Dynamic Infrastructures: The next level in the evolution of our strategy Dr. Joseph Reger, Chief Technology Officer
Questions: some old, some new Dynamic Infrastructures  © Fujitsu Siemens Computers 2008  All rights reserved How can IT drive  my  competitive edge…? Business environment continues to change IT continues to drive competitive edge IT continues to become more complex IT operations have become a burden IT is a key asset for part of a business, but an utility for another part How do I increase my IT efficiency? How to cope with continuous change? Who should manage the complexity? How to shift resources to business processes? What is the right depth of IT involvement? What would be the right sourcing strategy?
“ Dynamic” needs to be in the answer… What? An IT infrastructure that… Is flexible and reliable Meets my business needs Opens up new ways of doing business Is open to all delivery options How? I want to… Optimize the parts I continue to run myself Transfer IT management to someone else Control the installation others manage for me Move into usage based pricing model Access experts and keep my ability to innovate Decide what is best, depending on business, case by case Dynamic Infrastructures  © Fujitsu Siemens Computers 2008  All rights reserved I need an IT infrastructure that fits to me!
Dynamic Infrastructures  © Fujitsu Siemens Computers 2008  All rights reserved By 2012, 25% of IT will be delivered through non-traditional models IT as a Service?
Fujitsu Siemens Computers Strategy Evolution Over the last 9 years we have transformed our company into an IT infrastructure provider, addressing more customer needs as customer expectations have risen We have built know-how and experience in products, services, solutions, and in managing various combinations of these We can now help customers to decide which IT infrastructure and which delivery model is best for them and deliver according to their needs Dynamic Infrastructures  © Fujitsu Siemens Computers 2008  All rights reserved Time Value for our customers 1999 2003 2006 2009 Infrastructure Products + Infrastructure Solutions + Managed Services Becoming an  Infrastructure Provider + Infrastructure as a Service
Advantages of Infrastructure as a Service Business view: Choice: alternative IT delivery model Little involvement to run and manage IT Usage-based payment schemes Benefit from economies of scale Operational view:   Easy access to IT resources with few restrictions/limitations Faster service delivery Optimized usage of invested resources  SLA controlled quality of services Dynamic Infrastructures  © Fujitsu Siemens Computers 2008  All rights reserved
Fujitsu Siemens Computers expands its  portfolio with “as a Service” offerings “ as a Service” by Fujitsu Siemens We help customers to implement “private clouds” where we maintain agreed service levels  We enhance customers’ IT efficiency without threatening their sovereignty Off-premises IT infrastructure Shared among multiple customers Accessible through pre-defined methods standards, terms and conditions.  Shared IT infrastructure  Through on-demand services Pricing based on service usage Ongoing reductions in both fixed baseline (or subscription fees) and unit costs Dynamic Infrastructures  © Fujitsu Siemens Computers 2008  All rights reserved shared dedicated IT Infrastructure customized generic Offering Infrastructure Outsourcing Managed  Services “ as a Service” Co-location Hosting
Fujitsu Siemens Computers will add  “as a Service” offerings to its portfolio Our focus is “Infrastructure as a Service” (IaaS) Physical layer of basic hardware (servers, storage, clients, networking) Operating system and low level system software (virtualization, basic resource management, automation, orchestration) The lower level of the middleware layer (systems management, optimization layers, etc.)  We continue to cooperate with partners They provide the higher layers of the stack  “ Platform as a Service” (PaaS) “ Software as a Service” (SaaS)  “ Business Process as a Service” (BPaaS) Our way to Infrastructure as a Service Dynamic Infrastructures  © Fujitsu Siemens Computers 2008  All rights reserved HW Virtualization Operating System Resource Management System oriented MW Application oriented MW Application Business Process IaaS
How to build and run  Dynamic Infrastructures Dynamic Infrastructures  © Fujitsu Siemens Computers 2008  All rights reserved Dynamic Infrastructures Infrastructure Products &  Services Infrastructure Solutions Managed Infrastructure Infrastructure as a Service Products and services designed for virtualized and automated environments Use building blocks designed for dynamism Benefit from evaluation and integration experience out of many projects Use pre-tested Infrastructure Solutions Delegate the responsibility to run your IT  Run your applications on  a shared environment Utilize our expert support services for the operation of your dynamic infrastructure Cut your IT costs down leveraging economies of scale by accessing a centrally shared infrastructure.
Dynamic Infrastructures: Our Portfolio Dynamic Infrastructures  © Fujitsu Siemens Computers 2008  All rights reserved Dynamic Infrastructures Network Storage Clients Infrastructure Products &  Services Server solutions FlexFrame BladeFrame Infrastructure Solutions Managed Infrastructure Managed Data Center Managed Office Servers Storage Solutions CentricStor Client Solutions Virtual Workplace Services for - ROI - Integration - Maintenance Financial Solutions Infrastructure as a Service Workplace-as-a-Service
Workplace-as-a-Service (WaaS) WaaS concept Shared infrastructure on our premises  (Appears) infinite for customers Hosting customer’s desktop  infrastructure and applications inside Standardized workplaces at fixed SLA Orderable via internet One-to-many approach Pay-as-you-use model Smooth migration Customer benefits Required services anywhere and anytime Minimized capital expenditure No investment in infrastructure No administration, no management Low barrier of entry Dynamic Infrastructures  © Fujitsu Siemens Computers 2008  All rights reserved Hypervisor Customer 1 Customer 2 … Fujitsu Siemens Computers Data Center OS Apps OS Apps OS Apps OS Apps
Dynamic Infrastructures: Our Portfolio Dynamic Infrastructures  © Fujitsu Siemens Computers 2008  All rights reserved Dynamic Infrastructures Network Storage Clients Infrastructure Products &  Services Server solutions FlexFrame BladeFrame Infrastructure Solutions Managed Infrastructure Managed Data Center Managed Office Servers Storage Solutions CentricStor Client Solutions Virtual Workplace Services for - ROI - Integration - Maintenance Financial Solutions Infrastructure as a Service Workplace-as-a-Service
Summary Dynamic Infrastructures  © Fujitsu Siemens Computers 2008  All rights reserved From this portfolio we can deliver tailor made Dynamic Infrastructures, exactly fitting to your business needs, whichever way you want. A fast changing business requires Dynamic Infrastructures for IT Dynamic Infrastructures assign resources to applications on demand Dynamic Infrastructures combine products, services and solutions in novel ways Dynamic Infrastructures are delivered in ways customized to your needs Fujitsu Siemens Computers offers a comprehensive portfolio of Products, services and solutions Servers, storage, clients, etc… Delivery models Products, solutions, managed services, Infrastructure as a Service, … Financial arrangements Purchasing, leasing, pay-per-use, “cloud”, … We believe we have a unique value proposition
Thank You!

Dynamic Infrastructures Keynote

  • 1.
    Dynamic Infrastructures: Thenext level in the evolution of our strategy Dr. Joseph Reger, Chief Technology Officer
  • 2.
    Questions: some old,some new Dynamic Infrastructures © Fujitsu Siemens Computers 2008 All rights reserved How can IT drive my competitive edge…? Business environment continues to change IT continues to drive competitive edge IT continues to become more complex IT operations have become a burden IT is a key asset for part of a business, but an utility for another part How do I increase my IT efficiency? How to cope with continuous change? Who should manage the complexity? How to shift resources to business processes? What is the right depth of IT involvement? What would be the right sourcing strategy?
  • 3.
    “ Dynamic” needsto be in the answer… What? An IT infrastructure that… Is flexible and reliable Meets my business needs Opens up new ways of doing business Is open to all delivery options How? I want to… Optimize the parts I continue to run myself Transfer IT management to someone else Control the installation others manage for me Move into usage based pricing model Access experts and keep my ability to innovate Decide what is best, depending on business, case by case Dynamic Infrastructures © Fujitsu Siemens Computers 2008 All rights reserved I need an IT infrastructure that fits to me!
  • 4.
    Dynamic Infrastructures © Fujitsu Siemens Computers 2008 All rights reserved By 2012, 25% of IT will be delivered through non-traditional models IT as a Service?
  • 5.
    Fujitsu Siemens ComputersStrategy Evolution Over the last 9 years we have transformed our company into an IT infrastructure provider, addressing more customer needs as customer expectations have risen We have built know-how and experience in products, services, solutions, and in managing various combinations of these We can now help customers to decide which IT infrastructure and which delivery model is best for them and deliver according to their needs Dynamic Infrastructures © Fujitsu Siemens Computers 2008 All rights reserved Time Value for our customers 1999 2003 2006 2009 Infrastructure Products + Infrastructure Solutions + Managed Services Becoming an Infrastructure Provider + Infrastructure as a Service
  • 6.
    Advantages of Infrastructureas a Service Business view: Choice: alternative IT delivery model Little involvement to run and manage IT Usage-based payment schemes Benefit from economies of scale Operational view: Easy access to IT resources with few restrictions/limitations Faster service delivery Optimized usage of invested resources SLA controlled quality of services Dynamic Infrastructures © Fujitsu Siemens Computers 2008 All rights reserved
  • 7.
    Fujitsu Siemens Computersexpands its portfolio with “as a Service” offerings “ as a Service” by Fujitsu Siemens We help customers to implement “private clouds” where we maintain agreed service levels We enhance customers’ IT efficiency without threatening their sovereignty Off-premises IT infrastructure Shared among multiple customers Accessible through pre-defined methods standards, terms and conditions. Shared IT infrastructure Through on-demand services Pricing based on service usage Ongoing reductions in both fixed baseline (or subscription fees) and unit costs Dynamic Infrastructures © Fujitsu Siemens Computers 2008 All rights reserved shared dedicated IT Infrastructure customized generic Offering Infrastructure Outsourcing Managed Services “ as a Service” Co-location Hosting
  • 8.
    Fujitsu Siemens Computerswill add “as a Service” offerings to its portfolio Our focus is “Infrastructure as a Service” (IaaS) Physical layer of basic hardware (servers, storage, clients, networking) Operating system and low level system software (virtualization, basic resource management, automation, orchestration) The lower level of the middleware layer (systems management, optimization layers, etc.) We continue to cooperate with partners They provide the higher layers of the stack “ Platform as a Service” (PaaS) “ Software as a Service” (SaaS) “ Business Process as a Service” (BPaaS) Our way to Infrastructure as a Service Dynamic Infrastructures © Fujitsu Siemens Computers 2008 All rights reserved HW Virtualization Operating System Resource Management System oriented MW Application oriented MW Application Business Process IaaS
  • 9.
    How to buildand run Dynamic Infrastructures Dynamic Infrastructures © Fujitsu Siemens Computers 2008 All rights reserved Dynamic Infrastructures Infrastructure Products & Services Infrastructure Solutions Managed Infrastructure Infrastructure as a Service Products and services designed for virtualized and automated environments Use building blocks designed for dynamism Benefit from evaluation and integration experience out of many projects Use pre-tested Infrastructure Solutions Delegate the responsibility to run your IT Run your applications on a shared environment Utilize our expert support services for the operation of your dynamic infrastructure Cut your IT costs down leveraging economies of scale by accessing a centrally shared infrastructure.
  • 10.
    Dynamic Infrastructures: OurPortfolio Dynamic Infrastructures © Fujitsu Siemens Computers 2008 All rights reserved Dynamic Infrastructures Network Storage Clients Infrastructure Products & Services Server solutions FlexFrame BladeFrame Infrastructure Solutions Managed Infrastructure Managed Data Center Managed Office Servers Storage Solutions CentricStor Client Solutions Virtual Workplace Services for - ROI - Integration - Maintenance Financial Solutions Infrastructure as a Service Workplace-as-a-Service
  • 11.
    Workplace-as-a-Service (WaaS) WaaSconcept Shared infrastructure on our premises (Appears) infinite for customers Hosting customer’s desktop infrastructure and applications inside Standardized workplaces at fixed SLA Orderable via internet One-to-many approach Pay-as-you-use model Smooth migration Customer benefits Required services anywhere and anytime Minimized capital expenditure No investment in infrastructure No administration, no management Low barrier of entry Dynamic Infrastructures © Fujitsu Siemens Computers 2008 All rights reserved Hypervisor Customer 1 Customer 2 … Fujitsu Siemens Computers Data Center OS Apps OS Apps OS Apps OS Apps
  • 12.
    Dynamic Infrastructures: OurPortfolio Dynamic Infrastructures © Fujitsu Siemens Computers 2008 All rights reserved Dynamic Infrastructures Network Storage Clients Infrastructure Products & Services Server solutions FlexFrame BladeFrame Infrastructure Solutions Managed Infrastructure Managed Data Center Managed Office Servers Storage Solutions CentricStor Client Solutions Virtual Workplace Services for - ROI - Integration - Maintenance Financial Solutions Infrastructure as a Service Workplace-as-a-Service
  • 13.
    Summary Dynamic Infrastructures © Fujitsu Siemens Computers 2008 All rights reserved From this portfolio we can deliver tailor made Dynamic Infrastructures, exactly fitting to your business needs, whichever way you want. A fast changing business requires Dynamic Infrastructures for IT Dynamic Infrastructures assign resources to applications on demand Dynamic Infrastructures combine products, services and solutions in novel ways Dynamic Infrastructures are delivered in ways customized to your needs Fujitsu Siemens Computers offers a comprehensive portfolio of Products, services and solutions Servers, storage, clients, etc… Delivery models Products, solutions, managed services, Infrastructure as a Service, … Financial arrangements Purchasing, leasing, pay-per-use, “cloud”, … We believe we have a unique value proposition
  • 14.

Editor's Notes

  • #2 © Fujitsu Siemens Computers 2008 - All rights reserved