The document discusses the importance of storefront design for small retail stores. It notes that creating a strong visual brand identity through elements like signage, color schemes, and window displays is essential for attracting customers. It provides examples of well-designed storefronts internationally and discusses strategies independent Australian stores can use to differentiate themselves and compete against larger chains. Experts recommend shopfront designs that create a distinctive identity, allow visibility into the store, and balance illumination to attract customers.
The document provides architectural layouts and design details for a coffee shop called "Brazilian Brews" located in City Square Mall, Ajmer, India. It includes site location information, multiple architectural layouts showing the floor plan, door/window layout, furniture layout, and circulation. It also provides elevations and design development details showing how geometric shapes, specifically squares, were used in the design concept for the main entrance and covered area of the café. The layouts and designs were created by Bhagyashri Simpson, a second year commercial interior design student.
The document provides guidelines for store design and window displays for H&M stores. It discusses making stores inspiring places for customers through interior design programs. It emphasizes that display windows are the most important communication channel with customers and should be changed every 10-14 days to inspire customers. It provides tips for creating effective window displays, such as using lighting, mannequins, and themes to attract customers. It also discusses using new technologies like augmented reality apps to enable virtual window shopping.
This document discusses key factors that attract customers to retail spaces. It begins by defining retail design and visual merchandising. It then covers different retail sectors like food, fashion, home, and leisure. It discusses different types of retail stores such as flagship stores, concept stores, pop-up stores, and lifestyle stores. It also covers markets. The document emphasizes the importance of exterior presentation, signs, windows, and displays in attracting customers. It provides guidelines for effective design of store fronts and visual merchandising elements. The overall aim is to understand what attracts customers and increases sales and footfall in retail spaces through design.
Here are the key points about the evolution of branding:
- The earliest branding examples date back to the 1880s when logos began appearing on packaged food products. Branding initially involved catchphrases or images attached to products.
- It wasn't until the late 1940s that organizations began describing their business and function through advertising rather than just products. This is when the term "brand identity" became mainstream in corporate language.
- Branding really took off in the 1980s following a recession. Production could now be moved overseas more cheaply. Manufacturing processes were replaced by developing the brand essence as the core business strategy.
- In the 1990s, big brands favored cutting prices over spending on advertising due to the market
JustKidding is an innovative retail franchise concept started in Dubai that offers a wide range of high-quality products for parents and children aged 0-5. It was created to address the lack of original products in the market and aims to be a one-stop destination for all parenting needs. JustKidding prides itself on its expert customer service and community involvement. It has experienced strong growth and success, winning several retail awards. The franchise is looking to expand internationally.
This project report submitted by Mr. Sumukh Khandelwal to Dezyne E’cole College covers the design of a commercial retail space. It includes chapters on visual merchandising and retail design principles, layouts, anthropometrics and ergonomics, shop entrances and displays, new concepts in retailing, and requirements and expectations of retail outlets. The report also defines commercial spaces and how to design them, and provides details of Mr. Khandelwal's retail design project including the brief, concept, materials used, and working drawings.
Pinks Accessories is expanding from an online retailer to opening a physical store location. Their marketing plan aims to advertise their grand opening, expand their target demographic, and consistently generate a profit. Currently, their main customers are women aged 15-35, but they want to attract more men and older women. Their new store will be located in a mall, allowing them to promote to more shoppers. They will pass out flyers and advertise on social media leading up to the grand opening sale. The store will sell women's and men's accessories at affordable price points. Success will depend on executing marketing strategies carefully to attract customers while maintaining Pinks' affordable image.
The document provides architectural layouts and design details for a coffee shop called "Brazilian Brews" located in City Square Mall, Ajmer, India. It includes site location information, multiple architectural layouts showing the floor plan, door/window layout, furniture layout, and circulation. It also provides elevations and design development details showing how geometric shapes, specifically squares, were used in the design concept for the main entrance and covered area of the café. The layouts and designs were created by Bhagyashri Simpson, a second year commercial interior design student.
The document provides guidelines for store design and window displays for H&M stores. It discusses making stores inspiring places for customers through interior design programs. It emphasizes that display windows are the most important communication channel with customers and should be changed every 10-14 days to inspire customers. It provides tips for creating effective window displays, such as using lighting, mannequins, and themes to attract customers. It also discusses using new technologies like augmented reality apps to enable virtual window shopping.
This document discusses key factors that attract customers to retail spaces. It begins by defining retail design and visual merchandising. It then covers different retail sectors like food, fashion, home, and leisure. It discusses different types of retail stores such as flagship stores, concept stores, pop-up stores, and lifestyle stores. It also covers markets. The document emphasizes the importance of exterior presentation, signs, windows, and displays in attracting customers. It provides guidelines for effective design of store fronts and visual merchandising elements. The overall aim is to understand what attracts customers and increases sales and footfall in retail spaces through design.
Here are the key points about the evolution of branding:
- The earliest branding examples date back to the 1880s when logos began appearing on packaged food products. Branding initially involved catchphrases or images attached to products.
- It wasn't until the late 1940s that organizations began describing their business and function through advertising rather than just products. This is when the term "brand identity" became mainstream in corporate language.
- Branding really took off in the 1980s following a recession. Production could now be moved overseas more cheaply. Manufacturing processes were replaced by developing the brand essence as the core business strategy.
- In the 1990s, big brands favored cutting prices over spending on advertising due to the market
JustKidding is an innovative retail franchise concept started in Dubai that offers a wide range of high-quality products for parents and children aged 0-5. It was created to address the lack of original products in the market and aims to be a one-stop destination for all parenting needs. JustKidding prides itself on its expert customer service and community involvement. It has experienced strong growth and success, winning several retail awards. The franchise is looking to expand internationally.
This project report submitted by Mr. Sumukh Khandelwal to Dezyne E’cole College covers the design of a commercial retail space. It includes chapters on visual merchandising and retail design principles, layouts, anthropometrics and ergonomics, shop entrances and displays, new concepts in retailing, and requirements and expectations of retail outlets. The report also defines commercial spaces and how to design them, and provides details of Mr. Khandelwal's retail design project including the brief, concept, materials used, and working drawings.
Pinks Accessories is expanding from an online retailer to opening a physical store location. Their marketing plan aims to advertise their grand opening, expand their target demographic, and consistently generate a profit. Currently, their main customers are women aged 15-35, but they want to attract more men and older women. Their new store will be located in a mall, allowing them to promote to more shoppers. They will pass out flyers and advertise on social media leading up to the grand opening sale. The store will sell women's and men's accessories at affordable price points. Success will depend on executing marketing strategies carefully to attract customers while maintaining Pinks' affordable image.
Visual merchandising services through science with proven track record managing, designing, leading and implementing corporate strategy. Deep expertise in design customization of global guidelines and training in accordance with current trends enhancing customer experience and the company’s bottom line.
H&M operates both retail stores and an online store. The retail stores aim to create an exciting atmosphere using warm colors, upbeat music, and promotions to attract customers. Mannequins and models are used to display and promote products in-store. The online store has a calmer and more relaxed atmosphere conveyed through its color scheme. It promotes products through pictures of models and information on sales. Suggestions are made to improve the online experience, such as enabling customers to search by price tag number and offering bundles for reduced prices.
- Retail store design must cater to customers' needs and provide a comfortable shopping environment to attract customers and drive sales. This includes factors like layout, lighting, signage, and merchandise placement.
- The store's exterior and interior design help create the store's image and differentiate it from competitors. Elements like the building design, window displays, and interior fixtures and signage influence customers' first impressions and shopping experience.
- Proper space planning and layout are important to efficiently utilize space, showcase merchandise, and guide customer flow through the store in a way that encourages browsing and unplanned purchases.
This document provides an overview of retail design and related concepts. It begins with an introduction to commercial design and retail design. It then discusses the four main types of retail stores: flagship stores, concept stores, pop-up stores, and lifestyle stores. The document also covers the different retail sectors, including food, fashion, home, and leisure/entertainment. For each sector, it provides examples and discusses characteristics of different store types within that sector like markets, supermarkets, and others.
Case Study - From Department Store to Multispecialist Retailer copyJens Bauerle
This document provides a case study of a makeover for a department store to transform it into a multichannel retailer with a focus on improving its underperforming home department. It outlines the client background, issues with the starting point, key reasons for underperformance, and a plan to create a specialty home retailer with sections on assortment/buying organization, store design, visual merchandising, operations/supply chain, and branding. The result was happier customers and staff, with feedback that it was the most successful project for the company in 15 years and the home department became a specialty business that other departments would follow.
The document discusses principles of retail shop design. It notes that a successful store attracts customers through exterior elements like signage and window displays and satisfies them through well-organized interior spaces. The interior should induce customers to enter and browse through departments laid out to clearly showcase merchandise. Conveniences like seating and mirrors also aim to please customers and encourage further shopping. The layout must efficiently guide movement within the store and maximize exposure to goods through attractive displays. Overall, the interior design should form an efficient "selling machine" that considers customers, employees, and merchandise presentation.
This document contains a business plan for a confectionery shop near Koriyama Station. The plan outlines the shop's location, hours, roles of employees, and goals of making customers smile through delicious cakes. It provides details on marketing, products, pricing, competition, and financial projections with objectives of increasing owner income and maintaining cash balances over the first three years of business. The plan demonstrates research into the confectionery industry and market to position the shop for local success through quality products and customer service.
How are Commercial spaces Designed - Retail Design dezyneecole
Retail design is a complex field that combines architecture, interior design, product design, and other disciplines. It must respond to constant changes in consumer demands and trends. The role of the retail designer is to develop store interiors that communicate the brand and encourage shopping using principles of psychology, technology, and ergonomics. Design thinking, with its holistic and user-centered approach, is important in retail to create innovative store environments and experiences that seduce customers into purchasing. As power has shifted to consumers, branding has become a critical tool in retail design to differentiate products in the marketplace.
Milli Jain , Commercial Design Interior Designdezyneecole
This document provides an introduction to retail spaces. It defines retail as the activity of selling goods directly to the public in small quantities. It discusses different types of retail stores like concept stores, pop-up stores, and flagship stores. It outlines the main retail sectors including food, fashion, home, and leisure/entertainment. For each sector, it provides some examples of common store types. The document aims to give an overview of retail spaces, sectors, and store concepts.
Booming Boutique is a start-up women's clothing retail store that will cater to Baby Boomer women in Pleatsville, Florida. The store will sell fashionable apparel and accessories tailored specifically to the styles and fits preferred by this demographic. The owners have experience in retail and fashion merchandising and have developed relationships locally. They project that first year sales will reach $285,000 and will surpass $525,000 by the third year of operation. Initial funding of $282,000 is being sought through personal investments, grants and loans to cover start-up costs.
This document provides guidance on executive summaries and marketing for startups. It discusses that investors look for businesses that will produce future cash flow and have traction. It emphasizes that perception is key, and traction justifies the initial faith in a startup. It outlines the typical components of an executive summary, including the problem, solution, business model, team, finances, and why now. It recommends grabbing the reader's attention initially, then explaining the problem, solution, opportunity, competitive advantage, model, team, and ask. Branding and microcopy are also discussed as important marketing elements.
The document discusses the transformation of a Philippine retailer's private label brands from a small selection of canned goods to a diverse portfolio of beauty and personal care brands occupying 63% of the retailer's business. It describes the retailer's "Blue Ocean Strategy" of creating exclusive multibranded private labels differentiated from competitors, and investments in product quality, store remodeling, and marketing campaigns. The results included dramatic increases in foot traffic, revenue, and profits for the retailer.
Hello Everyone !
welcome to our studio space of UGS !
This is the desktop study of departmental store ,
Hoping you all would enjoy it and would be helpful to you all .
Thank you !
UGS
Cyber Style is a start-up t-shirt company based in Manhattan Beach, CA that aims to provide creative, affordable, and high-quality t-shirt designs to college students through online customization and sales through retailers. The company outsources t-shirt printing to focus on design, marketing, and customer service. It plans to advertise through social media, college campuses, and word-of-mouth. In its first two years, five managers will handle all roles before adding specialized employees in marketing and graphics. The company projects growth from a small start-up to a household brand name while maintaining affordable prices through outsourcing and competitive online and retail sales.
This document provides an overview of e-commerce essentials. It defines e-commerce as buying and selling of products or services over electronic systems like the internet. The document then discusses different types of e-commerce businesses and why e-commerce is important. It outlines the key components of an e-commerce process including the customer experience, online sales platforms, payments, shipping and returns. Finally, it provides advice on first steps for those starting in e-commerce and recommends learning from top Australian and international e-commerce sites.
This document summarizes key trends in the convenience store industry and benchmarks competitors. It notes that customers have less time and are seeking smaller, closer, faster options. Growth is seen in symbol groups and multiples that offer quality, value, and local specialization. New trends include cafes, food-to-go, and using digital interfaces. European benchmarks show a focus on quality products, value through price and service, and meeting local needs. The document provides plans and examples of how competitors implement principles like clear organization, focused categories, and bright displays.
Operations Management at Petrol retail outletDarshit Paun
The document discusses the steps for designing and installing a petrol retail outlet, including defining fleet fueling requirements, station location and layout, and existing site conditions. It also covers permitting, installation, maintenance such as leak monitoring and tank cleaning/repair. Retail outlet automation is discussed including benefits like improved data analysis, control, scheduling and fraud prevention.
Illuminated prominent hoarding sites with clear visibility with Captive Audience .
Advertising and On ground promotional activity along with Consumer Interaction with the Captive Audience
Multiple Hoarding Across at fraction of cost .
Customer service training for mobil filling station attendants(1)Olatunji Olajide
A presentation designed by Abdulkabir Olatunji for Mobil Filling Stations in Nigeria. You can visit my blog to learn more about me http://coolstuff49ja.com
This document recognizes 14 retailers who won awards for their innovative store operations strategies in categories such as customer engagement, workforce management, social/mobile strategies, and inventory management/loss prevention. It provides details on the award winners, including the category won, brands/store banners, number of stores, annual revenue, and a brief description of their innovative strategies. For example, it describes how A&W Canada implemented a mobile customer engagement solution to gather real-time customer feedback and improve the customer experience.
Visual merchandising services through science with proven track record managing, designing, leading and implementing corporate strategy. Deep expertise in design customization of global guidelines and training in accordance with current trends enhancing customer experience and the company’s bottom line.
H&M operates both retail stores and an online store. The retail stores aim to create an exciting atmosphere using warm colors, upbeat music, and promotions to attract customers. Mannequins and models are used to display and promote products in-store. The online store has a calmer and more relaxed atmosphere conveyed through its color scheme. It promotes products through pictures of models and information on sales. Suggestions are made to improve the online experience, such as enabling customers to search by price tag number and offering bundles for reduced prices.
- Retail store design must cater to customers' needs and provide a comfortable shopping environment to attract customers and drive sales. This includes factors like layout, lighting, signage, and merchandise placement.
- The store's exterior and interior design help create the store's image and differentiate it from competitors. Elements like the building design, window displays, and interior fixtures and signage influence customers' first impressions and shopping experience.
- Proper space planning and layout are important to efficiently utilize space, showcase merchandise, and guide customer flow through the store in a way that encourages browsing and unplanned purchases.
This document provides an overview of retail design and related concepts. It begins with an introduction to commercial design and retail design. It then discusses the four main types of retail stores: flagship stores, concept stores, pop-up stores, and lifestyle stores. The document also covers the different retail sectors, including food, fashion, home, and leisure/entertainment. For each sector, it provides examples and discusses characteristics of different store types within that sector like markets, supermarkets, and others.
Case Study - From Department Store to Multispecialist Retailer copyJens Bauerle
This document provides a case study of a makeover for a department store to transform it into a multichannel retailer with a focus on improving its underperforming home department. It outlines the client background, issues with the starting point, key reasons for underperformance, and a plan to create a specialty home retailer with sections on assortment/buying organization, store design, visual merchandising, operations/supply chain, and branding. The result was happier customers and staff, with feedback that it was the most successful project for the company in 15 years and the home department became a specialty business that other departments would follow.
The document discusses principles of retail shop design. It notes that a successful store attracts customers through exterior elements like signage and window displays and satisfies them through well-organized interior spaces. The interior should induce customers to enter and browse through departments laid out to clearly showcase merchandise. Conveniences like seating and mirrors also aim to please customers and encourage further shopping. The layout must efficiently guide movement within the store and maximize exposure to goods through attractive displays. Overall, the interior design should form an efficient "selling machine" that considers customers, employees, and merchandise presentation.
This document contains a business plan for a confectionery shop near Koriyama Station. The plan outlines the shop's location, hours, roles of employees, and goals of making customers smile through delicious cakes. It provides details on marketing, products, pricing, competition, and financial projections with objectives of increasing owner income and maintaining cash balances over the first three years of business. The plan demonstrates research into the confectionery industry and market to position the shop for local success through quality products and customer service.
How are Commercial spaces Designed - Retail Design dezyneecole
Retail design is a complex field that combines architecture, interior design, product design, and other disciplines. It must respond to constant changes in consumer demands and trends. The role of the retail designer is to develop store interiors that communicate the brand and encourage shopping using principles of psychology, technology, and ergonomics. Design thinking, with its holistic and user-centered approach, is important in retail to create innovative store environments and experiences that seduce customers into purchasing. As power has shifted to consumers, branding has become a critical tool in retail design to differentiate products in the marketplace.
Milli Jain , Commercial Design Interior Designdezyneecole
This document provides an introduction to retail spaces. It defines retail as the activity of selling goods directly to the public in small quantities. It discusses different types of retail stores like concept stores, pop-up stores, and flagship stores. It outlines the main retail sectors including food, fashion, home, and leisure/entertainment. For each sector, it provides some examples of common store types. The document aims to give an overview of retail spaces, sectors, and store concepts.
Booming Boutique is a start-up women's clothing retail store that will cater to Baby Boomer women in Pleatsville, Florida. The store will sell fashionable apparel and accessories tailored specifically to the styles and fits preferred by this demographic. The owners have experience in retail and fashion merchandising and have developed relationships locally. They project that first year sales will reach $285,000 and will surpass $525,000 by the third year of operation. Initial funding of $282,000 is being sought through personal investments, grants and loans to cover start-up costs.
This document provides guidance on executive summaries and marketing for startups. It discusses that investors look for businesses that will produce future cash flow and have traction. It emphasizes that perception is key, and traction justifies the initial faith in a startup. It outlines the typical components of an executive summary, including the problem, solution, business model, team, finances, and why now. It recommends grabbing the reader's attention initially, then explaining the problem, solution, opportunity, competitive advantage, model, team, and ask. Branding and microcopy are also discussed as important marketing elements.
The document discusses the transformation of a Philippine retailer's private label brands from a small selection of canned goods to a diverse portfolio of beauty and personal care brands occupying 63% of the retailer's business. It describes the retailer's "Blue Ocean Strategy" of creating exclusive multibranded private labels differentiated from competitors, and investments in product quality, store remodeling, and marketing campaigns. The results included dramatic increases in foot traffic, revenue, and profits for the retailer.
Hello Everyone !
welcome to our studio space of UGS !
This is the desktop study of departmental store ,
Hoping you all would enjoy it and would be helpful to you all .
Thank you !
UGS
Cyber Style is a start-up t-shirt company based in Manhattan Beach, CA that aims to provide creative, affordable, and high-quality t-shirt designs to college students through online customization and sales through retailers. The company outsources t-shirt printing to focus on design, marketing, and customer service. It plans to advertise through social media, college campuses, and word-of-mouth. In its first two years, five managers will handle all roles before adding specialized employees in marketing and graphics. The company projects growth from a small start-up to a household brand name while maintaining affordable prices through outsourcing and competitive online and retail sales.
This document provides an overview of e-commerce essentials. It defines e-commerce as buying and selling of products or services over electronic systems like the internet. The document then discusses different types of e-commerce businesses and why e-commerce is important. It outlines the key components of an e-commerce process including the customer experience, online sales platforms, payments, shipping and returns. Finally, it provides advice on first steps for those starting in e-commerce and recommends learning from top Australian and international e-commerce sites.
This document summarizes key trends in the convenience store industry and benchmarks competitors. It notes that customers have less time and are seeking smaller, closer, faster options. Growth is seen in symbol groups and multiples that offer quality, value, and local specialization. New trends include cafes, food-to-go, and using digital interfaces. European benchmarks show a focus on quality products, value through price and service, and meeting local needs. The document provides plans and examples of how competitors implement principles like clear organization, focused categories, and bright displays.
Operations Management at Petrol retail outletDarshit Paun
The document discusses the steps for designing and installing a petrol retail outlet, including defining fleet fueling requirements, station location and layout, and existing site conditions. It also covers permitting, installation, maintenance such as leak monitoring and tank cleaning/repair. Retail outlet automation is discussed including benefits like improved data analysis, control, scheduling and fraud prevention.
Illuminated prominent hoarding sites with clear visibility with Captive Audience .
Advertising and On ground promotional activity along with Consumer Interaction with the Captive Audience
Multiple Hoarding Across at fraction of cost .
Customer service training for mobil filling station attendants(1)Olatunji Olajide
A presentation designed by Abdulkabir Olatunji for Mobil Filling Stations in Nigeria. You can visit my blog to learn more about me http://coolstuff49ja.com
This document recognizes 14 retailers who won awards for their innovative store operations strategies in categories such as customer engagement, workforce management, social/mobile strategies, and inventory management/loss prevention. It provides details on the award winners, including the category won, brands/store banners, number of stores, annual revenue, and a brief description of their innovative strategies. For example, it describes how A&W Canada implemented a mobile customer engagement solution to gather real-time customer feedback and improve the customer experience.
Retail Design Portfolio curated during the second year of Interior Designing. (Diploma in Commercial Design, NSQF Level 6 of NSDC).
Given below is the link of a video of the same. Please take a look at the video.
https://www.youtube.com/watch?v=xrDOaBxd67E
Retail design Project by Neha Vyas (B.Sc Interior Design)dezyneecole
The document provides information on retail store design principles and layouts. It discusses key aspects of retail store design including the entrance, circulation areas, selling areas, and dimensions. The entrance should attract customers and entice them inside through graphic identification, lighting, displays, and transparency allowing views inside. Circulation areas provide space for customers to pause and experience the store environment. Selling areas are organized into departments to help customers find items and are divided into areas for demand goods, convenience items, and impulse purchases. Dimensions and clearances are outlined for different counter, display, and shelving designs to accommodate both seated and standing customers and staff. Overall the document outlines fundamental retail design considerations around layout, merchandising, and anthropome
Trip to Mirdif City Centre to critically analyze retailing concepts of three different level stores. In this project we studied in dept the store layout and visual merchandising techniques implemented by each store.
Visual merchandising is the art of displaying merchandise in a way that stimulates interest and entices customers to purchase. Effective store planning and atmosphere play an important role in garment retailing. Store design, lighting, colors, sounds, scents, graphics, signage, windows, mannequins, fixtures and flooring all work together to create the right atmosphere, educate customers, and influence buying decisions. The layout and presentation of a store help build its image and differentiate it from competitors.
Sarvesh Singh Bhati's retail design portfolio document discusses principles of retail shop design and layouts. It addresses attracting customers with storefronts and displays, organizing interior spaces into departments, and providing customer conveniences. Different plan types are outlined like straight, pathway, diagonal and curved. Dimensions for counters, clearances and fixtures are provided to ensure customer and employee comfort and efficient shopping experiences. The document emphasizes merchandising psychology of arousing interest and satisfying customers to complete sales.
The document discusses principles of retail shop design. It covers attracting customers through advertising and window displays. It emphasizes inducing customer entrance and organizing interior spaces into departments. Additional principles covered include interior displays, customer conveniences, and departmentalization of merchandise. The document also examines different shop layout plans including straight, pathway, diagonal, curve, varied and geometric. It provides dimensions for counters and clearances to accommodate seated and standing customers and clerks.
Visual merchandising involves developing floor plans and displays to maximize sales. Its purpose is to attract, engage, and motivate customers to purchase products. Elements like color, lighting, product information, and digital displays are used to effectively present merchandise. Regularly updating displays is important to changing consumer behaviors and seasons. Visual merchandising aims to guide customers, increase sales of certain products, and present manufacturers' products effectively in stores.
This document provides tips for effective retail merchandising and store design. It discusses how to direct customer traffic flow throughout the store, use high-demand products to pull customers through different areas, and change displays weekly to keep customers engaged. Finally, it emphasizes the importance of using graphics, lighting, color themes and impulse products by the cash counters to create an appealing shopping experience.
Retail design protfolio by bharat jeswanidezyneecole
The document provides details on designing retail spaces, including storefronts, interiors, and merchandising. It discusses principles for organizing retail spaces, such as departmentalization to help customers find items and salespeople monitor profits. Diagrams provide human dimension guidelines for designing retail fixtures and counters at various heights to accommodate both seated and standing customers. The overall goal is to design efficient and well-laid out retail spaces that create positive shopping experiences and maximize sales.
The document provides guidelines for store design and window displays for H&M stores. It discusses making stores inspiring for customers and dressing windows to attract attention. The windows are the most important communication with customers and should be changed every 10-14 days. Guidelines are created at headquarters to inspire customers and emphasize collections. Online and catalog shopping complements physical stores by providing additional options for customers.
This document provides information about Big Bazaar, a large retail chain in India. It discusses the company's background such as being founded in 2001 and being headquartered in Mumbai. It then describes aspects of one of Big Bazaar's store locations in more detail, including its convenient location in a residential area of Kolkata, its hours of operation, store design elements both interior and exterior, layout, merchandising, customer services, pricing strategies, and promotional schemes. Employee information and the use of technology at Big Bazaar are also summarized.
The need for quality environments
and fixture programs has never been greater for the
outlet channel. Meeting the customers’ expectations
relies on understanding the influencers and trends in this
evolving market. Here are four trends in the evolution
of the outlet retail environment, as well as, six areas of
focus that will drive success for branded retail in the
outlet channel
Piyush Raj Singh submitted a project report on retail design for his diploma at Dezyne E'cole College in Ajmer, India. The report discusses various aspects of retail design including visual merchandising, different types of retail stores, the retail and fashion sectors, and the importance of exterior presentation. Piyush expresses gratitude to those who helped him complete the project and hopes to use his knowledge of retail design to create beautiful commercial and residential spaces.
The document discusses key aspects of retail business strategy, including:
1. Organized retail in India is expected to grow significantly as more consumers enter the middle class, but retailers must focus on understanding consumer behavior to succeed.
2. Choosing the right store name and tagline is important to clearly communicate what the store offers and position itself for target customers.
3. Elements like store design, layout, fixtures, ambience and visual merchandising play a role in shaping customer experience and perceptions of the retailer.
The document is a project report on retail design submitted by Sonal Gupta towards her 2nd year commercial design diploma. It discusses key aspects of retail design such as visual merchandising, exterior presentation including signage, awnings and landscaping, interior design principles like balance and emphasis, and the impact of color on merchandise displays. The report provides an overview of factors to consider for an effective retail space design that attracts customers and maximizes sales.
As A Commercial Interior Design Student This Project On Retail Spaces Showcases My Expertise Learnt During My Study Of Retail Spaces, Confirming To NSQF Level 6 Of NSDC, At Dezyne E'cole College.
The Project Report Includes The Design Of A Retail Store. The Store Is Of An Emerging Brand “Pinnakle” .Have Enlisted Different Retail Sectors And The Various Types Of Retail Stores. How The Design And Planning Of Retail Spaces Should Be Done? How To Create Display Spaces Which Are More Effective? Are All Discussed Here.
More Focussing Has Been On The Consumer Behaviour For Designing Effective Store Layout. While Designing The Store Layout Principles Of Design Has Been Followed.
All The Designing Boards, Architectural Layouts, Cut Sheets, Detail Drawings Has Been Showcased In My Portfolio Pages.
My Project Focuses On The Product Displays Of Fashion Accessories Like Handbags, Female Designer Bags And Fashion Formal Informal Shoes. Mainly Under The Fashion Retail Sector.
I Request You To Please Go Through The Pages Of My Portfolio Pages.
The document discusses various principles and considerations for designing retail store interiors. It covers topics such as attracting customers, inducing interest through window displays and entrance design, organizing store spaces, interior displays, and customer conveniences. It also outlines different types of interior layout plans including straight, pathway, diagonal, curved and varied plans. Key areas of a store interior like the entrance, circulation paths, displays, and payment areas are examined. Dimensions for different types of fixtures are provided.
COVID-19 has kept retailers from making money. Therefore retailers need to think of new ways of attracting customers, one of these ways being modifying the retail store design.
The document discusses principles of retail design and organization. It covers six basic retail layout types (straight, pathway, diagonal, curved, varied, geometric), dimensions for retail spaces and components like counters, shelving, and merchandise cases. It also outlines principles for attracting customers, inducing interest, organizing store spaces, interior displays, and conveniences. Retail design aims to arouse customer interest and satisfy it through attractive storefronts, window displays, and an organized interior that makes purchasing easy. The entrance area is an important starting point that introduces customers to the store environment and brand identity.
5 visual merchandising trends you need to know for 2022Anoop Ashok
Visual merchandising trends are more important than ever. It helps retailers visually arrange store shelves to engage customers in their stores, or to display items to promote retail sales.
5 visual merchandising trends you need to know for 2022
Store windows
1. 51June / July 2013 | C&I | www.c-store.com.auJune / July 2013 | C&I | www.c-store.com.au50
C
REATING THE RIGHT STORE BRAND
IMAGE THROUGH WELL DESIGNED
shop fronts, store signage and
logos, attractive colour schemes and
store windows are essential tools of
retailing that increase store recognition
and entice customers into the store.
It’s evident that a stronger retail visual brand
identity for smaller format store designs is
needed in Australia for independents and
chains operating stores of under 1,000sqm in
supermarket, grocery, food to go, convenience
and petrol station stores. Independent stores need
a real point of difference to compete with the
national food chains and their huge marketing,
store design and refurbishment budgets.
However, Australia has some good shopfront
design in this market, seen mainly in convenience
from groups such as Caltex Star Mart, 7-Eleven,
UCB’s fast&easy, Lucky 7 and some of the larger
independent supermarkets. Among the better
designs are gourmet/fresh grocers such as
Woolworths’ Thomas Dux, Leo’s in Melbourne
and Harris Farm in NSW, who try harder to create
a distinctive or clean and open shopfront look.
Cities like London and New York are regulary
visited by designers and retailers for inspiration.
In London, good store designs include gourmet
food to go shops such as Pret A Manger and
Camden Food Co, and grocery convenience stores
Waitrose, Marks & Spencer and Sainsbury Local.
One of the best U.S. convenience store designs is
the new WAWA store found at gas station sites. In
New York, Duane Reade drugstores offer groceries
and food to go. Their 40 Wall Street ‘up market’
store won the 2012 Convenience Store News Store
Design contest for Best Foodservice Presentation.
Opening up the
shopfront is good
design: Finschi phd
Director of Finschi, phd, Port Melbourne,
Paul Hickman says there are major differences
between high streets and shopping centres,
with the latter encouraging very large format
grocers. Colonial Fresh in Melbourne has a
completely open store and a shop front would
create a barrier for entry for a large format
store. Finschi, phd aims to create the largest
shopfront opening, while natural timber could
be used to create a portal around the entry.
Improve your shopfront design & image to win more customers
Looks matter
A gift store may add 30% glazing to the shopfront or store to display goods;
shopfronts are about merchandising and the higher up the client is in
the market, there is more need to display goods. If you are in an A grade
Westfield shopping centre it will have very strong design specifications.
The shopfront entry is also about establishing a brand positioning
through signage. If you’re trying to sell fruit and vegetables or flowers,
don’t have a barrier to the customers. But on high streets, retailers often
cannot afford to have wide glass fronts and may have to compromise on
space and limit entry/exit doors and consider the air conditioning.
Larger grocers such as Coles use strong corporate images, while smaller
grocers and greengrocers have limitations. We try to give them a distinctive,
branded and graphic look using timber frames or sometimes aluminium
panels around the shopfront and to make shopfronts more interesting and
colourful or distinctive, while it’s better to let people see into the store.
Thomas Dux is one of the better high street gourmet grocer/
supermarkets designs. They leave a fair amount of the store open with
a good graphic branding on shopfront glazing, such as at Black Rock,
Melbourne, good signage and merchandising. They bring a certain
amount of merchandise out and activate the entry and the footpath.
Thomas Dux doesn’t use huge signage and it’s only part of the
presentation. I don’t believe you need to use a lot of wording on signage
and brand positioning could run with the name and logo and use some
wording to establish it. But shopfront signage, positioning, graphics
and textures, and natural materials could be used to improve the brand
image and attract customers into the store, Mr Hickman says.
Shopfronts require strong,
distinctive identity: Edge id
Megan Roberts of Edge interior design, Annandale, Sydney says the initial
impression of a store happens at the shopfront. Customers make their
decision to go into a store generally within moments of passing by the frontage,
whether they are on a street or within a shopping centre. So what draws them
into your store?
A strong, distinctive identity is required to the shopfront so as to create a
prominent visual presence upon approach. The name and logo design are an
integral part to creating a positive store image, however the facade treatment,
merchandising and overall 3D environment all play an important role in
creating a strong visual identity for the store. All shopfront elements must be
looked at holistically.
The logo for the shopfront signage must be well considered to provide
a brand identity that not only reflects the product offer, but also provides a
visually strong image to the store facade. Additional graphic elements may
also be required to reinforce the product offer inside, however they must
be carefully considered to ensure that the customer is not overwhelmed by
too many design elements and messages. Visual clutter causes information
overload for customers.
The location of the store and its surrounding environment must also be
a consideration when designing the shopfront. Yes, the store needs to
stand out from the other stores around, however this does not mean that
it has it has to be bright, colourful and overbearing. It can be visually in-
keeping with its environment, making it part of the local community
and not an eyesore. The overall ambience and the positive impact that
it has on its customer is the most critical focus for the store. However, a
store exterior may need to have colour and movement, depending on
the type of store and its relationship to the surrounding environment.
The illumination of the retail store is also important. An over illuminated space
can be a harsh, unwelcoming environment to shop in. Of course a dimly lit
space is also not the right approach, however there needs to be a balance so as
to create a more welcoming experience for customers. The display windows
for instance, in both high street and shopping centre stores, should have a
brighter level of illumination to provide visual impact to the shopfront area.
Vision into the store is important to create a more inviting, open feel. Visual
clutter, entries that are difficult to access and blocked windows send a negative
and unwelcome message to customers. Well merchandised shopfront
windows are another consideration: the type of product offer on display will
determine if it is worth displaying at the shopfront line. Displaying fresh
produce at the front of a grocery / fruit and vegetable store is imperative.
However, with a convenience store, it may be best to keep the windows free
from display to allow clear vision to the merchandise offer inside. Basically
there must be a balance to create a strong, visually stimulating, uncluttered
shopfront that entices and invites customers into the retail environment.
STORE DESIGN
2. 53June / July 2013 | C&I | www.c-store.com.auJune / July 2013 | C&I | www.c-store.com.au52
Jack Rabbit’s unique convenience store image
Jack Rabbit is a unique convenience
store design that opened in
Taree in October 2012 alongside
a BP service station after store
co-owner Wade Death investigated
convenience and retail store designs
in London, Europe and New York.
The store has a distinctive image with
attention-grabbing shopfront and
creative, bold store name and rabbit logo,
which looks equally good day or night.
The welcoming, open glass shopfront is
supported by creative window graphics
promoting the offer, such as “great
coffee” and “fresh made rolls & salad”.
“We invested a lot in better presentation
and the store front look,” Wade says.
“The customer reaction has been great
and we’re very happy with customer
feedback and sales growth. Our store
sales compared with the previous
store sales initially were growing 25%
month-on-month, to the point where
we’ve hit a 100% sales improvement
on the previous store. It’s now levelling
out to a more manageable level.
“It was about creating a point of
difference and people leave with a
good experience - customers are
very impressed and ask where the
store design comes from. We did
not trade off cost in designing the
store and needed to achieve the
look and design we wanted.”
Marks & Spencer and Waitrose are both great examples of
convenience/supermarket stores in the UK, Ms Roberts says.
Strong visibility important
on high streets: Blue Leaves Design
Anshuman Bhargava, creative head with New Delhi,
India Blue Leaves Design says a retail store design needs
to offer a unique experience and support the brands it
sells, to remain fresh, flexible and intriguing, maintain
the interest of customers and ensure repeat business.
“A high-street store should be visible enough from
a distance since the customers are usually far from
the store and at times even in a car or a bus,” he says.
“So it should be able to catch the customer’s attention
immediately. Everything must stand out more and be
bolder – the branding, the signage, the facade, etc.”
Mr Bhargava believes high street storefronts need to be
designed for both day and night, while the lighting within
the high-street store and its external signage
should be adjustable according to the time of day.
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