Market Research Reports, Inc. has announced the addition of “Chinese Smart OTT TV - Market Development, Competitive Strategies and Impacts on Incumbent Players” research report to their offering. See more at- http://mrr.cm/ZPk

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Category : Consumer & Retail
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Introduction to Report
 Launch Date: June 19, 2014
 Number of Pages: 43
 Geography Coverage: China
 Available Format: PDF
Price For Single User License: USD 1,980
Price For Global User License: USD 3,960
Delivery Time: Within 24 Hours (During Working Days)

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About the Report
Chinese Smart OTT TV: Market Development, Competitive
Strategies and Impacts on Incumbent Players report
presents analysis of market development, competitive
strategies and impacts on incumbent players.

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Research Findings
China’s mobile online service users have grown rapidly but
most users still favor free online services; thus, OTT service
providers can only rely on ads revenue to pay for huge license
fees, CDN (Content Distribution Network) construction costs, as
well as platform maintenance and overhead expenses; facing a
saturated market for mobile services, TV has shed the light for
conventional OTT service operators who seek out for new
threads of opportunity.
Meanwhile, the introduction of OTT service operators has
triggered price wars in the TV market and has eroded further the
profitability of TV brands; controlled by license holders, TV
content alone is hard to create differentiation and thus TV UI
and app improvements are critical for OTT service operators to
increase revenue; lack of applications developed specifically for
smart TV experience will pose a significant challenge to future
smart TV development.

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List of Topics
Global smart OTT TV market and includes the development of
Apple's iTV and Google TV
Development of Chinese major OTT STB vendors, namely
Xiaomi, BesTV, Letv, PPTV, Wasu, and Skyworth, and includes
their industry value chain that is composed of video content and
app store providers, broadcasting license holders, hardware
developers, gadget manufacturers, and channel distributors
Strategies adopted by Letv, Xiaomi, iQiyi, TLC, and Skyworth
(Coocaa TV), Alibaba, Haier, Konka, and Hisense for developing
China's smart OTT TV industry and includes impacts on existing
players
Four strategies to create competitive advantage in the Smart
OTT TV industry that include a new vision, new partners, new
convergence between smart TVs and mobile devices, as well as
optimal utilization of users' assets

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Company Coverage (Partial List)
1. Alibaba
2. Amazon
3. Apple
4. Belkin
5. BestTV
6. CNR
7. D-Link
8. Foxconn
9. Google
10. Haier
11. Huawei
12. Intel
13. LG
14. MediaTek
15. Philips
16. Samsung
17. Sony
18. Youtube
For more details regarding Report coverage see the last slide
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How To Buy This Report?
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About Market Research Reports, Inc.
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