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Conversion Centered Design
Designing experiences that help completing a single business goal
Aware
User
Active
User
Loyal
User
Landing Pages
Landing Pages Sit at the heart of Conversion Centered Design as they
are:
1. Uniquely Optimized for conversion and are laser focused on a
single goal
2. No external links
3. No Navigation bars
4. No distractions
5. Friction free path to your singular goal
So how do you persuade a visitor
to complete your conversion goal
using DESIGN?
Design Elements:
1. Encapsulation
2. Contrast & Colour
3. Directional Cues
4. White Space
Psychological
Elements:
5. Urgency & Scarcity
6. Try before you Buy
7. Social Proof
Encapsulation
• Classic technique used to hijack your visitors' eyes and create a
tunnel vision effect.
• Wrap it in something to demonstrate that it’s worthy of your visitor’s
attention.
Encapsulation: The
content that triggers
the action that you
desire; all social
media buttons
Contrast & Colour
• If your call to action blends in with everything else, who will see it? No-
one
Directional Cues
• Point to the focal area of your Landing page
• Include arrows, pathways, directional impact of line of sight
White Space
• The more white space the better, the less cluttered your designs are
White Space makes it simpler
to communicate a key
message to your user.
Urgency & Scarcity
• Psychology says that you can drive people to action by limiting
their decision making time
• Either make RESOURCE scarce “Only 7 cameras left at this price –
then they go up to $999” or by making the TIME scarce “Only 23
minutes left to order for delivery tomorrow morning!”
Urgency &
Scarcity
Try before you Buy
• If you’ve ever been to a supermarket and been offered a sample of a
product; it helps you decide to buy a product if you can be sure that
you’ll like it.
Social Proof
• The major benefit is a level of authentic believability
• Gaining trust by adding Feedback & Testimonials is the most popular
approach.
The Coverfox – Case Study
Encapsulation
Colour Contrast
White Space
Social Proof
Try before you buy
Enlighten 4G – Encapsulation
Enlighten 4G – Contrast
Enlighten 4G – Directional Cues
Enlighten 4G – White Space
Enlighten 4G – Urgency & Scarcity

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Conversion Centered Design principles to design Website Carousal

  • 1. Conversion Centered Design Designing experiences that help completing a single business goal Aware User Active User Loyal User
  • 2. Landing Pages Landing Pages Sit at the heart of Conversion Centered Design as they are: 1. Uniquely Optimized for conversion and are laser focused on a single goal 2. No external links 3. No Navigation bars 4. No distractions 5. Friction free path to your singular goal
  • 3. So how do you persuade a visitor to complete your conversion goal using DESIGN? Design Elements: 1. Encapsulation 2. Contrast & Colour 3. Directional Cues 4. White Space Psychological Elements: 5. Urgency & Scarcity 6. Try before you Buy 7. Social Proof
  • 4. Encapsulation • Classic technique used to hijack your visitors' eyes and create a tunnel vision effect. • Wrap it in something to demonstrate that it’s worthy of your visitor’s attention. Encapsulation: The content that triggers the action that you desire; all social media buttons
  • 5. Contrast & Colour • If your call to action blends in with everything else, who will see it? No- one
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  • 11. Directional Cues • Point to the focal area of your Landing page • Include arrows, pathways, directional impact of line of sight
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  • 16. White Space • The more white space the better, the less cluttered your designs are
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  • 18. White Space makes it simpler to communicate a key message to your user.
  • 19. Urgency & Scarcity • Psychology says that you can drive people to action by limiting their decision making time • Either make RESOURCE scarce “Only 7 cameras left at this price – then they go up to $999” or by making the TIME scarce “Only 23 minutes left to order for delivery tomorrow morning!”
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  • 24. Try before you Buy • If you’ve ever been to a supermarket and been offered a sample of a product; it helps you decide to buy a product if you can be sure that you’ll like it.
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  • 26. Social Proof • The major benefit is a level of authentic believability • Gaining trust by adding Feedback & Testimonials is the most popular approach.
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  • 28. The Coverfox – Case Study Encapsulation Colour Contrast White Space
  • 30. Enlighten 4G – Encapsulation
  • 31. Enlighten 4G – Contrast
  • 32. Enlighten 4G – Directional Cues
  • 33. Enlighten 4G – White Space
  • 34. Enlighten 4G – Urgency & Scarcity