This document discusses retail space management. It defines space management as the process of managing floor space to facilitate customers and increase sales. Since store space is limited, it must be used wisely based on factors like product category, size, adjacencies, and life on the shelf. The steps for effective space use include measuring total area, dividing into selling and non-selling zones, creating a planogram, and allocating space logically. Store layout and design should attract customers, help them find products, encourage longer visits and impulse buys, and influence purchasing. Common layouts are grid, loop, and free form. Interior and exterior design impact the customer experience.
This document provides 7 reasons to advertise on Facebook and tips for creating effective Facebook ads. It notes that Facebook has over 900 million users and is a powerful platform for targeted advertising. Some key points covered include the ability to precisely target ads by demographics, location, interests and other factors. It also discusses how Facebook ads allow advertisers to control their budgets and spending. The document concludes by addressing frequently asked questions and providing examples of industries that are successfully using Facebook ads.
The Perception Gap: Customer Expectations vs. RealitySogolytics
If your customers aren't getting what they want or need from your busines, they won't be your customers much longer. Learn from your detractors to close the gap between expectations and reality and you'll grow loyalty and revenue.
Using flyers to advertise or expand your brand is an age-old idea. If you’re looking to create a flyer for the first time, below are some basic tips to keep in mind no matter what type of flyer you’re printing.
The document discusses user experience design and provides tips for understanding users and testing designs. It emphasizes listening to users, prioritizing based on their needs, prototyping designs for user testing, defining success metrics, and making products people love. The four steps to designing user experience are listed as listen with empathy, focus and prioritize, try it out, and listen again.
The document discusses strategies for SaaS home page design based on trends observed by the author. It notes that successful home pages typically include a benefit-driven headline, summary of features, lead capture form, proof elements, optional explainer video, and client/brand logos. Additional recommendations include solid design, friendly language, subtle humor, simple graphics, and direct help. When describing a company's value proposition, superlatives and hype should be avoided in favor of clear, direct communication of tangible benefits. The document concludes by outlining categories to consider when designing the SDL home page: make visitors want the product, focus on tangible user benefits, improve visual design, and maintain engagement strategies.
This document discusses products and needs. It defines a product as anything that can satisfy a want or need, including tangible goods, services, ideas, and experiences. Services are intangible products. Starbucks is used as an example of a company that designs customer experiences around its products and lifestyle brand beyond just coffee. The document discusses how Starbucks satisfies various customer needs from physiological to self-actualization through its wide variety of coffee drinks and foods available. It also outlines different levels of products from the core benefit or inner need to the potential product that is augmented and differentiated in the marketplace.
This document discusses retail space management. It defines space management as the process of managing floor space to facilitate customers and increase sales. Since store space is limited, it must be used wisely based on factors like product category, size, adjacencies, and life on the shelf. The steps for effective space use include measuring total area, dividing into selling and non-selling zones, creating a planogram, and allocating space logically. Store layout and design should attract customers, help them find products, encourage longer visits and impulse buys, and influence purchasing. Common layouts are grid, loop, and free form. Interior and exterior design impact the customer experience.
This document provides 7 reasons to advertise on Facebook and tips for creating effective Facebook ads. It notes that Facebook has over 900 million users and is a powerful platform for targeted advertising. Some key points covered include the ability to precisely target ads by demographics, location, interests and other factors. It also discusses how Facebook ads allow advertisers to control their budgets and spending. The document concludes by addressing frequently asked questions and providing examples of industries that are successfully using Facebook ads.
The Perception Gap: Customer Expectations vs. RealitySogolytics
If your customers aren't getting what they want or need from your busines, they won't be your customers much longer. Learn from your detractors to close the gap between expectations and reality and you'll grow loyalty and revenue.
Using flyers to advertise or expand your brand is an age-old idea. If you’re looking to create a flyer for the first time, below are some basic tips to keep in mind no matter what type of flyer you’re printing.
The document discusses user experience design and provides tips for understanding users and testing designs. It emphasizes listening to users, prioritizing based on their needs, prototyping designs for user testing, defining success metrics, and making products people love. The four steps to designing user experience are listed as listen with empathy, focus and prioritize, try it out, and listen again.
The document discusses strategies for SaaS home page design based on trends observed by the author. It notes that successful home pages typically include a benefit-driven headline, summary of features, lead capture form, proof elements, optional explainer video, and client/brand logos. Additional recommendations include solid design, friendly language, subtle humor, simple graphics, and direct help. When describing a company's value proposition, superlatives and hype should be avoided in favor of clear, direct communication of tangible benefits. The document concludes by outlining categories to consider when designing the SDL home page: make visitors want the product, focus on tangible user benefits, improve visual design, and maintain engagement strategies.
This document discusses products and needs. It defines a product as anything that can satisfy a want or need, including tangible goods, services, ideas, and experiences. Services are intangible products. Starbucks is used as an example of a company that designs customer experiences around its products and lifestyle brand beyond just coffee. The document discusses how Starbucks satisfies various customer needs from physiological to self-actualization through its wide variety of coffee drinks and foods available. It also outlines different levels of products from the core benefit or inner need to the potential product that is augmented and differentiated in the marketplace.
Digital Branding for the Marketplace of the Future: Millennials - Mat Sanders...DesignBloggersConference
This document provides recommendations for appealing to impulse buyers and engaging audiences on social media. It suggests choosing customizable products that can transition easily between spaces. Content should be updated daily across social media channels like Pinterest to drive sales. The target audience of millennials wants affordable, high-quality design and values exclusivity through limited editions and influencer partnerships. Images and content should be optimized for easy sharing.
Why before the how is a maxim this cannot be more true for presentations. This brief deck tells you why you should invest your money, energy and time (in that order) in this training program.
It's high time the old give way to the new and this is the new way, the new approach and also the right approach.
It's brief, it's to the point and yet it's complete!
This document provides tips for designing great mobile apps. It discusses that building mobile apps requires considering limited attention, time, pixels, processing power, and connectivity on mobile. The document explores different navigation patterns like flat cards, tabs, lists, and dashboards and their pros and cons. It emphasizes making buttons and elements large enough for fingers and considering pixels per inch for different devices. Overall, the document stresses the importance of streamlining the user experience and standout design for mobile apps.
A custom printed banner ad can promote your business on a vast level. It can grab the attention of a large audience. This helps to boost your business growth.
This document provides tips for effective storytelling and presentation. It discusses using visual elements like images and graphics to enhance audience engagement. Key points include revealing information piece by piece to aid comprehension, maintaining consistency in layout and transitions between topics, and starting the story with an outline to keep the narrative moving forward toward conclusions. Overall it emphasizes using visual aids to support messages and help the audience visualize the context in a way that engages their imagination.
Pitching With Passion, Make Your Startup Stand OutDarren Menabney
Slides I created for a seminar on delivering a startup pitch I gave at Samurai Startup Island in Tokyo, October 14, 2015. Want to wow VCs and future talent? These slides will help entrepreneurs and business leaders pitch their brilliant ideas clearly, persuasively, and with the passion that investors look for in a founder.
The document discusses search engine optimization (SEO) and how to leverage the internet to improve website traffic and sales. It explains that SEO involves designing a website to rank highly for relevant keywords, but traffic is also needed to improve sales. The document provides different strategies for getting traffic, such as doing SEO yourself, hiring an expert, or using a "blue ocean strategy" to target an untouched market. It emphasizes finding the right audience and keywords that buyers are searching for related to products or services being offered. The document concludes by advertising an upcoming SEO bootcamp and offering discounts to attend.
[GAMENEXT] What you don’t know CAN hurt you: Understanding the true meaning o...GAMENEXT Works
The document discusses localization as an important but misunderstood tool for building communities around products through a total approach involving localizing content, language, usability testing, customer support and marketing. It emphasizes that localization goes beyond just translation, involving cultural adaptation, and is an investment with returns rather than a cost. The document urges understanding localization better to have more success stories and empower games through localization.
[GAMENEXT] What you don’t know CAN hurt you: Understanding the true meaning o...GAMENEXT Works
The document discusses localization as an important but misunderstood tool for building communities around products through a total approach involving localizing content, language, usability testing, customer support and marketing. It emphasizes that localization goes beyond just translation, is an investment rather than a cost, and requires a lot of work to do effectively but can empower games if properly understood and implemented.
This document provides guidance on developing an effective website through a "crawl, walk, run" approach. It first crawls by discussing goals, objectives, and target audiences. It then walks through branding, call to actions, and color selection. Finally, it runs by providing examples of completed website designs and emphasizing the importance of an overall marketing strategy beyond just content. Color, photos, goals, and audiences are highlighted as important elements of an effective site.
In business, we're all trying to stand out - from the competition, to our boss or colleagues and certainly our clients or funders. With communication clutter at a record high, you need to find a way for your communication to stand out from the rest. Pecha Kucha is one such way. The word is Japanese and stands for chit-chat. It's a fast and focused way to tell your story. It is perfect the antidote to 'death by powerpoint' an affliction we've all suffered from.
This document provides tips for perfecting client presentations. It recommends that presentations should motivate the audience to take action, either by buying a product or supporting an idea. Presentations should use slides to reinforce what is being said rather than repeat it verbatim. Visuals like images are more memorable than words. The presentation should be kept short and start by describing the problem before offering the solution. Above all, presentations need to be practiced.
This is a presentation I did at Failcon 2012 in San Francisco, It tells the story of ccLoop, a startup I founded in 2010.
ccLoop was my fourth startup. The first three found large markets and did well, but this one did not.
I discussed a few topics including:
- Getting the right founding team.
- Solving a problem that customers care dearly about.
- Building a product the customer can't live without.
- Knowing when to pivot and when to persevere.
- Not getting wrapped up into PR and worrying about which startups have "social proof" and which don't.
Stories are a powerful tool for persuading people. They are easier to understand than statistics, and when presented well, are much more engaging. And it turns out that telling stories really does work.
Joe Kern, Vice President of Marketing for MyOrderDesk, and Kelly Mallozzi of Success In Print, will offer tips on creating an effective print selling story and how/when to effectively present it in this free webinar.
This session will not only benefit print sales people, but owners, and customer service reps as well.
Effective presentations tell a visual story with pictures and limited text rather than bullet points. Pictures engage audiences by transferring emotion and telling a story creatively. Presenters should use a narrative and contrast through varying sizes of images and fonts with no more than six words per slide to keep audiences focused on the message and presenter.
The document discusses various techniques for closing sales deals and getting customers to agree to purchase products or services. It describes common stalls or objections that customers may have like wanting more time to think or budget constraints. It then provides examples of different closing techniques to use like appealing to emotions, offering incentives, using testimonials, mirroring customers, and simply asking for the agreement. The document emphasizes reading customers' signals, creating win-win situations, and not overselling to get agreements.
This document provides guidance on using the question-and-answer site Quora for early-stage customer acquisition. It recommends researching questions asked by potential customers to identify opportunities to provide helpful answers that also gently point to your product solution. High-value questions tend to have more followers than answers, indicating interest. The document also outlines how to find additional relevant questions through search, related questions, topics, and influential writers on Quora.
The majority of ideas tested by a consumer optimization team had either a neutral or negative impact on conversion rates according to a histogram of past tests. Defining an evaluation framework can help ensure AB tests are deployed strategically to meet business objectives. The framework involves defining objectives, developing strategies to achieve them, and using tactics like AB testing, segmentation, and analytics to implement strategies through short iterative cycles.
The document discusses principles for creating live experiences that engage audiences. It emphasizes interlinking online and offline elements into a cohesive experience, embracing powerful experiences through live interaction and discovery. It provides 7 principles for experiences, including being authentic, adaptive, relevant, transformative, fresh, immersive and social. It stresses solving business challenges creatively rather than just following briefs, taking bold risks, and creating unique experiences that deliver discovery and delight.
Are you thinking of starting your own business? Do you have an idea that you want to turn into a reality? Do you want to be your own boss?
If so, then the Business Start Up Boot Camp is for you! It will cover the initial building blocks of setting up a successful business and will provide support, advice, resources, guidance and mentoring to help you create a commercially viable venture.
Digital Branding for the Marketplace of the Future: Millennials - Mat Sanders...DesignBloggersConference
This document provides recommendations for appealing to impulse buyers and engaging audiences on social media. It suggests choosing customizable products that can transition easily between spaces. Content should be updated daily across social media channels like Pinterest to drive sales. The target audience of millennials wants affordable, high-quality design and values exclusivity through limited editions and influencer partnerships. Images and content should be optimized for easy sharing.
Why before the how is a maxim this cannot be more true for presentations. This brief deck tells you why you should invest your money, energy and time (in that order) in this training program.
It's high time the old give way to the new and this is the new way, the new approach and also the right approach.
It's brief, it's to the point and yet it's complete!
This document provides tips for designing great mobile apps. It discusses that building mobile apps requires considering limited attention, time, pixels, processing power, and connectivity on mobile. The document explores different navigation patterns like flat cards, tabs, lists, and dashboards and their pros and cons. It emphasizes making buttons and elements large enough for fingers and considering pixels per inch for different devices. Overall, the document stresses the importance of streamlining the user experience and standout design for mobile apps.
A custom printed banner ad can promote your business on a vast level. It can grab the attention of a large audience. This helps to boost your business growth.
This document provides tips for effective storytelling and presentation. It discusses using visual elements like images and graphics to enhance audience engagement. Key points include revealing information piece by piece to aid comprehension, maintaining consistency in layout and transitions between topics, and starting the story with an outline to keep the narrative moving forward toward conclusions. Overall it emphasizes using visual aids to support messages and help the audience visualize the context in a way that engages their imagination.
Pitching With Passion, Make Your Startup Stand OutDarren Menabney
Slides I created for a seminar on delivering a startup pitch I gave at Samurai Startup Island in Tokyo, October 14, 2015. Want to wow VCs and future talent? These slides will help entrepreneurs and business leaders pitch their brilliant ideas clearly, persuasively, and with the passion that investors look for in a founder.
The document discusses search engine optimization (SEO) and how to leverage the internet to improve website traffic and sales. It explains that SEO involves designing a website to rank highly for relevant keywords, but traffic is also needed to improve sales. The document provides different strategies for getting traffic, such as doing SEO yourself, hiring an expert, or using a "blue ocean strategy" to target an untouched market. It emphasizes finding the right audience and keywords that buyers are searching for related to products or services being offered. The document concludes by advertising an upcoming SEO bootcamp and offering discounts to attend.
[GAMENEXT] What you don’t know CAN hurt you: Understanding the true meaning o...GAMENEXT Works
The document discusses localization as an important but misunderstood tool for building communities around products through a total approach involving localizing content, language, usability testing, customer support and marketing. It emphasizes that localization goes beyond just translation, involving cultural adaptation, and is an investment with returns rather than a cost. The document urges understanding localization better to have more success stories and empower games through localization.
[GAMENEXT] What you don’t know CAN hurt you: Understanding the true meaning o...GAMENEXT Works
The document discusses localization as an important but misunderstood tool for building communities around products through a total approach involving localizing content, language, usability testing, customer support and marketing. It emphasizes that localization goes beyond just translation, is an investment rather than a cost, and requires a lot of work to do effectively but can empower games if properly understood and implemented.
This document provides guidance on developing an effective website through a "crawl, walk, run" approach. It first crawls by discussing goals, objectives, and target audiences. It then walks through branding, call to actions, and color selection. Finally, it runs by providing examples of completed website designs and emphasizing the importance of an overall marketing strategy beyond just content. Color, photos, goals, and audiences are highlighted as important elements of an effective site.
In business, we're all trying to stand out - from the competition, to our boss or colleagues and certainly our clients or funders. With communication clutter at a record high, you need to find a way for your communication to stand out from the rest. Pecha Kucha is one such way. The word is Japanese and stands for chit-chat. It's a fast and focused way to tell your story. It is perfect the antidote to 'death by powerpoint' an affliction we've all suffered from.
This document provides tips for perfecting client presentations. It recommends that presentations should motivate the audience to take action, either by buying a product or supporting an idea. Presentations should use slides to reinforce what is being said rather than repeat it verbatim. Visuals like images are more memorable than words. The presentation should be kept short and start by describing the problem before offering the solution. Above all, presentations need to be practiced.
This is a presentation I did at Failcon 2012 in San Francisco, It tells the story of ccLoop, a startup I founded in 2010.
ccLoop was my fourth startup. The first three found large markets and did well, but this one did not.
I discussed a few topics including:
- Getting the right founding team.
- Solving a problem that customers care dearly about.
- Building a product the customer can't live without.
- Knowing when to pivot and when to persevere.
- Not getting wrapped up into PR and worrying about which startups have "social proof" and which don't.
Stories are a powerful tool for persuading people. They are easier to understand than statistics, and when presented well, are much more engaging. And it turns out that telling stories really does work.
Joe Kern, Vice President of Marketing for MyOrderDesk, and Kelly Mallozzi of Success In Print, will offer tips on creating an effective print selling story and how/when to effectively present it in this free webinar.
This session will not only benefit print sales people, but owners, and customer service reps as well.
Effective presentations tell a visual story with pictures and limited text rather than bullet points. Pictures engage audiences by transferring emotion and telling a story creatively. Presenters should use a narrative and contrast through varying sizes of images and fonts with no more than six words per slide to keep audiences focused on the message and presenter.
The document discusses various techniques for closing sales deals and getting customers to agree to purchase products or services. It describes common stalls or objections that customers may have like wanting more time to think or budget constraints. It then provides examples of different closing techniques to use like appealing to emotions, offering incentives, using testimonials, mirroring customers, and simply asking for the agreement. The document emphasizes reading customers' signals, creating win-win situations, and not overselling to get agreements.
This document provides guidance on using the question-and-answer site Quora for early-stage customer acquisition. It recommends researching questions asked by potential customers to identify opportunities to provide helpful answers that also gently point to your product solution. High-value questions tend to have more followers than answers, indicating interest. The document also outlines how to find additional relevant questions through search, related questions, topics, and influential writers on Quora.
The majority of ideas tested by a consumer optimization team had either a neutral or negative impact on conversion rates according to a histogram of past tests. Defining an evaluation framework can help ensure AB tests are deployed strategically to meet business objectives. The framework involves defining objectives, developing strategies to achieve them, and using tactics like AB testing, segmentation, and analytics to implement strategies through short iterative cycles.
The document discusses principles for creating live experiences that engage audiences. It emphasizes interlinking online and offline elements into a cohesive experience, embracing powerful experiences through live interaction and discovery. It provides 7 principles for experiences, including being authentic, adaptive, relevant, transformative, fresh, immersive and social. It stresses solving business challenges creatively rather than just following briefs, taking bold risks, and creating unique experiences that deliver discovery and delight.
Are you thinking of starting your own business? Do you have an idea that you want to turn into a reality? Do you want to be your own boss?
If so, then the Business Start Up Boot Camp is for you! It will cover the initial building blocks of setting up a successful business and will provide support, advice, resources, guidance and mentoring to help you create a commercially viable venture.
This document provides an introduction to concepts for developing a business model, including customers and value propositions. It discusses workshops on shaping good ideas through human-centered design and introduction to the Business Model Canvas. The key activities are to identify customer segments and develop value propositions for the business by getting to know customers, their needs and pain points. The document encourages prototyping ideas and testing them with customers to gain insights.
Design Thinking for E-Commerce
The goal is to understand consumer behavior from our E-Commerce at the deepest levels, to develop empathy with the person we’re hoping to serve.
www.heruwijayanto.com
This document provides an overview of a presentation on business advice and strategies for entrepreneurs and small business owners. The presentation covers topics like concept development, target marketing, branding, and sales promotion. It discusses how to develop a business concept by defining the product/service, target market, and promotional plan. It also explains how to conduct target market and competitive analyses. Branding strategies like developing a consistent brand message across all customer touchpoints are presented. The document aims to provide actionable advice entrepreneurs can apply to various aspects of developing and growing their business.
SearchLove Boston 2013_Abby Covert_Search is the Front Door to UXDistilled
The document discusses improving the user experience of search results and websites. It provides examples of poor user experiences like dead ends, confusing pages, and auto-playing media. It then offers suggestions on how to avoid these issues, such as ensuring clicks lead to relevant pages, understanding the user context, and measuring pages through analytics. The document argues that search and user experience design should work together by sharing research, collaboratively designing the process, and quality assuring links and pages. The overall message is that search results are an important part of the user experience and should be designed carefully to meet user needs and expectations.
Check these 7 Tips to Persuade New CustomersTentacle Cloud
This document provides 7 tips for persuading new customers:
1) Utilize social proof like reviews and referrals to build trust.
2) Target customers' pain points by understanding their needs and showing how your product solves problems.
3) Explain the benefits of your product and how it will help customers rather than focusing on product features.
4) Leverage referrals from existing satisfied customers.
5) Schedule face-to-face meetings to demo products and provide a personal experience.
6) Personalize conversations by sounding enthusiastic about your product and mastering persuasive selling techniques.
7) Implement loyalty programs with rewards and discounts to incentivize repeat purchases.
The document discusses better marketing strategies that can lead to increased sales. It emphasizes understanding your target audiences and their needs and preferences for communication. Marketing should clearly communicate the benefits of products and services from the customer's perspective using a consistent brand identity across all channels. An effective brand tells a story that provides value for potential customers as they do more research online before making purchasing decisions. The presentation encourages businesses to focus on helping customers through relevant content across online and offline platforms to build trust and make customers for life.
Status Quo Disrupted: Brand Transformation Lessons that Drive ResultsAquent
Anaezi Modu of REBRAND believes customer experience must be the core focus of all decisions you make about your brand in order to succeed over time. In this session you will learn:
• Time-tested secrets of strong, successful brands and effective transformations
How the “walls” between industries are breaking and how to take advantage of those
• How universal, human emotions are still at the core of loyal, long-term customers
• How to integrate mobile and social media tools smartly to build real brand value
• How to bring your brand and customers back into clear focus and deliver on what makes you unique and valuable
The document provides 11 steps for institutions to build a successful brand. It emphasizes determining the target audience, defining a mission statement, researching competitors, outlining key benefits, creating a logo and tagline, forming a consistent voice, developing a clear brand message, integrating the brand across all aspects of the institution, staying consistent over time, and advocating for the brand. Building a brand is a long-term process that requires consistency, authenticity and aligning all communications and experiences with the defined mission to develop trust with stakeholders over time.
Doors are our common language for passing into a place for commerce, socialization or pleasure. Passing from one experience to the next. Doors are our refuge at the end of a long day, they are the start to every work day, every meeting, every meal.
Search is the closest thing we have to a front door, yet it is so often forgotten in the design of user experiences.
Our digital world is becoming more and more like a real place, where we spend our time rather than a tool that we use and put down.
This short talk for Search Love Boston 2013 covers some ways in which user experience and search professionals can better work together to make the internet a better place.
This document provides tips and strategies for using different marketing media in B2B marketing, including direct mail, email, catalogs, space advertising, and video. It discusses how to generate leads, maintain customer relationships, and test different content and offers across media. Key recommendations include tailoring communications to the customer relationship timeline, testing subject lines and offers, using personalization and clean data, highlighting one product or offer per piece, and incorporating video and interactivity in digital marketing.
Accelerating international growth with perfectly tuned communications| Ed Fie...Enterprise Ireland
The document discusses developing perfectly tuned communications to accelerate international growth. It outlines a 9-stage process to rethink an organization's branding and communications, including establishing brand foundations like personality, purpose and positioning. Key stages involve reworking identity and visual style, creating compelling copy and images, building a customer-centric website, and developing sales materials. The goal is to engage prospects and drive sales through clear, simple messaging aligned with audiences' needs.
A presentation put together by myself and Tony Donnellan on helping SMB's with Content Management focused around B2B.
It explains why content marketing is worth doing and how to go about doing it.
@tonester & @brandjoe
Brand positioning isn't just a logo. It's researching your target audience, understanding the value of what you do, and then articulating that both verbally and visually.
Consider the questions offered, find answers, and then act!
Many companies today strive to be “thought leaders,” but only a select few truly live up to that aspiration. Thought leadership requires a unique point of view, the ability to provide valuable information, and a layered approach to disseminating that information. For the few companies who achieve it, thought leadership is proven to drive long-term and higher-value customer relationships and increase brand affinity and loyalty.
Stacey King Gordon of Suite Seven led a workshop during LoyaltyExpo 2014 in Orlando, Florida. The workshop explored what makes a thought leader, best practices for thought leadership, and how to develop a publishing and content strategy to help companies grow into true thought leaders — helping with everything from navigating internal politics to prioritizing resources.
This document provides a summary of key points about visual design and branding. It discusses [1] why branding and going through a branding process is important, [2] what makes a strong brand, and [3] why a brand book is useful. It also covers [4] why research is crucial for design work, [5] how color and human psychology impact design, [6] why budgeting for design is important, and [7] common mistakes made in choosing a design partner. Finally, it outlines [8] why mutual excitement between client and designer leads to good results, and [9] what is required to achieve good design and manage timelines.
A one-day workshop presentation on marketing tactics to support a higher return on sales efforts, presented in Salem, Oregon by Job Growers and Chemeketa Center for Business and Industry. Presented by Jennifer Larsen Morrow of Creative Company.
Learn about:
What audiences are looking for
How to frame an audience persona
How to communicate more effectively
The difference between features and benefits
Why to focus on "What's in it for me?"
How to find your "wow!"
Similar to Conversion Centered Design principles to design Website Carousal (20)
The document discusses several graphic design trends that are impacting work globally, including blurred backgrounds, linear designs, and unique perspectives. It also explores specific techniques like double exposure, hipster design, low poly art, long shadow design, Zentangle patterns, and using social media platforms. The trends are described as being universal and influencing design, photography, and video worldwide.
The document appears to be a portfolio by Kannu Priya Rawat showcasing their photography, graphics, and illustration work. It includes nature and street photography, fashion illustrations, logo designs, and brochure/packaging designs for clients. It also shows process work for developing designs. The portfolio aims to showcase Kannu's skills and understanding of design and business to find opportunities to further improve their skills.
This document summarizes a trip to Udaipur, Rajasthan where the author attended a workshop on social communication design. Some key experiences included traveling by train and visiting sites like Aastha Training Centre, Sadhna Centre, Shilpgram, and the City Palace. The author learned about communication strategies, rural crafts, and women's empowerment issues in workshops and presentations. Visits to villages provided insights into rural life and opportunities for social design.
Merchandise Presentation focuses on the Forca Denim Section. The document discusses displaying denim products attractively to maximize sales. It emphasizes arranging denim neatly by style, size, and color to make it easy for customers to find what they need.
The document appears to be a listing of various storefront and product displays for an Autumn/Winter 2011 season at a lifestyle center called Mahagun. The listings include store and product names like Diwali, Urbane Formal, Shoemart, babyshop, Traveller, Preppy, Code, Bossini kids, ladies, and mens sections. Many of the listings have the terms "window" or "focal", possibly referring to storefront window or focal product displays.
The document discusses different types of mannequins used to display clothing, including realistic, semi-realistic, abstract, and headless mannequins. It also covers alternatives to mannequins like three-quarter forms, soft-sculpted figures, and dress forms. Key factors in selecting mannequins include the target customer, store image, merchandise, and presentation theme. Proper dressing and positioning of mannequins is important to showcase outfits effectively.
Websites in Brand Development: Levi's® 501and Sunsilk GOGKannu Priya Rawat
A Research Methodology project to explore how websites of Brands(Levi’s 501 and Sunsilk Gang of girls) help in building Brand Associations. The methods used for this Research are In - depth interview and Group discussions. The conclusions arrived have helped prove the hypothesis taken before starting the research on this topic.
The research entails the study of how the consumer became aware of the website? Was the interface user - friendly? Were their any problems? How well did they connect with other consumers online? Did they share their experience?... etc. These questions helped solve not only Design issues but also gave a lot Consumer Insights into the brands.
Raasa was a joint initiative by NTC and Rosebys to design an 8,000 square foot exhibition space. The design team conceptualized displays for Raasa's Commonwealth Games collection and exclusive Pochampalli collection, creating focal and highlight points. They were also responsible for brand communications, thematic coordination of merchandise displays, and on-site supervision. The design team included Ashima Kaur, Sachin Mathur, and Shikha Aggarwal.
Exploration was inspired from the concept of Project Beeja, brainchild of Ms Meghna Ajit.
Natural resources, Environment friendly materials, Sustainable development and Social Communication were some of the characteristic features of this project.
A research of various factors that help create an experience, an ambience for the traditional and cultural markets like Dilli Haat, Craft museum and Ekamra Haat in Orissa. And also a Modern hub for people to connect with their roots and express themselves - India Habitat Center
Photo Diary : A day on Delhi roads, 2008 - a visual storyKannu Priya Rawat
I woke up early and went for a walk around my neighborhood. During my walk, I saw people going to work, children playing, and shops opening for the day. By the end of my walk, the streets were busy with activity as the day was in full swing.
Stationery Design, Packaging design and Website design for O3 IndiaKannu Priya Rawat
Diploma project for Semester 8 in BA(H) Communication design in Pearl Academy.
After designing the brand identity, it was necessary to classify the wide variety of product ranges they were offering from personal care/spa , daily care and utility and spices and herbs range and deign the stationery and logo keeping in mind the diversity of the Brand.
Diploma project for Semester 8 in BA(H) Communication design in Pearl Academy. A hypothetical brand - O3 India.
The exercise was to develop the brand as well as design the collateral for it. The references were taken from real clients who wanted to set up this business and needed guidance and insights into their Brand and sub brands.
This document discusses hats for young women aged 18-40. It identifies the target audience as stylish, trendy women who love fashion. It lists several top hat brands and categorizes hats by style, including cloche, fedora, beret, military, and more. The styles reflect current trends in fashion runways.
The document provides information about various types of perfumes such as ittars, fragrances, essential oils, and concentrates. It discusses the history of perfumes originating from the Middle East over 1,300 years ago. Various flower extracts like rose, jasmine and orange blossoms are used to create perfumes. The document also outlines the different types of perfumes based on concentrate levels - concentrated perfume, eau de parfum, eau de toilette, and eau de cologne. It proposes concepts for an upscale perfume retail store called "Maysa" including vision, target customers, product range, store layout, and branding and promotion strategies.
Visual Merchandising is about grabbing customers' attention and enticing them to try and feel the product within moments of seeing it. The purpose is to organize displays to sell by reaching out to customers and making a statement about the product and brand by showcasing the product in the best possible manner and highlighting its functions and aesthetics. The course covers topics like window display styling, merchandise presentation, material exploration, luxury retailing, and design management principles through exercises involving mood boards, signage identification, mock shops, and window displays of various products and brands.
The document discusses retailing in India and Mumbai specifically. It notes that retailing accounts for 35% of India's GDP but only 4% is organized. Mumbai is a major commercial and entertainment center, with both unorganized markets like kirana stores and organized retail like shopping malls and concept stores. Key differences between kirana stores and department/supermarket stores are also outlined. Specific retail formats in Mumbai like Bungalow 8 concept store and Hard Rock Cafe are compared between Mumbai and Delhi locations.
Louis Vuitton is a luxury goods company founded in 1854 in Paris, France that is known for its trunks, leather goods, and fashion. It has expanded from its origins in luggage and travel accessories to include ready-to-wear, shoes, watches, jewelry, accessories, and other products. Key figures in Louis Vuitton's history include Louis Vuitton, who established the company, and Marc Jacobs, current creative director known for modernizing the brand.
- Anita Roddick founded The Body Shop in 1976 in Brighton, England, selling natural skin care and cosmetics products with an emphasis on social and environmental activism.
- The Body Shop experienced rapid growth, expanding at 50% annually and becoming publicly traded on the London Stock Exchange.
- The company championed various social causes through campaigns and community trade programs that supported marginalized communities globally.
- In 2006, The Body Shop was acquired by L'Oreal but continues its mission-driven approach through sustainable practices and community initiatives.
Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
Practical eLearning Makeovers for EveryoneBianca Woods
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
International Upcycling Research Network advisory board meeting 4Kyungeun Sung
Slides used for the International Upcycling Research Network advisory board 4 (last one). The project is based at De Montfort University in Leicester, UK, and funded by the Arts and Humanities Research Council.
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...Designforuminternational
India’s architectural landscape is a vibrant tapestry that weaves together the country's rich cultural heritage and its modern aspirations. From majestic historical structures to cutting-edge contemporary designs, the work of Indian architects is celebrated worldwide. Among the many firms shaping this dynamic field, Design Forum International stands out as a leader in innovative and sustainable architecture. This blog explores some of the best Indian architects, highlighting their contributions and showcasing the most famous architects in India.
2. Landing Pages
Landing Pages Sit at the heart of Conversion Centered Design as they
are:
1. Uniquely Optimized for conversion and are laser focused on a
single goal
2. No external links
3. No Navigation bars
4. No distractions
5. Friction free path to your singular goal
3. So how do you persuade a visitor
to complete your conversion goal
using DESIGN?
Design Elements:
1. Encapsulation
2. Contrast & Colour
3. Directional Cues
4. White Space
Psychological
Elements:
5. Urgency & Scarcity
6. Try before you Buy
7. Social Proof
4. Encapsulation
• Classic technique used to hijack your visitors' eyes and create a
tunnel vision effect.
• Wrap it in something to demonstrate that it’s worthy of your visitor’s
attention.
Encapsulation: The
content that triggers
the action that you
desire; all social
media buttons
5. Contrast & Colour
• If your call to action blends in with everything else, who will see it? No-
one
6.
7.
8.
9.
10.
11. Directional Cues
• Point to the focal area of your Landing page
• Include arrows, pathways, directional impact of line of sight
12.
13.
14.
15.
16. White Space
• The more white space the better, the less cluttered your designs are
17.
18. White Space makes it simpler
to communicate a key
message to your user.
19. Urgency & Scarcity
• Psychology says that you can drive people to action by limiting
their decision making time
• Either make RESOURCE scarce “Only 7 cameras left at this price –
then they go up to $999” or by making the TIME scarce “Only 23
minutes left to order for delivery tomorrow morning!”
24. Try before you Buy
• If you’ve ever been to a supermarket and been offered a sample of a
product; it helps you decide to buy a product if you can be sure that
you’ll like it.
25.
26. Social Proof
• The major benefit is a level of authentic believability
• Gaining trust by adding Feedback & Testimonials is the most popular
approach.
27.
28. The Coverfox – Case Study
Encapsulation
Colour Contrast
White Space