Social Media The Rules of Engagement
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The document discusses Shane Gibson's rules of engagement for social media marketing. The rules include stopping pitches and starting connections, focusing on contribution over self-promotion, being authentic and consistent, leveraging influencers and community, and listening more than broadcasting. Social media success comes from engagement over spamming, building relationships, and understanding customers and stakeholders.
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Social Media The Rules of Engagement
- 1. The Rules of Engagement With Shane Gibson @shanegibson #idobusiness
- 2. “I think that’s going to break.” Socialized.me/idobusinesssocial
- 3. “The Customer Owns Your Brand” Socialized.me/idobusinesssocial
- 7. 175 Million Socialized.me/idobusinesssocial
- 8. 300 million updates/day Socialized.me/idobusinesssocial
- 9. 3Billion Views/Day Socialized.me/idobusinesssocial
- 11. 90 Million Active / mo Socialized.me/idobusinesssocial
- 12. Mobile Users/Day 7.3M 6.9M Daily Active Mobile Users Socialized.me/idobusinesssocial
- 13. 25 Million Unique Socialized.me/idobusinesssocial
- 14. 1 Time Buyers st $179.36 $68.78 $80.22 Social referral value in e-commerce (Fast Company) Socialized.me/idobusinesssocial
- 16. The Future is Now Socialized.me/idobusinesssocial
- 17. “If you think you are a leader and no one is following you... You’re actually just going for a walk” Socialized.me/idobusinesssocial
- 19. The Reverse Drip Socialized.me/idobusinesssocial
- 20. Rules of Engagement #1 Stop pitching and start connecting #2 Doers win in the game of social media #3 It’s not about you #4 Be fearless in your contribution to community #5 Don’t be a social spammer, engage #6 Be authentic #7 Be consistent #8 Leverage through influencers and community Socialized.me/idobusinesssocial
- 22. Mediadecoder.com: “Like many large companies we do not accept unsolicited ideas. Experience showed that most ideas had already been considered by our engineers and that there can be unintended consequences to simply accepting these ideas. The time, cost and risk involved in processing them, therefore, were not justified by the benefits gained.” - Boeing Socialized.me/idobusinesssocial
- 23. Don’t outsource your personal brand Socialized.me/idobusinesssocial
- 24. Social media marketing is about LISTENING Socialized.me/idobusinesssocial
- 25. Business Intelligence • Search.Twitter.com • Google Alerts • LinkedIn Groups, Questions & Network • Blogsearch.Google.com • Customer blogs and social networks • Competitor news, blogs, and social networks Socialized.me/idobusinesssocial
- 27. Real-Time Feedback Socialized.me/idobusinesssocial
- 29. Score Keeping? Socialized.me/idobusinesssocial
- 30. Stakeholder Spotting Socialized.me/idobusinesssocial
- 33. Tweets tell the future • Computer scientists studied 3 million tweets • 25 movies (including Avatar) • Tweet frequency could be used to accurately predict the box office takings • Content of the messages predict ongoing success. • "Our predictions were incredibly close," Bernardo Huberman, head of the social computing lab at HP Socialized.me/idobusinesssocial
- 34. Can we just not do it? Socialized.me/idobusinesssocial
- 43. Get in the game Socialized.me/idobusinesssocial
- 44. What Platforms? Blo gs Socialized.me/idobusinesssocial
- 45. Canada’s Biggest Book Launch Party (Until someone tells us otherwise) Socialized.me/idobusinesssocial
- 46. Sociable! Book Launch Socialized.me/idobusinesssocial
- 47. Getting Sociable! Socialized.me/idobusinesssocial
- 48. Launch Plan 1. Identify Your Goal 2. Identify Your Target Audience and your Nanotribes 3. Pick the Right Platforms 4. Map out Social Etiquette and Policy (Rules and Tools Training) 5. Implement Listening and Engagement Strategy 6. Know Core Pains, Dreams and Goals 7. Uniquely Communicate Solutions Mixing Marketing and Community 8. Leverage through community and thought leaders Socialized.me/idobusinesssocial
- 49. Resources Training site: http://closingbigger.net Socialized: http://socialized.me Socialized.me/idobusinesssocial
Editor's Notes
- Start is Shane. Mentions social media experts. Steve: We ’re amateurs all learning
- Shane talks about Krisitan
- Shane: Hummer Ubertor: Competitor Spam story
- Shane share ’s his favorite quote
- Steve covers Disengaged. Introduces thought leaders.
- Steve Introduces the Reverse Drip
- Shane is odd.
- Steve talks about Realtors – Shane talks outsourcing networking