VMware IT is transforming itself to operate as an IT-as-a-Service provider. This involves moving to a private cloud infrastructure and software-defined data center. The main challenges have been rapidly increasing the number of virtual machines from 10,000 to over 100,000, and shifting IT staff roles to focus more on infrastructure operations and tenant services rather than individual application support. Key lessons learned include establishing a tiered operations model to separate infrastructure, tenant, and application support responsibilities. The transformation aims to allow IT to spend less on maintaining existing systems and more on innovation.

1. VMware IT’s Transformation: An Update
on How VMware IT is Moving to IT-as-a-
Service as Told by the People on the
Frontlines
OPT2465
Venkat Gopalakrishnan, VMware Inc
Anees Iqbal, VMware Inc
Job Simon, VMware, Inc
Brian Smith, VMware, Inc

2. 2
Disclaimer
• This presentation may contain product features that are currently under development.
• This overview of new technology represents no commitment from VMware to deliver these
features in any generally available product.
• Features are subject to change, and must not be included in contracts, purchase orders, or
sales agreements of any kind.
• Technical feasibility and market demand will affect final delivery.
• Pricing and packaging for any new technologies or features discussed or presented have not
been determined.

3. 3
ITaaS – As Told by the People on the Frontlines
VMware IT continues to transform itself as it continues to move towards IT-as-a-Service (ITaaS).
We’ll discuss the results of our use of technologies and service-centric delivery methods such as
Cloud Computing and IT-as-a-Service (ITaaS) in that journey. We’ll also discuss our initiatives in
SDDC, SDLC, Cloud Automation, and Cloud Operating model organization transformation so that
IT professionals such as yourself can borrow from our experiences and develop insights on ‘how-
to’ move your organization forward. The panelists are directly involved in the day-to-day work of
transforming VMware IT so their comments are based on recent, real experiences in dealing with
the practicalities of responding to the IT challenges of today.

4. 4
The Panel
Job Simon
Vice President, IT
Architecture
and Strategy
Brian Smith
Director, Cloud
Infrastructure
Operations
Venkat
Gopalakrishnan
Senior Director, IT
Moderator
Kurt Milne
Director Marketing -
Management BU
Anees Iqbal
Director, Cloud Service
Operations

5. 5
Agenda
Learning objective: Key insights that help you drive real change in your organization
1 What is “IT as a Service” at VMware?
2 Why does VMware have an ITaaS strategy?
3 What has changed and what were the main challenges?
4 When were changes implemented? (key dependencies)
5 Key lessons learned
6 Audience Q&A

6. 6
Agenda
1 What is “IT as a Service” at VMware?
2 Why does VMware have an ITaaS strategy?
3 What has changed and what were the main challenges?
4 When were changes implemented? (key dependencies)
5 Key lessons learned

7. 7
IaaS
SaaS
PaaS
IT Service Management
BPaaS
XaaS
ITaaS
WaaSWHATEVER aaS

8. 8
What Is “IT as a Service”?
Job Simon
Vice President,
IT Architecture
and Strategy
Brian Smith
Director, Cloud
Infrastructure
Operations
Venkat
Gopalakrishnan
Senior Director, IT
Anees Iqbal
Director, Cloud
Service Operations

9. 9
Agenda
1 What is “IT as a Service” at VMware?
2 Why does VMware have an ITaaS strategy?
3 What has changed and what were the main challenges?
4 When were changes implemented? (key dependencies)
5 Key lessons learned

10. 10
55%
Keeping
the Lights On
45%
Innovation
VMware IT
IT as a Service Strategy
2012
Future Goal
$10B
75%
Keeping
the Lights On
25%
Innovation
$4.6B
IT as a Service
OpportunityPlanned
Revenue
Growth
Parity IT
Budget Growth
Below Parity IT
Budget GrowthIT Budget
IT Budget

11. 11
Agenda
1 What is “IT as a Service” at VMware?
2 Why does VMware have an ITaaS strategy?
3 What has changed and what were the main challenges?
4 When were changes implemented? (key dependencies)
5 Key lessons learned

12. 12
VMware IT Private Cloud - 2013 VMworld Projection
# VM
Deployed
2012 2013 2014
Target
90,000
Virtual Machines
50,000
Virtual Machines
10,000
Virtual Machines

13. 13
VMware IT Private Cloud – 2014 Reality
# VM
Deployed
10,000
Virtual Machines
50,000
Virtual Machines
Target
90,000
Revised Target
200,000
Q1 actual
100,000
2012 2013 2014

14. 14
Agenda
1 What is “IT as a Service” at VMware?
2 Why does VMware have an ITaaS strategy?
3 What has changed and what were the main challenges?
4 When were changes implemented? (key dependencies)
5 Key lessons learned

15. 15
VMware IT Private Cloud Tiered Operations
Three-tier Ops Model
• Big Change
– Part of IT is now a cloud infrastructure service provider
• Small Change
– But tenants still responsible for managing their
operations processes and workloads
Application Ops
(Provided by Tenant)
Provisioning. Monitoring. Configuring. Maintenance.
Many typical ops tasks still required.
Infrastructure Ops
(Provided by Cloud Infrastructure team)
Network, storage, compute availability.
Deliver to SLA.
Tenant/Service Ops
(Provided by Cloud Service team)
Common service definitions, SLA,
tenant onboarding, tenant management
Private Cloud IaaS
Software Defined Data Center

16. 16
Agenda
1 What is “IT as a Service” at VMware?
2 Why does VMware have an ITaaS strategy?
3 What has changed and what were the main challenges?
4 When were changes implemented? (key dependencies)
5 Key lessons learned

17. Questions?

18. Thank You

19. Fill out a survey
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20. VMware IT’s Transformation: An Update
on How VMware IT is Moving to IT-as-a-
Service as Told by the People on the
Frontlines
OPT2465
Venkat Gopalakrishnan, VMware Inc
Anees Iqbal, VMware Inc
Job Simon, VMware, Inc
Brian Smith, VMware, Inc