SYBASE UNWIRED PLATFORM 2.0



MUZAFFER YÖNTEM, SATIŞ VE İŞ GELİŞTİRME DİREKTÖRÜ
PLATFORM TREND SUMMARY

                                           Platform Preferences B2E                                  Web Container Uptake
                                             Plan to develop for, in                                New platforms have been
                                          order, RIM/BlackBerry, iPhon                              adopted and therefore the
                                             e, Android, Windows                                       acceptance of web
                                             Mobile, and Symbian                                      containers is growing




         Development Sourcing
        Enterprise organizations                                            Mobile Application
          continue to choose                                                 Adoption Plans
               in-house                                                  Movement from mobilizing
       development, ‘homegrow                                              2 to 3 applications to
        n’ and or purchased on                                            mobilizing 20 or more
        mobile middle platforms




2 – Company Confidential – May 14, 2012
EXISTING SUP CUSTOMER EXAMPLE

       Traditional Travel Approval        Mobile Travel Approval




3 – Company Confidential – May 14, 2012
MOBILIZING THE ENTERPRISE IS COMPLEX




                                                     Security
                             Ease of Use
                                                  Device & App
                            Device Choice         Management

                                               Development Tools &
                       Apps & More Apps!            TCD/TCO

                                                Device and Backend
                                                     Diversity
               End User Requirements

                                            Enterprise Requirements




4 – Company Confidential – May 14, 2012
THE MOST COMPREHENSIVE MOBILE
        INFRASTRUCTURE


              Enterprise Data             Consistent Development         Device Technology
                 Changes                          Platform                    Changes




            Offers seamless                    Enterprise-grade             Enables rapid
             integration to a             development environment       deployment of mobile
           variety of back-end             leveraging existing skills    applications across
               data sources                    and technologies         multiple device types




5 – Company Confidential – May 14, 2012
BRINGING ORDER TO CHAOS WITH
        SYBASE UNWIRED PLATFORM

                                                     Create
                                                                                 Consume
                               Connect               Eclipse                     Heterogeneous
                        Heterogeneous                                            mobile devices
                          data sources

                                                                                                  BlackBerry
            Databases
                                           Sybase Unwired Platform                                iPhone

                  Web                                                                             iPad
               Services                                  Workflows
                                           Mobile
                                                                                                  Android
                                          Business
                                          Objects         Native
           Software                                                                               Windows Mobile
                                                        Applications
         Applications

                                                                Management Console
                                                                       Control
                                                       Device and server management and security


6 – Company Confidential – May 14, 2012
SYBASE UNWIRED PLATFORM BENEFITS

           Lower TCO                             Faster time to market
           SUP allows you to simplify and        Empower enterprise IT to quickly
           accelerate the creation of business   develop innovative applications to
           process mobilization without the      task and knowledge workers
           need for development resources




           Integrate                             Stay Current
           Mobilize your entire enterprise:      SUP is designed to provide steady
           applications, business                updates from enterprise information
           processes, device management          resources directly to the end-user
           /provisioning, all within a single    device, with no effort required from
           integrated infrastructure             the user


7 – Company Confidential – May 14, 2012
HOW DOES SUP HELP REDUCE TCO?
                             Application    •   Windows Mobile
                            Development     •   BlackBerry
                                            •   iPhone
                                            •   iPad
                                            •   Android

                          Infrastructure    •   Connection management
                        Platform Services   •   Data security (on device and OTA)
                                            •   Version control
                                            •   Mobile client databases for offline use
                                            •   Data synchronization
                                            •   ERP, database, business app integration
                                            •   Device detection and management
                                            •   Logging & reporting




8 – Company Confidential – May 14, 2012
SYBASE UNWIRED PLATFORM 2.0
        Enables companies to leverage web developer resources
        to extend enterprise data easily and securely to a variety of
        mobile devices including Windows Mobile, iPhone /
        iPad, BlackBerry, and Android*.

        Using SUP 2.0, web developers can rapidly produce
        lightweight yet functionally rich device-specific mobile
        applications.

        This new capability greatly reduces the Total Cost of
        Ownership related to the development and deployment of
        traditional enterprise mobile applications.

9 – Company Confidential – May 14, 2012
SYBASE UNWIRED PLATFORM 2.0
        FEATURES
        Hybrid web container, Blackberry support, SAP security integration

        • Single sign-on support
           – X.509 certificate support and token support
           – Improved administration
        • New container architecture
           – HTML5 / Javascript / CSS provide industry-standard development
           – Support for attachments — images and productivity resources
           – Designer-based UI fully customizable with web technology
           – Native jQuery, jQuery Mobile support
           – Compatibility with 3rd-party UI and charting libraries
           – Sophisticated jQuery look and feel



10 – Company Confidential – May 14, 2012
BUSINESS BENEFITS


                                                  Quickly mobilize
                        Leverage in-house   simple business processes
           developer expertise,             • Leverage pre-built containers for
                   web developers             native device applications without
                                              having to build native apps




                                  Lower      Greater ROI
            Total Cost Ownership                on backend investments




11 – Company Confidential – May 14, 2012
TECHNICAL BENEFITS

                   Web-based app                Cross platform
                                                                             Extensibility
                    environment                    support
            • HTML5 / Javascript /          • Architecture is           • Architecture allows
              CSS                             consistent across key       native device
            • Seamlessly use / re-use         mobile                      capabilities to be
              industry standard web           platforms, including        integrated (ie.
              development tools               iOS, Android**, Blackbe     GPS, camera, sensors, e
                                              rry, etc.                   tc)**
            • Leverage web
              developers to build
              mobile applications




          **Supported in a future release

12 – Company Confidential – May 14, 2012
TYPICAL HYBRID WEB APP

        • Common business process or “workflow”
           – E-Mails requesting interaction with
             approval workflows for daily processes such
             as purchase requests or leave requests
           – Expense report submittal, project activity
             reporting
           – Status checking, updates: e.g. check on a
             customer case before a meeting with the
             customer
        • Doesn’t require lots of back end data
        • Quick decision can move business forward
           – Lots of efficiency to be gained when
             employees can make these decisions
             “on-the-go”, without network access
        • Simple, standard format for data / information
          transfer

13 – Company Confidential – May 14, 2012
TOP 5 REASONS WHY SYBASE UNWIRED
        PLATFORM 2.0


 1                      Sybase Unwired Platform
                        provides integration into
                        backend systems (MBOs)
                                                    • SAP certified connectors
                                                    • Open standard connectors
                                                    • Ability to cache data




 2
                                                    • Deployment (Tooling)
                        Sybase Unwired Platform     • Provisioning
                        manages the entire
                                                    • Management
                        application lifecycle
                                                    • Updating




 3                      Sybase Unwired Platform
                        easily enables your app
                        to be Push-Enabled
                                                    • iOS — Apple Push Notification Service integration
                                                    • BB — BES integration
                                                    • Windows Mobile — Http Push




 4                      Sybase Unwired Platform
                        provides security
                                                    • Proprietary transport encryption between container and server
                                                    • Authentication options
                                                    • Data encryption




 5                      Sybase Unwired Platform     • Container supports all the advantages of a web app + the ability
                                                      to support native functionality in the future because the
                        HTML Container provides       container is a native app so you will see camera, GPS, PIM App
                        Native Services               integration like in a native app, etc.



14 – Company Confidential – May 14, 2012
SYBASE UNWIRED PLATFORM 2.0
        SUMMARY


                     Features                        Benefits

                                           Leverage in-house developer expertise
                         Single sign-on
                            support

                                              Quickly mobilize simple business
                                                        processes

                        New container
                                           Web-based app environment with cross
                         architecture
                                            platform support and native device
                                                       capabilities


15 – Company Confidential – May 14, 2012
THANK YOU




16 – Company Confidential – May 14, 2012
Sybase SUP Mobil Uygulama Geliştirme Genel Bilgilendirme

Sybase SUP Mobil Uygulama Geliştirme Genel Bilgilendirme

  • 1.
    SYBASE UNWIRED PLATFORM2.0 MUZAFFER YÖNTEM, SATIŞ VE İŞ GELİŞTİRME DİREKTÖRÜ
  • 2.
    PLATFORM TREND SUMMARY Platform Preferences B2E Web Container Uptake Plan to develop for, in New platforms have been order, RIM/BlackBerry, iPhon adopted and therefore the e, Android, Windows acceptance of web Mobile, and Symbian containers is growing Development Sourcing Enterprise organizations Mobile Application continue to choose Adoption Plans in-house Movement from mobilizing development, ‘homegrow 2 to 3 applications to n’ and or purchased on mobilizing 20 or more mobile middle platforms 2 – Company Confidential – May 14, 2012
  • 3.
    EXISTING SUP CUSTOMEREXAMPLE Traditional Travel Approval Mobile Travel Approval 3 – Company Confidential – May 14, 2012
  • 4.
    MOBILIZING THE ENTERPRISEIS COMPLEX Security Ease of Use Device & App Device Choice Management Development Tools & Apps & More Apps! TCD/TCO Device and Backend Diversity End User Requirements Enterprise Requirements 4 – Company Confidential – May 14, 2012
  • 5.
    THE MOST COMPREHENSIVEMOBILE INFRASTRUCTURE Enterprise Data Consistent Development Device Technology Changes Platform Changes Offers seamless Enterprise-grade Enables rapid integration to a development environment deployment of mobile variety of back-end leveraging existing skills applications across data sources and technologies multiple device types 5 – Company Confidential – May 14, 2012
  • 6.
    BRINGING ORDER TOCHAOS WITH SYBASE UNWIRED PLATFORM Create Consume Connect Eclipse Heterogeneous Heterogeneous mobile devices data sources BlackBerry Databases Sybase Unwired Platform iPhone Web iPad Services Workflows Mobile Android Business Objects Native Software Windows Mobile Applications Applications Management Console Control Device and server management and security 6 – Company Confidential – May 14, 2012
  • 7.
    SYBASE UNWIRED PLATFORMBENEFITS Lower TCO Faster time to market SUP allows you to simplify and Empower enterprise IT to quickly accelerate the creation of business develop innovative applications to process mobilization without the task and knowledge workers need for development resources Integrate Stay Current Mobilize your entire enterprise: SUP is designed to provide steady applications, business updates from enterprise information processes, device management resources directly to the end-user /provisioning, all within a single device, with no effort required from integrated infrastructure the user 7 – Company Confidential – May 14, 2012
  • 8.
    HOW DOES SUPHELP REDUCE TCO? Application • Windows Mobile Development • BlackBerry • iPhone • iPad • Android Infrastructure • Connection management Platform Services • Data security (on device and OTA) • Version control • Mobile client databases for offline use • Data synchronization • ERP, database, business app integration • Device detection and management • Logging & reporting 8 – Company Confidential – May 14, 2012
  • 9.
    SYBASE UNWIRED PLATFORM2.0 Enables companies to leverage web developer resources to extend enterprise data easily and securely to a variety of mobile devices including Windows Mobile, iPhone / iPad, BlackBerry, and Android*. Using SUP 2.0, web developers can rapidly produce lightweight yet functionally rich device-specific mobile applications. This new capability greatly reduces the Total Cost of Ownership related to the development and deployment of traditional enterprise mobile applications. 9 – Company Confidential – May 14, 2012
  • 10.
    SYBASE UNWIRED PLATFORM2.0 FEATURES Hybrid web container, Blackberry support, SAP security integration • Single sign-on support – X.509 certificate support and token support – Improved administration • New container architecture – HTML5 / Javascript / CSS provide industry-standard development – Support for attachments — images and productivity resources – Designer-based UI fully customizable with web technology – Native jQuery, jQuery Mobile support – Compatibility with 3rd-party UI and charting libraries – Sophisticated jQuery look and feel 10 – Company Confidential – May 14, 2012
  • 11.
    BUSINESS BENEFITS Quickly mobilize Leverage in-house simple business processes developer expertise, • Leverage pre-built containers for web developers native device applications without having to build native apps Lower Greater ROI Total Cost Ownership on backend investments 11 – Company Confidential – May 14, 2012
  • 12.
    TECHNICAL BENEFITS Web-based app Cross platform Extensibility environment support • HTML5 / Javascript / • Architecture is • Architecture allows CSS consistent across key native device • Seamlessly use / re-use mobile capabilities to be industry standard web platforms, including integrated (ie. development tools iOS, Android**, Blackbe GPS, camera, sensors, e rry, etc. tc)** • Leverage web developers to build mobile applications **Supported in a future release 12 – Company Confidential – May 14, 2012
  • 13.
    TYPICAL HYBRID WEBAPP • Common business process or “workflow” – E-Mails requesting interaction with approval workflows for daily processes such as purchase requests or leave requests – Expense report submittal, project activity reporting – Status checking, updates: e.g. check on a customer case before a meeting with the customer • Doesn’t require lots of back end data • Quick decision can move business forward – Lots of efficiency to be gained when employees can make these decisions “on-the-go”, without network access • Simple, standard format for data / information transfer 13 – Company Confidential – May 14, 2012
  • 14.
    TOP 5 REASONSWHY SYBASE UNWIRED PLATFORM 2.0 1 Sybase Unwired Platform provides integration into backend systems (MBOs) • SAP certified connectors • Open standard connectors • Ability to cache data 2 • Deployment (Tooling) Sybase Unwired Platform • Provisioning manages the entire • Management application lifecycle • Updating 3 Sybase Unwired Platform easily enables your app to be Push-Enabled • iOS — Apple Push Notification Service integration • BB — BES integration • Windows Mobile — Http Push 4 Sybase Unwired Platform provides security • Proprietary transport encryption between container and server • Authentication options • Data encryption 5 Sybase Unwired Platform • Container supports all the advantages of a web app + the ability to support native functionality in the future because the HTML Container provides container is a native app so you will see camera, GPS, PIM App Native Services integration like in a native app, etc. 14 – Company Confidential – May 14, 2012
  • 15.
    SYBASE UNWIRED PLATFORM2.0 SUMMARY Features Benefits Leverage in-house developer expertise Single sign-on support Quickly mobilize simple business processes New container Web-based app environment with cross architecture platform support and native device capabilities 15 – Company Confidential – May 14, 2012
  • 16.
    THANK YOU 16 –Company Confidential – May 14, 2012