The document outlines an SEO assignment conducted by Sahil Sehgal, featuring two personas: Simran Sharma, a 24-year-old working in an MNC and as a tutor, and Ankita Khanna, a 30-year-old in the government sector with a small business. It details tools used for keyword research, competitive analysis, and various SEO audits, emphasizing the importance of understanding the target audience, message relevance, and a multidisciplinary SEO team approach. Additionally, it lists several specific tools for various SEO tasks like usability, duplicate content checks, and page load time assessment.

1. SEO
ASSIGNMENT
FROM - SAHIL SEHGAL

2. Questionnaire

4. PERSONAL BACKGROUND
NAME- Simran Sharma
AGE-24
Single
Live,In Chandigarh India
BUSINESS BACKGROUND
She is working in MNC
Apart from that she is tutor.
LIFESTYLE
She travels twice in a year for holidays
MEMBERSHIPS
She dont have any kind of membership.
LAST DESTINATIONS
Malaysia,Paris,Thailand
HOTELS
She lives in economy cateogry hotels.
BUYER'S PERSONA

5. PERSONAL BACKGROUND
NAME- Ankita Khanna
AGE- 30
Single
Live,In Mumbai India
BUSINESS BACKGROUND
She is working in Government Sector
Apart from that she has small Business.
LIFESTYLE
She Travels once in a year by herself
MEMBERSHIPS.
Member of club mahindra
LAST DESTINATIONS
Turkey,Singaore
HOTELS
She prefer expensive hotels

6. KEYWORD RESEARCH
TOOL USED- AHREFS.COM

7. COMPETITIVE RESEARCH
TOOL USED- SEMRUSH.COM

8. SEO AUDIT
TOOL USED- UBERSUGGEST

11. IDENTIFYING THE SITE DEVELOPMENT PROCESS AND PLAYERS
Before you start working on any SEO project, you need to know three things: who your target
audience is, what your message is, and how your message is relevant. There are no web design
tools or programming languages that tell you these things. Marketing, advertising, and PR have
to set the objectives before you can implement them—successful SEO requires a team effort.
Your SEO team should be cross-functional and multidisciplinary, consisting of the team manager,
the technical team, the creative team, and the major stakeholders from marketing, advertising,
and PR. In a smaller organization, you may have to wear all of those hats yourself.

13. USABILITY
TOOL USED - UBERSUGGEST

14. TOOL USED -SURE OAK
ACCESSIBILITY/SPIDERABILITY

15. SEARCH ENGINE HEALTH CHECK
TOOL USED - UBER SUGGEST

16. DUPLICATE CONTENT CHECKS
TOOL USED -SITELINER

18. URL CHECK
TOOL USED - SEOSITECHECKUP.COM

19. TITLE TAG REVIEW
TOOL USED - .to the web

20. CONTENT REVIEW
TOOL USED -.to the web

21. META TAGS REVIEW
TOOL USED - webfx.com

24. REDIRECT CHECKS
TOOL USED - webfx.com

25. Sitemaps file and robots.txt file
verification
TOOL USED - webfx.com

27. INTERNAL LINKING CHECKS
TOOL USED - webfx.com

28. TOOLS USED - Pentest-tools.com
SUB-DOMAINS

29. GEOLOCATIONS
TOOL USED - LAMBDATEST.COM

30. EXTERNAL LINKING
TOOL USED - Ahrefs.com

31. PAGE LOAD TIME
TOOL USED -Pagespeed insights

32. IMAGE ALT - TAGS
TOOL USED - SEoptimer

33. CODE QUALITY
TOOL USED - www.w3.org

35. THANKS
AND
YOUR FEEDBACK