This document discusses VMware's business production solutions and how they can help customers progress from IT production to IT as a service. It outlines four key solution areas - IT operations, applications, business continuity, and desktop. For each area, it discusses challenges, capabilities VMware can provide, measurable business benefits, and relevant VMware products and services. It uses a framework to explore each solution area in detail and positions the customer at the business production stage of their journey to IT as a service with VMware.

1. Business Production Solutions from VMware
Leveraging the next set of capabilities for improved IT Quality of Service
© 2009 VMware Inc. All rights reserved

2. Contents
• VMware’s Business Impact: Your ROI to date
• Four key solution areas to focus on next:
IT Operations
Applications
Business Continuity
Desktop
• How VMware is going to deliver these solutions to you

3. VMware Delivers Measurable Business Value…
Average power,
Capital and Time spent on cooling and real
datacenter costs routine admin tasks estate needs
Capital costs reduced by
50% - 60% Average of 33%
reduction in routine Up to 80%
Delayed data admin time reduction in
center expansion data center
e.g., provision a server energy costs
Operational costs in minutes
reduced by 25%+
3 Confidential

4. Are you considering Desktop and Application Virtualization?
a. Yes, have already started
b. No, not convinced with the business case
c. No, Don’t understand the benefits yet
d. No, no intention

5. …With A Proven, Consistent Process…
The VMware Customer Journey
Stage IT Production Business Production IT as a Service
Sponsorship IT IT / LOB CIO
Cost Efficiency Quality of Service Business Agility
CAPEX
CAPEX
OPEX
Business CAPEX OPEX Availability
Focus OPEX Availability Responsiveness
Responsiveness Compliance
Time-to-market
IT Operations
Server & infrastructure Service catalog and self-
consolidation Application Lifecycle service IT
Technology Efficiency
Policy-driven automation
Focus Service levels
Increased IT innovation
Desktop
Cloud
Readiness
Private Cloud

6. …That Provides An Evolutionary Path to IT as a Service
IT as a Service
Built on a 100% virtual “compute factory”/
“software mainframe”
IT infrastructure is exposed as a service
with explicitly defined service levels
Users access services through a
service portal and pay for what they use
• Three main phases to achieving the goal of IT as a Service
• Each phase brings significant business benefits and accelerates
the next
• Virtualization is the foundation

7. Have you virtualized any of your critical applications ie.
Database, Mail, ERP, CRM etc?
a. Yes, Have started with VMware
b. Yes, Have started with other vendor
c. No, concerned about risk/cost
d. No, no intention

8. Contents
• VMware’s Business Impact: Your ROI to date
• Four key solution areas to focus on next:
IT Operations
Applications
Business Continuity
Desktop
• How VMware is going to deliver these solutions to you

9. The VMware Customer Journey To IT-as-a-Service
Stage IT Production Business Production IT as a Service
Sponsorship IT IT / LOB CIO
Cost Efficiency Quality of Service Business Agility
CAPEX
CAPEX
OPEX
Business CAPEX OPEX Availability
Focus OPEX Availability Responsiveness
Responsiveness Compliance
Time-to-market
IT Operations
Server & infrastructure Service catalog & self-
consolidation Application service IT
Technology Lifecycle Efficiency
Policy-driven automation
Focus Service levels
Increased IT innovation
Desktop
Cloud
Readiness
Private Cloud
You are here

10. Business Production Solutions – Business
IT Production IT as a Service
Tackling the Next Set of Challenges Production
IT Infrastructure & Applications
Operations Management
• Efficient monitoring and automated • Moving applications from dev/test to production
management of infrastructure quickly
• Measuring capacity utilization and planning for • Virtualizing Tier 1 apps with ensured SLAs
future growth • Reducing time spent resolving application issues
• Introduce process & discipline in a growing
virtualized datacenter
• End the finger-pointing with apps teams
Business Continuity Desktop
• Meeting service level requirements • Delivering cost effective management and
• Recovering quickly from an outage support of desktops
• Ensuring all data & applications are protected • Providing secure remote access , while
protecting company data
• Supporting teleworking & outsourcing initiatives

11. Framework for Exploring
The VMware Business Production Solutions
Business
Solution Area IT Operations Applications
Continuity
Desktop
Drivers Key business and technical drivers of each solution area
Capabilities New capabilities to develop
Business value
and key metrics
Benefits you will achieve and how they’re measured
Products &
services
VMware products & services that deliver this business value
Applications Which applications will be virtualized
Teams Who is involved in implementing this solution

12. IT Infrastructure & Operations Management Desktop
Solution Area Business
Continuity
Applications
IT Operations
Challenges & Drivers: New Capabilities:
Lack of visibility into infrastructure Discover & map all entities, relationships
operations, capacity, and utilization and dependencies
Set and monitor configuration standards
Time consuming manual processes Set and monitor SLA thresholds
Monitor capacity utilization and
requirements
Inability to meet infrastructure SLAs
Automate repetitive, manual
administration tasks
Finger-pointing with app owners

13. IT Infrastructure & Operations Management: Desktop
Measurable Business Value Business
Continuity
Applications
IT Operations
VMware Value Delivered:
Greater visibility into the virtualized
environment, with faster
troubleshooting Key Metrics:
VMs per admin
Detailed analysis of capacity Infrastructure cost avoidance
utilization and future requirements
Compliance with SLAs
% of IT task automation
Automated workflows to save time
maintaining the IT environment Mean time to resolution

14. IT Infrastructure & Operations Management: Desktop
VMware Products & Services Business
Continuity
Applications
IT Operations
Products: Services:
• VMware vCenter Server • Operational Readiness assessment
• VMware vCenter products: • “Jumpstart” services
(e.g. AppSpeed Jumpstart)
• CapacityIQ, AppSpeed,
ConfigControl, Orchestrator • Capacity Planning Workshop
Team & Application Focus:
• Infrastructure Team
• All applications

15. VMware vCenter Server: A Unified Control Center
• Inventory management
• Alarms, alerts
• Templates/provisioning
• Including:
• P2V Conversion
• Automated patch
management
• Orchestration tool
• Foundation for vCenter
Product Family

16. Right-Size Your Infrastructure:
Improve CAPEX by 25%
vCenter CapacityIQ
• Forecast timing of
capacity shortfalls
and needs
• Perform “What-If”
impact analysis to
model effect of
capacity changes
• Identify and reclaim
unused capacity

17. Application Performance Monitoring,
Guarantee Performance SLAs
vCenter AppSpeed
• Auto-discover all
infrastructure across
all tiers, both virtual
and physical
• Monitor application
performance against
SLAs at the
transaction level
• Root cause analysis
and faster
troubleshooting

18. VMware vCenter ConfigControl
Track, Report, Share Standardize dynamic virtual environments
with policy-driven configuration integrity
KEY What do I have?
CAPABILITIES Discover, organize and share accurate VI inventory data
How is it configured?
Track configuration & dependency data in real-time
Is it configured as it should be?
Analyze & compare configurations against past, peers &
best practices
Provides complete, accurate, real-time visibility into the state of
configuration compliance of virtual resources and their relationships
supporting the business.
Policy backed
Configuration Diff and Drift

19. Applications Solution Area Desktop
Business
Continuity
Applications
IT Operations
Challenges & Drivers: New Capabilities:
Hardware refresh Dynamic scaling of applications
Major application roll-out or upgrade Improved application availability
Difficulty right-sizing applications Improved root cause analysis of
application performance problems
Application scalability and availability
Faster application lifecycle
Slow application lifecycle from
from dev to production
development to production
Improved reproduction of application
“Virtualization First” policy/mandate
bugs/defects

20. Applications Solution: Desktop
Measurable Business Value Business
Continuity
Applications
IT Operations
VMware Value Delivered:
Meet or exceed application service
levels
Key Metrics:
Application uptime
Develop and deploy applications on
time and on budget Time-to-develop
Time-to-provision
Cut provisioning time from weeks to TCO per app
minutes
Mean time to resolution
Reduce application licensing costs
where possible

21. IT Operations: Desktop
VMware Products & Services Business
Continuity
Applications
IT Operations
Products: Services:
• VMware vCenter Lab Manager • “Jumpstart” services
(e.g. AppSpeed Jumpstart)
• VMware vCenter AppSpeed
• Capacity Planning Workshop
• VMware vCenter CapacityIQ
Team & Application Focus:
• Application owners, LOB IT
• Tier 1 & 2 applications

22. The Trend Is Clear…
% of customers running apps in production on VMware
56% 53%
50%
36% 41% 34%
24% 27%
MS MS MS Oracle Oracle IBM IBM SAP
Exchange SQL SharePoint Middleware DB WebSphere DB2
Source: VMware customer survey, September 2008, sample size 1038
Data: Within subset of VMware customers running a specific app, % that have at least one instance of that app in production in a VM
In a recent Gartner poll, 73% of customers claimed to use x86
virtualization for mission critical applications in production
Source: Gartner IOM Conference (June 2008)
“Linux and Windows Server Virtualization Is Picking Up Steam” (ID Number: G00161702)

23. >95% of Apps Match Native Performance On Virtual Machines
ESX 2 ESX 3 ESX 3.5 ESX 4
30% - 60% 20% - 30% <10% - 20% <2% - 10% Overhead
1 vCPU 2 vCPU 4 vCPU 8 vCPU
% of Applications
< 4 GB 16 GB 64 GB 255 GB
380 Mb/s 800 Mb/s 9 Gb/s 30 Gb/s
< 10,000 20,000 100,000 > 300,000
Application Performance Requirements
1. Source: VMware Capacity Planner assessments

24. For Example: Double Performance of Exchange 2007
8,000 Mailboxes 16,000 Mailboxes
16 cores 16 cores

25. Consolidate Your Software Licenses
SQL Server Consolidation Example
SQL SQL SQL SQL
SQL SQL SQL SQL SQL SQL SQL SQL
SQL SQL SQL SQL
8 servers 2 servers
16 processors / licenses 4 processors / licenses
$600K
$596K >70% cost $600K
SA
$500K reduction $500K
$400K 16 Enterprise $400K
$300K Edition $300K
$200K licenses $200K $158K
SA
$100K $100K 4 licenses
8 servers
2 servers

26. Application Performance Monitoring,
Guarantee Performance SLAs
vCenter AppSpeed
• Auto-discover all
infrastructure across
all tiers, both virtual
and physical
• Monitor application
performance against
SLAs at the
transaction level
• Root cause analysis
and faster
troubleshooting

27. Right-Size Your Infrastructure:
Improve CAPEX by 25%
vCenter CapacityIQ
• Forecast timing of
capacity shortfalls
and needs
• Perform “What-If”
impact analysis to
model effect of
capacity changes
• Identify and reclaim
unused capacity

28. Hot-Add Capacity to Guarantee QoS
TPS TPS
Latency Latency
SQL SQL
OS
OS
2 GB 1 vCPU
8 GB 4 vCPU
Hot-add capacity with zero application downtime
Minutes to stabilize VM and recover from SLA violation
Other options include VMotion to more powerful host & add instance for fast scale-out

29. Complete Application Lifecycle Management
vCenter Lab Manager
• Self-service portal for non-
IT users to provision VM
configurations in seconds,
while ensuring IT control
• Image Library to reduce
storage footprint, improve

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