

16. The Consumer
Experience
Economy
To stay relevant in
people’s lives
“radio” must
provide deeper
offline and online
experiences for
fulfilment.
Be AVAILABLE across all
platforms
Have ON-DEMAND
functionalities
Provide ACCESS to the archive
Be INTERACTIVE
But most importantly:
Provide the CONTENT
the consumer values

17. Perhaps the spirit of the sixties will return?

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