Ace portland how_reportersusesocialmedia_slideshare
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Presentation at ACE in Portland on how reporters use social media.
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Ace portland how_reportersusesocialmedia_slideshare
- 1. How Reporters Use Social Media Martha Filipic and Suzanne Steel
- 2. 2 WHAT REPORTERS SAY ABOUT SOCIAL MEDIA “Facebook is a cesspool.”
- 3. 3 WHAT REPORTERS SAY ABOUT SOCIAL MEDIA “It’s relatively new to me, but sink or swim, I’m jumping in.”
- 4. 4 WHAT REPORTERS SAY ABOUT SOCIAL MEDIA “Social media will not be evergreen, certainly not the Facebook of today. It’s already passé.”
- 5. 5 WHAT REPORTERS SAY ABOUT SOCIAL MEDIA “. . . I’m disappointed at how it has resulted in everything becoming less accurate and more superficial.”
- 6. 6 WHAT REPORTERS SAY ABOUT SOCIAL MEDIA “I hate social media. I find it unbearably narcissistic.”
- 7. 7 WHAT REPORTERS SAY ABOUT SOCIAL MEDIA “Why on earth would I want to see the random, 140-character thoughts of people I don’t know?”
- 8. 8 WHAT REPORTERS SAY ABOUT SOCIAL MEDIA “Would like a Twitter link on every press release to send that release out to my Twitter followers.”
- 9. 9 WHAT REPORTERS SAY ABOUT SOCIAL MEDIA “E-mail is still far better than direct messages on Facebook or Twitter; I can’t check everything all the time.”
- 10. 10 WHAT REPORTERS SAY ABOUT SOCIAL MEDIA “It seems to be way oversold in terms of its benefits.”
- 11. 11 WHAT REPORTERS SAY ABOUT SOCIAL MEDIA “Using social media is a great way to quickly aggregate reactions around breaking news . . .”
- 12. 12 WHAT REPORTERS SAY ABOUT SOCIAL MEDIA “Using social media is a great way to . . . find new sources for stories and share content we think will resonate.”
- 13. 13 WHAT REPORTERS SAY ABOUT SOCIAL MEDIA “The future of news gathering and dissemination will broaden because [social media] has immediacy.”
- 14. 14 WHAT REPORTERS SAY ABOUT SOCIAL MEDIA “Be selective about what you tweet, post, etc., so that it is really useful. Tweet real news.”
- 15. 15 WHAT REPORTERS SAY ABOUT SOCIAL MEDIA “Reporters want certain things exclusively . . . Once it’s on social media, it’s not as interesting.”
- 16. 16 WHAT REPORTERS SAY ABOUT SOCIAL MEDIA “We are being urged to use it more, but I really don’t like it that much.”
- 17. GOAL FOR OUR STUDY Discover: • How much reporters use social media • What type of social media they use • Preferences when working with communication offices
- 18. PROCESS USED FOR STUDY • ACE Development Fund Supported study • Face-to-face interviews with nine Ohio reporters • 53 e-mail or telephone surveys with reporters representing 40 news outlets
- 19. e of social media usessomeformof social media doesnot usesocial media 52 1 COLLEGE COMMUNICATIONS USE OF SOCIAL MEDIA
- 20. use of social media twitter facebook blogs pinterest other 45 32 36 6 23 COLLEGE COMMUNICATIONS USE OF SOCIAL MEDIA
- 21. COLLEGE COMMUNICATIONS “OTHER” SOCIAL MEDIA eets/-1?nofonts=1 her social media Instagram LinkedIn Google+ Youtube Vine Tumblr 9 8 7 5 2 1
- 22. TWITTER
- 23. COLLEGE COMMUNICATIONS REPORTERS’ USE OF TWITTER TO POST STORIES /api/stylesheets/-1?nofonts=1 usestwitter to post stories Yes Sometimes No 25 10 6
- 24. COLLEGE COMMUNICATIONS REPORTERS’ USE OF TWITTER TO FIND STORY IDEAS /api/stylesheets/-1?nofonts=1 usestwitter to find story ideas Yes Sometimes No 11 23 9
- 25. COLLEGE COMMUNICATIONS /api/stylesheets/-1?nofonts=1 usestwitter to find sources Yes Sometimes No 8 24 10 REPORTERS’ USE OF TWITTER TO FIND SOURCES
- 26. REPORTERS WHO FOLLOW HASHTAGS ON TWITTER wshashtagson twitter yes no 12 26
- 27. EXAMPLES OF TWITTER HASHTAGS • #farm • #farmbill • #GMO • #cawater • [disaster or event specific #] • #Plant[year] • #harvest[year] • #soil • #agriculture • #[companies on beat] • #soil • #state name
- 28. TIME OF DAY ON TWITTER
- 29. FACEBOOK
- 30. REPORTERS’ USE OF FACEBOOK TO POST NEWS esheets/-1?nofonts=1 sesfacebook to post news Yes Sometimes No 20 11 11
- 31. REPORTERS’ USE OF FACEBOOK TO FIND STORY IDEAS api/stylesheets/-1?nofonts=1 usesfacebook to find story ideas Yes Sometimes No 7 23 9
- 32. REPORTERS’ USE OF FACEBOOK TO FIND SOURCES /api/stylesheets/-1?nofonts=1 usesfacebook to find sources Yes Sometimes No 9 23 9
- 33. REPORTERS WHO FOLLOW GROUPS ON FACEBOOK api/stylesheets/-1?nofonts=1 followsgroupson facebook Yes No 23 30
- 34. EXAMPLES OF GROUPS FOLLOWED ON FACEBOOK • United Farmers and Ranchers Alliance • International Federation of Ag Journalists • I (heart) climate scientists • National cotton Council • Various land-grant sites • NPR • National Geographic • Food Tank • Food & Wine
- 35. EXAMPLES OF GROUPS FOLLOWED ON FACEBOOK • Modern Farmer • Fish and Wildlife Service • Army Corps of Engineers • Various state departments (ag, NR) • National Weather Serv. • State and American Farm Bureau • NAFB • TV/News outlets • Police departments • 4-H, FFA
- 36. EXAMPLES OF GROUPS FOLLOWED ON FACEBOOK • National Farm Machinery Show • Machinery Pete • Machinefinder • Rotary Club • City pages • Resaturants • Various companies on beat • Various commodity organizations
- 37. TIME OF DAY ON FACEBOOK
- 38. TIME OF DAY ON TWITTER, FACEBOOK
- 39. BLOGS
- 40. REPORTERS USE OF BLOGS TO FIND STORY IDEAS eets/-1?nofonts=1 esblogsto find story ideas Yes Sometimes No 6 25 7
- 41. REPORTERS USE OF BLOGS TO FIND SOURCES sheets/-1?nofonts=1 sesblogsto find sources Yes Sometimes No 5 20 8
- 42. EXAMPLES OF BLOGS • Farmpolicy.com • Bovidiva.com • The Rural Blog • Aquaafornia • Maven’s Notebook • Edible Geo • Discovery blog • Forbes blogs • The Salt • Modfarm • Createquity • Small Business Admin • Nonprofit associations related to business
- 43. EXAMPLES OF BLOGS • Advocates for Agriculture • Inside Iowa State • Civic Skinny • Chronicle of Higher Ed • IFT Cropwatch • Farmgate • AgWired • AgDM blog • Machinefinder • Righteousbacon.com • Buzzworthy • Education Week • Agricultureproud.com
- 44. COLLEGE COMMUNICATIONS/api/stylesheets/-1?nofonts=1 usestwitter, facebook to post stories twitter facebook 20 15 10 5 0 almost all the time sometimes hardlyever 25 20 10 11 6 11 USES TWITTER, FACEBOOK TO POST STORIES
- 45. COLLEGE COMMUNICATIONS usestwitter, facebook, blogsto get story ideas twitter facebook blogs 20 15 10 5 0 almost all the time sometimes hardlyever 11 7 6 23 23 25 9 9 7 USES TWITTER, FACEBOOK, BLOGS TO GET STORY IDEAS
- 46. COLLEGE COMMUNICATIONSblogs twitter facebook blogs 20 15 10 5 0 yes, quite a few sometimes no, hardlyever 8 9 5 24 23 20 10 9 8 FINDS SOURCES FROM TWITTER, FACEBOOK, BLOGS
- 47. • Snapshot in time (2013) Higher use of social media today? • Twitter is currently used more than other outlets. • Social media is a way for ACE members to reach reporters — even those who don’t like social media. Should not be ignored. • Should look at impact on social media engagement on • In face-to-face interviews, older reporters tended to use social media less. More use in future? • News outlets still like exclusivity: how do we balance that with our use of social media? • Follow hashtags, FB groups and blogs reporters use to get insight about their interests. Conclusions, Reflections
- 48. • Farm Progress • The Daily Dig blog • Associated Press • ThomsonReuters • DTN • Capital Public Radio, Sacramento • LA Times • Penton.com • Sacramento Bee • Fresno Bee • Baton Rouge Advocate • Baton Rouge Business Report PARTICIPATING NEWS ORGANIZATIONS:
- 49. • Monroe News Start • KTVF11, Fairbanks • Fairbanks Daily News- Miner • Ames Tribune • Statehouse News Bureau, Columbus • Cleveland Plain Dealer • Akron Beacon-Journal • Farm Journal Media • Delta Business Journal • Sun Herald, Gulfport, MS • The Hattiesburg American PARTICIPATING NEWS ORGANIZATIONS:
- 50. • Delta Democrat Times • Vicksburg Post • S. Market Bulletin • The Starkville Daily News • Clarion-Ledger • Chickasaw Daily Journal • Daily Journal • Columbus Dispatch • FarmPolicy.com • Ohio Farmer magazine • Farm and Dairy newspaper • Brownfield Network • Feedstuffs • Ohio Farm Bureau PARTICIPATING NEWS ORGANIZATIONS:
- 51. • ACE Development Fund • Anne Adrian • Tracy Turner • Kurt Knebusch • Marci Hilt • Brian Meyer • Pam Kan-Rice • Nancy Tarnai • Linda Benedict • Susan Collins-Smith • Keri Collins Lewis • Bonnie Coblentz THANKS TO:
- 52. • Suzanne Steel, steel.7@osu.edu • Martha Filipic, filipic.3@osu.edu CONTACT US:
Editor's Notes
- 10 of our news outlets were agricultural, and 30 were general. Among the general, however, were probably reporters who cover agriculture.
- 10 of our news outlets were agricultural, and 30 were general. Among the general, however, were reporters who cover agriculture. It was unclear from our data exactly how many.