Virtus - Get Sociable! Part 2
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The document discusses social media marketing strategies. It outlines topics like social media monitoring, nano-casting, executing an integrated social media campaign, and maximizing ROI. It provides tips for social media business intelligence, real-time feedback, stakeholder spotting, and discovery. It emphasizes listening in social media and discusses broadcast, narrow cast, and nano-cast targeting approaches. Finally, it proposes 7 key steps for a social media launch plan.
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Virtus - Get Sociable! Part 2
- 1. Getting Sociable! Part 2 @ShaneGibson http://socialized.me/
- 3. To this guy? A weapon. http://socialized.me/
- 4. Today… • Social Media Monitoring and Intelligence • The power of nano-casting and nano- marketing • Executing an integrated social media marketing campaign • 7 Keys Steps of a Social Media Launch • 5 Steps to Maximize ROI http://socialized.me/
- 5. Insurance Guerrillas http://socialized.me/
- 6. Free & Honest Tea http://socialized.me/
- 11. Increase in Sales http://socialized.me/
- 12. Wall Street VS. LA http://socialized.me/
- 13. Social media marketing is about LISTENING http://socialized.me/
- 14. Business Intelligence • Search.Twitter.com • Google Alerts • LinkedIn Groups, Questions & Network • Blogsearch.Google.com • Customer/Community blogs and social networks • Competitor/Industry news, blogs, and social networks http://socialized.me/
- 16. Real-Time Feedback http://socialized.me/
- 20. Twitter Search (Local) http://socialized.me/
- 24. Can we just not do it? http://socialized.me/
- 33. Get in the game http://socialized.me/
- 36. "Social media is 1000 people wide and 2 inches deep" http://socialized.me/
- 41. Scott Heiferman http://socialized.me/
- 42. @cforbesoklahoma http://socialized.me/
- 43. @cforbesoklahoma http://socialized.me/
- 44. Nano-Cast • Facebook Groups • Linkedin Groups and Sub-groups • Offline events and seminars (Meetups and Tweetups) • Webinars and Podcasts • #tags and Twitter lists • One-to-one dialogue • Fusion partnerships http://socialized.me/
- 45. Discovery • Google Places • Foursquare location • Directories • Well optimized sites and blogs • Social Media Outposts http://socialized.me/
- 51. Maximize ROI 1. Commit to a Long-term plan 2. Coordinate Multiple Media 3. Listen and talk don’t market 4. Have a strong social hub 5. Get Sociable! http://socialized.me/
- 52. Launch Plan 1. Identify Your Goal 2. Identify Your Target Audience / nano-markets 3. Pick the Right Platforms 4. Map out Social Etiquette and Policy 5. Implement Listening and Engagement Strategy 6. Know Your Market Intimately 7. Create Content Mixing Marketing and Community 8. Get Sociable! http://socialized.me/
- 53. Resources • http://closingbigger.net • http://socialized.me/virtus • twitter.com/shanegibson http://socialized.me/
Editor's Notes
- Shane id odd