Stagecraft's 2018 Photobook

01686 612096
SALES@STAGECRAFT-UK.COM
WWW.STAGECRAFT-UK.COM
Photobook 2018
Stagecraft Display Ltd
PLANT DISPLAY BANCHING | GIFT SHOP | FARM
SHOP | CLOTHING | COUNTERS

ABOUT US
For over 30 years Stagecraft has remained at the forefront of the design, manufacture and
installation of interior and exterior retail display systems.
With its roots in rural Mid Wales, the company began life working with garden centres
and later developed into a wider retail sector, working with a variety of businesses, from
large retail chains through to small independent retailers throughout the UK.
With a dedicated and passionate design, manufacturing and fit-out team, the company
prides itself on providing a bespoke service tailored to suit the needs of each individual
client
1

Experienced in manipulating
retail environments in order to
direct customer flow, increase
merchandising sales and encourage
customer engagement at POS.
Equipped to plan manufacture
capacity to meet annual
requirements and work to strict time
frames.
Full FSC certification giving our
clients full chain of custody
certification.
Quality assurance.
Design team which specialise in
turning customer concepts into‘real
life’retail solutions, incorporating the
retailer’s brand image, budget and
making the most out of every retail
space. We are happy to help you with
any bespoke enquiry.
Equipped to manufacture
products using a variety of timbers
and metalwork to suit design
requirements and aesthetics. Plus,
2 on site spray booths offering full
colour selection.
DESIGN
MANUFACTURE
PROJECT MANAGEMENT
INSTALLTION
2

COMPANY UPDATE
Stagecraft operate from a 32,000 sq ft factory in Mid Wales -
FSC certified.
Team of experienced Designers.
Two on site spray booths.
State of the Art machinery including a CNC machine and
edgebander with mechanised loading system all on regular
maintenance contracts.
Dedicated joinery and assembly areas.
Two on site factory managers.
Stagecraft are proud to be an FSC® certified manufacturer meaning that our customers and
employees can be confident that our materials are sourced from sustainable, responsible and
well-managed forests.
3

CONTENT
Gift & Home
Introduction
Counters
Food
Clothing
Houseplants
Exterior Displays
DIY & Sundires
5
1-5
6-18
19-20
21-23
24-27
28-30
31-40
41-45

TABLES AND TOP FEATURES
While your retail fixtures should mesh with your brand, they are not the focus of your retail interior. Their purpose is to draw
attention to your products so customers will be more inclined to purchase from you. Stagecraft offer a range of display tables
designed to make your products more appealing and eye-catching to your customers. You can also utilize simple, clean fixtures
that make your merchandise visible at a glance. Our designers are here to guide you regarding which fixtures will best highlight
your specific products, plus we have a range of table top features to further boost and highlight specific products.
6
Gift&Home

Every business should possess a brand that is clearly
communicated throughout your retail environment. It is vital
when setting up your shop that your fixtures should mesh
with your brand. With 2 on-site spray booths Stagecraft can
help you ensure the colours of your shelves and display
tables perfectly match your brand’s colour palette.
8
Gift&Home

Having your products displayed on free standing display units, either on the
main shop floor or directly at the point of sale, drives sales and enables you
to select products that will stand apart from the rest of your merchandise.
They also provide a fantastic way to create sales space wherever it’s needed.
Freestanding displays can be employed in various locations of the store they
are fully independent fixtures requiring no counter tops or shelving units for
placement.
FREESTANDING DISPLAYS
10
Gift&Home

It is important that location and height is considered when selecting your freestanding displays. On consultation our
designers will not only consider the most appealing and functional items but also the items that will best fit your
space. As a result, your retail fixtures should contribute to easy movement, keep items within easy reach, display
products within lines of sight and be planned out to ensure they do not hide surrounding merchandise.
11
Gift&Home

WALL UNITS
Stagecraft cater for both standard and bespoke wall units that will not only maximise the use of retail space but also add the
flair and style of your brand which your customers will love. On consultation with our designers you can discuss the various
styles and colours we have to offer plus work to your timescale and budget.
13
Gift&Home

Our Responsible Retail crate based collection has been carefully designed to maximise merchandising space, to be easily
changeable and adjustable for changes in stock and seasons. You’re able to create your own designs and layouts by combining
different units and choosing from our seven colours. Unlike normal customised shop fit, our retail display combinations come at
sensible prices making Responsible Retail the affordable way to differentiate your retail environment.
RESPONSIBLE RETAIL CRATE BASED DISPLAYS
16
Gift&Home

Retail Counters are essential for making sure that your customers can purchase goods or ask questions simply and effectively.
They allow you to serve your customers easily and also display additional merchandise that can lead to sales. Having a high quality
service counter will make your business look more professional and allow you to provide the best experience for your customers.
Retail Counters from Stagecraft can be tailored and configured to suit your business’s specific needs. Choosing a Retail Counter is
the first step towards having the right layout for great customer service.
BESPOKE COUNTERS
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Counters

We offer a vast range of standard and bespoke counters in a
wide range of materials, colours and specifications.
Our design team are on hand to discuss your requirements
and provide a number of options catered to your brief,
budget and retail space.
We can create detailed renders and 3D drawings to ensure
you get the design and finish you require.
We offer a vast range of shelving options, counter tops and
lockable storage.
We can also incorporate glass and metalwork upon request.
20
Counters

FOOD HALL & DELI DISPLAYS
For Farm shops and deli’s a key factor in driving sales volumes is how customers browse through your shop. Our food and deli
displays are designed to group products together based on category (bakery, butchery) or occasion (Easter, Christmas) with a
consideration of how customers will move between these sections. Our designers will help you consider how to encourage cross
selling between goods by planning how the customer will pass between different sections.
21
Food

It’s worth thinking about how flexible and moveable
your display stands are so that you can respond to
seasonal changes in product and presentation. We
offer a number of freestanding displays allowing you
to re-site them as needed throughout the year.
23
Food

CLOTHING DISPLAYS
Retail displays for clothing will vary greatly depending upon the target market you are aiming to appeal to. The main aim for
clothing retailers is to create an atmosphere that is welcoming to your target customers and that makes it simple for them to
find what they need. Stagecraft’s team of experienced designers are on hand to offer advice tailored to suit your client brief and
brand identity and create retail spaces that perfectly encompass the look and feel of your business.
24
Clothing

HOUSEPLANTS
Naturally being a seasonal industry it is important for retailers in the gardening sector turn their attention to potential indoor
markets. Houseplants are a fantastic way for gardeners satisfy their love of flowers all year round, plus when promoted correctly
can help level out declining sales on exterior plants. That’s why we at Stagecraft have a fantastic selection of houseplant tables
designed to create colourful eye-catching features your customers will love.
28
Houseplants

EXTERIOR DISPLAYS
Stagecraft has remained at the forefront of the garden centre display industry for over 32 years and caters for a vast range of standard
and bespoke display pieces. Our high quality tables and benching has been specially created to turn products into attractive saleable
goods, thus increasing plant sales. In addition to this, the range offers tiered, mobile and adjustable display options to perfectly
market your merchandise while also providing maximum functionality. From basic tables and benching to tree bays, terracotta and
outdoor seating we have everything you need to transform your exterior retail environment. Here are a few examples...
31
ExteriorDisplays

TABLES AND BENCHING
32
ExteriorDisplays

BASKETS AND WALKWAYS
35
ExteriorDisplays

TERRACOTTA
37
ExteriorDisplays

DIY & SUNDRIES
DIY and sundries need displays that are durable, built to hold weight and offer a variety of display options along with changes in
product during seasonal variation. Naturally these products vary greatly in function so clear use of signage in these areas is essential
in order to drive foot traffic and communicate with your customers. Our DIY and sundries displays are designed to group products
together based on category such as tools, garden care, lawn care etc. with a consideration of how customers will move between
these sections. Our designers will help you consider how to encourage cross selling between goods by planning how the customer
will pass between different sections and help you make the most out of signage by clearly labelling each area.
41
DIY&Sundires

MARK WILLIAMS
BUSINESS DEVELOPEMENT MANAGER
e: mark@stagecraft-uk.com
t: 07976840360
RAY SCOTT
BUSINESS DEVELOPEMENT MANAGER
e: ray@stagecraft-uk.com
t: 07971991815
SALES OFFICE
e: sales@stagecraft-uk.com
t: 01686 629096
45

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