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Social media introduction


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Social media introduction

  1. 1. Social Media- a powerful forceSocial Media- a powerful force People having conversation onlinePeople having conversation online
  2. 2. Changing our worldChanging our world The web is essential in our dailyThe web is essential in our daily lives. Social media nowlives. Social media now surpasses email in global reachsurpasses email in global reach Word of mouth is reaching newWord of mouth is reaching new levellevel Millions of interaction takesMillions of interaction takes place every hourplace every hour Brands are being discussedBrands are being discussed 24/724/7
  3. 3. Social media = Knowledge EnhancementSocial media = Knowledge Enhancement Look who is talking?Look who is talking? -your school friends-your school friends -your family-your family -your college friends-your college friends -your surfing friends-your surfing friends Group of people or friendsGroup of people or friends who never have beenwho never have been exposed to each otherexposed to each other offline are linked onlineoffline are linked online
  4. 4. A shift to publishing a conversationA shift to publishing a conversation •People are increasingly using web toPeople are increasingly using web to get the required information fromget the required information from each othereach other •We are also seeing how people areWe are also seeing how people are spending much more time interactingspending much more time interacting with people, and much less timewith people, and much less time consuming content from websites.consuming content from websites. Such a bigger shift is not about anySuch a bigger shift is not about any one particular social network. Its allone particular social network. Its all about people connecting to eachabout people connecting to each other onlineother online
  5. 5. Your face on facebookYour face on facebook Facebook gives people theFacebook gives people the power to share and makes thepower to share and makes the world more open and connectedworld more open and connected Fastest growingFastest growing social network insocial network in the world (millions of activethe world (millions of active members)members) People spend on Facebook toPeople spend on Facebook to keep up with friends, uploadkeep up with friends, upload unlimited photos, share videosunlimited photos, share videos and many moreand many more Powerful tools to engage andPowerful tools to engage and understand your audience:understand your audience: BrandBrand pagespages CustomCustom applicationsapplications TargetedTargeted advertisingadvertising
  6. 6. Fan pages for businessFan pages for business Brand’sBrand’s homepagehomepage on Facebook.on Facebook. Allows you to post photos,Allows you to post photos, videos, events and othervideos, events and other messages.messages. Users interact with you byUsers interact with you by Becoming fansBecoming fans Commenting on your postsCommenting on your posts Participating in discussionsParticipating in discussions Post photos to your pagePost photos to your page FansFans see your page updates insee your page updates in theirtheir newsfeednewsfeed Build your networkBuild your network
  7. 7. Best practices on facebookBest practices on facebook Have a conversation and getHave a conversation and get feedbackfeedback Connect and grow yourConnect and grow your networknetwork It’s not what you know…It’s not what you know… It’s whom you knowIt’s whom you know
  8. 8. Facebook featuresFacebook features UseUse Publisher (News feed)Publisher (News feed) to keep your users updated on new keep your users updated on new content. WriteWrite oror import Notesimport Notes and share them with your audience.and share them with your audience. Post Photos and Videos of your events.Post Photos and Videos of your events. Add Applications that enhance your Page experience.Add Applications that enhance your Page experience. Create Discussion Boards to solicit user feedback and generateCreate Discussion Boards to solicit user feedback and generate brainstorms.brainstorms. Create Groups to help people with similar interests connect with oneCreate Groups to help people with similar interests connect with one anotheranother Set up Events and have your fans RSVPSet up Events and have your fans RSVP
  9. 9. • Linkedin is an online network of more than 30 million experiencedLinkedin is an online network of more than 30 million experienced professionals from around the worldprofessionals from around the world • When you join, you create a profile that summarises you professionalWhen you join, you create a profile that summarises you professional accomplishments. Your profile helps you find and be found by formeraccomplishments. Your profile helps you find and be found by former colleagues, clients and partners. You can add more connections bycolleagues, clients and partners. You can add more connections by inviting trusted contacts to join Linkedin and connecting you.inviting trusted contacts to join Linkedin and connecting you. • Your network consists of your connections, connections’ of connections,Your network consists of your connections, connections’ of connections, and people they know, linking you to thousands of qualified professionalsand people they know, linking you to thousands of qualified professionals • On Linkedin you can:On Linkedin you can: Post a profile and resumePost a profile and resume Connect with colleaguesConnect with colleagues Share professional recommendationsShare professional recommendations Find jobsFind jobs Forums to demonstrate expertise and find answersForums to demonstrate expertise and find answers GetGet
  10. 10. Linkedin ProfileLinkedin Profile Connection + Conversation=Connection + Conversation= OpportunityOpportunity
  11. 11. Linkedin featuresLinkedin features Use recommendation to recommend someoneUse recommendation to recommend someone and to ask people who we know to endorse usand to ask people who we know to endorse us Network statisticsNetwork statistics Create groups and know your followersCreate groups and know your followers We can post jobs, manage jobsWe can post jobs, manage jobs Receive messages at your linkedin inboxReceive messages at your linkedin inbox Create events, discussionsCreate events, discussions Link to your word press blog which helps getLink to your word press blog which helps get featured in search enginesfeatured in search engines Explore more about linkedin at learning centreExplore more about linkedin at learning centre
  12. 12. TwitterTwitter • Is a communication tool, aIs a communication tool, a MicroblogMicroblog • Microblogs are blogs limited to aMicroblogs are blogs limited to a sentence or two (aboutsentence or two (about 140140 characterscharacters)) People use microblogging toPeople use microblogging to promotepromote themselves, sharethemselves, share content andcontent and followfollow friends,friends, celebrities and brandscelebrities and brands Companies use it forCompanies use it for marketing, public relationsmarketing, public relations and customer service byand customer service by giving their brand a voicegiving their brand a voice within the communitywithin the community
  13. 13. Twitter Profile looks likeTwitter Profile looks like
  14. 14. An application-Tweet DeckAn application-Tweet Deck An application toAn application to manage multiplemanage multiple twitter and othertwitter and other social networkingsocial networking accountsaccounts
  15. 15. BlogBlog A blog is a website withA blog is a website with regular entriesregular entries of commentaryof commentary oror newsnews Blogs serve to establish your companyBlogs serve to establish your company asas transparenttransparent,, relevantrelevant,, activeactive, and, and expertexpert.. Engage inEngage in dialoguedialogue with yourwith your customerscustomers Improve yourImprove your search engine visibilitysearch engine visibility PromotePromote product launchesproduct launches andand eventsevents GainGain expert statusexpert status by providing usefulby providing useful tipstips
  16. 16. Video sharing sites let youVideo sharing sites let you uploadupload videosvideos andand shareshare them withthem with people.people. They’re a perfect repository forThey’re a perfect repository for video blogsvideo blogs, taped, taped seminarsseminars,, wittywitty Power PointsPower Points,, commercialscommercials,, how-to’show-to’s and a behind-the-sceneand a behind-the-scene look at your organization.look at your organization. Video sharingVideo sharing
  17. 17. A wiki is a website that allowsA wiki is a website that allows visitors to easilyvisitors to easily addadd,, removeremove,, andand editedit content – this makescontent – this makes themthem great collaborationgreat collaboration toolstools Wikipedia, for example, is anWikipedia, for example, is an encyclopedia is writtenencyclopedia is written collaboratively by volunteerscollaboratively by volunteers from all around the world;from all around the world; anyone can edit itanyone can edit it WikipediaWikipedia
  18. 18. Business and Social MediaBusiness and Social Media Social media provides anSocial media provides an array of new “touch points”array of new “touch points” for business individuals tofor business individuals to interact with prospects andinteract with prospects and customers.customers. It is about realizing thatIt is about realizing that “focusing on important“focusing on important marketers and influencers willmarketers and influencers will have a far greater impacthave a far greater impact than trying to reach thethan trying to reach the masses with any one messagemasses with any one message or tool”or tool”
  19. 19. Key CharacteristicsKey Characteristics • Transparency for the right and honest, not always positive • Active listening: responsive to the dialogue • Voice of many • Conversational • Facilitate and enable 2 way communication • Contributing to brand and marketing goals bottom line this is for a marketing end
  20. 20. Benefits for you and your company fromBenefits for you and your company from leveraging social medialeveraging social media • Listening- using social media as “real time” research and gaining insightsfrom listening to customers • Talking- using conversations with customers to promote products or services • Energizing- building brand stewardship; and identifying enthusiastic customers and using them to persuade others • Supporting- making it possible for customers to help each other • Embracing- turning customers into a resource for innovation
  21. 21. How do we start?How do we start? ResearchResearch Strategic planningStrategic planning Implement strategyImplement strategy EvaluationEvaluation
  22. 22. Experiment with social mediaExperiment with social media Identify goals and objectives, defineIdentify goals and objectives, define target audience, know what ourtarget audience, know what our competitors are doing in social mediacompetitors are doing in social media
  23. 23. Make a planMake a plan Schedule your objectives,Schedule your objectives, know the audience interestknow the audience interest and grab the opportunityand grab the opportunity
  24. 24. Multi-tier Social media approachMulti-tier Social media approach Create your profile,Create your profile, share photos, video,share photos, video, audio, links, sendaudio, links, send private message, startprivate message, start buzzing through eventsbuzzing through events & campaigns, involve& campaigns, involve audience with goodaudience with good content and informationcontent and information Try aTry a varietyvariety of social media toolsof social media tools BeBe yourselfyourself, make some, make some friendsfriends,, andand shareshare
  25. 25. ListenListen Review performance withReview performance with real time monitoring andreal time monitoring and progress checking. Thisprogress checking. This allows us to know the criticsallows us to know the critics and to maintain publicand to maintain public relationsrelations
  26. 26. Social Media ToolsSocial Media Tools Popular networking sitesPopular networking sites which are majorly drivingwhich are majorly driving audiences and givingaudiences and giving salessales
  27. 27. Thank youThank you Meena.K Sr. Executive, Natural Remedies Pvt Ltd Email: