Web best practices non profits

Best Practices for Non-Profit Websites July 3, 2009

8 Rules to visitor engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Getting to unique web positioning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example of a competitive perception map

Rule 1: Own your differentiator! ,[object Object],[object Object]

Volunteers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Some great volunteer sites and functionality

Mentors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Online applications ,[object Object]

Rule 2: It’s all about fit! ,[object Object],[object Object]

‘Spender’ friendliness ,[object Object],[object Object],[object Object],[object Object],[object Object]

Emulate fabulous retail experiences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cite: The Webby Awards; National Retail Federation; Web Marketing Association; Time Magazine

Rule 3: Raise the bar! ,[object Object],[object Object],[object Object]

Donor turn-ons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cite: Jakob Nielson's Alertbox, March 30, 2009. Donation Usability: Increasing Online Giving to Non-Profits and Charities

Donor turn-offs ,[object Object],[object Object],[object Object],[object Object]

Rule 4: K.I.S.S.! ,[object Object],[object Object]

Visual measurement ,[object Object],[object Object],[object Object],[object Object]

Rule 5: Use tell-a-friend worthy visuals!

Rule 6: Destination, learn! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Network marketing ,[object Object],[object Object]

Rule 7: ebay Giving Works works! ,[object Object]

Rule 8: Infect the viral web! ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],You’re off to a great start…

Web best practices non profits

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