Vodafone India is the second largest mobile network operator in India by subscriber base, after Airtel with a market share of 18.42%. It is headquartered in Mumbai, Maharashtra.

1. VODAFONE
 Headquarters in London, UK.
 Evolution of Vodafone started in 1982.
 One of the world's leading communication providers.
 Operating in 26 countries.
 Over 444 million customers.

2. PRODUCTS & SERVICES
 Handsets.
 Smartphones.
 Vodafone Branded Handsets.
 Voice & Messaging Services.
 Portable Mobile Wi-Fi.
 4G services.
 M-pesa.

3. COMPETITORS
 The following pie chart gives a brief idea about the competition faced by
Vodafone :

4. MARKETING STRATEGIES
•The name Vodafone comes from Voice data fone, chosen by the company to reflect the provision of voice and
data services over mobile phones.
•Vodafone has given birth to the ZooZoo: A special character created specifically to convey a value added service
offered in each of the released commercials.
•Also the Vodafone’s pug advertising campaign had garnered a huge fan following , which eventually led to
increase in the number of Pugs sold.

5. •Vodafone has always come up with creative advertising campaigns for various plans.
•Their creative approach towards marketing has captured the imagination of millions.
•Zoozoos and the pug campaigns have become so popular that Vodafone has succeeded in its efforts of viral or
buzz marketing.

6. Vodafone India conserves rainwaters for
Farmers.
 Vodafone, in partnership with Kinetic India ,came
up with the idea of rain water conservation
billboards.
 How does it Work?
• This is being done by using five innovative
billboards by means of a U-curved aluminium
sheet, a funnel to collect the rain water.
• That funnel is then channelled through a tube to a
big storage tank installed at the bottom of each
hoarding.

7. • A water sensor in the tank, enables the company
to monitor the water level remotely, powered by a
Vodafone SIM card.
• The water collected is then transferred to water
tankers and taken to the farmers. After four weeks,
around 20,000 litres of water had been collected
and donated to farmers.
• Even if half the number of billboards convert
into Vodafone's rainwater harvesting service, it
can help the farmers and several drought-affected
areas in the region.

8. THANK YOU