Blooming Social Media Foundation Academy - understanding social mediaJim Rowe
The Foundation Social Media Academy was developed for those with very little experience of using social media for marketing in a business environment. It is intended to provide a basic understanding of the technologies, techniques and tactics required to see tangible results and also help develop the skills needed to deliver effective day-to-day Social Media Management.
Social Media and Growth Hacking for Startups Ali Mirza
Learn how to get some early traction for your startup using social media & growth hacking tactics.
- Why should startups use social media
- How to create a simple social media marketing plan
- 20min per day social media management strategy
- How to find and engage with relevant news journalists
- How to run growth hacking experiments
WREIA - Womens Real Estate Investment Association of HoustonEric T. Tung
Social Media Intro for the Women's Real Estate Association of Houston, presented by Eric T. Tung. How do Digital Marketing, Social Media, Website Analytics and other components of CRM and PPC play into a comprehensive digital strategy? Join us!
Blooming Social Media Foundation Academy - understanding social mediaJim Rowe
The Foundation Social Media Academy was developed for those with very little experience of using social media for marketing in a business environment. It is intended to provide a basic understanding of the technologies, techniques and tactics required to see tangible results and also help develop the skills needed to deliver effective day-to-day Social Media Management.
Social Media and Growth Hacking for Startups Ali Mirza
Learn how to get some early traction for your startup using social media & growth hacking tactics.
- Why should startups use social media
- How to create a simple social media marketing plan
- 20min per day social media management strategy
- How to find and engage with relevant news journalists
- How to run growth hacking experiments
WREIA - Womens Real Estate Investment Association of HoustonEric T. Tung
Social Media Intro for the Women's Real Estate Association of Houston, presented by Eric T. Tung. How do Digital Marketing, Social Media, Website Analytics and other components of CRM and PPC play into a comprehensive digital strategy? Join us!
Social Media Update: What's Hot and What's Not - October 2013 Julia Campbell
Here are the slides from my presentation and seminar at the Enterprise Center at Salem State University, titled Social Media Update: What's Hot and What's Not.
Slides delivered during workshop at 501cometogether: The Illinois Nonprofit Conference, sponsored by Donors Forum, on October 16, 2012.
Social media is everywhere. Your donors are connecting with you on LinkedIn, your advocates are sharing links about your nonprofit on Twitter, your program participants are commenting on your Facebook page, and your staff is posting videos on YouTube--what's an executive director to do? How much should she do personally on behalf of the organization and how much should she manage it? As nonprofits explore new ways of fundraising, advocating, and conducting outreach online, it can be hard to know where to focus and invest your energies. In this workshop, I will share some strategies you can use to evaluate and manage your organization's approach to social media. We'll also discuss topics such as staff capacity, social media guidelines, and your personal/professional brand.
AACS Conference Owners Only Social Media Marketing WorkshopMatthew O'Brien
Have you "Googled" your beauty school lately? Our ever changing technology landscape requires cosmetology business owners to stay on top with online marketing to get a competitive edge. This presentation shares best practices for enhancing your website (responsive design), achieve more online reviews and understand the top social networks to drive inbound opportunities.
Beyond the basics, most social media initiatives crash and burn because of the lack of a cohesive strategic process. Learn the details to creating and implementing a social media plan that produces tangible results and accomplishes critical objectives.
Learn how to really leverage the power of Twitter for business. Discover what content works, tools, metrics, timing, follower growth, paid Twitter advertising like sponsored Tweets and promoted accounts, mobile trends, and more.
Social Media, the "building" of shared meaning among communities, is becoming more pervasive in our personal and professional lives. Facebook, Twitter, Flickr are common day references.
As a branding and design firm, Corey McPherson Nash uses social media to project who they are, how they think, and what they're up to. CMN engages their clients (and prospective clients) in social media to better understand the client's brand and audiences. Learn various approaches to social media: is it appropriate for you? how do you build an audience? Is it worth your time?
Corey McPherson Nash, a national branding and design firm, helps organizations achieve measurable brand equity across a wide variety of print and interactive communications. Widely recognized for its thoughtful design and strategic insights into the critical task of brand iteration and creative development, it is the branding studio of choice for a wide range of leading business, educational, and cultural institutions.
Blogs, social networks, podcasts, on-demand video, mobile and the next technology yet to be invented continue to redefine the rules of engagement on the social web. Just as we adapt to one new technology we are left wondering if there is a new and better method for developing and engaging an online community.
Social Media 2014: Engaging and Building Relationships (PA Media Group) Resourceful Nonprofit
What will be the focus of 2014 in social media? How can you leverage images and video? What do audience demographics look like on different social media plaforms, and what do people want to see on each one?
Learn the latest statistics, trends, best practices, and content strategy for Facebook, Twitter, Pinterest, YouTube, LinkedIn, Google Plus, Instagram, and more.
Take Social Back From Marketing! 20 Tactics for HR LeadersChad Norman
Social media may have given your marketing team a new swagger and sexiness, but sharing ownership of this valuable channel should be a priority for every human resources leader. Establishing community guidelines, monitoring the stream, and recruiting with social advertising are all activities that belong with those responsible for the employment brand: you! Can you put the genie back in the bottle and wrestle the Twitter account away from marketing? No. But you can take control of its tone, process, and measurement with these 20 proven tactics. Return from IHRIM a social hero, and show marketing you’ve got chops.
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...Nick Kellet
Learn how to visualize 10 key metrics to produce a powerful actionable analysis of your social media landscape.
Where is your social army? Find out.
If this doesn't get you thinking we'll be surprised
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Bas...Max Thomas
Monique Pouget's SCORE Business Mentors presentation about leveraging Social Media for your small business. Includes 5 tips for building a Social Media strategy, examples of Facebook, Twitter, YouTube and LinkedIn strategies, monitoring tools, and an example about Farmer Ray's Social Media strategy.
Social media for small business. How to Increase Your Visibility in 21 daysCatherine Marsden MS, PMP
Social Media for Small Business provides an outline of why its harder to find customers today and how to use the 5 most popular social media channels: Facebook, YouTube, Twitter, LinkedIn and Pinterest
Key Note Presenter at the BRIC Business Marketing Conference. Tips to consider before you jump in, if you're treading water in the deep end, or even if you're comfortably doing laps.
An overview of how to use social media for sales and marketing. Includes social media trends and statistics for 2013. Tips for using Twitter, Facebook, LinkedIn, Google Plus, YouTube, Pinterest, and Quora to develop relationships and sales leads. Presented by Amy Neumann, Director SEO/ SEM/ SMO at cleveland.com for Sales and Marketing Executives of Cleveland, February 2013.
Digital Communication & Social Media BootcampCarol Spencer
This intermediate bootcamp was presented at APCO SW in May 2019. It goes through some tips and tricks, Facebook, Twitter, Instagram, Advertising, social media dashboards and touches on policies and some little known tools.
Valparaiso Rotary Club Social Media Presentation The Four Horsemen-old and ne...RotaryValpo
As Rotarians, we know how difficult it is to find help, especially in regards to Social Media set up. Ever wonder what all of the platforms mean and how to work with them? It's as easy as eating a cheeseburger! Last year we had no presence and now we have numerous platfoms running with a ton of people following us. This is what we have done with our Social Media Initiative. Here are our Four Horsemen (plus one) young and old.
We recommend you run through our slides, see what we have done and then see what other clubs have done. Our Four Horsemen are Facebook, LinkedIn, Twitter, and Google+ (our fifth is YouTube)
We recommend you start with FB, then LinkedIn, then Twitter and so on. We use YOu Tube to show Rotary Videos during our meetings as well as other videos like TED.com We are just now working on Google Hangouts and hope to have our first Hangout this year and do a live streamed meeting.
Good luck. Service Beyond Self! If you need anything please email us at RotaryValpo@gmail.com or email Greg Farrall who started this initiative at greg@farrallwealth.com Good luck!
Social Media Update: What's Hot and What's Not - October 2013 Julia Campbell
Here are the slides from my presentation and seminar at the Enterprise Center at Salem State University, titled Social Media Update: What's Hot and What's Not.
Slides delivered during workshop at 501cometogether: The Illinois Nonprofit Conference, sponsored by Donors Forum, on October 16, 2012.
Social media is everywhere. Your donors are connecting with you on LinkedIn, your advocates are sharing links about your nonprofit on Twitter, your program participants are commenting on your Facebook page, and your staff is posting videos on YouTube--what's an executive director to do? How much should she do personally on behalf of the organization and how much should she manage it? As nonprofits explore new ways of fundraising, advocating, and conducting outreach online, it can be hard to know where to focus and invest your energies. In this workshop, I will share some strategies you can use to evaluate and manage your organization's approach to social media. We'll also discuss topics such as staff capacity, social media guidelines, and your personal/professional brand.
AACS Conference Owners Only Social Media Marketing WorkshopMatthew O'Brien
Have you "Googled" your beauty school lately? Our ever changing technology landscape requires cosmetology business owners to stay on top with online marketing to get a competitive edge. This presentation shares best practices for enhancing your website (responsive design), achieve more online reviews and understand the top social networks to drive inbound opportunities.
Beyond the basics, most social media initiatives crash and burn because of the lack of a cohesive strategic process. Learn the details to creating and implementing a social media plan that produces tangible results and accomplishes critical objectives.
Learn how to really leverage the power of Twitter for business. Discover what content works, tools, metrics, timing, follower growth, paid Twitter advertising like sponsored Tweets and promoted accounts, mobile trends, and more.
Social Media, the "building" of shared meaning among communities, is becoming more pervasive in our personal and professional lives. Facebook, Twitter, Flickr are common day references.
As a branding and design firm, Corey McPherson Nash uses social media to project who they are, how they think, and what they're up to. CMN engages their clients (and prospective clients) in social media to better understand the client's brand and audiences. Learn various approaches to social media: is it appropriate for you? how do you build an audience? Is it worth your time?
Corey McPherson Nash, a national branding and design firm, helps organizations achieve measurable brand equity across a wide variety of print and interactive communications. Widely recognized for its thoughtful design and strategic insights into the critical task of brand iteration and creative development, it is the branding studio of choice for a wide range of leading business, educational, and cultural institutions.
Blogs, social networks, podcasts, on-demand video, mobile and the next technology yet to be invented continue to redefine the rules of engagement on the social web. Just as we adapt to one new technology we are left wondering if there is a new and better method for developing and engaging an online community.
Social Media 2014: Engaging and Building Relationships (PA Media Group) Resourceful Nonprofit
What will be the focus of 2014 in social media? How can you leverage images and video? What do audience demographics look like on different social media plaforms, and what do people want to see on each one?
Learn the latest statistics, trends, best practices, and content strategy for Facebook, Twitter, Pinterest, YouTube, LinkedIn, Google Plus, Instagram, and more.
Take Social Back From Marketing! 20 Tactics for HR LeadersChad Norman
Social media may have given your marketing team a new swagger and sexiness, but sharing ownership of this valuable channel should be a priority for every human resources leader. Establishing community guidelines, monitoring the stream, and recruiting with social advertising are all activities that belong with those responsible for the employment brand: you! Can you put the genie back in the bottle and wrestle the Twitter account away from marketing? No. But you can take control of its tone, process, and measurement with these 20 proven tactics. Return from IHRIM a social hero, and show marketing you’ve got chops.
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...Nick Kellet
Learn how to visualize 10 key metrics to produce a powerful actionable analysis of your social media landscape.
Where is your social army? Find out.
If this doesn't get you thinking we'll be surprised
The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Bas...Max Thomas
Monique Pouget's SCORE Business Mentors presentation about leveraging Social Media for your small business. Includes 5 tips for building a Social Media strategy, examples of Facebook, Twitter, YouTube and LinkedIn strategies, monitoring tools, and an example about Farmer Ray's Social Media strategy.
Social media for small business. How to Increase Your Visibility in 21 daysCatherine Marsden MS, PMP
Social Media for Small Business provides an outline of why its harder to find customers today and how to use the 5 most popular social media channels: Facebook, YouTube, Twitter, LinkedIn and Pinterest
Key Note Presenter at the BRIC Business Marketing Conference. Tips to consider before you jump in, if you're treading water in the deep end, or even if you're comfortably doing laps.
An overview of how to use social media for sales and marketing. Includes social media trends and statistics for 2013. Tips for using Twitter, Facebook, LinkedIn, Google Plus, YouTube, Pinterest, and Quora to develop relationships and sales leads. Presented by Amy Neumann, Director SEO/ SEM/ SMO at cleveland.com for Sales and Marketing Executives of Cleveland, February 2013.
Digital Communication & Social Media BootcampCarol Spencer
This intermediate bootcamp was presented at APCO SW in May 2019. It goes through some tips and tricks, Facebook, Twitter, Instagram, Advertising, social media dashboards and touches on policies and some little known tools.
Valparaiso Rotary Club Social Media Presentation The Four Horsemen-old and ne...RotaryValpo
As Rotarians, we know how difficult it is to find help, especially in regards to Social Media set up. Ever wonder what all of the platforms mean and how to work with them? It's as easy as eating a cheeseburger! Last year we had no presence and now we have numerous platfoms running with a ton of people following us. This is what we have done with our Social Media Initiative. Here are our Four Horsemen (plus one) young and old.
We recommend you run through our slides, see what we have done and then see what other clubs have done. Our Four Horsemen are Facebook, LinkedIn, Twitter, and Google+ (our fifth is YouTube)
We recommend you start with FB, then LinkedIn, then Twitter and so on. We use YOu Tube to show Rotary Videos during our meetings as well as other videos like TED.com We are just now working on Google Hangouts and hope to have our first Hangout this year and do a live streamed meeting.
Good luck. Service Beyond Self! If you need anything please email us at RotaryValpo@gmail.com or email Greg Farrall who started this initiative at greg@farrallwealth.com Good luck!
Effectively Leveraging Social Media into Your Business StrategyLevelwing
Join Steve Parker as he provides you the tools needed to attract and convert potential customers using Facebook, LinkedIn, Twitter and more. Learn how social media strategies can transform business operations and impact your company’s top and bottom line. You’ll learn:
• Key trends in the implementation of social media applications
• Tips to transform your business using social media
• Best practices for implementing a social media strategy
• Values and benefits of tying social channels to your business
Learn more about Levelwing's social research services: http://ow.ly/dM57Y
Leveraging Social Media For Your Brand | Stanford Graduate School of BusinessKaren Lee
Read my keynote presentation summary: http://goo.gl/V1qtbQ
- How to extend your brand through social media
- Ways to Integrate social media across digital channels
- Why it's important to align your social media objectives with your content strategy
- Stanford Graduate School of Business examples
Leveraging Social Media To Transform the Customer ExperienceMonster
Your organization’s ability to deliver its value proposition --throughout the entire customer experience --is on display for the world to weigh-in on and therefore influence…making every interaction with your customer more important than ever.
Social media has revolutionized the way consumers search and purchase products and services today. Businesses worldwide have jumped on the viral band wagon of leveraging these channels to enhance the customer experience— and if they haven’t— they’re trying to figure out how to catch-up. With 78% of consumers trusting peer recommendations found on social networking sites over any other source – your company cannot afford to be missing in the conversation.
Listen to this exclusive webinar to learn how:
* You can leverage social media to drive customer loyalty
* Make fans out of mistakes
* Engage customers in service design
* Create armies of brand enthusiasts to help you grow your business
Leveraging Social Media Inside the OrganizationConnie Crosby
Word of mouth about good organizations starts inside those organizations. Turn employees into brand ambassadors by keeping them as satisfied workers, and leverage their influence. Social media tools, if employed to align with the organization's goals or strategies, can help achieve success. Includes best practices for employee social media policies.
Presented for Acuity Forums October 2009 in Toronto.
Leveraging social media for your career brendan dodds, dma2013Brendan Dodds
Leveraging the Power of Social Media to Make the Right Connections for Your Career. A presentation from DMA 2013, 14 October 2013.
Find out how social media can help you network, learn and build your online reputation in a constructive way.
Includes dos and don'ts for your social media profiles, learn powerful strategies for growing your networks (for good and for evil), and find out how you can contribute to the right conversations.
http://www.vivastream.com/events/dma2013/sessions/social-media-for-career
Supercharge Your Facebook Fans - Updated 11/28/12Swift Kick
These are our latest slides (11/28/12) for our presentation on how to Supercharge your Facebook Fans for more Likes and more Engagement. To learn more about Swift Kick, visit www.swiftkickonline.com.
How to Get Started with Social Media MarketingJeff Bullas
Social media is changing everything. How we communicate, do business and read our news. The biggest change to business is that it is democratizing marketing. You can now create and publish and market your own 30 second ad via YouTube. You can publish your own articles and educate your customers via your blog. Then you can engage, distribute and market to your customers and Prospects on Facebook, Twitter and LinkedIn. You now have control over your own marketing. It is the end of business as usual.
Joanne Sweeney-Burke teachers you how to develop your Social Media Strategy in this course developed for Clare Local Development Company. Copyright to Digital Training Institute.
LinkedIn for Advisors - How to Use LinkedIn to Get New Clients - InfoVera Sp...Social Jack
You’re a great Trusted Business Advisor who works hard to understand your clients’ underlying interests, so you already know the blueprint of how to help them. You know what a good referral looks like, and you also know what a bad referral looks like. What if you could score your referrals prior to contact to know that they are a good fit?
Join us for this complimentary webinar to learn the new techniques for using LinkedIn to find the companies that are ready for your advisory services. We will show you how to find new clients, how to know what they need, and how to score and qualify those referrals before you even contact them. This webinar is a game changer!
Social media are every where. Your donors are connecting with you on LinkedIn, your advocates are sharing links about your org on Twitter, your program participants are commenting on your Facebook page, and your staff are posting videos on YouTube--what's an executive director to do? As nonprofits explore new ways of fundraising, advocating, and conducting outreach online, it can be hard to know where to focus and invest your energies. In this high-level webinar, we'll share some strategies you can use to evaluate and manage your organization's approach to social media. We'll also discuss such topics as staff capacity, social media policies, your personal role in social media, and budgeting.
ABB Social Selling FT 301 - LinkedIn Advanced Sales Techniques (Social Jack, ...Social Jack
In this LinkedIn Advanced Sales Class, you will learn how to take your sales goals and map out a game plan within LinkedIn to work for you within 20 minutes a day. You will also learn how to setup a powerful week to work less and gain more in your sales efforts.
Learn LinkedIn™ onlines sales skills
Identify new prospects beyond your assigned accounts
Pre-call research for existing and new prospects
Level one communication SEI (Social and Emotional Intelligence)
LinkedIn NEW Profile Class - How Advisors are Using the New LinkedIn Profile ...Social Jack
Social Selling Strategies Presented by Dean DeLisle
About Dean DeLisle:
For over 30 years, Dean and his team have demonstrated his ability to expand companies’ social reach, stimulate business development through increasing engagement online, and make converting connections to new business more efficient.
LinkedIn released dramatic new updates. We will show you how to navigate your way to new business with the new platform and how Advisors are getting profile views and converting them into referrals.
During this Complimentary Class You will Learn:
What LinkedIn changed
Updates you need to make now
What is free and paid
How to leverage the free version for referrals
Forward Progress has trained over 100,000 professionals in over 35 countries on how to convert social media connections to new business.
ALL registrants will receive access to the recording and materials.
Sarah Durham, Founder, Big Duck
Twitter Handle: @BigDuckSarah
With the rise of social media, many nonprofits are exploring new ways of fundraising, advocating, and conducting outreach online. This workshop will help participants understand how effective multi-channel online communications work, using examples from health industry nonprofits and more. Our emphasis won't be on technical 'how tos', but rather strategies, with particular emphasis on the question of return on investment from the nonprofit CEO's point of view.
A presentation on social media marketing (what, why and how) for the St. Joseph County Board of Realtors in Centreville Michigan. This presentation by Dan Moyle on behalf of AmeriFirst Home Mortgage covers the what (is social media), the why (use social media for marketing), and the how (to use social media for marketing). A great resource for real estate agents, from the point of view of a community mortgage bank's marketing department.
Best Practices for Video Conversion from Facebook Live and other Streams Social Jack
Video has proven to be the best method to attract new users, but how do we convert? That is the million-dollar monetizing question. Dean will share his team’s best video conversion techniques and case studies. His Social Jack™ produced and worked with over 2,000 videos as it relates to Social Media. He will share how they use multiple stream options to test and feed video content for quick use, test, and conversion. Once they perform, it’s time to turn those videos into a campaign. You will leave with an easy to follow overview of their process so you can implement and enjoy the rewards of video conversion.
In this session, you’ll leave with…
Tips to kick up your live stream attendance
Easy to follow production steps to setup conversion
Hacks to quickly convert your video to a campaign
How to leverage teams members and influencers
A simple checklist to put this into practice
Dean DeLisle Forward Progress, Inc.
Dean DeLisle
Founder & CEO
Forward Progress, Inc.
As Founder and CEO of Forward Progress, Dean leads his
Avvio presentation to dit students cathal brugha street, Dublin.
The presentation was aimed at giving student an insight into the world of digital in hospitality. We set the scene by giving student a baseline of what's happening now and insight into what is likely to happen in the future.
Some useful statistics and tips are listed to help students make the most of each of the social media platforms.
For more information or questions email michelle.conaghan@avvio.com
Rationale: the importance of good communication in graphic designJames Cotton
In this presentation James Cotton, founder of digital creative agency Onespacemedia examines why clients don’t always understand design decisions and why, as creative professionals, we need to base our decisions on strong rationale.
This presentation was given at Creative Front Futures, an event for students and graduates at J2 in Cambridge. http://www.creativefront.org/projects-and-events/events/futures
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Large Language Model (LLM) and it’s Geospatial Applications
Leveraging social media: top tips
1. Leveraging social media
Top tips for success
James Cotton
CottonRendle
Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
2. James Cotton
• Background in graphic design &
computer science @jamescotton
• Founded two digital agencies -
Mousetank & CottonRendle uk.linkedin.com/in/mrjamescotton
• Technical & Creative Adviser to
Cambridge Phenomenon Ltd
• Expertise in digital ecosystems,
strategic planning, information
architecture and digital marketing
Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
3. Schedule
• What is social media?
• Who are the big players?
• How does social media fit into the mix?
• Top tips for success
• Tools
• Group exercise
Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
4. What is social media?
Wikipedia: Social media are media for social interaction, using
highly accessible and scalable communication techniques.
Social media is the use of web-based and mobile technologies
to turn communication into interactive dialogue.
Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
5. What is social media?
Social media is the digitisation of what humans have
been doing for a very long time:
communicating, sharing stuff, trading stuff
Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
6. Early blogger
Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
7. Social networking
There are thousands of ‘social
networking’ sites on the web
Many sites now integrate
social networking features
The big players are changing/
extending their business
models to become service
providers
Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
8. Social networking: big players
Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
9. Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
10. • The ‘SMS’ of the internet
• Created in 2006 by Jack Dorsey
• 190 million users worldwide
• 65 million tweets a day
• 750 tweets per second
• 800,000 search queries per day
• One of the top ten visited sites on the web (Alexa)
Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
11. Content of Tweets
(Pear Analytics 2009)
News 36%
Spam 3.8%
Self-promotion 5.9%
Pointless babble 40.1%
Conversational 37.6%
Pass-along value 8.7%
Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
12. Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
13. • Launched in 2003
• Professional business networking service
• 200 active countries and territories
• 90 million registered users
• $185 million net income in 2010
• Filed for IPO in January 2011
Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
14. • Launched in 2005
• Acquired by Google in November 2006 for $1.65 billion (in
Google stock)
• Most popular video has had 280 million views
• 2 billion YouTube videos are viewed every day
• 24 hours of video footage uploaded to YouTube every minute
Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
15. Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
16. • Founded in 2004
• 600 million active users
• 500 billion minutes are spent on Facebook
every month
• 25 billion content items are shared on
Facebook every month
• $800 million estimated revenue in 2009
• The most used social network service
• Now a Hollywood blockbuster
Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
17. Social media is massive.
Social media is everywhere.
Social media is here to stay.
Get on the bandwagon (but be strategic).
Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
18. Why should you use social media?
• Because everyone else is?
• Because it’s free?
• Because I can reach more people?
• Because I can create conversations?
• Because I want my content to go viral?
• Because I can monitor my brand?
Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
19. How does social media fit into my
marketing mix?
Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
20. Digital ecosystems
• All of the online places where people interact with your brand.
• Websites are no longer the only destination.
• Users consume media on their platform/service of choice.
• Platforms share content but use it in different ways.
• Content is king.
Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
21. Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
22. Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
23. Social media campaigns: top tips
1. Plan 6. Incentivise
2. Target 7. Listen and respond
3. Be consistent 8. Drive action
4. Add value 9. Measure and analyse
5. Use the crowd 10. Refine
Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
24. Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
25. Tip 1: Plan
• Don’t rush in.
• What resources are available (human, creative, editorial,
technical, time, financial)?
• What are the goals?
• What are the steps to achieving the goals?
• How will success (or failure) be measured?
• Use Google Docs to share calendars, guidelines, etc.
Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
26. How can I
reach this guy?
Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
27. Tip 2: Target
• Who are the audience (or audiences)?
• What do you know about the audience?
• What do they use?
• How can you reach them?
• How can you appeal to your audience?
• Don’t overstretch your resources.
Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
28. Tip 3: Be consistent
• Design - apply creative consistently.
• Editorial - choose a style, stick to it.
• Frequency - build rhythm.
Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
29. Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
30. Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
31. Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
32. Tip 4: Add value
• Don’t just spam.
• Find your niche and show you understand
what your followers are interested in.
• Build engagement by sharing interesting and
complementary content.
• Do contra deals with organisations/
individuals in your niche.
Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
33. Tip 5: Use the crowd
• Facebook integration
• Twitter integration
• Send to a friend
• Pay with a tweet
Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
34. Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
35. Tip 6: Incentivise
• You do something for me, I do something for you.
• What can you give away?
• What has a low value to you but a higher perceived value to
your audience?
• Prize draws, kudos, pro bono, downloadable content...
• What price would you put on a lead?
Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
36. Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
37. Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
38. Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
39. Tip 7: Listen and respond
• No automation - keep it human.
• Build relationships through
engagement.
• Timely responses and updates.
• Don’t delete negative feedback.
• Respond intelligently.
• Build trust.
Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
40. Tip 8: Drive action
• Always have your eye on the prize.
• Traffic?
• Awareness?
• Lead generation?
• Recruitment?
• Sales?
Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
41. Tip 9: Measure and analyse
• Study your results.
• What’s working?
• What’s not working?
Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
42. Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
43. Tip 10: Refine
• Be agile
• Try something new
• Segment your audience and your approach to them
• Approach your campaign cyclically.
• Design, measure, refine
Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
44. Social media campaigns: top tips
1. Plan 6. Incentivise
2. Target 7. Listen and respond
3. Be consistent 8. Drive action
4. Add value 9. Measure and analyse
5. Use the crowd 10. Refine
Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
45. Tools
• Dashboards
• Mobile apps
• Metrics
Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
46. Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
47. Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
48. Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
49. Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton
50. Exercise
• Split into 4 or 5 groups.
• Each group picks a social network from the hat.
• Each group will come up with a way to use the
selected social network to increase visibility and/
or sell tickets for the Cutec 2011 TVC.
• Each group will pick a representative to present
their idea.
Leveraging social media – top tips for success Twitter: @jamescotton LinkedIN: http://uk.linkedin.com/in/mrjamescotton