Why I love Yandex Metrica and why you need to install it, even if you don't do any SEO (basic or technical) activities in Russia, Ukraine, or other Yandex countries.

1. Dan Taylor
Why You Need To Install Yandex.Metrica

2. About Me
Dan Taylor
Account Manager @ SALT.agency
Write for Search Engine Journal, SEMRush, OnCrawl…

3. About Metrica
Yandex.Metrica is a web analytics service for websites and ecommerce.
You can use it to analyze:
• The site's audience and user behavior.
• Site conversion and revenue.
• Effectiveness of internet and offline advertising.
• Traffic sources.
• Site availability and response time.
All Yandex.Metrica features are free of charge, except Target Call (which
is available for calls to landlines in Russia and Ukraine).

4. Dashboard

5. Session Data

6. External Link Clicks

7. Robot Traffic

8. Click Maps

9. Link Maps

10. Session Replays

11. Counter Configuration

12. Setting Up Your Counter
Out of the box counters allow click
maps, link maps
They need configuration to track
scroll maps, session replays,
retargeting for Yandex Direct,
goals…

13. New Counter Configuration

14. Setting Up Session Replays

15. Setting Up Session Replays

16. Setting Up Goals

17. Goal: Page View

18. Goal: Forms, Event Clicks

20. Thank you.
@danny_taywitter
http://dantaylor.online/
https://salt.agency/
GTM Config File
https://plus.google.com/117298997433687198127/posts/1c46V9AmfZ7
Yandex Support
https://yandex.com/support/metrica/