search engine optimisation is basically a combination of different strategies and techniques to make your website more visible to potential customers and increase your sales or brand awareness. But if there is one strategy or one key technique which sums it all up is to focus on user experience and Google's experience. If you do that properly there won't be anything else to focus on.

1. All about SEO
By Suketu Prajapati
https://www.brandveda.in

2. OUTLINE
INTRODUCTION
TYPES OF SEO
HOW SEO WORKS
ADVANTAGES OF SEO
SEO TOOLS
WHITE HAT SEO
BLACK HAT SEO
DIFFERENCE BETWEEN BLACK & WHITE HAT SEO
CONCLUSION
https://www.brandveda.in

3. What is SEO?
SEO stands for “Search Engine Optimization”. In simple
terms improving your website's visibility for relevant
search results. The better visibility in serp there are more
chances to click on your website and these attract new
customers to your website and increase click rate.
https://www.brandveda.in

4. Types of SEO
1) On-page SEO
2) Off-page SEO
3) Technical SEO
https://www.brandveda.in

5. How SEO works?
Search engine works through 3 primary functions:
1)Crawling : Crawler is known as spider or google bot. Which
finds the information on world wide web for the purpose of
indexing. This finding process known as Crawling.
2)Indexing : The results found during the process of crawling.
These results show on serps And give 10 blue links.
3) Ranking : Provide content is how relevant of search query
and these results are ordered as most relevant results.
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6. Advantages of SEO
Brand awareness
Cost effectiveness
ROI
Increase traffic
Increase site usability
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7. SEO tools
1. Ahrefs: SEO Keyword Tool
2. Google Search Console: Top SEO Tool
3. SEMRush: Marketing SEO Tools
4. KWFinder: SEO Keyword Tool
5. Moz Pro: SEO Software
6. Ubersuggest: Keyword Tracking Tool
7. Answer The Public: Free SEO Tools
8. SpyFu: Free SEO Tools
9. Woorank: SEO Ranking Tool
10. Majestic: Marketing SEO Tools
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8. WHITE HAT SEO
White hat SEO means improves your search ranking on serps
while maintaining search engine’s guidelines. White hat seo is
opposite of Black hat seo.
https://www.brandveda.in

9. BLACK HAT SEO
Black hat SEO is practice
against search engine
guidelines, used to get higher
site ranking on serps.
https://www.brandveda.in

10. DIFFERENCE BETWEEN BLACK & WHITE HAT SEO

11. CONCLUSION
search engine optimisation is basically a combination of
different strategies and techniques to make your website
more visible to potential customers and increase your sales
or brand awareness. But if there is one strategy or one key
technique which sums it all up is to focus on user experience
and google's experience. If you do that properly there won't
be anything else to focus on.
https://www.brandveda.in

12. https://www.brandveda.in
https://twitter.com/DigitalSuketu
https://www.quora.com/profile/Suketu-Prajapati-4

13. THANKS