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Vivanista young professionals webinar tweetchat
This document discusses how to cultivate young professionals as donors. It explains that young professionals join organizations for social, cause-related, and networking reasons. To start a young professional group, you identify an influencer, develop an advisory board, and hold membership drives and fundraising events. Young professionals progress through stages as they get older - from followers to influencers to benefactors. Pricing for events is lower for younger professionals. The document provides tips on motivating donations through events, friend involvement, and membership benefits.
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Similar to Vivanista young professionals webinar tweetchat
Vivanista young professionals webinar tweetchat
- 1. Webinar Young Professionals: Cultivating the Next Generation of Donors
- 2. About Bringing together nonprofit fundraising, development and marketing professionals •Go to: http://twebevent.com/fundchat to participate in this webinar/tweetchat •Moderator: @brendankinney •Please follow @fundchat on twitter! © 2011 Vivanista Inc.
- 3. About Layne Gray •Founder of •Volunteer Fundraiser •Nonprofit Fundraising Consultant •Background: •Technical Marketing •Conference Producer © 2011 Vivanista Inc.
- 4. What You’ll Learn •Why Gen Y’s join Young Professional organizations • How to create a YP organization • Structure of the organization & its events • How to drive YP donations
- 5. Background • National organizations – Professional networking: YNPN (over 40 chapters) – Specific organizations: St. Judes Hospital (over 20 chapters) • Regional organizations – Nonprofits • Performing Arts • Museums • Hospitals • Zoos – Professional networking • YPN • Specific Industries i.e. Energy
- 6. Q1: Why do Young Professionals join? © 2011 Vivanista Inc.
- 7. Why Young ProfessionalsJoin? Social Give Back recognition Gen Y Fun parties Cool factor
- 8. Driving Forces ToJoin? • People Involved • Cause • Social Aspect …but what percentage?
- 9. Driving Forces ToJoin? Social Aspect People 35% Involved 50% Cause 15%
- 10. Q2: What stepsto follow to set up a Young Professional group? © 2011 Vivanista Inc.
- 11. Creating a YPOrganization 1. Identify a key 5. Create Founding YP influencer Advisory Council or Board 6. Set up first 2. Get them involved membership drive 3. Develop YP org 7. Promote event & structure attendees in social press 4. Introduce to Board of 8. Cultivate fundraising Trustees event chair(s)
- 12. Q3: Are all Young Professionals the same? © 2011 Vivanista Inc.
- 13. Stages of YoungProfessionals Late 20’s – early 30’s YP3 YP2 Fresh out of college YP1
- 14. Stages of YoungProfessionals YP3 YP2 - Join for cool factor YP1 - Followers Entry - Main tix buyers - Donate in conjunction with events
- 15. Stages of YoungProfessionals YP3 - Influential over YP1s - Occasionally donate directly Workers YP2 - Event Chairs & Leaders - In the press - Interested in the Cause YP1
- 16. Stages of YoungProfessionals - Benefactor tix buyers - Mentors to YP1s & YP2s VIPs YP3 - Donate directly to cause - Ready for more involvement in this Cause & others YP2 YP1
- 17. YP Development Strategies •YP1s: Develop influence and leadership opportunities • YP2s: Mentor Influencers • YP3: Cultivate VIPs
- 18. Q4: How doespricing differ for Young Professionals? © 2011 Vivanista Inc.
- 19. Membership • Membership isannual – Annual dues: Under $100 • Includes at least 4 parties/year – Free cocktails, music and light food – Parties are usually not fundraisers • Non-members – Must pay for each event – Opportunity to sell memberships
- 20. Fundraising Events • PriceStructure: – Thurs-Sat: • YP1: $80 - $120 • YP2: $200 • YP3: $400+ – Mon-Wed: Half the price • Types of Event: – Specific to Young Professionals – In conjunction with larger fundraiser i.e. Opening Gala • Member responsibilities: – Spread the word – Attend – Bring friends
- 21. Social Events • PriceStructure: – Complementary to members (4x/yr) – $15 - $30 to non-members • Timing and Location: – Usually mid-week at public venue • Helps promote venue and/or new product i.e. vodka – Educational sessions in-home
- 22. Q5: What motivates Young Professionals to give? © 2011 Vivanista Inc.
- 23. Approach to EventsGiving Member of the organization Committee Friend request Member Friend involvement Influencer involvement Cannot attend; but will make a donation
- 24. Approach to DirectDonations Friend crowdsourcing Indirect friend Increased Membership Benefits
- 25. Summary • YPs participatefor different reasons at different ages • Creating a YP group starts with an influencer • Keep pricing low • Add value to programs • Integrate the cause • Identify and cultivate YP3s
- 26. Resources • Vivanista ResourceLibrary: – Copy of the presentation – Guide to Starting a Young Professional organization • Videos: - Fundraising Events: http://youtu.be/fRZk2vIm8r0 - Fundraising Fundamentals: http://youtu.be/owKj_rzVTsc - Social Media for Fundraising: http://youtu.be/NHxB40oq-iw
- 27. Thank you! #Fundchat Attendees:$79 (must be purchased by November 4th) Go to: http://vivanista-summit.eventbrite.com/ Use code: Fundchat © 2011 Vivanista Inc.