The document provides information about Lisa Syre's experience and qualifications. She has extensive experience in global retail and merchandise design. She offers creative leadership and collaboration skills. Some of her specialties include visual merchandising, project management, program development, and training material development. The document includes examples of her work developing training documents and programs for stores in Dubai and the United States.
What is Starbucks missing from its marketing strategy?Distilled
Read the full blog post here:
http://www.distilled.net/blog/marketing/how-starbucks-can-enter-the-third-space-online
While Starbucks isn’t a client of ours, we think it’s a fascinating brand. On the surface, Starbucks appears to have all the components required to “future proof” its success: a massive social media following and customer base; a consistent, global coffee experience; and an in depth knowledge of its individual customers through its Starbucks Card program. Yet there are significant ways in which it could improve its online marketing.
This is our Design to Client Process
& our award winning Portfolio e-book.
CREATIVE ENERGY INC. helps our clients
identify, develop and communicate
the unique value of your company, products and services.
VISIT US at: www.creativeenergydesign.weebly.com
Introduction to valtech agile marketing (English)
Agile Marketing™: the new imperative
Laura Guillemin, Digital Insight Lead, Valtech
laura.guillemin@valtech.fr
Agile Day 2012
Valtech
Did you know that close to 40% of your retail peers plan to add Wi-Fi Hotspots for Customer Access within the next 24 months? By giving mobile access to shoppers, innovative retailers are able to wirelessly link shoppers to:
* product descriptions
* reviews and ratings
* video demos
By connecting to consumers mobile devices, these interactive marketing techniques are creating more unique in-store experiences that are helping to drive impulse purchases and keep consumers returning to the store for repeat visits.
Mobile couponing and mobile ordering also are growing in popularity, with more than 30% of retailers reporting plans to add those apps in the next 24 months. These statistics were uncovered in the January 2011 In-Store Mobile Marketing Survey report presented by Aruba Networks, which will be previewed in this upcoming webinar.
What is Starbucks missing from its marketing strategy?Distilled
Read the full blog post here:
http://www.distilled.net/blog/marketing/how-starbucks-can-enter-the-third-space-online
While Starbucks isn’t a client of ours, we think it’s a fascinating brand. On the surface, Starbucks appears to have all the components required to “future proof” its success: a massive social media following and customer base; a consistent, global coffee experience; and an in depth knowledge of its individual customers through its Starbucks Card program. Yet there are significant ways in which it could improve its online marketing.
This is our Design to Client Process
& our award winning Portfolio e-book.
CREATIVE ENERGY INC. helps our clients
identify, develop and communicate
the unique value of your company, products and services.
VISIT US at: www.creativeenergydesign.weebly.com
Introduction to valtech agile marketing (English)
Agile Marketing™: the new imperative
Laura Guillemin, Digital Insight Lead, Valtech
laura.guillemin@valtech.fr
Agile Day 2012
Valtech
Did you know that close to 40% of your retail peers plan to add Wi-Fi Hotspots for Customer Access within the next 24 months? By giving mobile access to shoppers, innovative retailers are able to wirelessly link shoppers to:
* product descriptions
* reviews and ratings
* video demos
By connecting to consumers mobile devices, these interactive marketing techniques are creating more unique in-store experiences that are helping to drive impulse purchases and keep consumers returning to the store for repeat visits.
Mobile couponing and mobile ordering also are growing in popularity, with more than 30% of retailers reporting plans to add those apps in the next 24 months. These statistics were uncovered in the January 2011 In-Store Mobile Marketing Survey report presented by Aruba Networks, which will be previewed in this upcoming webinar.
Webinar About Webinars: 6 P's of Successful WebinarsWebinarListings
Are you hosting webinars but feel like you have a lot to learn? Or are you looking to host a webinar and don't know where to start? Then this webinar is for you!
Awareness Networks and WebinarListings are joining together to put on this webinar to show you some best practices. In the webinar, we will cover the following areas:
Presenter
Platform
People
Participation
Promotion
Post-webinar follow-up
SPEAKER BIOGRAPHIES
Rachel Levy
Rachel Levy is Founder/CEO of WebinarListings, a directory of webinars, and a Marketing and Social Media Consultant at Rachel Levy Consulting. Her background is deeply rooted in Marketing, at companies such as Kraft Foods, Jim Beam Brands and Abbott Laboratories.
Rachel has immersed herself in the webinar world since starting WebinarListings and her social media consulting business. She can be found on Twitter at @WebinarListings or @BostonMarketer, or on her websites at WebinarListings or Rachel Levy Consulting.
Mike Lewis
Mike Lewis runs marketing and sales for Awareness, Inc and has 7+ years of experience organizing demand generation and lead nurturing programs that include webinars. At the BMA he received the Best Marketing Programs award for his webinar series called 'Marketing Best Practices' and implemented webinar programs at several other companies including Salesnet and Awareness.
A Webinar about Webinars with Mike Lewis (@bostonmike) and Rachel Levy (@bost...Awareness, Inc.
A Webinar About Webinars:
6 P's of Successful Hosting
A session with Rachel Levy, Founder/CEO of WebinarListings.com and Mike Lewis, Vice President of Marketing & Sales at Awareness
Are you hosting webinars but feel like you have a lot to learn? Or are you looking to host a webinar and don’t know where to start? Then this webinar is for you!
Awareness Networks and WebinarListings are joining together to put on this webinar to show you some best practices. In the webinar, we will cover the following areas:
1. Presenter
2. Platform
3. People
4. Participation
5. Promotion
6. Post-webinar follow-up
2012 Velocity London: DevOps Patterns DistilledGene Kim
2012 Velocity London,
Presentation by Patrick Debois (@patrickdebois), Damon Edwards (@damonedwards), Gene Kim (@realgenekim), John Willis (@botchagalupe)
A full presentation over how the retailer can attract and influence the demand of the customers and success in the competitive market with customer satisfaction and how it is different from interior designing.
Vasco Duarte - Agile Innovation - Product Management in turbulent times - ConFuDevConFu
In today’s world we are constantly confronted with the message that the competition is breeding down our necks, that the market and environment are changing and we need to change with them. And most importantly, we are told that we need to listen to our customers to be able to provide the right products. We as a Product Managers need to be able to see beyond the basic product decisions, e.g. do we add feature A or feature B? We need to think beyond the silo of our function to be able to drive innovation into our products. In this session we will look at the role of Product Managers in an agile product development environment, and as agents of innovation
MivaCon Seattle - Ready Themes for Store Owners: Get a Professional-Grade Bui...Miva
Miva Merchant's new Ready Themes are not only free, high-quality responsive themes, but they also pair with new admin functionality to allow you to better manage your existing store's content, navigation, featured products and marketing images. This session will guide you through the new themes available, as well as show you how to integrate Ready Theme features into your existing Miva store.
Adverteaze is an all pervasive advertising solutions platform for television, newspapers, radio, internet, out of home. You can call us an online platform that has buyers and sellers for marketing, branding and advertising ideas, concepts and campaigns. It’s a forum to bridge the gap between established advertising agencies, corporate communications teams from various companies and the creative geniuses who haven’t had a chance to make their mark or waiting for the right opportunity to showcase their talent; who can provide advertising inputs, marketing ideas and campaign designs with refreshing novelty.
Adverteaze is an all pervasive advertising solutions platform for television, newspapers, radio, internet, out of home. You can call us an online platform that has buyers and sellers for marketing, branding and advertising ideas, concepts and campaigns. It’s a forum to bridge the gap between established advertising agencies, corporate communications teams from various companies and the creative geniuses who haven’t had a chance to make their mark or waiting for the right opportunity to showcase their talent; who can provide advertising inputs, marketing ideas and campaign designs with refreshing novelty.
As A Commercial Interior Design Student This Project On Retail Spaces Showcases My Expertise Learnt During My Study Of Retail Spaces, Confirming To NSQF Level 6 Of NSDC, At Dezyne E'cole College.
The Project Report Includes The Design Of A Retail Store. The Store Is Of An Emerging Brand “Pinnakle” .Have Enlisted Different Retail Sectors And The Various Types Of Retail Stores. How The Design And Planning Of Retail Spaces Should Be Done? How To Create Display Spaces Which Are More Effective? Are All Discussed Here.
More Focussing Has Been On The Consumer Behaviour For Designing Effective Store Layout. While Designing The Store Layout Principles Of Design Has Been Followed.
All The Designing Boards, Architectural Layouts, Cut Sheets, Detail Drawings Has Been Showcased In My Portfolio Pages.
My Project Focuses On The Product Displays Of Fashion Accessories Like Handbags, Female Designer Bags And Fashion Formal Informal Shoes. Mainly Under The Fashion Retail Sector.
I Request You To Please Go Through The Pages Of My Portfolio Pages.
Join this distinguished panel as they address the paradigm shift from “push” marketing to conversation-oriented, trust-building marketing. Take a behind-the-scenes look at integrated marketing strategies. Walk away knowing the top ways to increase builder traffic and sales using results-driven and cost effective methods in the new world of marketing.
Moderator: Boyce Thompson, Principal, BT Media
Jennifer Fidelman, VP, Strategic Marketing, Gunn|Jerkens Marketing Communications
Greg Cargill, VP Client Services & Social Media Services, Blitz
Linda Mamet, VP of Sales, Southern California and Southern Nevada, Pulte Group
Agile Innovation - Product Management in Turbulent timesVasco Duarte
In today’s world we are constantly confronted with the message that the competition is breeding down our necks, that the market and environment are changing and we need to change with them. And most importantly, we are told that we need to listen to our customers to be able to provide the right products.
We as a Product Managers need to be able to see beyond the basic product decisions, e.g. do we add feature A or feature B? We need to think beyond the silo of our function.
Webinar About Webinars: 6 P's of Successful WebinarsWebinarListings
Are you hosting webinars but feel like you have a lot to learn? Or are you looking to host a webinar and don't know where to start? Then this webinar is for you!
Awareness Networks and WebinarListings are joining together to put on this webinar to show you some best practices. In the webinar, we will cover the following areas:
Presenter
Platform
People
Participation
Promotion
Post-webinar follow-up
SPEAKER BIOGRAPHIES
Rachel Levy
Rachel Levy is Founder/CEO of WebinarListings, a directory of webinars, and a Marketing and Social Media Consultant at Rachel Levy Consulting. Her background is deeply rooted in Marketing, at companies such as Kraft Foods, Jim Beam Brands and Abbott Laboratories.
Rachel has immersed herself in the webinar world since starting WebinarListings and her social media consulting business. She can be found on Twitter at @WebinarListings or @BostonMarketer, or on her websites at WebinarListings or Rachel Levy Consulting.
Mike Lewis
Mike Lewis runs marketing and sales for Awareness, Inc and has 7+ years of experience organizing demand generation and lead nurturing programs that include webinars. At the BMA he received the Best Marketing Programs award for his webinar series called 'Marketing Best Practices' and implemented webinar programs at several other companies including Salesnet and Awareness.
A Webinar about Webinars with Mike Lewis (@bostonmike) and Rachel Levy (@bost...Awareness, Inc.
A Webinar About Webinars:
6 P's of Successful Hosting
A session with Rachel Levy, Founder/CEO of WebinarListings.com and Mike Lewis, Vice President of Marketing & Sales at Awareness
Are you hosting webinars but feel like you have a lot to learn? Or are you looking to host a webinar and don’t know where to start? Then this webinar is for you!
Awareness Networks and WebinarListings are joining together to put on this webinar to show you some best practices. In the webinar, we will cover the following areas:
1. Presenter
2. Platform
3. People
4. Participation
5. Promotion
6. Post-webinar follow-up
2012 Velocity London: DevOps Patterns DistilledGene Kim
2012 Velocity London,
Presentation by Patrick Debois (@patrickdebois), Damon Edwards (@damonedwards), Gene Kim (@realgenekim), John Willis (@botchagalupe)
A full presentation over how the retailer can attract and influence the demand of the customers and success in the competitive market with customer satisfaction and how it is different from interior designing.
Vasco Duarte - Agile Innovation - Product Management in turbulent times - ConFuDevConFu
In today’s world we are constantly confronted with the message that the competition is breeding down our necks, that the market and environment are changing and we need to change with them. And most importantly, we are told that we need to listen to our customers to be able to provide the right products. We as a Product Managers need to be able to see beyond the basic product decisions, e.g. do we add feature A or feature B? We need to think beyond the silo of our function to be able to drive innovation into our products. In this session we will look at the role of Product Managers in an agile product development environment, and as agents of innovation
MivaCon Seattle - Ready Themes for Store Owners: Get a Professional-Grade Bui...Miva
Miva Merchant's new Ready Themes are not only free, high-quality responsive themes, but they also pair with new admin functionality to allow you to better manage your existing store's content, navigation, featured products and marketing images. This session will guide you through the new themes available, as well as show you how to integrate Ready Theme features into your existing Miva store.
Adverteaze is an all pervasive advertising solutions platform for television, newspapers, radio, internet, out of home. You can call us an online platform that has buyers and sellers for marketing, branding and advertising ideas, concepts and campaigns. It’s a forum to bridge the gap between established advertising agencies, corporate communications teams from various companies and the creative geniuses who haven’t had a chance to make their mark or waiting for the right opportunity to showcase their talent; who can provide advertising inputs, marketing ideas and campaign designs with refreshing novelty.
Adverteaze is an all pervasive advertising solutions platform for television, newspapers, radio, internet, out of home. You can call us an online platform that has buyers and sellers for marketing, branding and advertising ideas, concepts and campaigns. It’s a forum to bridge the gap between established advertising agencies, corporate communications teams from various companies and the creative geniuses who haven’t had a chance to make their mark or waiting for the right opportunity to showcase their talent; who can provide advertising inputs, marketing ideas and campaign designs with refreshing novelty.
As A Commercial Interior Design Student This Project On Retail Spaces Showcases My Expertise Learnt During My Study Of Retail Spaces, Confirming To NSQF Level 6 Of NSDC, At Dezyne E'cole College.
The Project Report Includes The Design Of A Retail Store. The Store Is Of An Emerging Brand “Pinnakle” .Have Enlisted Different Retail Sectors And The Various Types Of Retail Stores. How The Design And Planning Of Retail Spaces Should Be Done? How To Create Display Spaces Which Are More Effective? Are All Discussed Here.
More Focussing Has Been On The Consumer Behaviour For Designing Effective Store Layout. While Designing The Store Layout Principles Of Design Has Been Followed.
All The Designing Boards, Architectural Layouts, Cut Sheets, Detail Drawings Has Been Showcased In My Portfolio Pages.
My Project Focuses On The Product Displays Of Fashion Accessories Like Handbags, Female Designer Bags And Fashion Formal Informal Shoes. Mainly Under The Fashion Retail Sector.
I Request You To Please Go Through The Pages Of My Portfolio Pages.
Join this distinguished panel as they address the paradigm shift from “push” marketing to conversation-oriented, trust-building marketing. Take a behind-the-scenes look at integrated marketing strategies. Walk away knowing the top ways to increase builder traffic and sales using results-driven and cost effective methods in the new world of marketing.
Moderator: Boyce Thompson, Principal, BT Media
Jennifer Fidelman, VP, Strategic Marketing, Gunn|Jerkens Marketing Communications
Greg Cargill, VP Client Services & Social Media Services, Blitz
Linda Mamet, VP of Sales, Southern California and Southern Nevada, Pulte Group
Agile Innovation - Product Management in Turbulent timesVasco Duarte
In today’s world we are constantly confronted with the message that the competition is breeding down our necks, that the market and environment are changing and we need to change with them. And most importantly, we are told that we need to listen to our customers to be able to provide the right products.
We as a Product Managers need to be able to see beyond the basic product decisions, e.g. do we add feature A or feature B? We need to think beyond the silo of our function.
1. Highly accomplished and experienced designer with a passion for retail. I offer a proven
history of innovative results working independently and as a key member of in-house design
teams. I have extensive global retail and merchandise design expertise represented in a multi-
disciplined variety of work. I am a skilled professional who offers creative leadership,
teamwork and a practical hands-on talent for solving an array of design challenges ranging
from Strategy building to program rollouts and team training. I thrive working on a team that
values collaboration and shares my passion for innovatively solving challenges. Please review
some of my work on-line at:
http://www.slideshare.net/lisasyre
Specialties
• Visual Merchandising • Tests, National and Global Launches
• Project Management • Program Materials Budget Matrix Development
• Program Driver, Driven By Process • Equipment, fixture and displayware development
• Connects Vision and Mission to Daily Operations • Extensive design development and value engineering
• Visual Strategy Development experience
• Program and Product Development • Retail Display
• Plan-O-Gram Development,
• Training Material Development
• Standards Manual Development
Lisa Syre, Confidential not for distribution
3. Scope: Home Centre, Dubai: 70,000 sq. ft. Retail
Training documents for new store concept were developed remotely in US prior to store opening. Responsible for directing and training 50 plus visual employees in
3 divisions on site during 10 day Opening Blitz
Lisa Syre, Confidential not for distribution
4. Training – The Home Centre, Dubai
Home wares
Major Visual Wall
Style: Vertical
Open Stock Merchandise
Areas of use: Dec. Home, Kitchen, Textiles, Laundry, Gallery
Sight Line Vertical
shelves Merchandising
Vertical Merchandising The placement of merchandise from top to bottom on a wall or fixture.
Presenting an assortment of merchandise vertically you will expose customers to a greater variety of your assortment at eye level.
Shelves: Set the sight line shelving to be consistent throughout the wall or department.
Sight line shelf height is approximately 1.21 meters from the floor (54”)
Set all shelves, sight line and above at same heights horizontally (left to right)
Ensure display shelves are at same height and vary the shelves beneath as necessary to the specific skus.
Shelves above and below are based on tallest box or product height Allow approximately .6096 meters (2”) of clearance between merchandise and shelf above
Lisa Syre, Confidential not for distribution
5. Execution – The Home Centre, Dubai - post training
Lisa Syre, Confidential not for distribution
6. Program Manual –
Training & Standards - Currently being implemented in all new store openings and remodels for The Home Centre
. Currently being implemented in all new store openings and remodels for The Home
Centre
Lisa Syre, Confidential not for distribution
7. Training – The Home Centre, Dubai – Department and fixture specific schematics
Home wares
Floor Fixture
Rectangular Table with Risers – Area: Home Decor
RCT-1 Rectangular Table with Risers – RCT-1
SYSTEM
Step 1:
Position risers
Step 2
Place accent
merch
Step 1: Step 3:
Risers Mass Group
Step 2: Crockery
Accent
merch.
Gold
represents
Step 3:
generic
Crockery
Crockery
Think three-dimensional. Height is important to create product dominance.
Many repetitions of a few products are more effective than displaying many different products.
Do not use too many products in one presentation.
Arrange accessories with a common theme in clusters.
Odd numbers 3 or 5 work better than even numbers in creating a visually attractive groups
Lisa Syre, Confidential not for distribution
8. Execution – The Home Centre, Dubai - post training
Lisa Syre, Confidential not for distribution
9. Program Manual –
Training & Standards - Currently being implemented in all new store openings and remodels for The Home Centre
Lisa Syre, Confidential not for distribution
10. Training – The Home Centre, Dubai – Department and fixture specific schematics
Lisa Syre, Confidential not for distribution
11. Execution – The Home Centre, Dubai - post training
Lisa Syre, Confidential not for distribution
12. Program Manual –
Training & Standards - Currently being implemented in all new store openings and remodels for The Home Centre
Lisa Syre, Confidential not for distribution
13. Training – The Home Centre, Dubai – Department and fixture specific schematics
FURNITURE
Major Visual
Dining Tables – Visual Flow
V = Central Visual D
Vm = Minor visual Department Center
Highest Visual Point
D = Dress Table
V A V
Vm Vm
D
D D
Vm Vm
Merchandising: Visual Height added to the center of area. This will draw the eye into
the department
V= Large modern flower arrangement , Tall Glass vases…
Lisa Syre, Confidential not for distribution
14. Execution –Macy’s North West
Furniture Presentation Design
Lisa Syre, Confidential not for distribution
15. Starbucks – Program Strategy Development, Product Development, Training materials, Global Execution
2000
2000 - 2007
• Asset Identification of all case types across 3,000 + stores
• Asset modification strategy current case planograms 24 x2 lunch non lunch
• Added Step risers to lower cases Core A & B
• Addition of sandwich boards segments lunch business, Lunch Stores
• Development and global roll out of Bakery platter system all cases
• Addition of on board NSF sign holders all cases
• Roll out of visual presentation standards
• Addition of bakery risers
• Addition of In house serve ware program
• Addition of promotional placement system and signage recommendations
• 2007 – 3 Core cases in system down rom 24 types
Lisa Syre, Confidential not for distribution 2006
16. Training – Starbucks – Food Case specific schematics
Lisa Syre, Confidential not for distribution
27. Recommendations
Lisa Syre is a visual powerhouse. She is a strong and versatile visual merchandiser. I have worked with her at Starbucks
and Macy’s. She can create a vendor shop from inception to completion, draw space plans, ideate fixtures and ensure it is
completed in a timely manner to all specifications. She has background in interior design, merchandising hard goods, food
presentation, tabletop, fixture design and space planning. She always brings new and innovative ideas to the project. She
thinks tactically as well as big picture. Lisa creates visual merchandising theories and can bring them to life in simple and
easy to execute diagrams for use at store level. She is a great part of any visual team, can work as her own project
manager or direct others as needed. She is a valuable partner in creative sessions to strategically determine the best visual
solutions for your initiatives. She will problem solve and create options to address any business need. Lisa is the total visual
merchandising package.
Paige Sloan Manager , Visual Presentation , Starbucks Coffee Company
“Lisa worked for me as senior designer for visual presentation at Starbucks Coffee Company. Three headlines for Lisa:
Born Alchemist: She has the unique ability to make a visual connection from a seemingly unrelated product or design to
deliver a perfect visual solution that hits on all the business and aesthetic points required.
Unbridled Curiosity: She is ALWAYS working because design is in her DNA. She is cataloging, documenting designs she
sees both at work and at play. Her curious eye and voracious design appetite is continuously coming up with better, cleaner
and more elegant solutions for both retail and food merchandising design projects. In fact, the tray system that Starbucks
uses now (and has inspired countless knock offs in the industry) were her original design and she took it one step further
and created the first NSF sign holder and library of merchandising tools she built for the brand.
Delivers the Home Run: Regardless of the complexity and the timelines, Lisa is the go-to person that I know can deliver
that perfect merchandising solution for the most complex need....and if it didn’t exist in the marketplace, she created it. She
works effectively and efficiently with the manufacturer and product developer to the equipment engineers with that critical
understanding that the final product must function and perform as well as it presents itself to the customer. “
Marion Edwards Manager , Visual Presentation , Starbucks Coffee Company
“Lisa is a talented creative professional with a broad, adaptable skill set. In the six years we worked together I supported
Lisa on a variety of projects and programs including design, communications, schematics, project and budget management,
trend research etc. Lisa thinks outside the box and comes to the table with numerous creative solutions. Her merchandising
and design skills are unique. Lisa is genuine, professional, and fun to work with. I can highly recommend her”
Lindsey Luoma Manager, Visual Communications, Starbucks Coffee Company
28. Community Recommendations
As the President of the Kokanee Elementary PTA, I have had the honor to work closely with our PTA Board Members.
Lisa has been in charge of our Membership as well as heading key committees designed to maximize the feel of community
in our school and improve fundraising. I consider Lisa Syre to be one of the most studious and responsible members of our
organization.
I have worked with Lisa for the last year and find her work to be fantastic. She is a dedicated member of our PTA Board
and has donated countless hours of time to the PTA. Lisa’s leadership and organizational skills have been invaluable to the
programs she’s led. For example, as membership Chair, Lisa went above and beyond by building displays for events to
recruit membership, marketing to the business community for sponsorship, and organizing volunteers for all key
committees.
I would recommend Lisa for any position that requires superior organizational skills, self-starter initiative and tenacity. She
also possesses the ability to interface well with teams and motivate others to perform at their peak levels. Her skills and
personality would be a valuable addition to any organization.
Ellen Comeaux Kokanee Elementary PTA President