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How can you benefit from
desktop virtualization?
Rolf Kleinwächter, Senior Director Infrastructure Products Portfolio
Klaus Richter, Director IT Infrastructure and Support
„Workplace virtualization is the
                                       future of the corporate PC …“
                                                                                 Dr. Joseph Reger, 2007,
                                                                          CTO Fujitsu Siemens Computers




2   VISIT 2008   © Fujitsu Siemens Computers 2008   All rights reserved
Market Trends

          Potential impact of market trends over time

          Market Trend                       PEST Type* Horizon                     Trend Impact
                                                                                    Investment and services will rather be
           CIO budget
                                              Economical                  Ongoing   moved into the data center than in the
           reduction
                                                                                    original PC and Office infrastructure

           Offline work will
                                                                          Start     Acceleration of Virtual Desktop
           be possible in vir-                Technology
                                                                          of 2009   market penetration
           tual environments

                                                                                    Personal IT desktops (e.g. laptop)
           Server based
                                              Social                      Ongoing   are seen as an incentive, employees
           computing
                                                                                    are going to avoid virtual workplace

                                                                                    Virtualization will become market
           Commercial                                                     End
                                              Technology                            standard faster and market pene-
           Desktop PC                                                     of 2008
                                                                                    tration will increase

    * Political, economical, social, technological trends/drivers
    Source: internal

3   VISIT 2008   © Fujitsu Siemens Computers 2008   All rights reserved
Workplace virtualization becomes
    the hype topic in the IT market and
    acquisitions

                                                                                Gartner Hype Cycle



                                                                                Peak of Inflated Expectation


                                                                                               Plateau of Productivity


                                                                                               Slope of Enlightenment


                                                                              Trough of Disillusionment

                                                                          Technology Trigger




    Source: Gartner

4   VISIT 2008   © Fujitsu Siemens Computers 2008   All rights reserved
Client computing architectures –
    Our Focus

      Apps            Apps
      Client          Client                                    Access SW
      OS              OS
                                                                Thin OS
      Client          Client
      HW              HW                                        Thin Client HW              Display HW
                                                                                                           Proprietary remote
                                                         RDP, ICA                RDP, ICA
                                                                                                           desktop protocol

                                                                            Apps            Apps         Apps      Apps
                                                                            Client          Client       Client    Client
                                                                            OS              OS           OS        OS
                                            Sharable apps
                                                                                                         Blade     Blade
                                            Server OS                       Hypervisor                   PC        PC
                                            Server HW                       Server HW                    Blade chassis

      Dedicated                             OS and                          Dedicated virtual            Dedicated physical
      physical local PC                     app sharing                     remote PC                    remote PC

      PC/workstation                        SBC                             VDI                          Blade PC

       Distributed                           Server-centric

5   VISIT 2008   © Fujitsu Siemens Computers 2008   All rights reserved
Fujitsu Siemens Computers
    IT architecture



                                                         Enterprise Strategy

                 Business            Business               Business       Business   Business      Business
                  Owner               Owner                  Owner          Owner      Owner         Owner
                                                                                                               CIO Task
                                                    Business Applications & Support

                                                                                                                 Close
                                                                                                                the Gap
                                                    Workplaces and Mobility Solutions

                                                                                                 Security &
                     IT Service
                                                    Infrastructure Services and Support          Business
                        Desk
                                                                                                 Continuity

                                                            Data and Voice Networks

                                                               IT Infrastructure

6   VISIT 2008   © Fujitsu Siemens Computers 2008    All rights reserved
Fujitsu Siemens Computers
    Client computing strategy

    Just start working – wherever, whenever, whatever you want!


      2008                                                                             now2virtual


      2007
                                                                                             now2vista
                                                                          now2mobile
      2006

                                                                          now2thin
      2005
                                                      now2xp

      2004


    now = new office workplace

7   VISIT 2008   © Fujitsu Siemens Computers 2008   All rights reserved
Client platforms within
    Fujitsu Siemens Computers


                                                                                          5%

                                                                                 Thin and SBC



    20%

    Distributed and SBC
                                                                                         75%
                                                                          2008
                                                                                   Distributed




8   VISIT 2008   © Fujitsu Siemens Computers 2008   All rights reserved
Client platforms within
    Fujitsu Siemens Computers


    15%                                                                   60%          25%                    50%

    Virtual                                                  Distributed               Virtual          Distributed


    5%

    Thin and
    SBC                                                                         5%
                                        2010                                                     2011
    20%                                                                         Thin and
                                                                                SBC
    Distributed
    and SBC                                                                     20%

                                                                                Distributed
                                                                                and SBC




9   VISIT 2008   © Fujitsu Siemens Computers 2008   All rights reserved
EMEA business client market

     What is the market forecast?
      Units (Mio)
      33

      32
                                                                                              Server based computing
      31

                                                                                              Blade PC
      30

      29                                                                                      Server hosted PC
                                                                                              (virtual PC)
      28

      27
                                                                                              Commercial Desktop PC
                                                                                              (distributed PC)
      26
             2008                      2009                          2010          2011
     Sources: calculation based on IDC PC forecast 05/08; VDI server hosted PCs estimation based on analysts’ assessment and internal evaluation

10   VISIT 2008   © Fujitsu Siemens Computers 2008   All rights reserved
Traditional rich client computing

     Users love desktop experience

         Personalized environment
         Protected from other users
         Use applications without adaptation
         Online, offline and mobile usage
         Multimedia and graphics

     But there are some challenges as well

         Provisioning, updates, patches
         Availability, disaster recovery
         Security, compliance
         Flexible access
         Resource utilization
11   VISIT 2008   © Fujitsu Siemens Computers 2008   All rights reserved
Traditional rich client computing

     Fujitsu Siemens Computers
     IT Challenges

         Provisioning, updates, patches
         Availability, disaster recovery
         Security, compliance
         Flexible access
         Resource utilization

         Data protection
         Data migration
         Client health and performance
         Application compatibility
         Identity lifecycle management

12   VISIT 2008   © Fujitsu Siemens Computers 2008   All rights reserved
Users love rich client experience …




                                                                           Network
                                                                           Mobility
                                                                           Multi-media, graphics
                                                                           Local peripherals
                                                                           Adaptation of apps
                                                                           Isolation
                                                                           Individualization


13   VISIT 2008   © Fujitsu Siemens Computers 2008   All rights reserved
… but traditional rich client computing
     implicates various challenges for the
     IT organization


                                                                                          App conflicts
                                                                                          Flexible access
                                                                                          Storage
                      Disaster
                                                                                          Energy
          Data loss             Downtime

                                                                             € €€         Resource utilization
                                                                                          Security
                                                                                          Availability
                                                                                          Manageability
                                                                                          Network
                                                 Complexity
                                                                                          Mobility
                                      Flexibility                 Speed                   Multi-media, graphics
                                                                            Compliance    Local peripherals
                                                                                          Adaptation of apps
                                                                           Risk    Cost
                                                                                          Isolation
                                                                                          Individualization


14   VISIT 2008   © Fujitsu Siemens Computers 2008   All rights reserved
Server-based computing helps
     avoid some challenges and
     leaves some others open

     quot;More than 90% of Fortune 1,000 companies have                        Thin client management
     deployed SBC, but they use it across less than 10%                    App conflicts
     of the installed desktops.quot;                                           Flexible access
                                                                           Storage
                                                                           Energy
                                                                           Resource utilization
                                                                           Security
                                                                           Availability
                                                                           Manageability
                                                                           Network
                                              Apps
                                                                           Mobility
                                    Terminal Server                        Multi-media, graphics
                                                                           Local peripherals
                                                OS
                                                                           Adaptation of apps
                                                                           Isolation
                                                                           Individualization
     Source: Various studies

15   VISIT 2008   © Fujitsu Siemens Computers 2008   All rights reserved
Virtual Desktop Infrastructure
     provides full desktop experience
     with server-based computing

                                                                                  Thin client management
                                                                                  App conflicts
                                                                                  Flexible access
                                                                                  Storage
                                                                                  Energy
                                         Connection Broker
                                                                                  Resource utilization
                                                                                  Security
                                                                                  Availability
                                                                                  Manageability
                                                                                  Network
                             Apps                    Apps                  Apps   Mobility
                              OS                      OS                    OS    Multi-media, graphics
                                                                                  Local peripherals
                                                Hypervisor
                                                                                  Adaptation of apps
                                                                                  Isolation
                                                                                  Individualization


16   VISIT 2008   © Fujitsu Siemens Computers 2008   All rights reserved
There are still some questions open …

                                                                           Thin client management
                                                                           App conflicts
                                                                           Flexible access
                                                                           Storage
                                                                           Energy
                                                                           Resource utilization
                                                                           Security
                                                                           Availability
                                                                           Manageability
                                                                           Network
                                                                           Mobility
                                                                           Multi-media, graphics
                                                                           Local peripherals
                                                                           Adaptation of apps
                                                                           Isolation
                                                                           Individualization


17   VISIT 2008   © Fujitsu Siemens Computers 2008   All rights reserved
Good news: there are solutions
     at the horizon

      1     Virtual Client Terminal                                        1   Thin client management
                                                                           2   App conflicts
                                                                               Flexible access
      2     Application virtualization/streaming
                                                                           3   Storage

            OS streaming/virtual provisioning/                                 Energy
      3                                                                        Resource utilization
            data de-duplication
                                                                               Security
            User profile virtualization/printer
      4                                                                        Availability
            virtualization/NW accelerators
                                                                               Manageability

      5     Offline VDI                                                    4   Network
                                                                           5   Mobility
            Terminal-/server-side                                          6   Multi-media, graphics
      6
            rendering                                                      7   Local peripherals

            Connection broker/Virtual                                          Adaptation of apps
      7                                                                        Isolation
            client terminal
                                                                               Individualization


18   VISIT 2008   © Fujitsu Siemens Computers 2008   All rights reserved
Challenges for the customer in
       workplace virtualization projects


     Identify necessary technologies
     according to own business needs
       Increased complexity by
       various 3rd parties

     Evaluate technologies, find the
     right mix

     Integrate hardware, virtualization
     technologies, middleware and applications

     Operate and maintain overall solution

     Allocate skills and resources to cope with new technologies

     Consider project time and risk disclosure

19     VISIT 2008   © Fujitsu Siemens Computers 2008   All rights reserved
Our approach:
     Strategic virtual workplace offering

         Experience by evaluation and test of
         technologies in a POC (Proof of Concept)
           Disclose technical limitations
           Combine adequate technologies                                        Access devices
         Result of our POC                                                       Applications




                                                                                                       End-to-end Services
           Pre-integrated solutions                                          Desktop Management
           Optimized configuration templates
                                                                           Desktop operating systems
           Service templates
                                                                           Virtualization Management
         Experience increased by projects
                                                                           Virtualization Technology
         Sound basis for
           Profound consulting                                                 Server Hardware
           Optimized infrastructure design                                     Storage Systems
           Smooth implementation                                                   Network
           Careless operation
                                                                                Solution stack
         Reduce complexity, time and risk
         End-to-end service portfolio offering
20   VISIT 2008   © Fujitsu Siemens Computers 2008   All rights reserved
now2virtual PoC
     Infrastructure Overview

                  Client                             Access              Web-                                            Anti-Virus/
                                    WAN                                                    Existing
                  Device                             Gateway           interface                                          Malware
                                                                                                                                           AD and
                                                                                             Infra-                                       network
                                                                                           structure                                   infrastructure

                                                                                                               Database


                                                                                                                            License       Adminis-
      Virtual Server 1            Virtual Server Pool                                      Central
                                                                                           Central                          Server         tration
                                                                                           Storage
                                                                                           Storage



                                 OS         Session     Application            OS       Session Application   Application Streaming       Testing
                              Streaming     Broker      Streaming           Streaming   Broker Streaming      Streaming Packager


      Virtual Server 2               Virtual Server 3                             Virtual Server 4            Virtual Server 5        Virtual Server 6




21   VISIT 2008   © Fujitsu Siemens Computers 2008    All rights reserved
now2virtual PoC challenges
         Security
          How to manage certificates?
          How to secure access to encryption keys?
         Availability
           How to avoid single point of failures?
           What is the preferred HV solution?
           How to tackle load balancing?
         End Device Portfolio
          Desktops
          Notebooks
          Netbooks
          Smartphones
         Duration of Implementation/Evaluation
         Application Compatibility
         Software Management
         Profile Management
22   VISIT 2008   © Fujitsu Siemens Computers 2008   All rights reserved
Virtual Workplace –
     Our offering at one glance

         Evaluation Package for customer-specific POC
           Configuration and support
         IT investment decision support
         Consulting, design and implementation
         Proven VDI-ready infrastructure products
         for investment protection
            PRIMERGY Servers
            Storage systems
            (e.g. CentricStor FS, FibreCAT)
            Access devices (e.g. FUTRO)
         Various technologies integrated and
         quality assured
         Operation (Managed Service) or
         Workplace as a Service
23   VISIT 2008   © Fujitsu Siemens Computers 2008   All rights reserved
Services for any customer demand

                                                                                                              Workplace-as-a-Service
                                                                                                                   As a Service
     Degree of standardization




                                                                                          Managed Virtual       (Shared) Infrastructure
                                                                                            Workplace           at our premises

                                                                                      Managed services          Fixed SLA quot;Pay
                                                                                                                as you usequot;
                                                                                     Infrastructure hosted      No investment in
                                 Virtual Workplace                                   on or off customer’s       infrastructure
                                                                                     premises                   Minimize capital
                                 Integration services
                                                                                     Cost transparency          expenditure
                                 Define preferred stack                              quot;Price-per-seatquot;           Leverage our
                                 Customer-specific POC                               Benefit from scale         investment and
                                                                                     effects                    expertise
                                 Determine financial
                                 impact                                              Focus on core business
                                 Smooth implementation

                                                                                Increased productivity
24   VISIT 2008                  © Fujitsu Siemens Computers 2008   All rights reserved
Why Fujitsu Siemens Computers?

     Complete Workplace Portfolio
       Offers more than virtual desktop infrastructure
       addresses all pain points related to IT
       workplaces
       End-to-end service portfolio
     Trusted advisor
       Determines the optimum solution stack for
       highest effectiveness and efficiency
       Profound experience in DC environment with
       products, solutions and services
     Partnerships
       Close and sustainable collaboration
       with successful technology partners


25    VISIT 2008   © Fujitsu Siemens Computers 2008   All rights reserved
Thank You!

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VISIT2008 Client Virtualization

  • 1. How can you benefit from desktop virtualization? Rolf Kleinwächter, Senior Director Infrastructure Products Portfolio Klaus Richter, Director IT Infrastructure and Support
  • 2. „Workplace virtualization is the future of the corporate PC …“ Dr. Joseph Reger, 2007, CTO Fujitsu Siemens Computers 2 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  • 3. Market Trends Potential impact of market trends over time Market Trend PEST Type* Horizon Trend Impact Investment and services will rather be CIO budget Economical Ongoing moved into the data center than in the reduction original PC and Office infrastructure Offline work will Start Acceleration of Virtual Desktop be possible in vir- Technology of 2009 market penetration tual environments Personal IT desktops (e.g. laptop) Server based Social Ongoing are seen as an incentive, employees computing are going to avoid virtual workplace Virtualization will become market Commercial End Technology standard faster and market pene- Desktop PC of 2008 tration will increase * Political, economical, social, technological trends/drivers Source: internal 3 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  • 4. Workplace virtualization becomes the hype topic in the IT market and acquisitions Gartner Hype Cycle Peak of Inflated Expectation Plateau of Productivity Slope of Enlightenment Trough of Disillusionment Technology Trigger Source: Gartner 4 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  • 5. Client computing architectures – Our Focus Apps Apps Client Client Access SW OS OS Thin OS Client Client HW HW Thin Client HW Display HW Proprietary remote RDP, ICA RDP, ICA desktop protocol Apps Apps Apps Apps Client Client Client Client OS OS OS OS Sharable apps Blade Blade Server OS Hypervisor PC PC Server HW Server HW Blade chassis Dedicated OS and Dedicated virtual Dedicated physical physical local PC app sharing remote PC remote PC PC/workstation SBC VDI Blade PC Distributed Server-centric 5 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  • 6. Fujitsu Siemens Computers IT architecture Enterprise Strategy Business Business Business Business Business Business Owner Owner Owner Owner Owner Owner CIO Task Business Applications & Support Close the Gap Workplaces and Mobility Solutions Security & IT Service Infrastructure Services and Support Business Desk Continuity Data and Voice Networks IT Infrastructure 6 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  • 7. Fujitsu Siemens Computers Client computing strategy Just start working – wherever, whenever, whatever you want! 2008 now2virtual 2007 now2vista now2mobile 2006 now2thin 2005 now2xp 2004 now = new office workplace 7 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  • 8. Client platforms within Fujitsu Siemens Computers 5% Thin and SBC 20% Distributed and SBC 75% 2008 Distributed 8 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  • 9. Client platforms within Fujitsu Siemens Computers 15% 60% 25% 50% Virtual Distributed Virtual Distributed 5% Thin and SBC 5% 2010 2011 20% Thin and SBC Distributed and SBC 20% Distributed and SBC 9 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  • 10. EMEA business client market What is the market forecast? Units (Mio) 33 32 Server based computing 31 Blade PC 30 29 Server hosted PC (virtual PC) 28 27 Commercial Desktop PC (distributed PC) 26 2008 2009 2010 2011 Sources: calculation based on IDC PC forecast 05/08; VDI server hosted PCs estimation based on analysts’ assessment and internal evaluation 10 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  • 11. Traditional rich client computing Users love desktop experience Personalized environment Protected from other users Use applications without adaptation Online, offline and mobile usage Multimedia and graphics But there are some challenges as well Provisioning, updates, patches Availability, disaster recovery Security, compliance Flexible access Resource utilization 11 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  • 12. Traditional rich client computing Fujitsu Siemens Computers IT Challenges Provisioning, updates, patches Availability, disaster recovery Security, compliance Flexible access Resource utilization Data protection Data migration Client health and performance Application compatibility Identity lifecycle management 12 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  • 13. Users love rich client experience … Network Mobility Multi-media, graphics Local peripherals Adaptation of apps Isolation Individualization 13 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  • 14. … but traditional rich client computing implicates various challenges for the IT organization App conflicts Flexible access Storage Disaster Energy Data loss Downtime € €€ Resource utilization Security Availability Manageability Network Complexity Mobility Flexibility Speed Multi-media, graphics Compliance Local peripherals Adaptation of apps Risk Cost Isolation Individualization 14 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  • 15. Server-based computing helps avoid some challenges and leaves some others open quot;More than 90% of Fortune 1,000 companies have Thin client management deployed SBC, but they use it across less than 10% App conflicts of the installed desktops.quot; Flexible access Storage Energy Resource utilization Security Availability Manageability Network Apps Mobility Terminal Server Multi-media, graphics Local peripherals OS Adaptation of apps Isolation Individualization Source: Various studies 15 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  • 16. Virtual Desktop Infrastructure provides full desktop experience with server-based computing Thin client management App conflicts Flexible access Storage Energy Connection Broker Resource utilization Security Availability Manageability Network Apps Apps Apps Mobility OS OS OS Multi-media, graphics Local peripherals Hypervisor Adaptation of apps Isolation Individualization 16 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  • 17. There are still some questions open … Thin client management App conflicts Flexible access Storage Energy Resource utilization Security Availability Manageability Network Mobility Multi-media, graphics Local peripherals Adaptation of apps Isolation Individualization 17 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  • 18. Good news: there are solutions at the horizon 1 Virtual Client Terminal 1 Thin client management 2 App conflicts Flexible access 2 Application virtualization/streaming 3 Storage OS streaming/virtual provisioning/ Energy 3 Resource utilization data de-duplication Security User profile virtualization/printer 4 Availability virtualization/NW accelerators Manageability 5 Offline VDI 4 Network 5 Mobility Terminal-/server-side 6 Multi-media, graphics 6 rendering 7 Local peripherals Connection broker/Virtual Adaptation of apps 7 Isolation client terminal Individualization 18 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  • 19. Challenges for the customer in workplace virtualization projects Identify necessary technologies according to own business needs Increased complexity by various 3rd parties Evaluate technologies, find the right mix Integrate hardware, virtualization technologies, middleware and applications Operate and maintain overall solution Allocate skills and resources to cope with new technologies Consider project time and risk disclosure 19 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  • 20. Our approach: Strategic virtual workplace offering Experience by evaluation and test of technologies in a POC (Proof of Concept) Disclose technical limitations Combine adequate technologies Access devices Result of our POC Applications End-to-end Services Pre-integrated solutions Desktop Management Optimized configuration templates Desktop operating systems Service templates Virtualization Management Experience increased by projects Virtualization Technology Sound basis for Profound consulting Server Hardware Optimized infrastructure design Storage Systems Smooth implementation Network Careless operation Solution stack Reduce complexity, time and risk End-to-end service portfolio offering 20 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  • 21. now2virtual PoC Infrastructure Overview Client Access Web- Anti-Virus/ WAN Existing Device Gateway interface Malware AD and Infra- network structure infrastructure Database License Adminis- Virtual Server 1 Virtual Server Pool Central Central Server tration Storage Storage OS Session Application OS Session Application Application Streaming Testing Streaming Broker Streaming Streaming Broker Streaming Streaming Packager Virtual Server 2 Virtual Server 3 Virtual Server 4 Virtual Server 5 Virtual Server 6 21 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  • 22. now2virtual PoC challenges Security How to manage certificates? How to secure access to encryption keys? Availability How to avoid single point of failures? What is the preferred HV solution? How to tackle load balancing? End Device Portfolio Desktops Notebooks Netbooks Smartphones Duration of Implementation/Evaluation Application Compatibility Software Management Profile Management 22 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  • 23. Virtual Workplace – Our offering at one glance Evaluation Package for customer-specific POC Configuration and support IT investment decision support Consulting, design and implementation Proven VDI-ready infrastructure products for investment protection PRIMERGY Servers Storage systems (e.g. CentricStor FS, FibreCAT) Access devices (e.g. FUTRO) Various technologies integrated and quality assured Operation (Managed Service) or Workplace as a Service 23 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  • 24. Services for any customer demand Workplace-as-a-Service As a Service Degree of standardization Managed Virtual (Shared) Infrastructure Workplace at our premises Managed services Fixed SLA quot;Pay as you usequot; Infrastructure hosted No investment in Virtual Workplace on or off customer’s infrastructure premises Minimize capital Integration services Cost transparency expenditure Define preferred stack quot;Price-per-seatquot; Leverage our Customer-specific POC Benefit from scale investment and effects expertise Determine financial impact Focus on core business Smooth implementation Increased productivity 24 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved
  • 25. Why Fujitsu Siemens Computers? Complete Workplace Portfolio Offers more than virtual desktop infrastructure addresses all pain points related to IT workplaces End-to-end service portfolio Trusted advisor Determines the optimum solution stack for highest effectiveness and efficiency Profound experience in DC environment with products, solutions and services Partnerships Close and sustainable collaboration with successful technology partners 25 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved