In this webinar, we look at how to make your website easy to find, how to boost website traffic and how to generate leads, while following Google best practices.
Arti Sharma , SEO Consultant from Measure Marketing presented this presentation at OSBN and Milton Speed Networking earlier this year. The Local Search ( Local SEO) components have been highlighted here for small businesses in Toronto, who can leverage the power of Local Search to increase visibility and traffic to their stores.
Best Tools You Should Use For SEO in 2021-NSDM INDIAAbbas Dudhwala
These are some essential tools you should probably use for SEO. They are very useful in the day to day life. For more support and better understanding of SEO, join NSDM INDIA Today!
What is a Search Engine?
Examples of popular Search Engines
Search Engines statistics
Why is Search Engine marketing important?
What is a SEO Algorithm?
Steps to developing a good SEO strategy
Ranking factors
Basic tips for optimization
Arti Sharma , SEO Consultant from Measure Marketing presented this presentation at OSBN and Milton Speed Networking earlier this year. The Local Search ( Local SEO) components have been highlighted here for small businesses in Toronto, who can leverage the power of Local Search to increase visibility and traffic to their stores.
Best Tools You Should Use For SEO in 2021-NSDM INDIAAbbas Dudhwala
These are some essential tools you should probably use for SEO. They are very useful in the day to day life. For more support and better understanding of SEO, join NSDM INDIA Today!
What is a Search Engine?
Examples of popular Search Engines
Search Engines statistics
Why is Search Engine marketing important?
What is a SEO Algorithm?
Steps to developing a good SEO strategy
Ranking factors
Basic tips for optimization
Get the Top 60 On page SEO factor checklists to achieve a higher ranking in the search engine results. Categorized into 3 sections these SEO factors that effect the ranking must be performed before the link building process. You can contact us to get more support and guidance on your SEO project with working on these SEO factors for that ranks the website. Also feel free to solve your queries that are related to any tips to improve the page rank. Get started with these SEO ranking factor today!!
Diagnosing Technical Issues With Search Engine OptimizationNine By Blue
If your site is having trouble ranking well in search engines such as Google, you've lost ranking, or you've having trouble with a site move or migration, the trouble could be with the site's technical architecture.
View checklists to help diagnose issues with crawling, indexing, and ranking your site's content.
This presentation will help you to know what is SEO all about and how it can help you to rank your website on top page and increase traffic on your website.
Google Seo-Search Engine Optimization-introductionFaraaz Shaikh
This PPT is an introduction to SEO. In this file you would information about various techniques related to SEO. Hope this helps you.
This PPT is for training purpose only
You’ve put all that work into your church website—why aren’t people visiting? Today’s search engines are programmed to think like a searcher would think, so there is no silver bullet for showing up in the top of the results in Google. However, there are a number of best practices that anyone can follow to give your site a better chance at showing up toward the top.
This 6 months SEO plan presentation contains monthly and weekly company website optimization and promotional works to do for an ecommerce firm having branches world wide.
For more related, visit seomid.com
It’s what our clients care about most: results! Join us for an in-depth look at our SEO reporting dashboard and the key performance indicators (KPIs) of our SEO campaigns. We’ll review the report emailed monthly as well as each tab in the dashboard to grow your understanding and ability of search engine optimization results.
IBM Universal Behavior Exchange (UBX) is a cloud-based service from IBM.
This short video provides an overview as to how UBX enables products and solutions from IBM Cognitive Engagement and participating IBM Business Partners to exchange data about customers and their behaviour.
Get the Top 60 On page SEO factor checklists to achieve a higher ranking in the search engine results. Categorized into 3 sections these SEO factors that effect the ranking must be performed before the link building process. You can contact us to get more support and guidance on your SEO project with working on these SEO factors for that ranks the website. Also feel free to solve your queries that are related to any tips to improve the page rank. Get started with these SEO ranking factor today!!
Diagnosing Technical Issues With Search Engine OptimizationNine By Blue
If your site is having trouble ranking well in search engines such as Google, you've lost ranking, or you've having trouble with a site move or migration, the trouble could be with the site's technical architecture.
View checklists to help diagnose issues with crawling, indexing, and ranking your site's content.
This presentation will help you to know what is SEO all about and how it can help you to rank your website on top page and increase traffic on your website.
Google Seo-Search Engine Optimization-introductionFaraaz Shaikh
This PPT is an introduction to SEO. In this file you would information about various techniques related to SEO. Hope this helps you.
This PPT is for training purpose only
You’ve put all that work into your church website—why aren’t people visiting? Today’s search engines are programmed to think like a searcher would think, so there is no silver bullet for showing up in the top of the results in Google. However, there are a number of best practices that anyone can follow to give your site a better chance at showing up toward the top.
This 6 months SEO plan presentation contains monthly and weekly company website optimization and promotional works to do for an ecommerce firm having branches world wide.
For more related, visit seomid.com
It’s what our clients care about most: results! Join us for an in-depth look at our SEO reporting dashboard and the key performance indicators (KPIs) of our SEO campaigns. We’ll review the report emailed monthly as well as each tab in the dashboard to grow your understanding and ability of search engine optimization results.
IBM Universal Behavior Exchange (UBX) is a cloud-based service from IBM.
This short video provides an overview as to how UBX enables products and solutions from IBM Cognitive Engagement and participating IBM Business Partners to exchange data about customers and their behaviour.
Gophers Riding Elephants: Writing PostgreSQL tools in GoAJ Bahnken
This talk will start with an overview of Go, then dive into some examples of using it to work with Postgres. We'll show basics like running queries, then demonstrate how Go makes difficult things easy, such as inspecting Postgres's TCP wire protocol and providing retry mechanisms and monitoring for restores (including fun stories, tips and tricks).
Join us and see why Go - with it's powerful concurrency primitives and unbeatable performance - can be one of the most powerful tools in your toolbox.
Marketing Your Mentoring Program - Recruit More MentorsStephen Grindrod
Learn how to market your mentoring program to recruit more mentors and create more mentorships. Learn how to create a marketing plan, create communications and other marketing activities.
Zaptas Technologies is a “Customer Company” established to provide the world class IT Solutions by a group of professionals from various domains & technologies. Our focus is on business first & technologies are used to enabled the business processes to achieve the business objectives along with optimization of resources & profit.
The process of creating a relationship with digital marketing or a connection between a company’s product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers. Brand is a fulfillment in customer expectations and consistent customer satisfaction
HOW TO BUILD A SEARCH ENGINE FRIENDLY SITEHint1 Article
New to SEO? Need to polish up your knowledge? The Beginner Guide to HOW TO BUILD A SEARCH ENGINE FRIENDLY SITE
http://www.hint1.com/technology/web-marketing/how-to-build-a-search-engine-friendly-site-part-01
AMA Atlanta Marketing Series: SEO 101 with Stephanie WallaceStephanie Wallace
The second 101 series hosted by AMA Atlanta will cover the basics of Search Engine Optimization. All facets of SEO will be discussed, including: a history of search engines, common terminology, on-page strategy, technical SEO, off-page campaign creation and general best practices. In addition, we'll highlight new trends and SEO opportunities on the horizon. If you're new to search engine marketing and want to learn the basics, or if you want to manage your own SEO campaign, this is the class for you!
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
This presentation give you a basic idea about SEO fundamentals & how to choose a right agency/professionals. It help you to understand the Life cycle of SEO & the process.
Google and 180fusion Present: The Mobile Opportunity180Fusion
When people turn to their mobile device to get answers or take action, it’s a chance for brands to deliver. Are you there?
For More Information Visit; https://www.180fusion.com
webinar@180fusion.com
Google and 180Fusion Discuss Successful Paid Search Strategies180Fusion
For More Information visit; http://www.180fusion.com
1.877.321.4180
sales@180fusion.com
180Fusion and Google got together at Google HQ to discuss paid search strategies and new technology.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
By Design, not by Accident - Agile Venture Bolzano 2024
SEO for Small Businesses, What Google Wants
1. SEO for Small Businesses,What
Google Wants
FEBRUARY 28,2017
SCORE LIVE Webinar
S p o n s o r e d b y :
2. BRAD KEYS:KEYNOTE PRESENTER
• Director of Sales & Strategy, 180fusion
• Analyzes online marketing strategy for
business owners
• Business 2 Community, MarketingProfs,
SEMRush and Hubspot Contributor
• Regularly presents webinars and seminars
with Google on Search Engine Marketing
4. Local SEO Ranking Factors
My Business Signals External Location Signals
On-Page Signals Link Signals
Review Signals Social Signals
Behavioral/Mob. Signals Personalization
Google Local Business Signals (14.7%)
(Categories, Keyword in Business Title, Proximity, etc.)
External Location Signals (13.6%)
(IYP/aggregator NAP consistency, Citation Volume, etc.)
On-page Signals (20.3%)
(Presence of NAP, Keywords in Titles, Domain authority, etc.)
Link Signals (20.0%)
(Inbound anchor text, Linking domain authority, Linking domain quantity, etc.)
Review Signals (8.4%)
(Review quantity,, Review velocity, Review diversity, etc.)
Social Signals (5.0%)
(Google+ authority, Facebook likes, Twitter followers, etc.)
Behavioral/Mob. Signals (9.5%)
(Clickthrough rate, Mobile clicks to call, Check-ins, Offers, etc.)
Personalization (8.5%)
5. Important Localization Ranking Factors
Local URL Structure City, State in Landing Page Title
Service Keywords In Landing Page
Title
Service Keywords and GEO in Meta
Description
City, State in H1 / H2 Tags
Good Content with Keyword
Relevance for Service and
Geography
Name, Address & Phone Number
(NAP) Syndication
Optimized Mobile Site
Optimized Google My Business
Page
Optimize Page Speed / Load Times
Schema Surrounding Business
Address
Inbound Links from Industry Relevant
Sites
Inbound Links from Geo Relevant Sites
Inbound Links from Authority Sites
Number of Local Citations
Internal Linking and UX
6. Keyword Research
Select Target Keywords Based On
Keyword Relevance,
Search Volume &
Profitability
Your Popularity Vs.
Competitors
Number & Type of
Competitors in Search
Results Pages
Your Rankings Vs.
Competitors
Your Contents
Availability &
Optimization Vs.
Competitors
Your SEO Competitive Analysis With Target Keywords
8. “Head to Tail” Keyword Selection
Millions
100k
10k
Thousands
Hundreds
Tens
<5
Top 100 keywords
Top 500 keywords
Top 1k keywords
Top 10k keywords
Fat Head
18.5% of
search traffic
Chunky
Middle
11% of search
traffic
Long Tail
70% of all search traffic
y-
axis
y-
axis
Number of monthly searches
Number of keywords
9. 4 Pillars of Local Search
Relevance Authority
Localization User Experience
11. Relevance
URL’s should be short and contain
keywords relevant to the page
content
Website should have a blog or other
type of content stream supplying fresh
and up-to-date content to users
SEO Landing pages should
have supporting pages (i.e.:
Blog content strategically
linking to them)
Image Optimization with Title and Alt
Tags that are keyword rich
SEO landing pages should
have 700+ words of content
with natural iterations of
keywords that is useful to the
<H1> Tags are keyword
rich
Structured Data and Markup where
Possible
Meta Descriptions are compelling
for high click-through rates
Keyword Rich Title Tags
12. Onsite Page SEO
• Start title tag with your keyword
• Leverage SEO-Friendly URLs
• Wrap your title in an <h1> tag
• Wrap subheadings in H2 tags
• Drop your primary keyword in first 100 words
• Responsive design
• Use outbound links with no-follow
• Internal links
• Sprinkle Partial Match Keywords
• Image optimization
• Use social sharing buttons
• Post Long content
Add New Post
On-Page SEOGuide:Anatomy of a...
http://www.website.com/on-page-seo
Add Media
<H1>On-Page SEO Guide:
Anatomy of a Perfectly
Optimized Page <H1>
<H2>The Keysto On-Page
SEO <H2>
SEO
GUIDE
WIKIPEDIA.NET
VISITOURHELP PAGE
ON-PAGEOPTIMIZATION
Word count: 1,890
15. Blog Strategy
Decide on your
trophy keywords and
have fully optimized
SEO landing pages
dedicated to this
theme or keyword
cluster
Create blog posts or
articles on your site.
These articles
strategically link to
the SEO landing
pages with optimized
anchor text
Perform outreach;
building links and
mentions to these
blog posts on
topically relevant
websites
Share these blog
posts and links via
social media
channels
Build links directly to
the SEO landers and
home page of the site
for a natural and well
rounded linkscape
18. Our Content Marketing Process
Identify Publisher Brainstorm topics Pitch to publisher We write the article We insert your link
We deliver the article Editorial review Links are live Push Out via
Social Media
Channels
19. What Makes our Links Better?
What Makes Our Links Better? Quality Metrics
Publisher Quality – Ex. Mashable,
BusinessInsider.com, Huffingtonpost.com, Inc.com,
Technorati, and many more
Content Quality - Our team of writers is hand-selected
and rigorously vetted for quality of writing and
expertise on a broad range of topical expertise, we
pride ourselves on our ability to compose content
that’s interesting, share-worthy and highly relevant to
your client’s industry.
In-content Links- Most link building companies get
you links in the author bios. Not us. We get real,
contextual, relevant, in-content links that provide
long-lasting value.
Domain authority – Based on Moz’s domain
authority metric.
Relevance – We align our publishers with your
offering to achieve topical relevance.
Social Engagement – We work with publishers that
share and tweet our content.
Freshness – We work with publishers that publish
content regularly.
Uniqueness – All our content is 100% unique,
developed and written by our team of writers
specifically for you.
20. Localization | On and Off Page SEO
Relevance Authority
Localization User Experience
21. Google + Local Business Page
Google+ — account for 7 of the 8 most highly correlated
ranking factors in Google search results.
Only 25% of Business use Google+
• Google+ is a key indicator to Google that you are a legitimate business
• Ensure you have current and up to date contact information
27. User Experience
Website is Secure
(https://)
Leverage Accelerated
Mobile Pages (AMP)
Call-To-Action’s should
be prominent on SEO
landing pages
Site should not host
duplicate content
Website should be free
of broken internal and
external links
Pages should load fast
Pages must be mobile
responsive
29. Work with a SCORE Mentor
• Free, confidential mentoring throughout the
United States
• 10,000+ volunteers
• Click on links in Related Resources widget
(LIVE webinar only)
• Visit www.score.org/find-mentor
30. SCORE LIVEWebinars
• Weekly webinars on topics of interest to small
business owners
• Speakers are prominent subject matter experts
• LIVE webinars and on-demand recordings
• Get informed, get inspired, get going!
• Learn more at www.score.org/take-workshop