Landing Page Optimization Best Practices "Conversion Ninja Toolbox"
Learn the top 12 practical hands-on tools that can be used to quickly improve conversion rates.
* Tim Ash, Author, Landing Page Optimization & CEO, SiteTuners.com
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Stacy Sutton Williams
The rules for both SEO (search engine optimization) and paid search advertising keep changing. But in some cases, what's old is new again - content is more critical than ever! That means PR professionals are uniquely suited to leverage search marketing strategies and squeeze more benefits out of PR tactics. Join PRSA Georgia and seminar leader Stacy Williams, founder and president of Atlanta-based Prominent Placement, to get caught up on the latest in SEM and get prepared to implement strategically sound and measurable SEM strategies in 2014.
You will:
- Learn how to determine what types of content and topics your audiences are looking for; then, create it and make it easy to be found online.
- Find out how social engagement benefits SEO, and how to effectively use keywords in hashtags.
- Hear what to do and what not to do regarding Google's new rules for links in online press releases and the best way to leverage bylined articles.
- Discover how to use paid search ads in a crisis, and what to do when negative mentions of your company show up in search engine results.
- Take away strategies for measuring the impact of SEM efforts.
Seminar speaker Stacy Williams established Prominent Placement, a full-service, award-winning and industry leading search marketing agency, in 2001. She has more than 20 years of experience in marketing and was named the 2012 Search Engine Marketer of the Year by Technology Association of Georgia. Stacy is also past president of SEMPO Atlanta, a local chapter of the global Search Engine Marketing Professional Organization.
You will become aware of the issues that can adversely affect the position of your website in the search engine results. You will also learn about some the positive steps you can take to improve both your website and the linking to your website that over time will improve your website promotion within Google.By the end of the course you won’t necessarily know how to fix any outstanding issues but at least you will be aware that you do have outstanding issues on your website. A more detailed series of courses is available which will cover the actual techniques you need to implement in detail to really get the best out of your search engine optimisation efforts.
ARISE ROBY
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Stacy Sutton Williams
The rules for both SEO (search engine optimization) and paid search advertising keep changing. But in some cases, what's old is new again - content is more critical than ever! That means PR professionals are uniquely suited to leverage search marketing strategies and squeeze more benefits out of PR tactics. Join PRSA Georgia and seminar leader Stacy Williams, founder and president of Atlanta-based Prominent Placement, to get caught up on the latest in SEM and get prepared to implement strategically sound and measurable SEM strategies in 2014.
You will:
- Learn how to determine what types of content and topics your audiences are looking for; then, create it and make it easy to be found online.
- Find out how social engagement benefits SEO, and how to effectively use keywords in hashtags.
- Hear what to do and what not to do regarding Google's new rules for links in online press releases and the best way to leverage bylined articles.
- Discover how to use paid search ads in a crisis, and what to do when negative mentions of your company show up in search engine results.
- Take away strategies for measuring the impact of SEM efforts.
Seminar speaker Stacy Williams established Prominent Placement, a full-service, award-winning and industry leading search marketing agency, in 2001. She has more than 20 years of experience in marketing and was named the 2012 Search Engine Marketer of the Year by Technology Association of Georgia. Stacy is also past president of SEMPO Atlanta, a local chapter of the global Search Engine Marketing Professional Organization.
You will become aware of the issues that can adversely affect the position of your website in the search engine results. You will also learn about some the positive steps you can take to improve both your website and the linking to your website that over time will improve your website promotion within Google.By the end of the course you won’t necessarily know how to fix any outstanding issues but at least you will be aware that you do have outstanding issues on your website. A more detailed series of courses is available which will cover the actual techniques you need to implement in detail to really get the best out of your search engine optimisation efforts.
ARISE ROBY
Learn how to make your website get more targeted traffic, more leads and ultimately more sales. What opportunities are you missing out on? What are some things you can do immediately and quickly to gain more traffic?
You need to continuously be aware of how your site is performing and how users are interacting with it. And you need to adapt to what you find out. For all of this, you need website & user analytics.
What will happen to SEO ranking factors in 12 months? with some useful tools which you can use them for your business and improve your website in SERPs.
Some basic tips and tricks to improve your website, and a deep dive on Google Analytics. Specifically for not-for-profits but tips for all kinds of organisations.
Basic content covered includes:
What is your website trying to do?
Accessibility basics
Content Management Systems
Images for web
Are your domains setup correctly?
Is your website consistent?
Mobile basics
Website structure
Google Analytics – what it can do and how to set it up
Google analytic best website performance checker tool, get complete guide information on website with Google analytics tool for better results and for complete check on information.
The importance of having a strategy for analytics and SEO has reached an all time high and continues to increase. Between new search engines that are becoming popular, and changes in this space, saavy digital marketers know that SEO is an on-going practice, not a "set it and forget it" task.
Did you know there are over 200+ algorithms that go into Google search engine results?
This number increases and changes are made over time, so it's always a good time to brush up on your SEO and analytics knowledge. View our slideshare to learn the current best practices for SEO and analytics!
Event Websites, Part I: Understanding Search Engine Optimization and Web Anal...Stephen Nold
Events and Exhibitions are embracing an entirely new suite of analytic website tools, most available at no cost, that can help slash marketing costs, enhance booth sales and evolve community interactions. Exhibition and event organizers now have an opportunity to improve web traffic, measure results and make mid-course adjustments.
This session will define some of the new web asset dashboards and tricks of the trade to improve the results of your event website. Specific solutions covered include:
• Content and linking strategies
• Google analytics
• Pay-per-click, and
• Traditional PR wire distribution
Don't just regurgitate data from your web analytics tool. Develop real insights, test your way to better conversion rates, and grow your business by focusing on the metrics that matter.
This is a beginners guide to Search Marketing that covers the basics of PPC, SEO & how Google and the major search engines rank web sites.
If you are interested in learning more about Wpromote PPC Management or other online services, please visit us!
5 Instantly Actionable Insights from Google AnalyticsSiteVisibility
Our very own Kelvin Newman's presentation at Internet World 2012 in the email and Analytics Theatre. He talks about five ways you can gain strategic insights from Google.
Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation will provide info on the following: Google Analytics setup, advanced reporting features and reports offered by Google's free analytics platform. Learn how to measure your efforts, and better understand what success looks like.
Adam Prohel presentation at Online Marketing Summit in Las Angeles June 14th 2011
Want to measure what’s being said about your brand on blogs and social networks? How about your competitors? Maybe you’re launching a new product or service and need help reaching out to some key influencers. This session will take you through more than 30 free tools that will help you with all of this, plus more
Focus: B2B/B2C on Social Media
Learn how to make your website get more targeted traffic, more leads and ultimately more sales. What opportunities are you missing out on? What are some things you can do immediately and quickly to gain more traffic?
You need to continuously be aware of how your site is performing and how users are interacting with it. And you need to adapt to what you find out. For all of this, you need website & user analytics.
What will happen to SEO ranking factors in 12 months? with some useful tools which you can use them for your business and improve your website in SERPs.
Some basic tips and tricks to improve your website, and a deep dive on Google Analytics. Specifically for not-for-profits but tips for all kinds of organisations.
Basic content covered includes:
What is your website trying to do?
Accessibility basics
Content Management Systems
Images for web
Are your domains setup correctly?
Is your website consistent?
Mobile basics
Website structure
Google Analytics – what it can do and how to set it up
Google analytic best website performance checker tool, get complete guide information on website with Google analytics tool for better results and for complete check on information.
The importance of having a strategy for analytics and SEO has reached an all time high and continues to increase. Between new search engines that are becoming popular, and changes in this space, saavy digital marketers know that SEO is an on-going practice, not a "set it and forget it" task.
Did you know there are over 200+ algorithms that go into Google search engine results?
This number increases and changes are made over time, so it's always a good time to brush up on your SEO and analytics knowledge. View our slideshare to learn the current best practices for SEO and analytics!
Event Websites, Part I: Understanding Search Engine Optimization and Web Anal...Stephen Nold
Events and Exhibitions are embracing an entirely new suite of analytic website tools, most available at no cost, that can help slash marketing costs, enhance booth sales and evolve community interactions. Exhibition and event organizers now have an opportunity to improve web traffic, measure results and make mid-course adjustments.
This session will define some of the new web asset dashboards and tricks of the trade to improve the results of your event website. Specific solutions covered include:
• Content and linking strategies
• Google analytics
• Pay-per-click, and
• Traditional PR wire distribution
Don't just regurgitate data from your web analytics tool. Develop real insights, test your way to better conversion rates, and grow your business by focusing on the metrics that matter.
This is a beginners guide to Search Marketing that covers the basics of PPC, SEO & how Google and the major search engines rank web sites.
If you are interested in learning more about Wpromote PPC Management or other online services, please visit us!
5 Instantly Actionable Insights from Google AnalyticsSiteVisibility
Our very own Kelvin Newman's presentation at Internet World 2012 in the email and Analytics Theatre. He talks about five ways you can gain strategic insights from Google.
Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation will provide info on the following: Google Analytics setup, advanced reporting features and reports offered by Google's free analytics platform. Learn how to measure your efforts, and better understand what success looks like.
Adam Prohel presentation at Online Marketing Summit in Las Angeles June 14th 2011
Want to measure what’s being said about your brand on blogs and social networks? How about your competitors? Maybe you’re launching a new product or service and need help reaching out to some key influencers. This session will take you through more than 30 free tools that will help you with all of this, plus more
Focus: B2B/B2C on Social Media
Radically Improve Conversion Rates - eMSF 2009Kayden Kelly
See how to methodically and radically improve your conversion rate through quantitative and qualitative tools like Google Analytics, Website Optimizer, Crazy Egg, 4Q Survey and more.
Conversion Optimization Framework to Build Sustainable and Repeat GrowthTushar Purohit
The goal of the this presentation on Conversion optimization Framework is to remove the guesswork from the conversion optimization process. It provides comprehensive analysis to anyone interested in optimization with a specific methodology to produce consistent results.
Condensed testing syrup - @OptimiseorDie @sydney sep 2011 - 4 years of testin...Craig Sullivan
A summary of my 4 years of A/B and Split testing, with case studies of work, photography guidelines, and key advice on which elements of the page to test for quick wins.
I enjoyed giving this talk at the Online Retailer Conference in Sydney, which is a fine place to visit.
The presentation c.overs a really good 'pizza' analogy for explaining testing to senior management and budget holders. Then covering how you go about discovering good places to test on your site, and what tools will help you get that data.
Lastly, I explore what worked for me in testing, show some examples of how similar our winners are across the globe and then cover some cross channel testing. The last one here is a big growth area and involves optimising contact centres and channels, using the web as a tool. Some interesting work going on here and I show some of ours, as well as new things in the pipeline.
There are some great resources attached, including a list of remote user testing services and the best 'guides' I could find on 'Conversion Rate Optimisation'. Hope you enjoyed the talk and thank you Sydney.
IAB FORUM 2015 Principles of mobile site design: delight users and drive con...IAB Bulgaria
Inspiration and Insight for Digital Leaders
IAB FORUM 2015 Principles of mobile site design: delight users and drive conversions Lina Lau, Strategic Partner Manager/ SEEMEA Mobile apps Verticalized Solutions and Success Stories Lead (Paris), Google
Startup Metrics for Pirates (March 2009)Dave McClure
Slightly updated presentation from my talk at http://EntrepreneurTrek.org at Stanford University (March 2009). note: basically same as FOWA talk, minor update added slide 17.
Web Design Trends & Best Practices (by Blueliner Marketing CEO, Arman Rousta)Arman Rousta
This is a presentation that I have prepared for the DMA (Direct Marketing Association) twice. This updated version was presented as a webinar for Blueliner Marketing. I demonstrate best practices in web design by giving screencast tours of websites.
iLive2014 Presentation | Viljo Vabrit - A bulletproof roadmap to boost your o...iLive Conference
Viljo believes that to remain competitive you should constantly improve your website. In his presentation he will give an answer to the question “How to identify where your website is leaking money and how to eliminate those leaks”. Viljo is going to walk you through the process you can use to identify and plug the leaks. He will introduce practical tools and guidelines how to identify problematic areas on a website and strategies how to work out treatments and run A/B tests to improve online sales. Viljo will share examples from real online businesses and proven methodology to improve online conversions. The methodology includes many important details that help optimizers to form better test hypothesis and get better results faster.
ALPS WG Update - IAB Ad Ops Summit, Fall 2009Eric Goldsmith
Working group status update at the Interactive Advertising Bureau's 2009 Ad Operations Summit in New York, Nov 16, 2009.
The Ad Load Performance Scoring (ALPS) working group, with membership from AOL, Yahoo, Microsoft and Google, is developing a method for 'scoring' the load performance of ads, and incorporates best-practices compliance as well as measured load speed.
Quality must move beyond the purview of just the testing organization and must become an integrated part of the entire software development life cycle (SDLC) to reduce schedule-killing rework, improve user satisfaction, and reduce the risks of untested nonfunctional requirements such as security and performance. Vendors have taken note and look to provide tools that support every role in the organization, considerably broadening the testing tools landscape.
Join Margo Visitacion of Forrester and learn:
* Don't lose before you get into the game
* Why load testing can make the difference
* How planning performance testing today can help budget planning tomorrow
* How to develop your test game plan
Hi everyone. Great to see you all and totally maxed out on all the conversion advice. Thank you and in return, here are the slides with extra resources added.
Similar to Landing Page Optimization Best Practices "Conversion Ninja Toolbox" - Tim Ash (20)
The goal of any business is to grow and know your consumer base and then turn them into raving fans. Learn FIVE things you should be doing to help your business engage consumers and the THREE key channels you should leverage now to create personal, relevant & interactive conversations with your consumer.
Marketers today are fronted with audience dictates when it comes to reach and engagement. Learn how to determine which metrics you need to be evaulating in order to ensure your messaging is on target and correctly timed.
OMI Workshop @ SES London 2011 - Search & Social, a Global PerspectiveOnline Marketing Summit
Brad Kleinman of the Online Marketing Institute discusses global research on trends taking place within the interconnected worlds of Search and Social.
Improving SEO Conversions Through Social Content
With the advent of search engines now including social content into their algorithms its time to incorporate that blog, video (and more) into your overall content strategy. This session will show you how to create a content strategy that includes social media to increase your SEO-click-to conversions.
* Gillian Muessig, President, SEOmoz.org
Generating New Business Leads with Corporate Blogging
While looking for ways to increase Facebook fans and Twitter followers, companies may have forgotten about one of the most proven social media tools that can directly impact the bottom line: corporate blogging. This social media workshop will discuss the powerful medium of business blogging, and how companies can tie their blogs to search engine results, helping them reach new customers at the critical moments when these prospects are online and searching for answers and solutions.
* Chris Baggott, CEO, Compendium
The SEO Value of Social Media
Social Media and SEO have never been more intertwined than they are today. Not only are social media elements like Tweets and reviews making their way into search results, but Google's new social search is a clear indicator that social media's effect on search is going to continue to grow in importance. By aligning your social media campaign with SEO best practices and your optimization strategy, you not only maximize the ROI of your social media program, but you begin to set the foundation for future organic search success.
* Ray "Catfish" Comstock, Director of SEO, BusinessOnline
From "Sorta" to Portable: Five Actionable Steps to Embrace On-The-Go Custome...Online Marketing Summit
From "Sorta" to Portable: Five Actionable Steps to Embrace On-The-Go Customers Through Email, Mobile and Social
To create and maintain a conversation with today's mobile, hyper-social and connected customers, marketers develop a strategy to make their marketing portable. Many organizations haven't started this transition, while others have just started the process of evolving programs from "sorta" to portable. This session will provide five actionable steps for creating email, mobile and social programs that resonate with on-the-go audiences and feature case studies for clients at every stage of this transition to portability.
* Jeff Cunning, Product Marketing Manager, ExactTarget
Using Data-Driven Decisions to Enhance Cross-Channel Marketing - Experian Ma...Online Marketing Summit
Using Data-Driven Decisions to Enhance Cross-Channel Marketing
As digital communication evolves so does the need to reassess how online and offline data work to achieve long-and-short-term goals. Hear tips and tactics on how to strategize and execute a cross-channel campaign.
* Kevin Akerman, Director, Global Product Development, Experian Marketing Services
Empathy in Ecommerce: Achieving Breakthrough Conversion Rates (and Profit!) by Caring about Customer Experience
Ecommerce optimization can seem like Alice's hallway: the more you try to get there, the more the goal eludes you. But putting customers first -- going beyond best practices and using empathy to optimize user experience -- can narrow the gap, resulting in few cart abandons, higher conversion rates, and even customer loyalty in a marketplace fraught with discount shoppers. Using real-world examples and data-driven insights, this session will address the seeming contradiction of achieving greater profits and higher conversion rates while delighting customers and creating a brand worth talking about.
* Kate O'Neill, CEO, [meta] marketer (@kateo)
Integrated Marketing
Every year we talk about it, add it to our strategic road map and tell our peers we will become much better at it, but does it really happen? Hear one leading expert's successes in multi-channel marketing and integrated strategies, as well as the steps taken to get off the bench and into the game.
* Susan Prater, Director of Marketing, Masco Cabinetry (@susanprater)
Inbound Marketing: Lead Generation at 60% Lower Cost - HubSpot, Ellie MirmanOnline Marketing Summit
Inbound Marketing: Lead Generation at 60% Lower Cost
You can generate leads and drive sales at a 60% lower cost using inbound marketing. Learn specific tips on using social media, SEO, blogging, lead nurturing, landing pages and analytics together as online marketing strategies for radically better results.
* Ellie Mirman, Inbound Marketing Manager, HubSpot (@ellieeille)
Building a Content Marketing Engine to Accelerate Revenue Growth - BreakingPointOnline Marketing Summit
Building a Content Marketing Engine to Accelerate Revenue Growth
Learn how BreakingPoint drove triple digit revenue during the "great recession" by creating a content marketing engine. Pam O'Neal will discuss the "not so obvious" roles content plays in accelerating demand generation and how to develop the right content marketing strategy, trigger buyer pressure points and continue to fuel your engine.
* Pam O'Neal, VP Marketing, BreakingPoint (@poneal)
Inbound Marketing Works: Spend 60% Less on Lead Gen - HubSpot, Kirsten KnippOnline Marketing Summit
Inbound Marketing Works: Spend 60% Less on Lead Gen
Thousands of companies have proven that you can generate leads and drive sales at a 60% lower cost using inbound marketing to attract and convert customers. Hear success stories and learn specific tips on using blogs, social media, SEO, lead nurturing and analytics together as an inbound marketing strategy for radically improved marketing.
* Kirsten Knipp, Director of Product Evangelism, HubSpot (@kirstenpetra)
Closing the Gap on ROI Measurement - Spur Interactive, Steve InteractiveOnline Marketing Summit
Closing the Gap on ROI Measurement
Measuring engagement and attributing credit are now "must-have" capabilities. This session will provide actionable insights and methodologies into defining what to measure, how to measure, how to calculate value from online engagement and how to build a compelling ROI business case.
* Steve Latham, President, Spur Interactive (@stevelatham)
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI ...Online Marketing Summit
Design For Your Subscribers: Tips and Tricks to Increase Email Marketing ROI
Email and landing page design affects more than the appearance of your messages. It affects clicks, conversion, and overall ROI. This online marketing seminar will provide insights into how to improve your email and landing page designs to increase performance and produce better results.
* Tim Siukola, Manager, Campaign Solutions, ExactTarget
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
8. Type – In-page Web analytics Key Features Mouse heatmaps Click confetti Link click overlay Conversion Applications Clicking on non-clickable images Behavior changes based on screen-size & traffic source
22. Type – Online Usability Testing Key Features Online test setup – specify task to perform on your site Pre-screened subjects (taught to speak out loud) Very quick results (start getting feedback within 1 hr) Get audio/video recording and text transcript Conversion Applications Observe actual problems that uninterested visitors have Run tests against your benchmark competitor’s sites Get unexpected ideas for problems/testing
30. Type – Simulated Visual Attention Tool Key Features Creates “attention heatmaps” of Web pages Works with live and mocked-up designs No actual page visitors required Instant results – just upload an image Conversion Applications Identify visual elements that distract from goals Determine exact amount of emphasis for key elements Improve a landing page design before you publish it
46. Install CrazyEgg & ClickTale on critical landing pages Check pages with popular browsers & OSs using CrossBrowserTesting Have 5 users complete your conversion task with UserTesting.com Redesign your page & double check with AttentionWizard Action Plan