social media seminar

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This document outlines a seminar on social media. It discusses the different types of social media platforms like Facebook, Twitter, Instagram and LinkedIn. It explains why organizations should use social media, such as to engage and connect with audiences, drive traffic to websites, increase exposure and for marketing purposes. The document then provides guidance on how to use specific platforms like Twitter, Facebook and Instagram, including basics, posting, interacting and etiquette. It emphasizes that practice is needed to feel comfortable using social media.

AGENDA
1. WHAT IS IT
2. DIFFERENT PLATFORMS
3. WHY WE SHOULD USE IT
4. HOW WE SHOULD USE IT
5. RESPONSIBLE USE

WHAT IS THIS “SOCIAL MEDIA”?
• Social Media is:
– A (virtual) social instrument of
communication*
– A network of engagement and sharing
– An information platform
*webtrends.about.com

TYPES OF SOCIAL MEDIA
• FACEBOOK
• TWITTER
• LINKEDIN
• PINTEREST
• INSTAGRAM
• GOOGLE +

FACEBOOK
GREAT for:
• Creating events
• Sharing information
• Sharing images
• Inquiries
• Occasional and persistent
updates

FACEBOOK
NOT great for:
• Instant sharing
• Engaging new audiences
• Constant updates

TWITTER
GREAT for:
• Instant sharing
• Concise
• In-the-moment sharing
• #hashtags
• Wide audience

TWITTER
@planningtoronto tweeted: Here @UofT
#OISE attending @Hulchanski’s speaker
series on #unequal #income division in our
city. #elxn42 #voteCanada
(attached picture)

TWITTER
NOT great for:
• Long posts
• Getting too personal
• Only broadcasting

TYPES OF SOCIAL MEDIA
INSTAGRAM is great for:
• Virtual Album
• Varied imagery
• Visual Appeal

TYPES OF SOCIAL MEDIA
INSTAGRAM is NOT great
for:
• Long details
• Linking
• Boring imagery
• Posting from computer

WHY SHOULD WE BOTHER?*
• ENGAGE AND CONNECT
• DRIVE TRAFFIC
• SHARABILITY AND EXPOSURE
• MARKETING
• EXTENDING PR REACH
*http://manoverboard.com/top-5-reasons-why-non-profits-should-use-
social-media/

WHY SHOULD WE BOTHER?*
• ENGAGE AND CONNECT
– Discussion & dialogue
– Search engine visibility
– Mentions
– Thanking supporters
– Tagging
*http://manoverboard.com/top-5-reasons-why-non-profits-should-use-
social-media/

WHY SHOULD WE BOTHER?*
• DRIVE TRAFFIC
– Linking website
– Attract volunteers
– Attract funding opportunities
– Raise awareness
*http://manoverboard.com/top-5-reasons-why-non-profits-should-use-
social-media/

WHY SHOULD WE BOTHER?*
• SHARABILITY AND EXPOSURE
– Creating momentum
– Call to action
*http://manoverboard.com/top-5-reasons-why-non-profits-should-use-
social-media/

WHY SHOULD WE BOTHER?*
• MARKETING & EXTENDING PR REACH
– Defining ourselves & work
– Presence to public eye
*http://manoverboard.com/top-5-reasons-why-non-profits-should-use-
social-media/

WHY SHOULD WE BOTHER?
*http://www.jeffbullas.com/2013/09/20/12-awesome-social-media-facts-and-statistics-for-2013/

SOCIAL MEDIA ETIQUETTE
• The public is watching
– Be professional
– Don’t dispute or engage negativity
• Accounts
– Use one you are comfortable with
• Media Consent
– Research or communities

FINAL WORD
• Practice makes perfect
• Ease with time and use
• Google questions
– Updates can change settings
• Ask for help!

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SOCIAL MEDIA

Nagapushpa1

Social media Project By Somnath.

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Social Media

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Advitiya1

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social media seminar

1. SOCIAL MEDIA SEMINAR

2. AGENDA 1. WHAT IS IT 2. DIFFERENT PLATFORMS 3. WHY WE SHOULD USE IT 4. HOW WE SHOULD USE IT 5. RESPONSIBLE USE

3. WHAT IS THIS “SOCIAL MEDIA”? • Social Media is: – A (virtual) social instrument of communication* – A network of engagement and sharing – An information platform *webtrends.about.com

4. TYPES OF SOCIAL MEDIA • FACEBOOK • TWITTER • LINKEDIN • PINTEREST • INSTAGRAM • GOOGLE +

5. TYPES OF SOCIAL MEDIA • FACEBOOK • TWITTER • LINKEDIN • PINTEREST • INSTAGRAM • GOOGLE +

6. FACEBOOK GREAT for: • Creating events • Sharing information • Sharing images • Inquiries • Occasional and persistent updates

7. FACEBOOK NOT great for: • Instant sharing • Engaging new audiences • Constant updates

8. TWITTER GREAT for: • Instant sharing • Concise • In-the-moment sharing • #hashtags • Wide audience

9. TWITTER @planningtoronto tweeted: Here @UofT #OISE attending @Hulchanski’s speaker series on #unequal #income division in our city. #elxn42 #voteCanada (attached picture)

10. TWITTER @planningtoronto tweeted: Here @UofT #OISE attending @Hulchanski’s speaker series on #unequal #income division in our city. #elxn42 #voteCanada (attached picture)

11. TWITTER @planningtoronto tweeted: Here @UofT #OISE attending @Hulchanski’s speaker series on #unequal #income division in our city. #elxn42 #voteCanada (attached picture)

12. TWITTER @planningtoronto tweeted: Here @UofT #OISE attending @Hulchanski’s speaker series on #unequal #income division in our city. #elxn42 #voteCanada (attached picture)

13. TWITTER NOT great for: • Long posts • Getting too personal • Only broadcasting

14. TYPES OF SOCIAL MEDIA INSTAGRAM is great for: • Virtual Album • Varied imagery • Visual Appeal

15. TYPES OF SOCIAL MEDIA INSTAGRAM is NOT great for: • Long details • Linking • Boring imagery • Posting from computer

16. WHY SHOULD WE BOTHER?* • ENGAGE AND CONNECT • DRIVE TRAFFIC • SHARABILITY AND EXPOSURE • MARKETING • EXTENDING PR REACH *http://manoverboard.com/top-5-reasons-why-non-profits-should-use- social-media/

17. WHY SHOULD WE BOTHER?* • ENGAGE AND CONNECT – Discussion & dialogue – Search engine visibility – Mentions – Thanking supporters – Tagging *http://manoverboard.com/top-5-reasons-why-non-profits-should-use- social-media/

18. WHY SHOULD WE BOTHER?* • DRIVE TRAFFIC – Linking website – Attract volunteers – Attract funding opportunities – Raise awareness *http://manoverboard.com/top-5-reasons-why-non-profits-should-use- social-media/

19. WHY SHOULD WE BOTHER?* • SHARABILITY AND EXPOSURE – Creating momentum – Call to action *http://manoverboard.com/top-5-reasons-why-non-profits-should-use- social-media/

20. WHY SHOULD WE BOTHER?* • MARKETING & EXTENDING PR REACH – Defining ourselves & work – Presence to public eye *http://manoverboard.com/top-5-reasons-why-non-profits-should-use- social-media/

21. WHY SHOULD WE BOTHER? *http://www.jeffbullas.com/2013/09/20/12-awesome-social-media-facts-and-statistics-for-2013/

22. WHY SHOULD WE BOTHER? *http://www.jeffbullas.com/2013/09/20/12-awesome-social-media-facts-and-statistics-for-2013/

23. WHY SHOULD WE BOTHER?

24. TWITTER: HOW TO

25. BASICS

26. BASICS

27. BASICS

28. HOMEPAGE

29. HOMEPAGE

30. HOMEPAGE

31. HOMEPAGE

32. HOMEPAGE

33. HOMEPAGE

34. HOMEPAGE

35. HOMEPAGE

36. HOMEPAGE

37. HOMEPAGE

38. TWEETING

39. TWEETING

40. TWEETING

41. TWEETING

42. TWEETING

43. TWEETING

44. TWEETING

45. TWEETING

46. TWEETING

47. REPLYING & FAVOURITING

48. FAVOURITING & REPLYING

49. FAVOURITING & REPLYING

50. RETWEETING

51. FACEBOOK: HOW TO

52. BASICS

53. BASICS

54. BASICS

55. BASICS

56. BASICS

57. BASICS

58. MAKING POSTS

59. MAKING POSTS

60. MAKING POSTS

61. MAKING POSTS

62. MAKING POSTS

63. MAKING POSTS

64. INSTAGRAM: HOW TO

65. ON THE COMPUTER

66. ON THE COMPUTER

67. ON YOUR MOBILE

68. ON YOUR MOBILE

69. ON YOUR MOBILE

70. ON YOUR MOBILE

71. ON YOUR MOBILE

72. ON YOUR MOBILE

73. MAKING A POST

74. MAKING A POST

75. MAKING A POST

76. MAKING A POST

77. MAKING A POST

78. MAKING A POST

79. MAKING A POST

80. MAKING A POST

81. INTERACTING WITH OTHERS

82. INTERACTING WITH OTHERS

83. INTERACTING WITH OTHERS

84. GOOGLE +

85.

86. SOCIAL MEDIA ETIQUETTE • The public is watching – Be professional – Don’t dispute or engage negativity • Accounts – Use one you are comfortable with • Media Consent – Research or communities

87. FINAL WORD • Practice makes perfect • Ease with time and use • Google questions – Updates can change settings • Ask for help!

88. Questions?

89. SETTING UP I would be happy to help! 

Editor's Notes

A few social media platforms that you might be familiar with are Facebook, Twitter, and Linkedin Each one of these platforms can do and be used to do a variety of things and have specfic features
Today we’re going to be talking about for main ones Mostly twitter Some facebok Briefly instagram and google+
FACEBOOK: known commonly as the postering concept for “social media” Great for: Creating events Sharing information Details on events, related organizational events, community events, upcoming research – etc Sharing images Showing the success of our various conferences, events, etc Can picture certain public figures who came out and spoke, rally attention to a cause (Look! So and so came and attended – this is something you might be interested in!) Certain inquiries Space for people to ask questions in messages or comments i.e.: clarification on event details, reports, etc. Occasional and consistent updates Keeping page up to date so people know what we are doing Should update on a consistent basis – not remain entirely quiet for long periods of time and then post a ton of photos and details all at once later on It can be a great platform to engage those who already know about Social Planning Toronto and have “liked” our page or are attending an event Details such as what we are up to, that we have added things or updated our website, or even images or videos of past events. Communities may even be able to inquire or ask about certain events of details on our page
FACEBOOK is NOT great for: Instant sharing Not a great tool for moment-by-moment posts Posts are typically detailed and can be lengthy Good for upcoming news or events, or sharing pictures/posts on past events Engaging new audiences Personable nature of facebook means people who see your posts are typically within your inner circle Does not engage a new variety of audiences Facebook pages are also reached on basis on interest Someone likes us first on facebook – THEN gets to hear about what we are doing etc Information sharing – not a news blast type thing Ex. How many people have you told to like a page that interested you? Constant updates Facebook has a long shelf life – meaning what you post stays on peoples newsfeeds for a while Sharing lots of posts after another can being annoying (just think of your own facebook) Not great for moment by moment posts on what is happening in the moment Has a memory culture attached to it – significant moments we shared i.e.: big events, conferences, reports etc The real aim of facebook? To share milestones with the people who care to know them
TWITTER is very easy to use: Instant sharing Twitter – unlike facebook – has a very short shelf life Tweets live for a few minutes in a feed before they disappear amongst thousands of other tweets Concise 142 characters allow us to share only what’s important Short Linking: A great way to lead people to our websites or reports – stating something excitiing and reeling them in to click a link In-the-moment sharing Because of this short time span – making many posts = a good thing Great way to promote, and share things in the current Great way to shout out and quote someone who said something special – driving attention toward your event #hashtags Placing a # in front of keywords can allow people to connect on similar topics If enough people use the same hashtag – subjects can begin trending Ex. #ELXN42 People can connect on similar topics by searching hashtags Wide audience Where facebook is more personal – twitter is more public You can create a private profile – but twitter is a fantastic way to reach out to people and drive them in You can tweet celebrities – agencies – news channels – pretty much anyone who has a twitter account about a subject You can use or search hashtags to connect with others on similar interests, or attending the same event
We have tweeted AT: U of T and Hulchanski – meaning they will be notified that we have “mentioned” them They might favourite our post, or RETWEET us out to their followers – which means more people will see what we have posted about Might get viewed by others to see what SPT is about
We have used a variety of hashtags Now is someone searches OISE, unequal, income, elxn42 or voteCanada – they will see our post Someone who is interested in elections canada will now be able to find our post – might look into us – see what we are about May even follow us if they are interested in our work BITLY
Visuals are a good way to grab attention Perhaps of the speaker, the audience, etc
NOT great for: Long posts The character limit doesn’t allow for a detailed post – if you want to share details – lead your audience somewhere else (a link perhaps) Getting too personal Think of twitter as a public forum If you don’t want it shared, scrutinized, Only broadcasting Facebook can be a good platform for posting information and broadcasting event details Twitter on the other hand is about creating a following People like when you retweet their stuff, follow them, reply to them Engaging with them is an important tool – follow people of interest, retweet interesting tweets, tweet at people when possible
INSTAGRAM is great for: Virtual Album Think of it as a photo album of special moments in your life (or workplace) Varied imagery Should not be the same kind of images or too many multiple images of the same event Visual Appeal Images should not be blurry or vague This platform is all about the image – ensure it is capturing and not bland Capture significance – an audience, a selfie, action, joy, accomplishment – think of images as keywords
INSTAGRAM is NOT great for: Long details Although some posts can have certain bodies of texts attached to it – the image should tell most of your story Linking Not a good platform to link to website as links are not clickable Boring imagery Needs to grab attention Cant be blurry or poor quality Posting from computer Instagram only works through the app – you can view instagram on your computer but posting must be done from your phone
ENGAGE AND CONNECT Discussion & dialogue Asking questions out to the public Garnering attention on specific topics Making posts w words like “could” and “should” Search engine visibility Making ourselves visible on search engines Analytics: Seeing which, how many, and what people search when they come across SPT Mentions Being mentioned by others Mentioning other supports or partners Thanking supporters Maintaining good terms with folks who speak at our events Tagging - Tagging people in posts who may be interested or may have come out to events
DRIVE TRAFFIC Linking website - getting people to look at our content when we post it - informing people of new reports or fact sheets that have been updated or put up Attract volunteers - the more we expose ourselves, the more people we drive in - people will know more about what we do, and those with an interest come forward to get involved more Attract funding opportunities - people can connect us with opportunities for funding - “hey this looks like it might suit your agency” - we can be connected to funding opportunities by who we follow as well Raise awareness - tell people about CURRENT events or concerns coming up - for example: budgeting is coming up (NOV) – informing the public of this, making them away of possible deputations or opoportunities to speak out for their communities
SHARABILITY AND EXPOSURE Creating momentum - by creating materials that engage others – we bring light to the issues and topics we find relevant - we build a following Call to action - asking people to do something ( sign a petition, talk to their mps, check out an event, vote, etc) Example : the ALS Ice Bucket Challenge. Not everyone agreed, but the point was that they got 28 times more donations than ever before from driving attention to themselves and their cause
MARKETING & EXTENDING PR REACH Defining ourselves & work - be dynamic and varied – (post news articles, then events, then make an ask etc) - gives people an idea of our interests and work Presence to public eye - more tags, more connections
Facebook has had nearly 50% of internet users globally as active users (2013) This is only set to increase
It’s not just for young people: Twitter is becoming more common amongst older age groups And 35-44 year olds are seemingly the most frequent populace amongst social networking users There can be working people, parents,
Almost 50% of the world population is online And more than a quarter of those are on social media
Front page that comes up when you enter twitter.com into your browser
Log in with your username and password
If you do not have account you can sign up here – something I will help you with
When I sign in – this is my homepage My information is on the left
username
How many tweets I have made
Who I am following - This means I am following their posts
This is my feed where my followings’ posts come up (similar to newsfeed on facebook)
There are my followers – people who follow me
Notifications (where I see if people tweet me, retweet, reply or favourite my posts)
Personal messages or direct messages
Search bar to find people or hastags
Trending topics according to who I follow or my interests
Tweet here
Or here
Click on the box and it opens up
There are also features that allow you to attach an image or location
Character count – keep track of the characters you have
At the office Linking something we just posted Trying to drive people to our website
At an event In the moment Ongoing
At an event In the moment Ongoing
Some more examples Here they could have tweeted @Sean_meagher so he could be alerted and possibly share
Similar to ‘like’ on facebook
Reply
Retweet – forwarding someone’s post
newsfeed
features
chat
Notifications
My old place of work – ACSA
Posting things they are getting involved in (a heads up) - Appealing photographs of their current events (an invite to join)
A fun post – MEET ONE OF OUR RUNNERS Keeping things light and engaging audience Personability
Typically – posts have a ‘like’ feature where you can like it
Comment on post
Share post with others (personally or on your wall)
Link to main page or website
Posts – followers - following
The thing with instagram is that you cannot use it on your computer Although you can view images and profiles on your laptop – it can only be used for posting and sharing from a mobile device
Log in
Features at the bottom of your mobile screen
Homepage shows posts from your friends
If you click the person type figure it takes you to your profile – where your own posts are
And heart is activity (people like your posts or posts people have liked)
Middle camera button is pressed to make a post
You select a picture from your device and then you can use different features to make it look pretty
Type in what you’d like to say with your post
You can share it on other social media
A post looks like this
How many likes you’ve recieved
The way in which I tagged my posts
Features for interacting with other’s posts
Need a gmail account – very simple to create Paste any blogs or posts we create on website and paste and post them here Optimizes our searchability
Sarcasm fails Don’t say anything you don’t want to be held to Being overly passionate Your passions are important but we are representing the agency – can’t be partisan (political correctness) Everyone should use an account that will be used to tweet SPT People may want to have multiple accounts Media consent of images (if doing research )
Set up times with people

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