Tomáš Havlík na konferenci SEO Restart 2019.
Jak může SEO specialista využít PPC kampaně? Tomáš ukáže využití a uplatnění DSA pro SEO – tedy jak s nimi pracovat a prohloubit spolupráci obou světů PPC a SEO.
Digital Marketing Basics Presentation - SEO by Tripp HamiltonTripp Hamilton
Digital Marketing Basics Presentation that Tripp Hamilton did on October 16th at the Frontier in RDU, NC. Overview of basic SEO principles such as metadata, crawl rate, backlinks, and many other topics.
Max Prin - SMX 2016 - Structured Data Markup and Quick Answers: Chasing Ranki...Max Prin
Structured data and quick answers can help websites rank higher in search results. Structured data involves marking up content with tags so search engines understand the structure and can display rich snippets and quick answers. Quick answers are featured snippets that appear at the top of search results to provide immediate answers to user questions from information extracted from websites using structured data.
Keyword Research can be defined as choosing the words, which describe your product or service as, seen from the viewpoint of your target market is the most important step in the optimization process.
Learn how to generate and submit an XML sitemap to help improve time-to-index ratios in search results and to help prioritize content to make it easy for the search engines to choose which pages to index and rank.
The book is NOW available for FREE till 23:59 IST TODAY.
Offer valid for first 100 clicks/buys.
ORDER LINK: http://amzn.to/2rxQfMN
AUTHOR LINK: www.avikbal.com/books
Best wishes for your online success.
Happy Reading. Delightful learning. Successful Practicing.
This SEO 101 deck is for my presentation at SEMpdx. It goes along with the SEO 101 blog located here http://webfor.com/seo-101/ that I updated for 2014 with the most recent relevant information for the basic building blocks of SEO (and beyond). Whether you’re a seasoned veteran or just starting out in SEO, the basic core principles of SEO are always important.
What is Keyword Research & How to Do it ? Jam Hassan
Keyword Research is Most talk about Section of SEO . Our Whole Organic Campaign based on good selection of Keywords .I will explain What is Keyword Research & How to do it for your SEO Campaigns.
Digital Marketing Basics Presentation - SEO by Tripp HamiltonTripp Hamilton
Digital Marketing Basics Presentation that Tripp Hamilton did on October 16th at the Frontier in RDU, NC. Overview of basic SEO principles such as metadata, crawl rate, backlinks, and many other topics.
Max Prin - SMX 2016 - Structured Data Markup and Quick Answers: Chasing Ranki...Max Prin
Structured data and quick answers can help websites rank higher in search results. Structured data involves marking up content with tags so search engines understand the structure and can display rich snippets and quick answers. Quick answers are featured snippets that appear at the top of search results to provide immediate answers to user questions from information extracted from websites using structured data.
Keyword Research can be defined as choosing the words, which describe your product or service as, seen from the viewpoint of your target market is the most important step in the optimization process.
Learn how to generate and submit an XML sitemap to help improve time-to-index ratios in search results and to help prioritize content to make it easy for the search engines to choose which pages to index and rank.
The book is NOW available for FREE till 23:59 IST TODAY.
Offer valid for first 100 clicks/buys.
ORDER LINK: http://amzn.to/2rxQfMN
AUTHOR LINK: www.avikbal.com/books
Best wishes for your online success.
Happy Reading. Delightful learning. Successful Practicing.
This SEO 101 deck is for my presentation at SEMpdx. It goes along with the SEO 101 blog located here http://webfor.com/seo-101/ that I updated for 2014 with the most recent relevant information for the basic building blocks of SEO (and beyond). Whether you’re a seasoned veteran or just starting out in SEO, the basic core principles of SEO are always important.
What is Keyword Research & How to Do it ? Jam Hassan
Keyword Research is Most talk about Section of SEO . Our Whole Organic Campaign based on good selection of Keywords .I will explain What is Keyword Research & How to do it for your SEO Campaigns.
Yoast SEO is the most popular choice for doing some of the heavy lifting when optimising your site for search engines and social platforms. With millions of active installs, most WordPress sites are using this plugin, but like all good tools, you still need to use it correctly and put in the work yourself to see results.
This talk was delivered at the Melbourne WordPress Meetup in March 2018, I covered what's new in the latest release of Yoast SEO, as well as the fundamental areas you need to focus on to ensure you content can be found in the search engines.
This document provides tips for optimizing web pages for search engine optimization (SEO). It discusses optimizing title tags, meta descriptions, heading tags, word count, keyword density, URLs, linking to authoritative sites, and getting featured snippets. The key recommendations are to include keywords optimally in titles, headings and content; keep meta descriptions under 156 characters and persuasive; and link to related high authority sites to gain trust.
Search engine optimization (seo), Search engine optimization company in banga...NS Web Technology
Optimizing websites to enhance search results is the process called Search Engine Optimization. NS Web Search Engine Optimization services offer both onpage and offpage to ensure your website stands out in the crowd. Process at NS Web SEO services begins with
Offline -
analyzing existing website, tuning website by adding relevant meta tags, title tags, descriptions & inserting keywords to the content.
http://www.nsweb.in/search-engine-optimization.html
5 SEO tools that will boost your website discusses tools for finding important keywords, acquiring backlinks, and revealing technical issues of a website. It recommends Google Keyword Tool and Sklik Keyword Tool for finding keywords. Majestic SEO and Collabim are suggested for acquiring backlinks from a huge database and by tracking positions and suggesting relevant sites. Technical issues, search queries, site performance, and malware problems can be evaluated using unspecified tools.
Beginner's Guide to Keyword Research - How to Find Keywords in a NicheZosap
The document provides steps to find keywords for a website about dog training, evaluate their search volumes, and assess competition for the most promising keywords. It recommends using the Google AdWords Keyword Tool to find a huge list of related keywords, sorting by search volume, and shortlisting keywords getting over 100/500 monthly searches. It then details how to evaluate the top 20 search results for each keyword based on page rank, number of incoming links, domain age, and link sources, to identify keywords with less competitive pages easier to outrank.
This document discusses how translation can improve SEO performance and outlines potential issues. It recommends conducting keyword research tailored to specific regions and working with native translators. Translation improves SEO rankings by targeting regions precisely and increasing visitors and engagement. Issues include incorrect keywords that don't account for cultural differences, duplicate content across translations, and language variations. The solution is SEO-localisation - combining keyword research, translation and SEO optimization. A case study shows a 20% cost savings and large traffic increases for Ingersoll Rand's multi-language website localization project.
A good SEO strategy has the potential to attract quality traffic to your website. It helps improve your website rankings and can funnel new visitors to your website, which can have a dramatic impact on your business thus increasing the traffic leads to an increase in sales. We create a custom made a strong SEO strategy that helps grow your business revenue. Leverage the power of SEO.
This document outlines an SEO strategy for LG Global to ensure user and client happiness. Key aspects of the strategy include:
1. Ensuring a good search experience across all customer moments using fundamental SEO tools and innovation.
2. Applying principles of user happiness and client happiness across the entire strategy.
3. Segmenting users into "To Know", "To Do", "To Buy", "To Go" moments and targeting keywords relevant to each stage of the customer journey.
4. Implementing the strategy through content development, technical improvements, link building, integration across channels and providing management support over 12 months.
This document provides a 26-point checklist for search engine optimization best practices for new websites and SEO audits. It covers technical SEO tasks like installing analytics and verifying the site in Google Search Console. It also covers on-page optimization tactics like choosing target keywords, optimizing title tags and meta descriptions, including internal links. Additionally, it recommends strategies for keyword research, link building and creating content that generates links and social shares. The overall goal is to outline important SEO fundamentals to increase long-term targeted traffic.
ASR August 14, 2010 - Ten Ways for Retailers to Improve Website PresenceSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency
In the ever changing world of retail, competition has never been more fierce. Your website is a critical component of your business. This seminar teaches a fully integrated marketing approach leading you through the basics of a well designed, innovative site, and how to properly utilize e-commerce solutions. Learn how to build and expand your presence on the web to drive sales and maximize your bottom line.
SEO copywriting involves optimizing website content to increase traffic from search engines. Key aspects include targeting relevant keywords in pages and copy, researching keywords' competitiveness and potential traffic, and using keywords throughout copy, headers, internal links, and emphasized text. The goal is to write naturally while incorporating targeted keywords that are relevant to the page topic and searches.
search engine optimisation is basically a combination of different strategies and techniques to make your website more visible to potential customers and increase your sales or brand awareness. But if there is one strategy or one key technique which sums it all up is to focus on user experience and Google's experience. If you do that properly there won't be anything else to focus on.
This document discusses search engine optimization (SEO) and marketing plans. It provides an overview of the SEO process, which involves understanding business objectives, conducting keyword research, optimizing websites both on-page and off-page, implementing changes, and ongoing monitoring and reporting. Technical aspects of SEO are also outlined such as website analysis, content optimization, and link building. The document also discusses measuring SEO success through improved rankings, increased traffic, and higher revenue or conversions.
Would you like to find high intent keywords using methods that are proven to be effective?
How would you like to establish a simple yet powerful keyword strategy that will help your target audience find you more quickly?
Without a solid keyword strategy and deep understanding of your audience, your keywords are simply words on a webpage. We'll show you the finer points of keyword research that can help increase your organic visibility and give your customers exactly what they need, right when they are searching for it.
Watch this webinar and discover how to take your keyword research to the next level.
In this webinar, you’ll learn:
-All about keyword relevancy and intent.
-Keyword research best practices.
-How to identify profitable keywords.
Having a clear keyword strategy is often the biggest obstacle to online success for enterprises and businesses.
Zack Kadish, Sr. SEO Success Manager at Conductor, will deliver an eye-opening crash course on keyword research techniques, tips, and tactics!
Entity HQ: Harnessing High Impact Profile Pages for SEOCrystal J Carter
Profile pages for teams offer high conversion, high intent, and, potentially, high SEO value for many businesses. And as the web becomes more reliant on structured data, the relationships between individuals and organisations can be articulated to great effect. In this talk, Crystal will discuss the strategic and technical optimisations to manage the people as entities for SEO gains.
This presentation was initially shared at Women in Tech SEO Fest 2022.
This seminar will give you tips to improve your website's promotional strategy, social marketing, blogging and Web 2.0 results. This may be the most valuable time you spend as you will learn specific tactics to get your hands dirty and improve your online sales, and the overall bottom line. The seminar will present top tools and marketing strategies that can strengthen your website online marketing efforts at little to no cost. You will leave the seminar with actionable tactics you can use to make money NOW.
Max Prin - SMX West 2017 - What to do when Google can't understand your JavaS...Max Prin
This document discusses SEO best practices for JavaScript-heavy websites. It recommends using clean URLs that return HTML snapshots rather than fragment identifiers or hashbangs. It also suggests automatically loading all content within 5 seconds without requiring user interactions, avoiding JavaScript errors, and not blocking crawlers via robots.txt. Tools mentioned for testing renderings include Google Fetch & Render, Fetch & Render As Any Bot, Chrome DevTools, ScreamingFrog, Botify, and Scalpel.
Keyword Research is one of the most essential, high return on going activity in the search advertising era. It is the process of finding what keywords are user by user for making a search of particular piece of information.
Digital marketing is the marketing of goods and services via digital technologies. The internet, or example, is a type of digital technology. However, it isn’t the only one. Digital marketing also includes marketing services and products using display adverting, mobile phones, and other digital media.
Traffic Expert conducts regular workshops to coach the basics of the search engine optimization. We hope you have the chance to attend one of these days, if not, we are glad to be sharing the slides here.
As a business owner or marketing professional, it is useful to understand the basics of search engines in order to do effective Internet marketing.
Traffic Expert provides Internet Marketing solution from Search, Social and Mobile. Any questions, visit www.trafficexpert.com.sg or contact us at support@trafficexpert.com.sg.
SEO is the process of optimizing a website to increase its visibility in organic search engine results. It involves both on-page elements like keywords, meta tags and headings, as well as off-page factors like backlinks. Search engines use crawlers to index websites, and rank pages based on relevance to search terms. The goal of SEO is to help websites rank higher for targeted keywords in order to drive more organic traffic.
The document discusses various internet marketing strategies and tactics for acquiring website visitors, with a focus on search engine marketing techniques like search engine optimization and pay-per-click advertising. It provides tips on optimizing campaigns, such as choosing effective keywords, setting appropriate bids to maximize profits, and testing variations through A/B testing. The overall goal is to attract and convert more visitors into customers in the most cost-effective way.
Yoast SEO is the most popular choice for doing some of the heavy lifting when optimising your site for search engines and social platforms. With millions of active installs, most WordPress sites are using this plugin, but like all good tools, you still need to use it correctly and put in the work yourself to see results.
This talk was delivered at the Melbourne WordPress Meetup in March 2018, I covered what's new in the latest release of Yoast SEO, as well as the fundamental areas you need to focus on to ensure you content can be found in the search engines.
This document provides tips for optimizing web pages for search engine optimization (SEO). It discusses optimizing title tags, meta descriptions, heading tags, word count, keyword density, URLs, linking to authoritative sites, and getting featured snippets. The key recommendations are to include keywords optimally in titles, headings and content; keep meta descriptions under 156 characters and persuasive; and link to related high authority sites to gain trust.
Search engine optimization (seo), Search engine optimization company in banga...NS Web Technology
Optimizing websites to enhance search results is the process called Search Engine Optimization. NS Web Search Engine Optimization services offer both onpage and offpage to ensure your website stands out in the crowd. Process at NS Web SEO services begins with
Offline -
analyzing existing website, tuning website by adding relevant meta tags, title tags, descriptions & inserting keywords to the content.
http://www.nsweb.in/search-engine-optimization.html
5 SEO tools that will boost your website discusses tools for finding important keywords, acquiring backlinks, and revealing technical issues of a website. It recommends Google Keyword Tool and Sklik Keyword Tool for finding keywords. Majestic SEO and Collabim are suggested for acquiring backlinks from a huge database and by tracking positions and suggesting relevant sites. Technical issues, search queries, site performance, and malware problems can be evaluated using unspecified tools.
Beginner's Guide to Keyword Research - How to Find Keywords in a NicheZosap
The document provides steps to find keywords for a website about dog training, evaluate their search volumes, and assess competition for the most promising keywords. It recommends using the Google AdWords Keyword Tool to find a huge list of related keywords, sorting by search volume, and shortlisting keywords getting over 100/500 monthly searches. It then details how to evaluate the top 20 search results for each keyword based on page rank, number of incoming links, domain age, and link sources, to identify keywords with less competitive pages easier to outrank.
This document discusses how translation can improve SEO performance and outlines potential issues. It recommends conducting keyword research tailored to specific regions and working with native translators. Translation improves SEO rankings by targeting regions precisely and increasing visitors and engagement. Issues include incorrect keywords that don't account for cultural differences, duplicate content across translations, and language variations. The solution is SEO-localisation - combining keyword research, translation and SEO optimization. A case study shows a 20% cost savings and large traffic increases for Ingersoll Rand's multi-language website localization project.
A good SEO strategy has the potential to attract quality traffic to your website. It helps improve your website rankings and can funnel new visitors to your website, which can have a dramatic impact on your business thus increasing the traffic leads to an increase in sales. We create a custom made a strong SEO strategy that helps grow your business revenue. Leverage the power of SEO.
This document outlines an SEO strategy for LG Global to ensure user and client happiness. Key aspects of the strategy include:
1. Ensuring a good search experience across all customer moments using fundamental SEO tools and innovation.
2. Applying principles of user happiness and client happiness across the entire strategy.
3. Segmenting users into "To Know", "To Do", "To Buy", "To Go" moments and targeting keywords relevant to each stage of the customer journey.
4. Implementing the strategy through content development, technical improvements, link building, integration across channels and providing management support over 12 months.
This document provides a 26-point checklist for search engine optimization best practices for new websites and SEO audits. It covers technical SEO tasks like installing analytics and verifying the site in Google Search Console. It also covers on-page optimization tactics like choosing target keywords, optimizing title tags and meta descriptions, including internal links. Additionally, it recommends strategies for keyword research, link building and creating content that generates links and social shares. The overall goal is to outline important SEO fundamentals to increase long-term targeted traffic.
ASR August 14, 2010 - Ten Ways for Retailers to Improve Website PresenceSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency
In the ever changing world of retail, competition has never been more fierce. Your website is a critical component of your business. This seminar teaches a fully integrated marketing approach leading you through the basics of a well designed, innovative site, and how to properly utilize e-commerce solutions. Learn how to build and expand your presence on the web to drive sales and maximize your bottom line.
SEO copywriting involves optimizing website content to increase traffic from search engines. Key aspects include targeting relevant keywords in pages and copy, researching keywords' competitiveness and potential traffic, and using keywords throughout copy, headers, internal links, and emphasized text. The goal is to write naturally while incorporating targeted keywords that are relevant to the page topic and searches.
search engine optimisation is basically a combination of different strategies and techniques to make your website more visible to potential customers and increase your sales or brand awareness. But if there is one strategy or one key technique which sums it all up is to focus on user experience and Google's experience. If you do that properly there won't be anything else to focus on.
This document discusses search engine optimization (SEO) and marketing plans. It provides an overview of the SEO process, which involves understanding business objectives, conducting keyword research, optimizing websites both on-page and off-page, implementing changes, and ongoing monitoring and reporting. Technical aspects of SEO are also outlined such as website analysis, content optimization, and link building. The document also discusses measuring SEO success through improved rankings, increased traffic, and higher revenue or conversions.
Would you like to find high intent keywords using methods that are proven to be effective?
How would you like to establish a simple yet powerful keyword strategy that will help your target audience find you more quickly?
Without a solid keyword strategy and deep understanding of your audience, your keywords are simply words on a webpage. We'll show you the finer points of keyword research that can help increase your organic visibility and give your customers exactly what they need, right when they are searching for it.
Watch this webinar and discover how to take your keyword research to the next level.
In this webinar, you’ll learn:
-All about keyword relevancy and intent.
-Keyword research best practices.
-How to identify profitable keywords.
Having a clear keyword strategy is often the biggest obstacle to online success for enterprises and businesses.
Zack Kadish, Sr. SEO Success Manager at Conductor, will deliver an eye-opening crash course on keyword research techniques, tips, and tactics!
Entity HQ: Harnessing High Impact Profile Pages for SEOCrystal J Carter
Profile pages for teams offer high conversion, high intent, and, potentially, high SEO value for many businesses. And as the web becomes more reliant on structured data, the relationships between individuals and organisations can be articulated to great effect. In this talk, Crystal will discuss the strategic and technical optimisations to manage the people as entities for SEO gains.
This presentation was initially shared at Women in Tech SEO Fest 2022.
This seminar will give you tips to improve your website's promotional strategy, social marketing, blogging and Web 2.0 results. This may be the most valuable time you spend as you will learn specific tactics to get your hands dirty and improve your online sales, and the overall bottom line. The seminar will present top tools and marketing strategies that can strengthen your website online marketing efforts at little to no cost. You will leave the seminar with actionable tactics you can use to make money NOW.
Max Prin - SMX West 2017 - What to do when Google can't understand your JavaS...Max Prin
This document discusses SEO best practices for JavaScript-heavy websites. It recommends using clean URLs that return HTML snapshots rather than fragment identifiers or hashbangs. It also suggests automatically loading all content within 5 seconds without requiring user interactions, avoiding JavaScript errors, and not blocking crawlers via robots.txt. Tools mentioned for testing renderings include Google Fetch & Render, Fetch & Render As Any Bot, Chrome DevTools, ScreamingFrog, Botify, and Scalpel.
Keyword Research is one of the most essential, high return on going activity in the search advertising era. It is the process of finding what keywords are user by user for making a search of particular piece of information.
Digital marketing is the marketing of goods and services via digital technologies. The internet, or example, is a type of digital technology. However, it isn’t the only one. Digital marketing also includes marketing services and products using display adverting, mobile phones, and other digital media.
Traffic Expert conducts regular workshops to coach the basics of the search engine optimization. We hope you have the chance to attend one of these days, if not, we are glad to be sharing the slides here.
As a business owner or marketing professional, it is useful to understand the basics of search engines in order to do effective Internet marketing.
Traffic Expert provides Internet Marketing solution from Search, Social and Mobile. Any questions, visit www.trafficexpert.com.sg or contact us at support@trafficexpert.com.sg.
SEO is the process of optimizing a website to increase its visibility in organic search engine results. It involves both on-page elements like keywords, meta tags and headings, as well as off-page factors like backlinks. Search engines use crawlers to index websites, and rank pages based on relevance to search terms. The goal of SEO is to help websites rank higher for targeted keywords in order to drive more organic traffic.
The document discusses various internet marketing strategies and tactics for acquiring website visitors, with a focus on search engine marketing techniques like search engine optimization and pay-per-click advertising. It provides tips on optimizing campaigns, such as choosing effective keywords, setting appropriate bids to maximize profits, and testing variations through A/B testing. The overall goal is to attract and convert more visitors into customers in the most cost-effective way.
SEO for Small Businesses, What Google Wants180Fusion
In this webinar, we look at how to make your website easy to find, how to boost website traffic and how to generate leads, while following Google best practices.
Calgary Entrepreneurs Search Engine Marketing with Laura CallowUlistic Inc.
Laura Callow from Intuit and Stuart Crawford from Bulletproof InfoTech hosted June's Calgary Entrepreneur Meetup with our topic on Search Engine Marketing. This was a great presentation on what small business owners can do immediately to grow their business online.
I can speak from experience that Bulletproof InfoTech does a tremendous amount of marketing online to bring our quality IT support services to business in Calgary and laying the ground work for those in search of Central Alberta IT services.
Search Engine Marketing, Kevin Lee, CEO Didit & Author of Truth about Pay Per...Online Marketing Summit
Learn the tried and true best practices SEO, SEM, PPC and the analytics used to measure success. This session will take the sometimes wild and wooly world of Search and put it into plain simple terms with the case studies to prove the ROI potential for all of us if willing to do it right.
This document discusses on-page SEO optimization strategies for websites. It covers optimizing source codes, HTML tags, metadata like titles, descriptions and keywords. Properly implementing these elements helps search engines index pages appropriately and rank them for desired keywords. The document also discusses optimizing landing pages by focusing on compelling titles, descriptions and headlines that address user interests to improve conversions. Implementing on-page SEO strategies brings relevant traffic to websites and helps convert those users into customers.
- Greenlight is a large search marketing agency based in London with over 7 years of experience providing search engine optimization (SEO) and paid search services.
- Blogging can help with SEO by adding new relevant content that reinforces main site pages, provides contextual links, and attracts listings in vertical search results.
- To maximize SEO benefits, blogs should be set up based on a keyword analysis to target long-tail keywords with new blog posts, and techniques like keyword optimization and linking should be used.
SEO (search engine optimization) involves optimizing web pages to appear higher in search engine results. This is important because 90% of search users don't look past the first page of results. Proper on-page SEO techniques include optimizing title tags, meta descriptions, and content with relevant keywords targeting both generic and long-tail keywords. SEO copywriting for products requires including keywords in titles and descriptions while avoiding direct copying from competitors.
The document discusses why digital marketing is important for businesses. It provides an overview of key tactics for an effective digital marketing strategy, including setting up an optimized website, creating digital content, using social media, converting website visitors into leads, implementing paid advertising, nurturing leads into customers, and measuring marketing effectiveness. The first tactic covered is setting up a website, and it emphasizes the importance of search engine optimization to drive traffic. Proper on-page and off-page SEO techniques are recommended, along with optimizing elements like page titles, meta descriptions, headings, images, and URL structure.
This document provides an overview of digital marketing and outlines key tactics. It begins by explaining what digital marketing is and how it differs from interruptive advertising. It then discusses eight key steps: starting with a website and optimizing it for SEO; creating digital content like blogs to attract traffic; using social media to increase engagement; setting up landing pages to convert visitors to leads; supplementing efforts with paid advertising; nurturing leads into customers with automation; measuring effectiveness; and providing additional free resources. For each step, it provides best practices and actionable tips. The overall document serves as a guide to building a comprehensive digital marketing strategy.
This document provides an overview of digital marketing and outlines key tactics. It discusses the importance of starting with an optimized website that is search engine optimized. Content creation is emphasized as the fuel of digital marketing, with blogging and other long-form content recommended for lead generation. Social media, landing pages, paid advertising, automation, and analytics are also briefly covered as important pillars of a digital marketing strategy. The overall message is that a comprehensive digital marketing approach is needed to attract the right visitors and convert them into leads and customers.
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
Page 1 Rank (1st page SERP) for your top 2 to 5 keyword phrases and leapfrog the competition.
The document covers SEO from a B2B SaaS Perspective:
(1) Basic overview of how B2B SEO works
(2) Basic overview of free tools and software to help with SEO
(3) How to select keywords for which you will optimize your website
(4) How to implement keywords into your website to drive SEO
(5) How to create backlinks to your website to improve SEO
Bulletproof presented our services and story to the Calgary Chamber of Commerce. We covered the importance of having a trusted IT business adviser and how we serve the business community of Calgary and Red Deer
Search engines use crawlers to index websites according to their content. These indexes are databases containing links to websites. SEO aims to improve rankings for relevant keywords through on-page and off-page optimization. On-page optimization involves factors controlled by website coding like titles, meta tags, and keywords. Off-page optimization uses links from other sites to maximize performance for targeted keywords. Both on-page and off-page optimization are important for search engine optimization.
The document discusses strategies for driving traffic to a website through search engine optimization (SEO), pay-per-click (PPC) advertising, and optimized landing pages. It covers topics like choosing keyword phrases, link building techniques, on-site optimization, setting up PPC campaigns, and designing landing pages to streamline conversions.
Demystifying SEO - How to Get On the First Page of GoogleRuben Quinones
This document provides an overview of search engine optimization (SEO) tactics for improving organic search engine rankings. It discusses Path Interactive's background and services, including SEO, paid search marketing, social media marketing and more. Key points covered include what SEO is, why it's important for traffic and sales, how search engines like Google work and rank pages, and common on-page and off-page optimization tactics like keyword research, optimizing titles, descriptions and content with target phrases.
100 Ways to Transform Your Business OnlineBabich Media
Over 100 tips and tricks from BabichMedia.com on digital marketing in 2019. Influencer Marketing, Facebook ADS, Mobility Scoring, Google Ads, Google My Business, and more...learn more at http://babichmedia.com/ 1-602-497-1011
SEO is one of the most important task to performe any website on search engine. If you want to rank you website on search engine like Google, Bing then you have t perform SEO on website.
SEO is not a simple and short term process. It follow proper search engine guidelines. If You want to know about "What is SEO " You can follow this PPT.
We cover all the major parts of SEO in this PPT.
Matouš Ledvina na PPC Date #3. Používáte smartbidding? A pokud ano, používáte ho správně? Společně se můžeme podívat na to, jak vypadají automatizované kampaně podle standardu roku 2021 nebo třeba proč volná shoda není sprosté slovo.
Jan Tichý na PPC Date #3. Doba, kdy dosavadní staré Universal Analytics jednou provždy nahradíme novými Google Analytics 4, se nezadržitelně blíží. Pojďme si shrnout, co tahle změna znamená pro pépécečkaře. Namísto přenesení stejných postupů na nový nástroj to využijme jako příležitost, jak začít dělat věci úplně jinak a lépe.
The document discusses how to work with keyword analysis to improve search engine optimization. It provides examples of how keyword analysis can be used to track keyword trends over time, calculate expected investment returns, structure campaign categories, identify low search volume keywords, better understand product demand, and help create website content. The document also shows how keyword data can help specialists set annual collaboration plans, build marketing plans and benchmarks, analyze keyword category seasonality, calculate campaign expected conversions and returns on ad spend. It emphasizes structuring campaigns based on search volumes and creating landing pages to improve targeting, quality score, lower costs, and increase conversions.
Vyhodnocování tendrů aneb insighty z B2B průzkumůTaste Medio
El documento proporciona información sobre Rival Up, una compañía que ofrece servicios de investigación de mercado y marketing a otras empresas. Rival Up realiza encuestas telefónicas y de correo electrónico para ayudar a las empresas a comprender mejor el mercado en el que operan y adquirir nuevos clientes. También comparan las ofertas de los clientes con la competencia para identificar áreas de mejora.
Právní bitvy o PPCčka aneb věděli jste, že...?Taste Medio
Petra Dolejšová na konferenci PPC Restart 2020: Nejčastější omyly světa PPCček očima právníka aneb na co se připravit, pokud cílíte na konkurenci nebo se za cílení na vaši značku chystáte vyzvat konkurenci na souboj. Prakticky, věcně a bez paragrafů, způsobem, který vám uvázne v paměti. Jste připraveni?
Jan Veselý na konferenci PPC Restart 2020: Udržet si zákazníka je levnější než získat nového. Hezká poučka, co? Ale řídíte se tím? Dozvíte se, jak zjistíte poměr vracejících se zákazníků, jejich prodlevy v nákupech a jak to snadno uplatníte v kampaních.
Dejte data z vašeho XML feedu do správné kondiceTaste Medio
Petra Pacáková na konferenci PPC Restart 2020: PPC specialisté často bojují s podobou dat ve feedech, které jim e-shopy poskytují. A přitom si jej může každý specialista snadno upravit i bez znalosti programovacích jazyků. P
Marie Kaisrová na konferenci PPC Restart 2020: Zkoušíte přelévání publik mezi systémy na základě zhlédnutí reklamy? My ano a bez datových platforem třetích stran. Jak s tímto lze pracovat a jak moc se liší kvalita publik, které již viděly reklamu prostřednictvím jiného kanálu prozradila Marie Kaisrová z agentury Taste.
Vojta Prokeš na konferenci PPC Restart 2020: Trávíte spoustu času nad optimalizací? Dobrý symboly jsou výbornej prostředek, který vám reklamy zásadně zefektivní.
Jan Tichý na konferenci PPC Restart 2020: V Tastu jsme vyvinuli nový framework PAVRD pro plánování, řízení a vyhodnocování komunikace, kampaní a dalších marketingových aktivit. Dvě přednášky jej nejen představí, ale i otevřou pro každodenní používání. Navíc si odnesete sadu užitečných podkladů a materiálů. A třeba si PAVRD nakonec i zamilujete.
Pozornost jako spouštěč i zabiják krizíTaste Medio
Filip Kahoun na konferenci PPC Restart 2020: Pozornost je suverénně nejmocnější psychickou silou našeho života. Vše, co prožíváme, začíná přílivem a končí odlivem naší pozornosti. Krize nevyjímaje. Ať už ty globální nebo osobní, všechny krize žijí z pozornosti. Poslechněte si, jak svou vzácnou pozornost uchránit před umělými dramaty a zaměřit ji na hezčí život!
DOBRO-INFLUENCE: Jak propojit síť influencerů ke smysluplné změně?Taste Medio
Petr Ludwig na Social Date #7. Světová kampaň #Masks4All odstartovaná z Čech měla reach 1.2 miliardy, zapojili se do ní světové celebrity, několik kandidátů na amerického prezidenta či ji dal na svoji obálku světový Vogue. Co se z toho lze přiučit pro jiné kampaně? Co jsou hlavní ingredience úspěchu a proč klíčovou roli sehráli influenceři a jejich pomoc?
Od luxusu k ekologické odpovědnosti, aneb jak s pomocí PR a kampaně na sociál...Taste Medio
Adéla Marešová na Social Date #7. Jak odstartovat úspěšnou kampaň brandu, který chce svou komunikaci posunout novým směrem a zároveň nemá miliony na TV kampaň? Značka Grohe si chtěla vzít téma šetření s vodou za své a zároveň upozornit na ekologické směřování značky, se kterou si do té doby lidé spojovali spíše slova jako kvalita, vyšší cena a designové produkty. Adéla vám ukáže tipy, které se jim v kampani vyplatily, jak značce Covid-19 zamíchal kartami a co by příště vylepšili.
Pavlína Lubojatzky na Social Date #7. Kauza s vítěznou bagetou v soutěži Masterchef se prohnala českým onlinem jako tornádo a během pár hodin ji zaregistrovali i ti, co nikdy neviděli Masterchefa ani nejedí bagety. To, co se strhlo na socialu Bageterie Boulevard, pozorovala většina z nás s popcornem v ruce. Jak se k tomu postavila Pavlína, na kterou byl celý hejt mířen?
Dalibor Jaroš na SEO Date #1. Třetím rokem mám na starosti nejpoužívanější SEO nástroj v ČR a SR, který má rádo čím dál více z vás. Přijdu vám povědět něco málo (a snad i zábavného) z pozadí toho, jak se dělá software, který pro vás každý den bombarduje Google a Seznam v řádu desítek milionů dotazů. Tentokrát ale vynechám technikálie. Povíme si příběhy z "natáčení" nového Collabimu, přidám i historku, jak jsem provařil A/B testing našeho mailingu a vyhodil do koše spoustu peněz. Budu se snažit být vtipný, budu upřímný a na každý dotaz milerád odpovím. Slibuji.
"Jak výhodně incestovat" aneb srandy s klíčovkamiTaste Medio
Richard Klačko na SEO Date #1. Analýza klíčových slov jako sonda do společnosti daleko mimo naši sociální bublinu. Kde Češi hledají otroky na vážný vztah (a nápady na jméno pro otroka), návod na výrobu svěcené vody nebo radu co dělat, když mají hlad? Kde jinde než na internetu. A co si budeme povídat, v této disciplíně nejbizarnějších vyhledávaných dotazů Seznam suverénně vítězí nad Googlem.
Agentura/In-house/Freelance - kde dělat SEO?Taste Medio
David Brenner na SEO Date #1. Odpověď není jednoduchá, protože každý člověk má o ideálním pracovním prostředí trochu jiné představy. Jsem David Brenner a pracoval jsem jako SEO specialista v agentuře, na volné noze i in-house. Aktuálně dělám ve společnosti KLENOTA a zkusím vám popsat rozdíly a odpovědět na některé otázky. Jak se liší práce SEO specialisty v Agentuře, in-house a na volné noze? V malé firmě a v mediálním domě? Jaké je dělat SEO v Seznamu?
Příběh zákazníka po 3 letech od první návštěvy až k CLV a vlastní atribuciTaste Medio
Lukáš Hurych na konferenci Data Restart 2020. Podíváme se na zákazníka od jeho první návštěvy až k CLV – jaké příběhy nám prozradí customer-centric analytika, jak pracovat s vlastními (behaviorálními) atribučními modely nebo třeba s offline daty.
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Marketing a data. Umíme v nich najít hodnotu?Taste Medio
Jan Kadleček na konferenci Data Restart 2020: AI, ML, neuronové sítě, advanced analysis a ostatní – versus běžný CMO. Všichni chceme dělat super cool data science projekty. Kde ale markeťákům nejčastěji leží v datech tržby a čekají na shrábnutí?
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
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HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...Higher Education Marketing
Explore our comprehensive slides on the 2024 social media landscape, tailored for educators and marketing professionals in the field of education. With more than 5 billion social media users worldwide and an average individual engagement across as many as seven platforms monthly, understanding these dynamics is crucial for effective educational outreach. Our slides delve into the pivotal trends and strategic adaptations necessary for thriving in this digital arena. Don't miss this opportunity to enhance your strategies with our expert insights.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
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What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
4. Proprietary + ConfidentialProprietary + Confidential
...and automatically generates ad headlines and directs the
visitor to the most relevant landing page to the query
5. Confidential & Proprietary
What’s the difference in DSA and Keyword Ads?
Dynamic Search
Ads (DSA)
Headline Description Landing Page Targeting
Automatically
generated from
your website
Provided by you Automatically
targeted from
your website
Search queries not
covered by
keyword targeting
Expanded Text Ads
(ETA)
or
Responsive Search
Ads (RSA)
Provided by you Provided by you Provided by you Keyword targeting
provided by you
6. Proprietary + ConfidentialProprietary + Confidential
There are five options for targeting your DSA...
More control More reach
URL is Page Feeds Categories
Landing Pages From
Standard Ad Groups
All Webpages
www.www.www.
www.
Target Specific URLs for
up to 20 per Ad Group
Set up a feed to target
specific URLs at scale
and bidding at scale
Target traffic based on
themes based of your
website and user
behaviour
Targets all webpages that
you’re currently running
search ads against, across
all of your accounts.
Target your entire
website
7. Proprietary + ConfidentialProprietary + Confidential
DSA will automate your search for new customers
Rapid ExpansionIncremental Reach Timesaving
Expand into new markets
rapidly with low effort letting
DSA handle the targeting
Maximize coverage both on
new traffic and on existing
managed keyword accounts
Reduce effort of campaign
management while closing
coverage gaps
Automate the long-tail to
get the best performance and
ensure auction presence
Long-tail Automation
14. Proprietary + ConfidentialProprietary + Confidential
Clicks CTRs CPCs CPAs
15%
more
30%
lower
30%
higher
35%
lower
Compared with his keyword performance, for the
median advertiser, DSA targeting generates...
19. Proprietary + ConfidentialProprietary + Confidential
How SEO benefits from DSA: Page title optimisation
1. Check the targeted URLs
2. Check the relevance of the LP
(campaign structure)
3. Find new opportunities in search terms
4. Optimise and A/B test <title>
20. Proprietary + ConfidentialProprietary + Confidential
How SEO benefits from DSA: Page title optimisation
Check your titles before running DSAs:
1. Avoid mistakes in Ad Copy
2. Trademark in text
3. Find new opportunities
(character use)
21. Proprietary + ConfidentialProprietary + Confidential
How SEO benefits from DSA: Page title optimisation
Check your titles before running DSAs:
1. Avoid mistakes in Ad Copy
2. Trademark in text
3. Find new opportunities
(character use)
26. Proprietary + Confidential
0.00% still ok
”--” = wrong setup
- Typo in dynamic ad target
(URL / page title contains)
- Low search volume of
relevant queries for the pages
- Not matching any pages
(not in the feed or targeting
conflict)
How SEO benefits from DSA: Website coverage & content
Website coverage = number of targeted pages / all indexed pages
29. Proprietary + ConfidentialProprietary + Confidential
1. URL / Page Title contains
- non-transactional section
(blog, about us, reviews etc.)
2. Page Content
- Non-converting pages
(error pages, contact, etc).
3. Custom Labels (Page Feed)
- Products out of stock
- Categories with less than X
products
Help your PPC: Exclude non-fitting pages
30. Proprietary + ConfidentialProprietary + Confidential
Performance
Uplift
Adding business
information for each
landing page
Faster indexation &
scheduled update
Update your targeted pages
up to 4 times a day and
index new pages faster
How SEO benefits from DSA: DSA Page Feed
New insights for
troubleshooting
Finding index errors
together with PPC team
31. Proprietary + Confidential
TIP:
No page feed available?
Start by checking the Sitemap.xml
Why to use Page feed = grouping URLs of similar theme
into standalone ad groups with your Custom Label
Example of DSA page feed
32. Proprietary + ConfidentialProprietary + Confidential
List of URLs Page Feed
● Target specific URL that you want
● Regular update of landing pages (4x / day)
● Add business attributes for the landing pages
○ Products with high margin
○ Products in stock
○ Accessories vs main categories
● If you change the LP it’s faster crawled
● Custom aggregation on similarly themed URLs
○ “All matches in Premier League in March”
○ “All Nike shoes for kids with margin 10%”
Benefits of DSA page feed
35. Confidential + Proprietary
Summary
DSA benefits for SEO
● Share knowledge with PPC team
○ All the <titles>
○ List of all error pages, content pages,
non-transactional pages, all redirects
● Optimise <title>
○ Maximise the character use
○ A/B test faster
● Fast and easy keyword analysis
● Benefits from DSA page feed
○ Faster page indexation
○ Page status troubleshooting
DSA benefits for all
● Stand-alone product with strong
performance results
● Bigger search query coverage
● User-friendly headline
● Matching the intent of user query
● Timesaving in campaign creation &
optimisation
● Fast and scalable solution for export
● Higher PPC & SEO cooperation