its about the marketing strategy of the body shop.

2. Contents:-

3. THE FOUNDER

5. History

6. Finance

7. Core value

8. Causes

9. Marketing

10. advertising

12. Collaboration

13. Store In India

14. Managing the store with
a smile

15. Packaging

16. References
1. http://en.wikipedia.org/wiki/The_body_shop
2. http://www.thebodyshop.co.uk/page/home?cm_re=-_-
Navigation-_-home#History.html
3. http://www.hoovers.com/body-shop/--ID__41856--/free-co-
factsheet.xhtml
4. http://www.thebodyshop.com/_en/_ww/services/aboutus_hi
story.aspx
5. http://www.fundinguniverse.com/company-histories/The-
Body-Shop-International-plc-Company-