The document provides an introduction to search engine optimization (SEO), focusing on its role in enhancing website visibility and serving user needs. It lists 10 free Google SEO tools, including Google Search Console and Google Analytics, and explains their functions. Each tool contributes uniquely to optimizing website performance, tracking analytics, and improving search result presence.

2. Introduction to SEO
• Search engine optimization (SEO) is often about making small
modifications to parts of your website.
• Search Engine Optimization is about helping search engines
understand and present content.
• Optimize your site to serve your users' needs.
• Google can find site by a ”Sitemap” i.e file on your site that
tells search engines about new or changed pages on your site.

3. 10 Free GOOGLE SEO Tools
1. Google Search Console
2. Google Analytics
3. Google Adwords Keyword Planner
4. Google Trends (Popularity of top search queries)
5. Google Consumer Surveys (Customized market research)
6. PageSpeed Insights
7. Content Experiments (Measuring, Testing, Optimizing all in one)
8. Google Places for Business ( Listing for local business search results)
9. Google Alerts (Content change detection and notification service)
10. Tag Manager (Manage JavaScript and HTML tags used for tracking and analytics on websites)

4. Google Search Console (WebmasterTool)
• A free service that helps you monitor and maintain your site's presence in Google
Search results.
• Why use Search Console?
 Make sure that Google can access your content
 Submit new content for crawling and remove content you don't want shown in
search results
 Create and monitor content that delivers visually engaging search results
 Maintain your site with minimal disruption to search performance
 Monitor and resolve malware or spam issues so your site stays clean
• Discover how Google Search—and the world—sees your site:
 Which queries caused your site to appear in search results?
 Did some queries result in more traffic to your site than others?
 Are your product prices, company contact info, or events highlighted in rich
search results?
 Which sites are linking to your website?
 Is your mobile site performing well for visitors searching on mobile?

7. Google Analytics
• Google Analytics features include:
• Data visualization tools including a dashboard, scorecards and
motion charts, which display changes in data over time.
• Segmentation for analysis of subsets, such as conversions.
• Custom reports.
• Email-based sharing and communication.
• Integration with other Google products, such as AdWords, Public
Data Explorer and Website Optimizer.

10. Google Adwords Keyword Planner
• The Keyword Planner is a more focused version of the Google Keyword Tool and
AdWords Traffic Estimator tool, and the focus is on doing one thing only: to make
it easier for advertisers to get through the process of creating new ad groups and ad
campaigns
• This new keyword tool combines elements of two existing keyword tools, the
Google Keyword Tool and the AdWords Traffic Estimator, adding a more structured
and integrated workflow
• The Keyword Planner has a “wizard” type interface. The first step in the process is
to determine how you’re going to go about creating your ad campaigns and ad
groups. You’re asked to pick one of 3 possible paths:
 Search for Keyword and Ad Group Ideas
 Enter or Upload Keywords to get Estimates
 Multiply keyword lists to get Estimates

13. PageSpeed Insights
• A tool that uses metrics from “real-world Chrome users who experience popular
destinations on the web.
• Shows you how fast your pages load based on real user data, which is an important
metric for user satisfaction.
• The Speed score categorizes a page as being Fast, Average, or Slow. This is
determined by looking at the median value of two metrics: First Contentful Paint
(FCP) and DOM Content Loaded (DCL). If both metrics are in the top one-third of
their category, the page is considered fast.
• The Page Load Distributions section presents how this page’s FCP and DCL
events are distributed in the data set.
• The Page Stats section describes the round trips required to load the page’s render-
blocking resources, the total bytes used by the page, and how it compares to the
median number of round trips and bytes used in the dataset.