SlideShare a Scribd company logo
The Fashion CycleThe Fashion Cycle
 FASHION CYCLE
 CLASSIC CYCLE
 FAD CYCLE
 FASHION LEADERS
 FASHION THEORIES
What is the fashion cycle?What is the fashion cycle?
Fashion cycle – a period of time or life span
during which the fashion exists, moving
through the five stages from introduction
through obsolescence.
When a customer purchases and wears a certain
style, that style is considered accepted. The
acceptance leads to the style becoming a fashion!
Fashions DO NOT always survive from year to year.
 Designs first previewed during
fashion weeks at the major design
centers
 New styles, colors, or textures are
introduced – begin an upward
slope
 Limited number of people accept
them
 Fashion leaders wear the styles
 Offered at high prices and
produced in small quantities.
What is the fashion cycle?What is the fashion cycle?
 Fashion moves through different stages
during its cycle of existence.
 Not only design but special features also
go through a cycle such as color, texture,
and fabric
1. Introduction Stage
2. Rise Stage
3. Peak Stage
4. Decline Stage
5. Obsolescence
Stages of the Fashion CycleStages of the Fashion Cycle
 Manufacturers who copy
designer clothes will reproduce
the styles as apparel that costs
less by using less expensive
fabrics or minimal detail.
 In the initial incline, fashions
are accepted by more people
because they can afford them.
 Mass Production reduces the
price of the fashion, and more
sales result
RISE STAGERISE STAGE
 Top of the hill
 Fashion is at its most popular
and accepted stage.
 Mass production but prices are
not necessarily low, prices vary
at this stage
 It can survive longer if the
fashion becomes a classic.
 Updating or adding new
details of design, color, or
texture to the look can keep it
in the peak stage.
PEAK STAGEPEAK STAGE
 Consumer demand is
decreasing, going down the
slope.
 Fashion items available have
saturated the market.
 People do not want to pay a
high price.
 Fashion retailers mark down
the price of merchandise.
DECLINE STAGEDECLINE STAGE
 The end of the fashion cycle, the
bottom of the hill
 Consumers are no longer
interested in the fashion and find
new looks.
 Price of the fashion product may
be low at this point, but
consumers may not buy the
product.
OBSOLESCENSE STAGEOBSOLESCENSE STAGE
 All fashions follow the life-
cycle pattern, but it varies
with each fashion.
 Very difficult for fashion
marketers to predict the life
span
 The length of time is
determined by the consumer’s
willingness to accept the
fashion.
FASHION-CYCLE LIFEFASHION-CYCLE LIFE
SPANSPAN
• Flop Cycle- No acceptance
• Fad Cycle- Short acceptance
• Normal Cycle- Medium acceptance
• Classic Cycle- Continuing acceptance
NUMBER OF
ADOPTERS
TIME
FAD
CLASSIC
FASHION
 Fashion innovators: Earliest communicators of a new style or
look to other fashion consumers.
◦ May or may not be influential in making other people like the
style, but create awareness
◦ Provide visual display and initial exposure of the style
◦ These people feel more socially secure and are more interested in
fashion than other people. Eg. Fashion Designers
 Fashion opinion leaders:
 Legitimize a style for fashion followers.
 Influence people in their social world
 Stay within the social norms of their groups
 May adopt slightly modified or toned-down versions of a style or a
look after innovators have received attention from others. Eg. Celebs
 Fashion leaders – the trendsetters,
or individuals who are the first to
wear new styles, after which the
fashion is adopted by the general
public.
 May be high profile people who get
media attention.
 Used to be royalty or the very
wealthy, but now they are media
celebrities.
 Ex: 2003 Academy Awards: Celebrities wore
chandelier earrings, then they became popular.
LEADING THE FASHIONLEADING THE FASHION
 Mass market followers: They adopt the fashion at the peak of its
cycle. They look at the guidelines instead of depending on their own
value systems.
 Late fashion followers: They adopt the style when it gradually begins
to decline.
 Fashion isolates: They adopt the style in final stage, when retailers
are trying to get rid of the old stock to make place for newer styles.
 Laggards: They also adopt styles very late, due to lack of interest, or
due to cheap or social pressure. May often find their apparel on sale
as it is usually on the way to obsolescence.
LAGGARD
Time
NumberofAdopters
INNOVATOR
EARLY
ADOPTER
or
OPINION
LEADER
or
FASHION
LEADER
MAJORITY
LATE
ADOPTER
Change Agents Fashion Followers
SLOW FASHIONSLOW FASHION
SLOWFASHIONPROCESS
Retailerconsumer
SLOW FASHION PROCESSSLOW FASHION PROCESS
Denim!!!
 Fashion movement – the
ongoing motion of fashions
moving through the fashion
cycle.
 Economic and social factors
influence consumer interest
in fashion.
 New fibers and fabrics
 Advertising techniques can
cause consumers to change
in fashion.
FASHION MOVEMENTFASHION MOVEMENT
THEORIES OF FASHION MOVEMENTTHEORIES OF FASHION MOVEMENT
1. Trickle-Down Theory
2. Trickle-Up Theory
3. Trickle-Across Theory
Each theory focuses on a
different set of fashion leaders
TRICKLE
UP
TRICKLE
ACROSS
TRICKLE DOWN
Fashion trends
start at the top
of the “social
ladder”
Fashion trends
start with the
young or lower
income groups
Fashion moves
horizontally
through similar
social levels
Lower
class
Higher
Royalty Rich
White collar
teenagers
 A hypothesis that states the
movement of fashion starts at
the top with consumers of
higher socioeconomic status
and moves down to the
general public.
 The oldest and most accepted
theory of fashion change
TRICKLE DOWN THEORYTRICKLE DOWN THEORY
 A hypothesis that states the movement of fashion starts
with consumers on lower-income levels and then moves to
consumers with higher incomes.
 Athletic Apparel Style
 Hair Style
 Punk Style -
TRICKLE UP THEORYTRICKLE UP THEORY
 A hypothesis stating that
fashion acceptance begins
among several
socioeconomic classes at the
same time, because there
are fashion leaders in all
groups.
TRICKLE ACROSS THEORYTRICKLE ACROSS THEORY
THANK YOU!!!

More Related Content

What's hot

Fashion terminology (1)
Fashion terminology (1)Fashion terminology (1)
Fashion terminology (1)
TUSHAR IQBAL
 
Drapping
DrappingDrapping
Drapping
Pragati Rastogi
 
Fashion and forecasting
Fashion and forecastingFashion and forecasting
Fashion and forecasting
suniltalekar1
 
Fashion cycle
Fashion cycleFashion cycle
Fashion cycle
AnitaSinghClothingan
 
The Fashion Cycle 97 2003
The Fashion Cycle 97 2003The Fashion Cycle 97 2003
The Fashion Cycle 97 2003
FNian
 
Fashion cycle , Adaption of fashion
Fashion cycle , Adaption of fashionFashion cycle , Adaption of fashion
Fashion cycle , Adaption of fashion
T. Tamilselvan
 
The fashion cycle. pdf
The fashion cycle. pdfThe fashion cycle. pdf
The fashion cycle. pdf
suniltalekar1
 
Fashion forecasting
Fashion forecastingFashion forecasting
Fashion forecasting
Simran Parmar
 
Fashion terminology
Fashion terminologyFashion terminology
Fashion terminology
shweta yadav
 
Introduction to Pattern making
Introduction to  Pattern makingIntroduction to  Pattern making
Introduction to Pattern making
eeducations ever
 
How to make fashion mood board
How to make fashion mood boardHow to make fashion mood board
How to make fashion mood board
suniltalekar1
 
Careers in Fashion Industry
Careers in Fashion IndustryCareers in Fashion Industry
Careers in Fashion Industry
Deepati Singh
 
Fashionterminology
FashionterminologyFashionterminology
Fashionterminology
TUSHAR IQBAL
 
Fashion design
Fashion designFashion design
Fashion design
taller BIOarq
 
Fashion portfolio astha goyel
Fashion portfolio astha goyelFashion portfolio astha goyel
Fashion portfolio astha goyel
Astha Goel
 
The type of fashion and trends
The type of fashion and trendsThe type of fashion and trends
The type of fashion and trends
suniltalekar1
 
Fashion_Etymology_and_Terminology
Fashion_Etymology_and_TerminologyFashion_Etymology_and_Terminology
Fashion_Etymology_and_Terminology
Aashutosh Vatsa
 
Fashion Styling
Fashion StylingFashion Styling
Fashion Styling
Ina Lekiewicz
 
Patternmaking
PatternmakingPatternmaking
Patternmaking
Hindustan University
 
Classification of fashion
Classification of fashionClassification of fashion
Classification of fashion
Biniya Arakkal
 

What's hot (20)

Fashion terminology (1)
Fashion terminology (1)Fashion terminology (1)
Fashion terminology (1)
 
Drapping
DrappingDrapping
Drapping
 
Fashion and forecasting
Fashion and forecastingFashion and forecasting
Fashion and forecasting
 
Fashion cycle
Fashion cycleFashion cycle
Fashion cycle
 
The Fashion Cycle 97 2003
The Fashion Cycle 97 2003The Fashion Cycle 97 2003
The Fashion Cycle 97 2003
 
Fashion cycle , Adaption of fashion
Fashion cycle , Adaption of fashionFashion cycle , Adaption of fashion
Fashion cycle , Adaption of fashion
 
The fashion cycle. pdf
The fashion cycle. pdfThe fashion cycle. pdf
The fashion cycle. pdf
 
Fashion forecasting
Fashion forecastingFashion forecasting
Fashion forecasting
 
Fashion terminology
Fashion terminologyFashion terminology
Fashion terminology
 
Introduction to Pattern making
Introduction to  Pattern makingIntroduction to  Pattern making
Introduction to Pattern making
 
How to make fashion mood board
How to make fashion mood boardHow to make fashion mood board
How to make fashion mood board
 
Careers in Fashion Industry
Careers in Fashion IndustryCareers in Fashion Industry
Careers in Fashion Industry
 
Fashionterminology
FashionterminologyFashionterminology
Fashionterminology
 
Fashion design
Fashion designFashion design
Fashion design
 
Fashion portfolio astha goyel
Fashion portfolio astha goyelFashion portfolio astha goyel
Fashion portfolio astha goyel
 
The type of fashion and trends
The type of fashion and trendsThe type of fashion and trends
The type of fashion and trends
 
Fashion_Etymology_and_Terminology
Fashion_Etymology_and_TerminologyFashion_Etymology_and_Terminology
Fashion_Etymology_and_Terminology
 
Fashion Styling
Fashion StylingFashion Styling
Fashion Styling
 
Patternmaking
PatternmakingPatternmaking
Patternmaking
 
Classification of fashion
Classification of fashionClassification of fashion
Classification of fashion
 

Viewers also liked

Different types of Fashion Styles
Different types of Fashion StylesDifferent types of Fashion Styles
Different types of Fashion Styles
Chic-slides
 
Fashion History
Fashion HistoryFashion History
Fashion History
estherlarson
 
Fashion
FashionFashion
Fashion Presentation
Fashion PresentationFashion Presentation
Fashion Presentation
jessicachammas
 
100 Years Of Fashion
100 Years Of Fashion100 Years Of Fashion
100 Years Of Fashion
murphydi
 
My Fashion portfolio
My Fashion portfolioMy Fashion portfolio
My Fashion portfolio
mehtabbadwal
 
Introduction on fashion & designing concepts in fashion
Introduction on fashion & designing concepts in fashionIntroduction on fashion & designing concepts in fashion
Introduction on fashion & designing concepts in fashion
SIMI RAAJ
 
Fashion sketchbook
Fashion sketchbookFashion sketchbook
Fashion sketchbook
Luka279
 
A Brief History of Fashion
A Brief History of FashionA Brief History of Fashion
A Brief History of Fashion
anitonita dj
 
Draping 140701002255-phpapp02
Draping 140701002255-phpapp02Draping 140701002255-phpapp02
Draping 140701002255-phpapp02
Hiếu Nguyễn Bình Phương
 
Fashion Foresight: How Fashion Illustrates the World's Most Pressing Mega Trends
Fashion Foresight: How Fashion Illustrates the World's Most Pressing Mega TrendsFashion Foresight: How Fashion Illustrates the World's Most Pressing Mega Trends
Fashion Foresight: How Fashion Illustrates the World's Most Pressing Mega Trends
sparks & honey
 
Fashion Design student work (Dezyne E' cole College)
Fashion Design student work (Dezyne E' cole College)Fashion Design student work (Dezyne E' cole College)
Fashion Design student work (Dezyne E' cole College)
dezyneecole
 
Fashion through the decades
Fashion through the decadesFashion through the decades
Fashion through the decades
marifex88
 
The beauty of fashion.ppt
The beauty of fashion.pptThe beauty of fashion.ppt
The beauty of fashion.ppt
Pyramid Connections
 
Basics fashion design construction (2009)bbs
Basics fashion design construction (2009)bbsBasics fashion design construction (2009)bbs
Basics fashion design construction (2009)bbs
Mia Delos Santos
 
Identifying Future Leaders
Identifying Future LeadersIdentifying Future Leaders
Identifying Future Leaders
Dr. Wm. (Chip) Valutis
 
Fashion 1997t0 2005
Fashion 1997t0 2005 Fashion 1997t0 2005
Fashion 1997t0 2005
Sarwat Shabbir
 

Viewers also liked (17)

Different types of Fashion Styles
Different types of Fashion StylesDifferent types of Fashion Styles
Different types of Fashion Styles
 
Fashion History
Fashion HistoryFashion History
Fashion History
 
Fashion
FashionFashion
Fashion
 
Fashion Presentation
Fashion PresentationFashion Presentation
Fashion Presentation
 
100 Years Of Fashion
100 Years Of Fashion100 Years Of Fashion
100 Years Of Fashion
 
My Fashion portfolio
My Fashion portfolioMy Fashion portfolio
My Fashion portfolio
 
Introduction on fashion & designing concepts in fashion
Introduction on fashion & designing concepts in fashionIntroduction on fashion & designing concepts in fashion
Introduction on fashion & designing concepts in fashion
 
Fashion sketchbook
Fashion sketchbookFashion sketchbook
Fashion sketchbook
 
A Brief History of Fashion
A Brief History of FashionA Brief History of Fashion
A Brief History of Fashion
 
Draping 140701002255-phpapp02
Draping 140701002255-phpapp02Draping 140701002255-phpapp02
Draping 140701002255-phpapp02
 
Fashion Foresight: How Fashion Illustrates the World's Most Pressing Mega Trends
Fashion Foresight: How Fashion Illustrates the World's Most Pressing Mega TrendsFashion Foresight: How Fashion Illustrates the World's Most Pressing Mega Trends
Fashion Foresight: How Fashion Illustrates the World's Most Pressing Mega Trends
 
Fashion Design student work (Dezyne E' cole College)
Fashion Design student work (Dezyne E' cole College)Fashion Design student work (Dezyne E' cole College)
Fashion Design student work (Dezyne E' cole College)
 
Fashion through the decades
Fashion through the decadesFashion through the decades
Fashion through the decades
 
The beauty of fashion.ppt
The beauty of fashion.pptThe beauty of fashion.ppt
The beauty of fashion.ppt
 
Basics fashion design construction (2009)bbs
Basics fashion design construction (2009)bbsBasics fashion design construction (2009)bbs
Basics fashion design construction (2009)bbs
 
Identifying Future Leaders
Identifying Future LeadersIdentifying Future Leaders
Identifying Future Leaders
 
Fashion 1997t0 2005
Fashion 1997t0 2005 Fashion 1997t0 2005
Fashion 1997t0 2005
 

Similar to Fashion Cycles

Capital Hill Cashgate Scandal : The Fashion Cycle
Capital Hill Cashgate Scandal : The Fashion CycleCapital Hill Cashgate Scandal : The Fashion Cycle
Capital Hill Cashgate Scandal : The Fashion Cycle
Joseph Jacob Esther
 
Thefashioncycle1 131212233118-phpapp02 the fashion cycle
Thefashioncycle1 131212233118-phpapp02 the fashion cycleThefashioncycle1 131212233118-phpapp02 the fashion cycle
Thefashioncycle1 131212233118-phpapp02 the fashion cycle
zainabshafi4
 
Fashion cycles
Fashion cyclesFashion cycles
Fashion cycles
Homawon kabir
 
02.02 Power Point
02.02 Power Point02.02 Power Point
02.02 Power Point
FNian
 
Bdft ii, fashion movement, fcpr, unit-i,ii,iii
Bdft ii, fashion movement, fcpr, unit-i,ii,iiiBdft ii, fashion movement, fcpr, unit-i,ii,iii
Bdft ii, fashion movement, fcpr, unit-i,ii,iii
Rai University
 
Malawi faces toughest, most high-profile trial yet in massive Cashgate Scandal
Malawi faces toughest, most high-profile trial yet in massive Cashgate ScandalMalawi faces toughest, most high-profile trial yet in massive Cashgate Scandal
Malawi faces toughest, most high-profile trial yet in massive Cashgate Scandal
Cashgate Scandal Malawi
 
Capital Hill Cashgate Scandal : Adaption Of Fashion
Capital Hill Cashgate Scandal : Adaption Of FashionCapital Hill Cashgate Scandal : Adaption Of Fashion
Capital Hill Cashgate Scandal : Adaption Of Fashion
Joseph Jacob Esther
 
Joyce Banda News: Adaption-Of-Fashion
Joyce Banda News: Adaption-Of-FashionJoyce Banda News: Adaption-Of-Fashion
Joyce Banda News: Adaption-Of-Fashion
Joyce Banda Arrest
 
Joyce Banda Arrest: Adaption-Of-Fashion
Joyce Banda Arrest: Adaption-Of-FashionJoyce Banda Arrest: Adaption-Of-Fashion
Joyce Banda Arrest: Adaption-Of-Fashion
Joyce Banda News
 
Malawis cashgate scandal: The $32m heist
Malawis cashgate scandal: The $32m heistMalawis cashgate scandal: The $32m heist
Malawis cashgate scandal: The $32m heist
Joseph Jacob Esther
 
Economic cycles inflation-recession 3-9-16
Economic cycles inflation-recession 3-9-16Economic cycles inflation-recession 3-9-16
Economic cycles inflation-recession 3-9-16
Shweta Iyer
 
Fashion cycle
Fashion cycleFashion cycle
Fashion cycle
LAKSHIKA ARULPRAKASAM
 
Fashion Management.FINAL.pptx
Fashion Management.FINAL.pptxFashion Management.FINAL.pptx
Fashion Management.FINAL.pptx
shreyashukla398738
 
introduction to fashion and fundamentals of apparel fashion fashion
introduction to fashion and  fundamentals of apparel fashion fashionintroduction to fashion and  fundamentals of apparel fashion fashion
introduction to fashion and fundamentals of apparel fashion fashion
FekaduLabena
 
FASHION DESIGNI-WPS Office-1.pptx
FASHION DESIGNI-WPS Office-1.pptxFASHION DESIGNI-WPS Office-1.pptx
FASHION DESIGNI-WPS Office-1.pptx
MuhilE1
 
FASHION THEORIES
FASHION THEORIESFASHION THEORIES
FASHION THEORIES
Malathypriya
 
Fashion Cycle.pptx
Fashion Cycle.pptxFashion Cycle.pptx
Fashion Cycle.pptx
Priyanka Lamba
 
INTRODUCTION TO FASHION
INTRODUCTION TO FASHION INTRODUCTION TO FASHION
INTRODUCTION TO FASHION
NIDHUN MANOHARAN
 
Nature of fashion
Nature of fashionNature of fashion
Nature of fashion
Urmila Kharkwal
 
Fashion Apparel: A comprehensive Study
Fashion Apparel: A comprehensive StudyFashion Apparel: A comprehensive Study
Fashion Apparel: A comprehensive Study
জয় সরকার
 

Similar to Fashion Cycles (20)

Capital Hill Cashgate Scandal : The Fashion Cycle
Capital Hill Cashgate Scandal : The Fashion CycleCapital Hill Cashgate Scandal : The Fashion Cycle
Capital Hill Cashgate Scandal : The Fashion Cycle
 
Thefashioncycle1 131212233118-phpapp02 the fashion cycle
Thefashioncycle1 131212233118-phpapp02 the fashion cycleThefashioncycle1 131212233118-phpapp02 the fashion cycle
Thefashioncycle1 131212233118-phpapp02 the fashion cycle
 
Fashion cycles
Fashion cyclesFashion cycles
Fashion cycles
 
02.02 Power Point
02.02 Power Point02.02 Power Point
02.02 Power Point
 
Bdft ii, fashion movement, fcpr, unit-i,ii,iii
Bdft ii, fashion movement, fcpr, unit-i,ii,iiiBdft ii, fashion movement, fcpr, unit-i,ii,iii
Bdft ii, fashion movement, fcpr, unit-i,ii,iii
 
Malawi faces toughest, most high-profile trial yet in massive Cashgate Scandal
Malawi faces toughest, most high-profile trial yet in massive Cashgate ScandalMalawi faces toughest, most high-profile trial yet in massive Cashgate Scandal
Malawi faces toughest, most high-profile trial yet in massive Cashgate Scandal
 
Capital Hill Cashgate Scandal : Adaption Of Fashion
Capital Hill Cashgate Scandal : Adaption Of FashionCapital Hill Cashgate Scandal : Adaption Of Fashion
Capital Hill Cashgate Scandal : Adaption Of Fashion
 
Joyce Banda News: Adaption-Of-Fashion
Joyce Banda News: Adaption-Of-FashionJoyce Banda News: Adaption-Of-Fashion
Joyce Banda News: Adaption-Of-Fashion
 
Joyce Banda Arrest: Adaption-Of-Fashion
Joyce Banda Arrest: Adaption-Of-FashionJoyce Banda Arrest: Adaption-Of-Fashion
Joyce Banda Arrest: Adaption-Of-Fashion
 
Malawis cashgate scandal: The $32m heist
Malawis cashgate scandal: The $32m heistMalawis cashgate scandal: The $32m heist
Malawis cashgate scandal: The $32m heist
 
Economic cycles inflation-recession 3-9-16
Economic cycles inflation-recession 3-9-16Economic cycles inflation-recession 3-9-16
Economic cycles inflation-recession 3-9-16
 
Fashion cycle
Fashion cycleFashion cycle
Fashion cycle
 
Fashion Management.FINAL.pptx
Fashion Management.FINAL.pptxFashion Management.FINAL.pptx
Fashion Management.FINAL.pptx
 
introduction to fashion and fundamentals of apparel fashion fashion
introduction to fashion and  fundamentals of apparel fashion fashionintroduction to fashion and  fundamentals of apparel fashion fashion
introduction to fashion and fundamentals of apparel fashion fashion
 
FASHION DESIGNI-WPS Office-1.pptx
FASHION DESIGNI-WPS Office-1.pptxFASHION DESIGNI-WPS Office-1.pptx
FASHION DESIGNI-WPS Office-1.pptx
 
FASHION THEORIES
FASHION THEORIESFASHION THEORIES
FASHION THEORIES
 
Fashion Cycle.pptx
Fashion Cycle.pptxFashion Cycle.pptx
Fashion Cycle.pptx
 
INTRODUCTION TO FASHION
INTRODUCTION TO FASHION INTRODUCTION TO FASHION
INTRODUCTION TO FASHION
 
Nature of fashion
Nature of fashionNature of fashion
Nature of fashion
 
Fashion Apparel: A comprehensive Study
Fashion Apparel: A comprehensive StudyFashion Apparel: A comprehensive Study
Fashion Apparel: A comprehensive Study
 

Recently uploaded

一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
t34zod9l
 
一比一原版(Teesside毕业证)英国提赛德大学毕业证如何办理
一比一原版(Teesside毕业证)英国提赛德大学毕业证如何办理一比一原版(Teesside毕业证)英国提赛德大学毕业证如何办理
一比一原版(Teesside毕业证)英国提赛德大学毕业证如何办理
mfria419
 
一比一原版(CSU毕业证书)查尔斯特大学毕业证如何办理
一比一原版(CSU毕业证书)查尔斯特大学毕业证如何办理一比一原版(CSU毕业证书)查尔斯特大学毕业证如何办理
一比一原版(CSU毕业证书)查尔斯特大学毕业证如何办理
67n7f53
 
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
9lq7ultg
 
一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样
k4krdgxx
 
一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理
一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理
一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理
p74xokfq
 
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
k4krdgxx
 
一比一原版(ku毕业证书)堪萨斯大学毕业证如何办理
一比一原版(ku毕业证书)堪萨斯大学毕业证如何办理一比一原版(ku毕业证书)堪萨斯大学毕业证如何办理
一比一原版(ku毕业证书)堪萨斯大学毕业证如何办理
9cgw2yj6
 
一比一原版(ucb毕业证书)英国伯明翰大学学院毕业证如何办理
一比一原版(ucb毕业证书)英国伯明翰大学学院毕业证如何办理一比一原版(ucb毕业证书)英国伯明翰大学学院毕业证如何办理
一比一原版(ucb毕业证书)英国伯明翰大学学院毕业证如何办理
qbydc
 
一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样
一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样
一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样
3vgr39kx
 
ADESGN3S_Case-Study-Municipal-Health-Center.pdf
ADESGN3S_Case-Study-Municipal-Health-Center.pdfADESGN3S_Case-Study-Municipal-Health-Center.pdf
ADESGN3S_Case-Study-Municipal-Health-Center.pdf
GregMichaelTapawan
 
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
wkip62b
 
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
jafiradnan336
 
一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理
一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理
一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理
stgq9v39
 
一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理
一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理
一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理
xnhwr8v
 
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
f22b6g9c
 
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
qa8dk1wm
 
一比一原版肯特大学毕业证UKC成绩单一模一样
一比一原版肯特大学毕业证UKC成绩单一模一样一比一原版肯特大学毕业证UKC成绩单一模一样
一比一原版肯特大学毕业证UKC成绩单一模一样
tobbk6s8
 
一比一原版(UCB毕业证)英国伯明翰大学学院毕业证如何办理
一比一原版(UCB毕业证)英国伯明翰大学学院毕业证如何办理一比一原版(UCB毕业证)英国伯明翰大学学院毕业证如何办理
一比一原版(UCB毕业证)英国伯明翰大学学院毕业证如何办理
zv943dhb
 
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
yqyquge
 

Recently uploaded (20)

一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
 
一比一原版(Teesside毕业证)英国提赛德大学毕业证如何办理
一比一原版(Teesside毕业证)英国提赛德大学毕业证如何办理一比一原版(Teesside毕业证)英国提赛德大学毕业证如何办理
一比一原版(Teesside毕业证)英国提赛德大学毕业证如何办理
 
一比一原版(CSU毕业证书)查尔斯特大学毕业证如何办理
一比一原版(CSU毕业证书)查尔斯特大学毕业证如何办理一比一原版(CSU毕业证书)查尔斯特大学毕业证如何办理
一比一原版(CSU毕业证书)查尔斯特大学毕业证如何办理
 
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
 
一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样
 
一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理
一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理
一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理
 
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
 
一比一原版(ku毕业证书)堪萨斯大学毕业证如何办理
一比一原版(ku毕业证书)堪萨斯大学毕业证如何办理一比一原版(ku毕业证书)堪萨斯大学毕业证如何办理
一比一原版(ku毕业证书)堪萨斯大学毕业证如何办理
 
一比一原版(ucb毕业证书)英国伯明翰大学学院毕业证如何办理
一比一原版(ucb毕业证书)英国伯明翰大学学院毕业证如何办理一比一原版(ucb毕业证书)英国伯明翰大学学院毕业证如何办理
一比一原版(ucb毕业证书)英国伯明翰大学学院毕业证如何办理
 
一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样
一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样
一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样
 
ADESGN3S_Case-Study-Municipal-Health-Center.pdf
ADESGN3S_Case-Study-Municipal-Health-Center.pdfADESGN3S_Case-Study-Municipal-Health-Center.pdf
ADESGN3S_Case-Study-Municipal-Health-Center.pdf
 
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
 
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
 
一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理
一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理
一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理
 
一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理
一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理
一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理
 
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
 
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
 
一比一原版肯特大学毕业证UKC成绩单一模一样
一比一原版肯特大学毕业证UKC成绩单一模一样一比一原版肯特大学毕业证UKC成绩单一模一样
一比一原版肯特大学毕业证UKC成绩单一模一样
 
一比一原版(UCB毕业证)英国伯明翰大学学院毕业证如何办理
一比一原版(UCB毕业证)英国伯明翰大学学院毕业证如何办理一比一原版(UCB毕业证)英国伯明翰大学学院毕业证如何办理
一比一原版(UCB毕业证)英国伯明翰大学学院毕业证如何办理
 
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
 

Fashion Cycles

  • 1. The Fashion CycleThe Fashion Cycle
  • 2.  FASHION CYCLE  CLASSIC CYCLE  FAD CYCLE  FASHION LEADERS  FASHION THEORIES
  • 3. What is the fashion cycle?What is the fashion cycle? Fashion cycle – a period of time or life span during which the fashion exists, moving through the five stages from introduction through obsolescence. When a customer purchases and wears a certain style, that style is considered accepted. The acceptance leads to the style becoming a fashion! Fashions DO NOT always survive from year to year.
  • 4.  Designs first previewed during fashion weeks at the major design centers  New styles, colors, or textures are introduced – begin an upward slope  Limited number of people accept them  Fashion leaders wear the styles  Offered at high prices and produced in small quantities. What is the fashion cycle?What is the fashion cycle?
  • 5.
  • 6.  Fashion moves through different stages during its cycle of existence.  Not only design but special features also go through a cycle such as color, texture, and fabric 1. Introduction Stage 2. Rise Stage 3. Peak Stage 4. Decline Stage 5. Obsolescence Stages of the Fashion CycleStages of the Fashion Cycle
  • 7.  Manufacturers who copy designer clothes will reproduce the styles as apparel that costs less by using less expensive fabrics or minimal detail.  In the initial incline, fashions are accepted by more people because they can afford them.  Mass Production reduces the price of the fashion, and more sales result RISE STAGERISE STAGE
  • 8.  Top of the hill  Fashion is at its most popular and accepted stage.  Mass production but prices are not necessarily low, prices vary at this stage  It can survive longer if the fashion becomes a classic.  Updating or adding new details of design, color, or texture to the look can keep it in the peak stage. PEAK STAGEPEAK STAGE
  • 9.  Consumer demand is decreasing, going down the slope.  Fashion items available have saturated the market.  People do not want to pay a high price.  Fashion retailers mark down the price of merchandise. DECLINE STAGEDECLINE STAGE
  • 10.  The end of the fashion cycle, the bottom of the hill  Consumers are no longer interested in the fashion and find new looks.  Price of the fashion product may be low at this point, but consumers may not buy the product. OBSOLESCENSE STAGEOBSOLESCENSE STAGE
  • 11.  All fashions follow the life- cycle pattern, but it varies with each fashion.  Very difficult for fashion marketers to predict the life span  The length of time is determined by the consumer’s willingness to accept the fashion. FASHION-CYCLE LIFEFASHION-CYCLE LIFE SPANSPAN
  • 12. • Flop Cycle- No acceptance • Fad Cycle- Short acceptance • Normal Cycle- Medium acceptance • Classic Cycle- Continuing acceptance NUMBER OF ADOPTERS TIME FAD CLASSIC FASHION
  • 13.
  • 14.
  • 15.  Fashion innovators: Earliest communicators of a new style or look to other fashion consumers. ◦ May or may not be influential in making other people like the style, but create awareness ◦ Provide visual display and initial exposure of the style ◦ These people feel more socially secure and are more interested in fashion than other people. Eg. Fashion Designers  Fashion opinion leaders:  Legitimize a style for fashion followers.  Influence people in their social world  Stay within the social norms of their groups  May adopt slightly modified or toned-down versions of a style or a look after innovators have received attention from others. Eg. Celebs
  • 16.  Fashion leaders – the trendsetters, or individuals who are the first to wear new styles, after which the fashion is adopted by the general public.  May be high profile people who get media attention.  Used to be royalty or the very wealthy, but now they are media celebrities.  Ex: 2003 Academy Awards: Celebrities wore chandelier earrings, then they became popular. LEADING THE FASHIONLEADING THE FASHION
  • 17.  Mass market followers: They adopt the fashion at the peak of its cycle. They look at the guidelines instead of depending on their own value systems.  Late fashion followers: They adopt the style when it gradually begins to decline.  Fashion isolates: They adopt the style in final stage, when retailers are trying to get rid of the old stock to make place for newer styles.  Laggards: They also adopt styles very late, due to lack of interest, or due to cheap or social pressure. May often find their apparel on sale as it is usually on the way to obsolescence.
  • 19.
  • 22.
  • 23.
  • 25.  Fashion movement – the ongoing motion of fashions moving through the fashion cycle.  Economic and social factors influence consumer interest in fashion.  New fibers and fabrics  Advertising techniques can cause consumers to change in fashion. FASHION MOVEMENTFASHION MOVEMENT
  • 26. THEORIES OF FASHION MOVEMENTTHEORIES OF FASHION MOVEMENT 1. Trickle-Down Theory 2. Trickle-Up Theory 3. Trickle-Across Theory Each theory focuses on a different set of fashion leaders
  • 27. TRICKLE UP TRICKLE ACROSS TRICKLE DOWN Fashion trends start at the top of the “social ladder” Fashion trends start with the young or lower income groups Fashion moves horizontally through similar social levels Lower class Higher Royalty Rich White collar teenagers
  • 28.  A hypothesis that states the movement of fashion starts at the top with consumers of higher socioeconomic status and moves down to the general public.  The oldest and most accepted theory of fashion change TRICKLE DOWN THEORYTRICKLE DOWN THEORY
  • 29.  A hypothesis that states the movement of fashion starts with consumers on lower-income levels and then moves to consumers with higher incomes.  Athletic Apparel Style  Hair Style  Punk Style - TRICKLE UP THEORYTRICKLE UP THEORY
  • 30.  A hypothesis stating that fashion acceptance begins among several socioeconomic classes at the same time, because there are fashion leaders in all groups. TRICKLE ACROSS THEORYTRICKLE ACROSS THEORY