Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Integrated Financial Applicationsusing Intuit’s PaaS SolutionGeorge Chiramattel, Intuit
Focus on     Financial applications for                Small Business2
Why Small Business?
Big Market                               Small Business with < 100 employees represent 99% of employersGraphics by: FeeFig...
Big $$                               30% of Payroll & 21% of Revenue  7.8 TrillionGraphics by: FeeFighters.com
Why Intuit
Who we are7
QuickBooks market share                                                     SBO                                           ...
QuickBooks Online data alone
How to help SBO
Giving Small Business what big business have                                      Multiple applications                  ...
Small Business Owner would like• Right-for-me solutions• Integrate with my financial data• Access from Anywhere• Apps that...
Intuit App Center - Demo
App Center: Apps that work together                 http://appcenter.intuit.com/15
How can I leverage this opportunity?
App publishers would like     Go to Market Services (required)     – Unified Navigation     – Authentication/Authorization...
Intuit’s Solution
Intuit’s solution: Intuit Partner Platform        SaaS Applications can SSO         with Intuit and integrate to         ...
IPP Provides20
Vision of the Intuit Platform         Developers               Intuit             End Users                               ...
The Network Effect               Solving a broad range of SMB customer needs                        Lots of Great Applicat...
ipp.developer.intuit.comIntuit Confidential   Page: 23
IPP – Native Development
How it works (1)     You set up a QuickBase database and then use Adobe Flex     Builder 3.0 with the IPP SDK to develop t...
How it works (2)     Publish the application to Intuit WorkPlace. The Intuit     WorkPlace is also where customers subscri...
How it works (3)     QuickBooks data is synced and changes to data in your SaaS     application are reflected within the s...
How it works (4)     Determine the pricing plan and Intuit takes care of the rest     including billing & making developer...
IPP – Federated Development
Federation - Under the hood         Intuit Partner Platform Services                   Intuit App Center                  ...
IPP with Azure31
Intuit Partner Platform  The fastest way to build and deploy SaaS             Marketplace                              I  ...
Mobile Apps
Intuit GoPayment34
Intuit GoPayment35
Intuit GoPayment36
Q&A37
Appendix
Cloud Computing
Economics of Cloud Users      • Pay by use instead of provisioning for peak                                   Capacity    ...
Economics of Cloud Providers• 5-7x economies of scale [James Hamilton (Amazon), March 2009] -- http://mvdirona.com/jrh/Tal...
Layers in Cloud Architecture• Application Layer  Applications delivered on demand in the  software-as-a service (SaaS) mo...
Integrated Financial Applications
Upcoming SlideShare
Loading in …5
×

Integrated Financial Applications

1,376 views

Published on

Talk that I gave at recent \'Cloud Developer Conference\' organized by SiliconIndia.

Published in: Business, Technology
  • Be the first to comment

Integrated Financial Applications

  1. 1. Integrated Financial Applicationsusing Intuit’s PaaS SolutionGeorge Chiramattel, Intuit
  2. 2. Focus on Financial applications for Small Business2
  3. 3. Why Small Business?
  4. 4. Big Market Small Business with < 100 employees represent 99% of employersGraphics by: FeeFighters.com
  5. 5. Big $$ 30% of Payroll & 21% of Revenue  7.8 TrillionGraphics by: FeeFighters.com
  6. 6. Why Intuit
  7. 7. Who we are7
  8. 8. QuickBooks market share SBO 4 Million QuickBooks Online QuickBooks Desktop 22 Million Employees Reach a potential market of nearly 26 million users within the 4 million small businesses using QuickBooks & QuickBooks Online Clear Market leader with > 95% share9
  9. 9. QuickBooks Online data alone
  10. 10. How to help SBO
  11. 11. Giving Small Business what big business have  Multiple applications working together with the same login and data  A “corporate intranet”, personalized to your role  Access to all business information based on your role (search, etc.)12
  12. 12. Small Business Owner would like• Right-for-me solutions• Integrate with my financial data• Access from Anywhere• Apps that work together well• Remove IT complexity – Host it for me• Secure my data with right permissions• Integrated billing Owner13
  13. 13. Intuit App Center - Demo
  14. 14. App Center: Apps that work together http://appcenter.intuit.com/15
  15. 15. How can I leverage this opportunity?
  16. 16. App publishers would like Go to Market Services (required) – Unified Navigation – Authentication/Authorization – Billing – User Management – Application Store Platform Services (optional) – Database – Storage – Hosting – Messaging & Data Services17
  17. 17. Intuit’s Solution
  18. 18. Intuit’s solution: Intuit Partner Platform  SaaS Applications can SSO with Intuit and integrate to Intuit (QuickBooks) data  Apps are marketed to 4M QuickBooks customers  Application providers pay a revenue share19
  19. 19. IPP Provides20
  20. 20. Vision of the Intuit Platform Developers Intuit End Users Partner “I have a great “I have real business idea” Platform business needs” Intuit “Enrich the ecosystem” Uniting key stakeholders in success21
  21. 21. The Network Effect Solving a broad range of SMB customer needs Lots of Great Applications Attract More Attract More Developers Partner End Users Platform Big Market Opportunity Centralized place for acquiring the SMB customer Developers, End Users, and Intuit all need to win22
  22. 22. ipp.developer.intuit.comIntuit Confidential Page: 23
  23. 23. IPP – Native Development
  24. 24. How it works (1) You set up a QuickBase database and then use Adobe Flex Builder 3.0 with the IPP SDK to develop the SaaS application25
  25. 25. How it works (2) Publish the application to Intuit WorkPlace. The Intuit WorkPlace is also where customers subscribe to applications.26
  26. 26. How it works (3) QuickBooks data is synced and changes to data in your SaaS application are reflected within the subscribers QuickBooks product—and visa-versa.27
  27. 27. How it works (4) Determine the pricing plan and Intuit takes care of the rest including billing & making developer payments.28
  28. 28. IPP – Federated Development
  29. 29. Federation - Under the hood Intuit Partner Platform Services Intuit App Center Partner SaaS Set-Up/ App Reporting Marketplace Sign-In Intuit Data Services Steps to “federate” an app QuickBooks QuickBooks on IPP Online Desktop • Set up SSO over SAML 2.0 • Integrate data through IDS Platform Services (Intuit Data Services) • Integrate billing & Federation/ User OAuth Identity Management Billing authorization
  30. 30. IPP with Azure31
  31. 31. Intuit Partner Platform The fastest way to build and deploy SaaS Marketplace I Services Billing + Identity + Permissions Front end UI Native or Federated Integrated data Database as a Service Hosting Proven and mature infrastructure Platform-as-a-Service
  32. 32. Mobile Apps
  33. 33. Intuit GoPayment34
  34. 34. Intuit GoPayment35
  35. 35. Intuit GoPayment36
  36. 36. Q&A37
  37. 37. Appendix
  38. 38. Cloud Computing
  39. 39. Economics of Cloud Users • Pay by use instead of provisioning for peak Capacity Resources Resources Demand Capacity Demand Time Time Static data center Data center in the cloud Unused resources
  40. 40. Economics of Cloud Providers• 5-7x economies of scale [James Hamilton (Amazon), March 2009] -- http://mvdirona.com/jrh/TalksAndPapers/JamesHamilton_SMDB2009.pdf Cost in Cost in Resource Ratio Medium DC Very Large DC Network $95 / Mbps / month $13 / Mbps / month 7.1x Storage $2.20 / GB / month $0.40 / GB / month 5.7x Administration ≈140 servers/admin >1000 servers/admin 7.1x Extra benefits – Amazon: utilize off-peak capacity – Microsoft: sell .NET tools – Google: reuse existing infrastructure
  41. 41. Layers in Cloud Architecture• Application Layer  Applications delivered on demand in the software-as-a service (SaaS) model.• Platform Layer  Middleware providing application services and a platform-as-a-service (PaaS) runtime environment for cloud applications.• Infrastructure Layer  A flexible infrastructure of distributed data center services connected via Internet (infrastructure as service).42

×