This is a portfolio of all of my work in visual merchandising. The portfolio includes all CAD directives, mood boards, and the final product of the window display.
AAF-Fort Worth's annual Magazine Media Day is scheduled for Wednesday, November 18, 2015. A trade show, featuring sponsors from several locally published magazines, will begin at 11 a.m. in The Hut at Joe T. Garcia's, 2201 N. Commerce St.
Our guest speaker is Christopher Owens, Brand Planning Group Head of the Richards Group in Dallas. The luncheon/program will begin around noon and Christopher's topic will be "A Brand is a Promise." Although they come in different shapes and sizes, the one utility all strong brands have in common is the ability to set consistent expectations. This presentation will dive into the fragile nature of branding today and how to keep your brand's promise consistent across all points of contact. The program will adjourn at 1 p.m.
360 West Magazine returns as the title sponsor for Magazine Media Day. Silver sponsors to date are Indulge Luxury Magazine, Fort Worth Texas Magazine, Texas Monthly Magazine and our Bronze sponsor is MPA: The Association of Magazine Media. There will be plenty of samples of each publication and door prizes awarded at the conclusion of the program.
This is a portfolio of all of my work in visual merchandising. The portfolio includes all CAD directives, mood boards, and the final product of the window display.
AAF-Fort Worth's annual Magazine Media Day is scheduled for Wednesday, November 18, 2015. A trade show, featuring sponsors from several locally published magazines, will begin at 11 a.m. in The Hut at Joe T. Garcia's, 2201 N. Commerce St.
Our guest speaker is Christopher Owens, Brand Planning Group Head of the Richards Group in Dallas. The luncheon/program will begin around noon and Christopher's topic will be "A Brand is a Promise." Although they come in different shapes and sizes, the one utility all strong brands have in common is the ability to set consistent expectations. This presentation will dive into the fragile nature of branding today and how to keep your brand's promise consistent across all points of contact. The program will adjourn at 1 p.m.
360 West Magazine returns as the title sponsor for Magazine Media Day. Silver sponsors to date are Indulge Luxury Magazine, Fort Worth Texas Magazine, Texas Monthly Magazine and our Bronze sponsor is MPA: The Association of Magazine Media. There will be plenty of samples of each publication and door prizes awarded at the conclusion of the program.
Launching ABC Ltd, occasion wear suitings in Indian marketMita Mandawker
ABC, Ltd. is a new occasion wear brand in Indian menswear market. The presentation takes a look at the Indian menswear market and the strategies for a clutter breaking launch of the brand.
Branding 101: Starting with the Basics[m] mobolaji
In this presentation you will learn the modern definition of a brand and why branding is important. Discover the six qualities of a great brand and what successful branding provides you/your business.
Background
In 2011 NIVEA launched the anti-perspirant Invisible for Black & White. The product was the first anti-perspirant on the market referred to as invisible, leaving no stains on black and white fabrics.
The launch became one of the most successful launches for Beiersdorf at that time.
The years to follow, NIVEA has met increasing competition from its competitors, mainly from Unilever copying the Black and White concept for its Dove and Rexona brands, referring them to as “invisible” anti-perspirants.
Objective
NIVEA came to Madison in late 2014, with the objective to drive sales and maintain leadership on the Black and White anti-perspirants market, targeting the GCC and local community, specifically the UAE and the KSA market.
Insights
From research we had the following insights on what was important to consumers:
-Wearers of the traditional black Abaya, wanted a fabric that would keep them cool in the hot weather but yet not be transparent. They also wanted the fabric to be able to hold the perfume fragrance and not crease easily.
-Consumers are concerned about embarrassing deodorant stains as this makes them feel less confident
Approach
NIVEA developed a digital campaign with the objective to stay close to the local consumer and stay relevant in the market. A campaign that would talk directly to the local consumers and address their needs and concerns that we had retrieved from the insights.
To achieve this, Madison created a campaign, talking to the consumers through the use of a leading Abaya Designer. An Arab designer that would partner with NIVEA and that would vouch for NIVEA B&W and its benefits, as an Abaya designer mainly deals with black and white fabrics.
The Abaya Engineer
NIVEA carefully sourced among several local Abaya designers, a designer who could not only speak to the local consumers but also had an influence on the social media. After a lot of research, Madison found Sara Al Madani as the perfect fit for the product and the brand, a female, young, Emirati Abaya designer, using the pseudo name “The Abaya Engineer”. Not only was Sarah a local sought-after Abaya designer with a big social following, she has also designed Abayas for Madonna during one of her visits to Dubai and the Star Wars movie, episode 7.
Display Solution was founded with our customers in mind. Our high-quality and affordable trade show exhibits solutions to make your business stand out.
We offer trade show booths, banner stands, advertising flags, table covers, custom tents & Canopies, inflatable tents, hanging banners and signs, promotional counters, and the trade show accessories.
- Brand Repositioning: “FASHION + ATTITUDE
- Promotional Fashion Beauty Contest
- Co-Branding with famous model agency
In 6 months Kidy Child Shoes jumped from 4th to 2nd in Market Share.
Hello there,
I am Vivek Pillai. I am highly imaginative and motivated graphic design professional. I have a consolidated experience of 4 years in print and digital marketing industry. I am also an experienced trainer who has planned, facilitated, executed professional training to 300+ employees.
This document should give you an overview of my design skills and expertise in graphic design space. Don't hesitate to reach out with any questions, or if you want to discuss any of your ideas in depth.
Regards,
Vivek Pillai
Marketing Tips for iPhone App DevelopersJERAD HILL
iPhone Marketing tips from the creator of the #1 iPhone App Review website. I gave this presentation at the iPhone App Developers Meetup in Silicon Valley, May 2009.
Visual Merchandising guidelines and playbooks, get ahead in retailJosh Hansen
This purpose of this presentation is to show the value of creating visual merchandising guidelines or playbooks and how photorealistic renders are the best way to present examples in the guidebooks.
If you are looking to create presentation guidelines or would like to see examples of what they look like, then this presentation will benefit you.
Launching ABC Ltd, occasion wear suitings in Indian marketMita Mandawker
ABC, Ltd. is a new occasion wear brand in Indian menswear market. The presentation takes a look at the Indian menswear market and the strategies for a clutter breaking launch of the brand.
Branding 101: Starting with the Basics[m] mobolaji
In this presentation you will learn the modern definition of a brand and why branding is important. Discover the six qualities of a great brand and what successful branding provides you/your business.
Background
In 2011 NIVEA launched the anti-perspirant Invisible for Black & White. The product was the first anti-perspirant on the market referred to as invisible, leaving no stains on black and white fabrics.
The launch became one of the most successful launches for Beiersdorf at that time.
The years to follow, NIVEA has met increasing competition from its competitors, mainly from Unilever copying the Black and White concept for its Dove and Rexona brands, referring them to as “invisible” anti-perspirants.
Objective
NIVEA came to Madison in late 2014, with the objective to drive sales and maintain leadership on the Black and White anti-perspirants market, targeting the GCC and local community, specifically the UAE and the KSA market.
Insights
From research we had the following insights on what was important to consumers:
-Wearers of the traditional black Abaya, wanted a fabric that would keep them cool in the hot weather but yet not be transparent. They also wanted the fabric to be able to hold the perfume fragrance and not crease easily.
-Consumers are concerned about embarrassing deodorant stains as this makes them feel less confident
Approach
NIVEA developed a digital campaign with the objective to stay close to the local consumer and stay relevant in the market. A campaign that would talk directly to the local consumers and address their needs and concerns that we had retrieved from the insights.
To achieve this, Madison created a campaign, talking to the consumers through the use of a leading Abaya Designer. An Arab designer that would partner with NIVEA and that would vouch for NIVEA B&W and its benefits, as an Abaya designer mainly deals with black and white fabrics.
The Abaya Engineer
NIVEA carefully sourced among several local Abaya designers, a designer who could not only speak to the local consumers but also had an influence on the social media. After a lot of research, Madison found Sara Al Madani as the perfect fit for the product and the brand, a female, young, Emirati Abaya designer, using the pseudo name “The Abaya Engineer”. Not only was Sarah a local sought-after Abaya designer with a big social following, she has also designed Abayas for Madonna during one of her visits to Dubai and the Star Wars movie, episode 7.
Display Solution was founded with our customers in mind. Our high-quality and affordable trade show exhibits solutions to make your business stand out.
We offer trade show booths, banner stands, advertising flags, table covers, custom tents & Canopies, inflatable tents, hanging banners and signs, promotional counters, and the trade show accessories.
- Brand Repositioning: “FASHION + ATTITUDE
- Promotional Fashion Beauty Contest
- Co-Branding with famous model agency
In 6 months Kidy Child Shoes jumped from 4th to 2nd in Market Share.
Hello there,
I am Vivek Pillai. I am highly imaginative and motivated graphic design professional. I have a consolidated experience of 4 years in print and digital marketing industry. I am also an experienced trainer who has planned, facilitated, executed professional training to 300+ employees.
This document should give you an overview of my design skills and expertise in graphic design space. Don't hesitate to reach out with any questions, or if you want to discuss any of your ideas in depth.
Regards,
Vivek Pillai
Marketing Tips for iPhone App DevelopersJERAD HILL
iPhone Marketing tips from the creator of the #1 iPhone App Review website. I gave this presentation at the iPhone App Developers Meetup in Silicon Valley, May 2009.
Visual Merchandising guidelines and playbooks, get ahead in retailJosh Hansen
This purpose of this presentation is to show the value of creating visual merchandising guidelines or playbooks and how photorealistic renders are the best way to present examples in the guidebooks.
If you are looking to create presentation guidelines or would like to see examples of what they look like, then this presentation will benefit you.
You Are Supposed To Design A Window Display And A Facade Of An Store. The Design Must Be Theme Based And All The Material Specifications And Dimensions Must Be Showcased By Detailed Drawings Of The Design.
All These Details Need To Be Shown By The Student Through
Elevations And Placement Of Objects.
Rendered Views
The Definitive Guide To Retail Visual Merchandising GuideASD Market Week
Visual merchandising is important component of retail store sales. If retailers showcase their products in impactful ways, customers will buy. Learn how to visually merchandise your show floor!
Portfolio Of Student Of Dezyne E'cole College , Ayushi Jain, Second Year Interior Design.This Is The Portfolio Of Her Work From Second Year .For More Details Visit www.dezyneecole.com
Comparative Analysis of Westside vs. PantaloonsEr. Ajay Sharma
In this presentation, our team conducted research on comparative analysis of Westside vs. Pantaloons store at Elante Mall, Chandigarh. You can read our findings in the video. Youtube video link is also attached.
Youtube video: https://youtu.be/Oys2EtVzdu0
For more information: mrajaysharma868@gmail.com
Give your company a singular vision and provide your employees with direction by first outlining your brand. Your brand includes not only your vision and mission, but also your strategic goals and short and long term plans to achieve them.
The process involved in creating a unique name
and image for a product in the consumers'
mind, mainly through advertising campaigns
with a consistent theme. Branding aims to establish a significant and
differentiated presence in the market that attracts and retains loyal customers.
Visual Merchandising is nothing but silent selling in simple term.
Merchandising is a marketing practice in which the brand or image from one product or service is used to sell another.
objectives of V.M
Principle of V.M
Importance of V.M ETC for more content please ping me at mdfarooq4u.111@gmail.com
2. Imagination is the beginning of creation
You imagine what you desire,
You will what you imagine,
And at last,
You create what you will.
About me My Career So Far
I began working in Reliance digital in march 2012 as
a visual merchandiser. My role are Merchandised
Flagship location using company guidelines during
overnights and performed midweek updates based
on sell through. In may 2014 I was offered the role
of, Executive visual merchandiser. Where I
developed the most of my VM knowledge. I gained
experience in merchandising departments as a
whole, Window installation, Sale launches and
mannequin styling. In June 2015 I have moved to
Saudi Arabia as a Visual Merchandiser. In Saudi
Arabia after working 8 months I have been promoted
as a Area Visual Merchandiser for Jeddah Region. In
terms of experience I gained, I have learnt how the
Sportswear Industry will work and part Women’s &
Kids Wear Sports wear shoes as well.
The following slides are a brief representation of
some of the work I’ve accomplished throughout my
career so far.
3. Store Design Includes some points
Store front design
Interior design
Lightening design
Sound and smell : Total sensory
marketing.
Plano-gram Overview
A diagram or a model that indicates the placement of retail products on
shelves in order to maximize the sale.
Provides details as to where a product should be placed on a shelf and
how many faces that product should hold.
A Plano-gram defines which product is placed in which area of a shelving
unit and with which quantity.
Maximize the amount of merchandise on the shelf and amount of sales by
arranging in such a way that makes it appealing to the customer while
minimizing wasted space.
To make section look more aesthetically appealing to the customers.
4.
5. Sports One Includes All These Brands
Nike
Adidas
Under Armor
Puma
Reebok
Skechers
New Balance
Lining
Major Brands
Spalding
Wilson
Dunlop
Prince
Joerex
Double Fish
Yonex
Team Sports
Ferrari
Diamond back
Mongoose
Pacific
Schwinn
Razor
Kixi
Roller Derby
Action Sports
155. My Experience in Fashion & Visual Merchandising
mainly Grained in from my time at Pantaloons
Fashion Retail Ltd.
In Pantaloons My Responsibilities are
Designing ideas for displays or following Predesigned
Plans.
Creating special displays to promote a Specific
product or promotion.
Drawing designs and plans by Computer.
Much More.
156. I have included examples of some of my
work which highlights my ability for
visual merchandising and styling
throughout the customer journey.
In my Past Companies
Pantaloons and Reliance.
window displays contributed to revenue(in
terms of window sale through figures)
always between 15-50%.
157.
158.
159. I styled this display to make the Denim’s
exciting and sassy.
Increased so dramatically that stock could not
meet demand.
160.
161.
162.
163. In Love With life In Love With Fashion
I styled this display to make the Fashion Dresses look
Beautifully.
Increased Sale like In Perhaps we have Removed the
Dresses From Window Mannequins and Sailed through
it Speaks a lot Of Fashion Dresses.
164. A Window Display To Push the sale of Specific
Brands.
In the Above Snaps we have promoted A Brand SF
mainly differs a Different Pattern in Denim World.
These two displays were featured at the same
time in adjacent windows.
Although it was important that both themes
reflected the Arrogant SF brand to its fullest,
these were designed to attract two contrasting
demographics to drive footfall.