SlideShare a Scribd company logo
#&$K
C&@!
T*#
VIRAL IS A DIRTY WORD
F&#%
             ROBERT JOHN DAVIS
               JEREMY SANCHEZ



#^$$Y
S#&!
#antiviral

   @gsijeremy
@robertjohndavis
@ogilvyadvvideo
VIRAL
WE DON’T SAY THIS
VIRAL
   WE LIKE TO SAY “GOOD,”
“CONTEXTUAL” OR “RELEVANT”
VIRAL
PEOPLE THINK IT MEANS “FREE”
VIRAL
NOTHING IS FREE
“The enemy of conventional wisdom is
 not ideas, but the march of events.”

                   - John Kenneth Galbraith
…kill this?
…kill this?
Didn’t kill this
AND THIS




           Didn’t kill that
At least video killed the radio star, right?
Viral is a Dirty Word
DESPITE WHAT WE MAY THINK, PEOPLE
WATCH MORE THAN CAT VIDEOS
OR DOG VIDEOS
OR OTHER
“STUFF”
OR OTHER
“STUFF”
OR OTHER
“STUFF”
Viral is a Dirty Word
Viral is a Dirty Word
How do you get your content
 to cut through the noise?
Marketing Content vs.
User Generated Content
The Viral Myth
Viral is a Dirty Word
WHAT “GOES VIRAL?”




  Ad Age      Unruly
YOUTUBE CELEBRITIES




                                    The Biebs
                                    Sang on YouTube
                                    Sold some song downloads    Karen Alloy
Fred Figglehorn                     Currently omnipresent       240K subscribers
2.3 million subscribers                                         60 million views
850 million views                                               Won an Emmy for writing
Branching out to TV (ironic, eh?)
                                                   sxephil (PhillyD)
                                                   2 million subscribers
                                                   800 million views
> 4% of YouTube videos
will earn 100,000+ views
SCIENCE
Your 5 Step
Antiviral Program
Your 5 Step Antiviral Program

1. Have A Plan
2. Creative In Context
3. Optimize First
4. Distribute & Promote
5. Measure What Matters
Your 5 Step Antiviral Program

1. Have A Plan
2. Creative In Context
3. Optimize First
4. Distribute & Promote
5. Measure What Matters
What is your
trigger event?
TRIGGER EVENTS
How do you find a
 trigger event?
DATABASE OF INTENTIONS*


Traditional HTML Pages




     Shopping Results


News and Blog Results

       Social Results




                  *John Battelle
TRENDS | HYPOTHESIS




                      * Demand Data as of 3/5/2012
SEARCHER INTENT MODELING




              * 12 Month Average Demand as of 3/5/2012
SXSW SEARCH DEMAND




Top Keywords include
General: South by Southwest (27,100), SXSW 2012 (12,100), SXSW 2011 (12,100)
Tickets, etc.: SXSW Tickets (1,000), SXSW Wristband (480), SXSW Wristbands (480)
Information: What is SXSW (1,900), SXSW Wiki (1,300), SXSW Location (91)
Dates: South by Southwest 2011 Dates (720), SXSW 2012 Dates (590), SXSW 2011 Dates (480)
Schedule: SXSW Schedule (1,300), SXSW 2011 Schedule (210), SXSW Schedule 2011 (170)



                                                                * 12 Month Average Demand as of 3/5/2012
SXSW MOBILE SEARCH DEMAND




Top Keywords include:
General: South by Southwest (5,400), SXSW 2012 (2,400), SXSW 2011 (1,600)
Information: etc.: What is SXSW (590), SXSW Wiki (140), SXSW Parking (28)
Dates: SXSW 2012 Dates (210), South by Southwest 2011 Dates (170), SXSW 2011 Dates (140)
Tickets, etc.: SXSW Tickets (320), SXSW Wristband (110), SXSW Wristbands (58)
Schedule: SXSW Schedule (320), Sched SXSW 2011 (46), SXSW Schedule 2011 (46)


                                                               * 12 Month Average Demand as of 3/5/2012
How do KPI and
 distribution plans
impact production?
Post-Play Interaction:
The click after “play” is the most important.
42
TECH & AESTHETIC QUALITY

       Good




        Bad




       Ugly
SIZE MATTERS




 40” 1080 HDTV              30” SDTV, HDTV   15” PC   iPad   iPhone   StndPhone




scale: 10 pixels = 1 inch
Your 5 Step Antiviral Program

1. Have A Plan
2. Creative In Context
3. Optimize First
4. Distribute & Promote
5. Measure What Matters
CREATIVE CONTEXT
 1. Professionally Produced: The industry standard – does not have to
    equal expensive.
 2. Pro-Am: Proficient amateurs (often confused as crowd sourcing)
    compete to create content against a set brief
 3. Archival: Resurrected footage that is often re-edited and repurposed
    to meet new objectives
 4. User Generated Content (UGC): Produced independent of the brand
    by inspired or incentivized consumers
 5. Sponsored Content: Brand purchases opportunity to feature brand
    in and/or around brand-relevant content
VIDEO NEEDS A JOB TO DO



• Bridging Content
• Promotion
• Leads to Engagement
Your 5 Step Antiviral Program

1. Have A Plan
2. Creative In Context
3. Optimize First
4. Distribute & Promote
5. Measure What Matters
How do I maximize my
viewership with search?
OPTIMIZING FOR SEARCH
SEARCHER INTENT




              * 12 Month Average Demand as of 3/5/2012
• The basics of metadata

   • Title
   • Description
   • Tags

• The value of the script

• Channel naming

• The multiple jobs of
  metadata
How does my content
 impact viewership?
AUDIENCE RETENTION
ABSOLUTE
AUDIENCE RETENTION
RELATIVE
Your 5 Step Antiviral Program

1. Have A Plan
2. Creative In Context
3. Optimize First
4. Distribute & Promote
5. Measure What Matters
LIQUID PLUMR DOUBLES DOWN
Viral is a Dirty Word
Viral is a Dirty Word
REVIVING A COMMON FRAMEWORK


                      VSEM

      Paid         Display Ads
               Content Partnerships
                YouTube Promotion
                  Blog Networks



                      Sharing

    Earned
             VSEO/Search Optimization
                       Blogs
                Influencer Network
                 YouTube Embeds
                      Reviews


                  Brand Dotcom
                  Landing Pages

    Owned        YouTube Channel
              Video Sharing Channels
                  Facebook Page
                   Twitter Feed
PAID, EARNED, OWNED




      Paid   Earned   Combination
YOU CAN’T CONTROL EARNED




       Xmissy.nl (NSFW)
Your 5 Step Antiviral Program

1. Have A Plan
2. Creative In Context
3. Optimize First
4. Distribute & Promote
5. Measure What Matters
Volume-Oriented Metrics

•   Views
•   Shares
•   Complete views
•   Favorites/Likes/Subscribes
•   Basic demographics
Business-Oriented Metrics

•   Post-Play Interaction
•   Leads Generated
•   Product Sold
•   Value of Earned View
•   Brand Lift
•   Meaningful Engagement Initiated
•   ROI on the long-tail
Your 5 Step Antiviral Program

1. Have A Plan
2. Creative In Context
3. Optimize First
4. Distribute & Promote
5. Measure What Matters
Thank You

  #antiviral

More Related Content

What's hot

PESO Model - Paid, Earned Shared & Owned Media
PESO Model - Paid, Earned Shared & Owned MediaPESO Model - Paid, Earned Shared & Owned Media
PESO Model - Paid, Earned Shared & Owned Media
Ryan Govindan
 
Google Viet Nam Day
Google Viet Nam DayGoogle Viet Nam Day
Google Viet Nam Day
Cuong Pham
 
How to Suck at Social Media Marketing
How to Suck at Social Media MarketingHow to Suck at Social Media Marketing
How to Suck at Social Media Marketing
Falcon.io
 
Video Marketing Presentation
Video Marketing PresentationVideo Marketing Presentation
Video Marketing Presentation
JcMETAV
 
Social Media Business Intelligence (SNHU Bootcamp Presentation)
Social Media Business Intelligence (SNHU Bootcamp Presentation)Social Media Business Intelligence (SNHU Bootcamp Presentation)
Social Media Business Intelligence (SNHU Bootcamp Presentation)
wedu, Inc
 
Enterprise Social Media Strategy (free marketing template)
Enterprise Social Media Strategy (free marketing template)Enterprise Social Media Strategy (free marketing template)
Enterprise Social Media Strategy (free marketing template)
unfunnel
 
eMarketer Webinar: Video Advertising Engagement—Trends for Marketers
eMarketer Webinar: Video Advertising Engagement—Trends for MarketerseMarketer Webinar: Video Advertising Engagement—Trends for Marketers
eMarketer Webinar: Video Advertising Engagement—Trends for Marketers
eMarketer
 
Snapchat Business Model Powerpoint
Snapchat Business Model PowerpointSnapchat Business Model Powerpoint
Snapchat Business Model Powerpoint
SimonVia
 
Webinar: How Benchmarking Can Inform Your Social Strategy
Webinar: How Benchmarking Can Inform Your Social StrategyWebinar: How Benchmarking Can Inform Your Social Strategy
Webinar: How Benchmarking Can Inform Your Social Strategy
Falcon.io
 
8 Things People Don't Tell You About Social Media
8 Things People Don't Tell You About Social Media8 Things People Don't Tell You About Social Media
8 Things People Don't Tell You About Social Media
Falcon.io
 
When Brands go Digital
When Brands go DigitalWhen Brands go Digital
When Brands go Digital
Sonya David
 
Infographic - PGi
Infographic - PGiInfographic - PGi
Infographic - PGi
Dana Hrabovsky
 
The Convergence of Old School and New School PR
The Convergence of Old School and New School PRThe Convergence of Old School and New School PR
The Convergence of Old School and New School PR
Echo Media Group
 
Intelligent Use of Social Media
Intelligent Use of Social MediaIntelligent Use of Social Media
Intelligent Use of Social Media
Get up to Speed
 
Webinar: How to Measure & Improve Your Social Media ROI
Webinar: How to Measure & Improve Your Social Media ROIWebinar: How to Measure & Improve Your Social Media ROI
Webinar: How to Measure & Improve Your Social Media ROI
Falcon.io
 
CONTENT DISTRIBUTION
CONTENT DISTRIBUTIONCONTENT DISTRIBUTION
CONTENT DISTRIBUTION
digitalliteracy
 
Intelligent use of Social Media TDA 10 August
Intelligent use of Social Media TDA 10 August Intelligent use of Social Media TDA 10 August
Intelligent use of Social Media TDA 10 August
Get up to Speed
 
Contextual & Visual Media Research powered by Metrixlab
Contextual & Visual Media Research powered by MetrixlabContextual & Visual Media Research powered by Metrixlab
Contextual & Visual Media Research powered by Metrixlab
Giorgio Corradini
 
Social platform cheat_sheet_may_2015
Social platform cheat_sheet_may_2015Social platform cheat_sheet_may_2015
Social platform cheat_sheet_may_2015
360i
 
LIM Orlando 2015 7- RS-Final
LIM Orlando 2015 7- RS-FinalLIM Orlando 2015 7- RS-Final
LIM Orlando 2015 7- RS-Final
Steven A. Shapiro, MBA
 

What's hot (20)

PESO Model - Paid, Earned Shared & Owned Media
PESO Model - Paid, Earned Shared & Owned MediaPESO Model - Paid, Earned Shared & Owned Media
PESO Model - Paid, Earned Shared & Owned Media
 
Google Viet Nam Day
Google Viet Nam DayGoogle Viet Nam Day
Google Viet Nam Day
 
How to Suck at Social Media Marketing
How to Suck at Social Media MarketingHow to Suck at Social Media Marketing
How to Suck at Social Media Marketing
 
Video Marketing Presentation
Video Marketing PresentationVideo Marketing Presentation
Video Marketing Presentation
 
Social Media Business Intelligence (SNHU Bootcamp Presentation)
Social Media Business Intelligence (SNHU Bootcamp Presentation)Social Media Business Intelligence (SNHU Bootcamp Presentation)
Social Media Business Intelligence (SNHU Bootcamp Presentation)
 
Enterprise Social Media Strategy (free marketing template)
Enterprise Social Media Strategy (free marketing template)Enterprise Social Media Strategy (free marketing template)
Enterprise Social Media Strategy (free marketing template)
 
eMarketer Webinar: Video Advertising Engagement—Trends for Marketers
eMarketer Webinar: Video Advertising Engagement—Trends for MarketerseMarketer Webinar: Video Advertising Engagement—Trends for Marketers
eMarketer Webinar: Video Advertising Engagement—Trends for Marketers
 
Snapchat Business Model Powerpoint
Snapchat Business Model PowerpointSnapchat Business Model Powerpoint
Snapchat Business Model Powerpoint
 
Webinar: How Benchmarking Can Inform Your Social Strategy
Webinar: How Benchmarking Can Inform Your Social StrategyWebinar: How Benchmarking Can Inform Your Social Strategy
Webinar: How Benchmarking Can Inform Your Social Strategy
 
8 Things People Don't Tell You About Social Media
8 Things People Don't Tell You About Social Media8 Things People Don't Tell You About Social Media
8 Things People Don't Tell You About Social Media
 
When Brands go Digital
When Brands go DigitalWhen Brands go Digital
When Brands go Digital
 
Infographic - PGi
Infographic - PGiInfographic - PGi
Infographic - PGi
 
The Convergence of Old School and New School PR
The Convergence of Old School and New School PRThe Convergence of Old School and New School PR
The Convergence of Old School and New School PR
 
Intelligent Use of Social Media
Intelligent Use of Social MediaIntelligent Use of Social Media
Intelligent Use of Social Media
 
Webinar: How to Measure & Improve Your Social Media ROI
Webinar: How to Measure & Improve Your Social Media ROIWebinar: How to Measure & Improve Your Social Media ROI
Webinar: How to Measure & Improve Your Social Media ROI
 
CONTENT DISTRIBUTION
CONTENT DISTRIBUTIONCONTENT DISTRIBUTION
CONTENT DISTRIBUTION
 
Intelligent use of Social Media TDA 10 August
Intelligent use of Social Media TDA 10 August Intelligent use of Social Media TDA 10 August
Intelligent use of Social Media TDA 10 August
 
Contextual & Visual Media Research powered by Metrixlab
Contextual & Visual Media Research powered by MetrixlabContextual & Visual Media Research powered by Metrixlab
Contextual & Visual Media Research powered by Metrixlab
 
Social platform cheat_sheet_may_2015
Social platform cheat_sheet_may_2015Social platform cheat_sheet_may_2015
Social platform cheat_sheet_may_2015
 
LIM Orlando 2015 7- RS-Final
LIM Orlando 2015 7- RS-FinalLIM Orlando 2015 7- RS-Final
LIM Orlando 2015 7- RS-Final
 

Viewers also liked

2
22
名人美食經
名人美食經名人美食經
名人美食經
honan4108
 
Drongo: Zoeken in Audiovisuele Documenten
Drongo: Zoeken in Audiovisuele DocumentenDrongo: Zoeken in Audiovisuele Documenten
Drongo: Zoeken in Audiovisuele Documenten
NOTaS
 
Hiscox case study
Hiscox case studyHiscox case study
Hiscox case study
Newsworks
 
Radiation reactors
Radiation reactorsRadiation reactors
Radiation reactors
jmocherman
 
Dimension política de las redes sociales
Dimension política de las redes socialesDimension política de las redes sociales
Dimension política de las redes sociales
Cristina Juesas
 
Devoxx 2013 - David Tillemans - Security Test Automation in Software Developm...
Devoxx 2013 - David Tillemans - Security Test Automation in Software Developm...Devoxx 2013 - David Tillemans - Security Test Automation in Software Developm...
Devoxx 2013 - David Tillemans - Security Test Automation in Software Developm...
Smals
 
Código de Planificación y Finanzas Públicas Ecuador
Código de Planificación y Finanzas Públicas Ecuador Código de Planificación y Finanzas Públicas Ecuador
Código de Planificación y Finanzas Públicas Ecuador
Dra. Roxana Silva Ch.
 
Measuring change presentation
Measuring change presentationMeasuring change presentation
Measuring change presentation
Ninti_One
 
Acuril 2016: Transition to customer focused Information services
Acuril 2016: Transition to customer focused Information servicesAcuril 2016: Transition to customer focused Information services
Acuril 2016: Transition to customer focused Information services
GO opleidingen
 
Content Marketing Master Class - San Francisco: Epilogue
Content Marketing Master Class - San Francisco: EpilogueContent Marketing Master Class - San Francisco: Epilogue
Content Marketing Master Class - San Francisco: Epilogue
Content Marketing Institute
 
Виховна робота
Виховна робота Виховна робота
Виховна робота
kpschool7
 
13-07-2015 Greenlight (Visualisations removed)
13-07-2015 Greenlight (Visualisations removed)13-07-2015 Greenlight (Visualisations removed)
13-07-2015 Greenlight (Visualisations removed)
Marius Lazauskas
 
Targets as tools, not talismans - Don Williams
Targets as tools, not talismans - Don WilliamsTargets as tools, not talismans - Don Williams
Targets as tools, not talismans - Don Williams
HELIGLIASA
 
Content Curation; or how to be an Information Hero
Content Curation; or how to be an Information HeroContent Curation; or how to be an Information Hero
Content Curation; or how to be an Information Hero
GO opleidingen
 
Engage All The Things: Rethinking Online Engagement
Engage All The Things: Rethinking Online EngagementEngage All The Things: Rethinking Online Engagement
Engage All The Things: Rethinking Online Engagement
Farra Trompeter, Big Duck
 
禽流感和人流感簡介
禽流感和人流感簡介禽流感和人流感簡介
禽流感和人流感簡介
honan4108
 
Consulta respecto a la Constitucionalidad de Norma Relacionada con la Pensión...
Consulta respecto a la Constitucionalidad de Norma Relacionada con la Pensión...Consulta respecto a la Constitucionalidad de Norma Relacionada con la Pensión...
Consulta respecto a la Constitucionalidad de Norma Relacionada con la Pensión...
Dra. Roxana Silva Ch.
 
My influences
My influencesMy influences
My influences
Beth Johnson
 
Biodiversidad, erosión y contaminación genética del maíz nativo en américa la...
Biodiversidad, erosión y contaminación genética del maíz nativo en américa la...Biodiversidad, erosión y contaminación genética del maíz nativo en américa la...
Biodiversidad, erosión y contaminación genética del maíz nativo en américa la...
Chile Sustentable
 

Viewers also liked (20)

2
22
2
 
名人美食經
名人美食經名人美食經
名人美食經
 
Drongo: Zoeken in Audiovisuele Documenten
Drongo: Zoeken in Audiovisuele DocumentenDrongo: Zoeken in Audiovisuele Documenten
Drongo: Zoeken in Audiovisuele Documenten
 
Hiscox case study
Hiscox case studyHiscox case study
Hiscox case study
 
Radiation reactors
Radiation reactorsRadiation reactors
Radiation reactors
 
Dimension política de las redes sociales
Dimension política de las redes socialesDimension política de las redes sociales
Dimension política de las redes sociales
 
Devoxx 2013 - David Tillemans - Security Test Automation in Software Developm...
Devoxx 2013 - David Tillemans - Security Test Automation in Software Developm...Devoxx 2013 - David Tillemans - Security Test Automation in Software Developm...
Devoxx 2013 - David Tillemans - Security Test Automation in Software Developm...
 
Código de Planificación y Finanzas Públicas Ecuador
Código de Planificación y Finanzas Públicas Ecuador Código de Planificación y Finanzas Públicas Ecuador
Código de Planificación y Finanzas Públicas Ecuador
 
Measuring change presentation
Measuring change presentationMeasuring change presentation
Measuring change presentation
 
Acuril 2016: Transition to customer focused Information services
Acuril 2016: Transition to customer focused Information servicesAcuril 2016: Transition to customer focused Information services
Acuril 2016: Transition to customer focused Information services
 
Content Marketing Master Class - San Francisco: Epilogue
Content Marketing Master Class - San Francisco: EpilogueContent Marketing Master Class - San Francisco: Epilogue
Content Marketing Master Class - San Francisco: Epilogue
 
Виховна робота
Виховна робота Виховна робота
Виховна робота
 
13-07-2015 Greenlight (Visualisations removed)
13-07-2015 Greenlight (Visualisations removed)13-07-2015 Greenlight (Visualisations removed)
13-07-2015 Greenlight (Visualisations removed)
 
Targets as tools, not talismans - Don Williams
Targets as tools, not talismans - Don WilliamsTargets as tools, not talismans - Don Williams
Targets as tools, not talismans - Don Williams
 
Content Curation; or how to be an Information Hero
Content Curation; or how to be an Information HeroContent Curation; or how to be an Information Hero
Content Curation; or how to be an Information Hero
 
Engage All The Things: Rethinking Online Engagement
Engage All The Things: Rethinking Online EngagementEngage All The Things: Rethinking Online Engagement
Engage All The Things: Rethinking Online Engagement
 
禽流感和人流感簡介
禽流感和人流感簡介禽流感和人流感簡介
禽流感和人流感簡介
 
Consulta respecto a la Constitucionalidad de Norma Relacionada con la Pensión...
Consulta respecto a la Constitucionalidad de Norma Relacionada con la Pensión...Consulta respecto a la Constitucionalidad de Norma Relacionada con la Pensión...
Consulta respecto a la Constitucionalidad de Norma Relacionada con la Pensión...
 
My influences
My influencesMy influences
My influences
 
Biodiversidad, erosión y contaminación genética del maíz nativo en américa la...
Biodiversidad, erosión y contaminación genética del maíz nativo en américa la...Biodiversidad, erosión y contaminación genética del maíz nativo en américa la...
Biodiversidad, erosión y contaminación genética del maíz nativo en américa la...
 

Similar to Viral is a Dirty Word

Right content, Right Audience: Finding the Perfect Match
Right content, Right Audience: Finding the Perfect Match Right content, Right Audience: Finding the Perfect Match
Right content, Right Audience: Finding the Perfect Match
Spredfast
 
Social Media Marketing Strategy for Independent Filmmakers
Social Media Marketing Strategy for Independent FilmmakersSocial Media Marketing Strategy for Independent Filmmakers
Social Media Marketing Strategy for Independent Filmmakers
J. Brad Wilke
 
Viral is a Dirty Word
Viral is a Dirty WordViral is a Dirty Word
Viral is a Dirty Word
GlobalStrategies
 
YouTube Beyond Bloopers & Kittens!
YouTube Beyond Bloopers & Kittens!YouTube Beyond Bloopers & Kittens!
YouTube Beyond Bloopers & Kittens!
leapwise
 
Minnesota Council of Non-Profits - Once Upon a YouTube
Minnesota Council of Non-Profits - Once Upon a YouTubeMinnesota Council of Non-Profits - Once Upon a YouTube
Minnesota Council of Non-Profits - Once Upon a YouTube
Ed Heil
 
SearchLove Boston 2015 | Craig Hughes, 'Beyond the View Count: Measuring Vide...
SearchLove Boston 2015 | Craig Hughes, 'Beyond the View Count: Measuring Vide...SearchLove Boston 2015 | Craig Hughes, 'Beyond the View Count: Measuring Vide...
SearchLove Boston 2015 | Craig Hughes, 'Beyond the View Count: Measuring Vide...
Distilled
 
How and Why to Use Video in Your Marketing Strategy
How and Why to Use Video in Your Marketing StrategyHow and Why to Use Video in Your Marketing Strategy
How and Why to Use Video in Your Marketing Strategy
Affiliate Summit
 
Increasing Your ROI using Social Media - Merging Media Access 360
Increasing Your ROI using Social Media - Merging Media Access 360Increasing Your ROI using Social Media - Merging Media Access 360
Increasing Your ROI using Social Media - Merging Media Access 360
Rochelle Grayson
 
Film distribution & movie marketing seminar
Film distribution & movie marketing seminar  Film distribution & movie marketing seminar
Film distribution & movie marketing seminar
Allen Chou
 
Bond
BondBond
Bond
MediaPost
 
Online video marketing
Online video marketingOnline video marketing
Online video marketing
Kevin Nalty
 
Advocacy Advantage: Toronto
Advocacy Advantage: TorontoAdvocacy Advantage: Toronto
Advocacy Advantage: Toronto
Influitive
 
Real Life Social Media Marketing: SMX London 2008
Real Life Social Media Marketing: SMX London 2008Real Life Social Media Marketing: SMX London 2008
Real Life Social Media Marketing: SMX London 2008
Altogether Digital
 
Industry Presentation: Valuable Virality & Emotional Targeting
Industry Presentation: Valuable Virality & Emotional TargetingIndustry Presentation: Valuable Virality & Emotional Targeting
Industry Presentation: Valuable Virality & Emotional Targeting
dmg events Asia
 
Eduweb 110802124753-phpapp02
Eduweb 110802124753-phpapp02Eduweb 110802124753-phpapp02
Eduweb 110802124753-phpapp02
writemcsean
 
Effective Email Marketing as presented at Eduweb 2011
Effective Email Marketing as presented at Eduweb 2011Effective Email Marketing as presented at Eduweb 2011
Effective Email Marketing as presented at Eduweb 2011
Christopher Penn
 
Center for Non-Profit Success: YouTube 101
Center for Non-Profit Success:  YouTube 101Center for Non-Profit Success:  YouTube 101
Center for Non-Profit Success: YouTube 101
Melissa Houghton
 
Center for Non-Profit Success: YouTube 201
Center for Non-Profit Success:  YouTube 201Center for Non-Profit Success:  YouTube 201
Center for Non-Profit Success: YouTube 201
Board Member, WIFV DC and Verisign Inc.
 
Global Social Research and Tactics
Global Social Research and TacticsGlobal Social Research and Tactics
Global Social Research and Tactics
Online Marketing Institute
 
PRIMETIME PODCASTING - How the QueensCast Podcast Began
PRIMETIME PODCASTING - How the QueensCast Podcast BeganPRIMETIME PODCASTING - How the QueensCast Podcast Began
PRIMETIME PODCASTING - How the QueensCast Podcast Began
Justice Mitchell
 

Similar to Viral is a Dirty Word (20)

Right content, Right Audience: Finding the Perfect Match
Right content, Right Audience: Finding the Perfect Match Right content, Right Audience: Finding the Perfect Match
Right content, Right Audience: Finding the Perfect Match
 
Social Media Marketing Strategy for Independent Filmmakers
Social Media Marketing Strategy for Independent FilmmakersSocial Media Marketing Strategy for Independent Filmmakers
Social Media Marketing Strategy for Independent Filmmakers
 
Viral is a Dirty Word
Viral is a Dirty WordViral is a Dirty Word
Viral is a Dirty Word
 
YouTube Beyond Bloopers & Kittens!
YouTube Beyond Bloopers & Kittens!YouTube Beyond Bloopers & Kittens!
YouTube Beyond Bloopers & Kittens!
 
Minnesota Council of Non-Profits - Once Upon a YouTube
Minnesota Council of Non-Profits - Once Upon a YouTubeMinnesota Council of Non-Profits - Once Upon a YouTube
Minnesota Council of Non-Profits - Once Upon a YouTube
 
SearchLove Boston 2015 | Craig Hughes, 'Beyond the View Count: Measuring Vide...
SearchLove Boston 2015 | Craig Hughes, 'Beyond the View Count: Measuring Vide...SearchLove Boston 2015 | Craig Hughes, 'Beyond the View Count: Measuring Vide...
SearchLove Boston 2015 | Craig Hughes, 'Beyond the View Count: Measuring Vide...
 
How and Why to Use Video in Your Marketing Strategy
How and Why to Use Video in Your Marketing StrategyHow and Why to Use Video in Your Marketing Strategy
How and Why to Use Video in Your Marketing Strategy
 
Increasing Your ROI using Social Media - Merging Media Access 360
Increasing Your ROI using Social Media - Merging Media Access 360Increasing Your ROI using Social Media - Merging Media Access 360
Increasing Your ROI using Social Media - Merging Media Access 360
 
Film distribution & movie marketing seminar
Film distribution & movie marketing seminar  Film distribution & movie marketing seminar
Film distribution & movie marketing seminar
 
Bond
BondBond
Bond
 
Online video marketing
Online video marketingOnline video marketing
Online video marketing
 
Advocacy Advantage: Toronto
Advocacy Advantage: TorontoAdvocacy Advantage: Toronto
Advocacy Advantage: Toronto
 
Real Life Social Media Marketing: SMX London 2008
Real Life Social Media Marketing: SMX London 2008Real Life Social Media Marketing: SMX London 2008
Real Life Social Media Marketing: SMX London 2008
 
Industry Presentation: Valuable Virality & Emotional Targeting
Industry Presentation: Valuable Virality & Emotional TargetingIndustry Presentation: Valuable Virality & Emotional Targeting
Industry Presentation: Valuable Virality & Emotional Targeting
 
Eduweb 110802124753-phpapp02
Eduweb 110802124753-phpapp02Eduweb 110802124753-phpapp02
Eduweb 110802124753-phpapp02
 
Effective Email Marketing as presented at Eduweb 2011
Effective Email Marketing as presented at Eduweb 2011Effective Email Marketing as presented at Eduweb 2011
Effective Email Marketing as presented at Eduweb 2011
 
Center for Non-Profit Success: YouTube 101
Center for Non-Profit Success:  YouTube 101Center for Non-Profit Success:  YouTube 101
Center for Non-Profit Success: YouTube 101
 
Center for Non-Profit Success: YouTube 201
Center for Non-Profit Success:  YouTube 201Center for Non-Profit Success:  YouTube 201
Center for Non-Profit Success: YouTube 201
 
Global Social Research and Tactics
Global Social Research and TacticsGlobal Social Research and Tactics
Global Social Research and Tactics
 
PRIMETIME PODCASTING - How the QueensCast Podcast Began
PRIMETIME PODCASTING - How the QueensCast Podcast BeganPRIMETIME PODCASTING - How the QueensCast Podcast Began
PRIMETIME PODCASTING - How the QueensCast Podcast Began
 

More from Ogilvy

Union of Humans: The Future of the Millennial Generation in the Age of Automa...
Union of Humans: The Future of the Millennial Generation in the Age of Automa...Union of Humans: The Future of the Millennial Generation in the Age of Automa...
Union of Humans: The Future of the Millennial Generation in the Age of Automa...
Ogilvy
 
7 Lessons from Established Online Video Viewers
7 Lessons from Established Online Video Viewers 7 Lessons from Established Online Video Viewers
7 Lessons from Established Online Video Viewers
Ogilvy
 
Point of View on Cambridge Analytica Scandal
Point of View on Cambridge Analytica Scandal Point of View on Cambridge Analytica Scandal
Point of View on Cambridge Analytica Scandal
Ogilvy
 
Surf Your Way To Success in E-Commerce
Surf Your Way To Success in E-Commerce Surf Your Way To Success in E-Commerce
Surf Your Way To Success in E-Commerce
Ogilvy
 
2018 Prognostications For The Year Of The Dog
2018 Prognostications For The Year Of The Dog2018 Prognostications For The Year Of The Dog
2018 Prognostications For The Year Of The Dog
Ogilvy
 
How to Create Social Content that Sells
How to Create Social Content that SellsHow to Create Social Content that Sells
How to Create Social Content that Sells
Ogilvy
 
The Wellness Movement Pioneers
The Wellness Movement PioneersThe Wellness Movement Pioneers
The Wellness Movement Pioneers
Ogilvy
 
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes
Ogilvy
 
How to Launch New Products by #DavidOgilvy
How to Launch New Products by #DavidOgilvyHow to Launch New Products by #DavidOgilvy
How to Launch New Products by #DavidOgilvy
Ogilvy
 
10 Pearls of Wisdom for Working With & Leading People
10 Pearls of Wisdom for Working With & Leading People10 Pearls of Wisdom for Working With & Leading People
10 Pearls of Wisdom for Working With & Leading People
Ogilvy
 
For Goodness’ Sake: Satisfy the hunger for meaningful business
 For Goodness’ Sake: Satisfy the hunger for meaningful business  For Goodness’ Sake: Satisfy the hunger for meaningful business
For Goodness’ Sake: Satisfy the hunger for meaningful business
Ogilvy
 
Vertical Video POV
Vertical Video POVVertical Video POV
Vertical Video POV
Ogilvy
 
OgilvyRED - Dollars and Sense of Connectivity
OgilvyRED - Dollars and Sense of ConnectivityOgilvyRED - Dollars and Sense of Connectivity
OgilvyRED - Dollars and Sense of Connectivity
Ogilvy
 
The Digital Social Contract
The Digital Social Contract The Digital Social Contract
The Digital Social Contract
Ogilvy
 
Brands That Do: Building Behavior Brands
Brands That Do: Building Behavior BrandsBrands That Do: Building Behavior Brands
Brands That Do: Building Behavior Brands
Ogilvy
 
States of the American Millennial
States of the American Millennial States of the American Millennial
States of the American Millennial
Ogilvy
 
Ogilvy & Mather Cannes Lions 2015 Digital Performance
Ogilvy & Mather Cannes Lions 2015 Digital PerformanceOgilvy & Mather Cannes Lions 2015 Digital Performance
Ogilvy & Mather Cannes Lions 2015 Digital Performance
Ogilvy
 
How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions
How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions
How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions
Ogilvy
 
Day 4 Recap from #CannesLions #OgilvyCannes
Day 4 Recap from #CannesLions #OgilvyCannes Day 4 Recap from #CannesLions #OgilvyCannes
Day 4 Recap from #CannesLions #OgilvyCannes
Ogilvy
 
Day 3 Recap for #CannesLions #OgilvyCannes
Day 3 Recap for #CannesLions #OgilvyCannesDay 3 Recap for #CannesLions #OgilvyCannes
Day 3 Recap for #CannesLions #OgilvyCannes
Ogilvy
 

More from Ogilvy (20)

Union of Humans: The Future of the Millennial Generation in the Age of Automa...
Union of Humans: The Future of the Millennial Generation in the Age of Automa...Union of Humans: The Future of the Millennial Generation in the Age of Automa...
Union of Humans: The Future of the Millennial Generation in the Age of Automa...
 
7 Lessons from Established Online Video Viewers
7 Lessons from Established Online Video Viewers 7 Lessons from Established Online Video Viewers
7 Lessons from Established Online Video Viewers
 
Point of View on Cambridge Analytica Scandal
Point of View on Cambridge Analytica Scandal Point of View on Cambridge Analytica Scandal
Point of View on Cambridge Analytica Scandal
 
Surf Your Way To Success in E-Commerce
Surf Your Way To Success in E-Commerce Surf Your Way To Success in E-Commerce
Surf Your Way To Success in E-Commerce
 
2018 Prognostications For The Year Of The Dog
2018 Prognostications For The Year Of The Dog2018 Prognostications For The Year Of The Dog
2018 Prognostications For The Year Of The Dog
 
How to Create Social Content that Sells
How to Create Social Content that SellsHow to Create Social Content that Sells
How to Create Social Content that Sells
 
The Wellness Movement Pioneers
The Wellness Movement PioneersThe Wellness Movement Pioneers
The Wellness Movement Pioneers
 
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes
 
How to Launch New Products by #DavidOgilvy
How to Launch New Products by #DavidOgilvyHow to Launch New Products by #DavidOgilvy
How to Launch New Products by #DavidOgilvy
 
10 Pearls of Wisdom for Working With & Leading People
10 Pearls of Wisdom for Working With & Leading People10 Pearls of Wisdom for Working With & Leading People
10 Pearls of Wisdom for Working With & Leading People
 
For Goodness’ Sake: Satisfy the hunger for meaningful business
 For Goodness’ Sake: Satisfy the hunger for meaningful business  For Goodness’ Sake: Satisfy the hunger for meaningful business
For Goodness’ Sake: Satisfy the hunger for meaningful business
 
Vertical Video POV
Vertical Video POVVertical Video POV
Vertical Video POV
 
OgilvyRED - Dollars and Sense of Connectivity
OgilvyRED - Dollars and Sense of ConnectivityOgilvyRED - Dollars and Sense of Connectivity
OgilvyRED - Dollars and Sense of Connectivity
 
The Digital Social Contract
The Digital Social Contract The Digital Social Contract
The Digital Social Contract
 
Brands That Do: Building Behavior Brands
Brands That Do: Building Behavior BrandsBrands That Do: Building Behavior Brands
Brands That Do: Building Behavior Brands
 
States of the American Millennial
States of the American Millennial States of the American Millennial
States of the American Millennial
 
Ogilvy & Mather Cannes Lions 2015 Digital Performance
Ogilvy & Mather Cannes Lions 2015 Digital PerformanceOgilvy & Mather Cannes Lions 2015 Digital Performance
Ogilvy & Mather Cannes Lions 2015 Digital Performance
 
How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions
How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions
How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions
 
Day 4 Recap from #CannesLions #OgilvyCannes
Day 4 Recap from #CannesLions #OgilvyCannes Day 4 Recap from #CannesLions #OgilvyCannes
Day 4 Recap from #CannesLions #OgilvyCannes
 
Day 3 Recap for #CannesLions #OgilvyCannes
Day 3 Recap for #CannesLions #OgilvyCannesDay 3 Recap for #CannesLions #OgilvyCannes
Day 3 Recap for #CannesLions #OgilvyCannes
 

Recently uploaded

Zaitechno Handheld Raman Spectrometer.pdf
Zaitechno Handheld Raman Spectrometer.pdfZaitechno Handheld Raman Spectrometer.pdf
Zaitechno Handheld Raman Spectrometer.pdf
AmandaCheung15
 
How UiPath Discovery Suite supports identification of Agentic Process Automat...
How UiPath Discovery Suite supports identification of Agentic Process Automat...How UiPath Discovery Suite supports identification of Agentic Process Automat...
How UiPath Discovery Suite supports identification of Agentic Process Automat...
DianaGray10
 
UX Webinar Series: Drive Revenue and Decrease Costs with Passkeys for Consume...
UX Webinar Series: Drive Revenue and Decrease Costs with Passkeys for Consume...UX Webinar Series: Drive Revenue and Decrease Costs with Passkeys for Consume...
UX Webinar Series: Drive Revenue and Decrease Costs with Passkeys for Consume...
FIDO Alliance
 
Gen AI: Privacy Risks of Large Language Models (LLMs)
Gen AI: Privacy Risks of Large Language Models (LLMs)Gen AI: Privacy Risks of Large Language Models (LLMs)
Gen AI: Privacy Risks of Large Language Models (LLMs)
Debmalya Biswas
 
Google I/O Extended Harare Merged Slides
Google I/O Extended Harare Merged SlidesGoogle I/O Extended Harare Merged Slides
Google I/O Extended Harare Merged Slides
Google Developer Group - Harare
 
leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...
leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...
leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...
alexjohnson7307
 
It's your unstructured data: How to get your GenAI app to production (and spe...
It's your unstructured data: How to get your GenAI app to production (and spe...It's your unstructured data: How to get your GenAI app to production (and spe...
It's your unstructured data: How to get your GenAI app to production (and spe...
Zilliz
 
Use Cases & Benefits of RPA in Manufacturing in 2024.pptx
Use Cases & Benefits of RPA in Manufacturing in 2024.pptxUse Cases & Benefits of RPA in Manufacturing in 2024.pptx
Use Cases & Benefits of RPA in Manufacturing in 2024.pptx
SynapseIndia
 
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
sunilverma7884
 
EuroPython 2024 - Streamlining Testing in a Large Python Codebase
EuroPython 2024 - Streamlining Testing in a Large Python CodebaseEuroPython 2024 - Streamlining Testing in a Large Python Codebase
EuroPython 2024 - Streamlining Testing in a Large Python Codebase
Jimmy Lai
 
Acumatica vs. Sage Intacct vs. NetSuite _ NOW CFO.pdf
Acumatica vs. Sage Intacct vs. NetSuite _ NOW CFO.pdfAcumatica vs. Sage Intacct vs. NetSuite _ NOW CFO.pdf
Acumatica vs. Sage Intacct vs. NetSuite _ NOW CFO.pdf
BrainSell Technologies
 
Garbage In, Garbage Out: Why poor data curation is killing your AI models (an...
Garbage In, Garbage Out: Why poor data curation is killing your AI models (an...Garbage In, Garbage Out: Why poor data curation is killing your AI models (an...
Garbage In, Garbage Out: Why poor data curation is killing your AI models (an...
Zilliz
 
Tailored CRM Software Development for Enhanced Customer Insights
Tailored CRM Software Development for Enhanced Customer InsightsTailored CRM Software Development for Enhanced Customer Insights
Tailored CRM Software Development for Enhanced Customer Insights
SynapseIndia
 
Types of Weaving loom machine & it's technology
Types of Weaving loom machine & it's technologyTypes of Weaving loom machine & it's technology
Types of Weaving loom machine & it's technology
ldtexsolbl
 
Vertex AI Agent Builder - GDG Alicante - Julio 2024
Vertex AI Agent Builder - GDG Alicante - Julio 2024Vertex AI Agent Builder - GDG Alicante - Julio 2024
Vertex AI Agent Builder - GDG Alicante - Julio 2024
Nicolás Lopéz
 
LeadMagnet IQ Review: Unlock the Secret to Effortless Traffic and Leads.pdf
LeadMagnet IQ Review:  Unlock the Secret to Effortless Traffic and Leads.pdfLeadMagnet IQ Review:  Unlock the Secret to Effortless Traffic and Leads.pdf
LeadMagnet IQ Review: Unlock the Secret to Effortless Traffic and Leads.pdf
SelfMade bd
 
Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...
Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...
Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...
maigasapphire
 
Mastering OnlyFans Clone App Development: Key Strategies for Success
Mastering OnlyFans Clone App Development: Key Strategies for SuccessMastering OnlyFans Clone App Development: Key Strategies for Success
Mastering OnlyFans Clone App Development: Key Strategies for Success
David Wilson
 
kk vathada _digital transformation frameworks_2024.pdf
kk vathada _digital transformation frameworks_2024.pdfkk vathada _digital transformation frameworks_2024.pdf
kk vathada _digital transformation frameworks_2024.pdf
KIRAN KV
 
Generative AI Reasoning Tech Talk - July 2024
Generative AI Reasoning Tech Talk - July 2024Generative AI Reasoning Tech Talk - July 2024
Generative AI Reasoning Tech Talk - July 2024
siddu769252
 

Recently uploaded (20)

Zaitechno Handheld Raman Spectrometer.pdf
Zaitechno Handheld Raman Spectrometer.pdfZaitechno Handheld Raman Spectrometer.pdf
Zaitechno Handheld Raman Spectrometer.pdf
 
How UiPath Discovery Suite supports identification of Agentic Process Automat...
How UiPath Discovery Suite supports identification of Agentic Process Automat...How UiPath Discovery Suite supports identification of Agentic Process Automat...
How UiPath Discovery Suite supports identification of Agentic Process Automat...
 
UX Webinar Series: Drive Revenue and Decrease Costs with Passkeys for Consume...
UX Webinar Series: Drive Revenue and Decrease Costs with Passkeys for Consume...UX Webinar Series: Drive Revenue and Decrease Costs with Passkeys for Consume...
UX Webinar Series: Drive Revenue and Decrease Costs with Passkeys for Consume...
 
Gen AI: Privacy Risks of Large Language Models (LLMs)
Gen AI: Privacy Risks of Large Language Models (LLMs)Gen AI: Privacy Risks of Large Language Models (LLMs)
Gen AI: Privacy Risks of Large Language Models (LLMs)
 
Google I/O Extended Harare Merged Slides
Google I/O Extended Harare Merged SlidesGoogle I/O Extended Harare Merged Slides
Google I/O Extended Harare Merged Slides
 
leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...
leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...
leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...
 
It's your unstructured data: How to get your GenAI app to production (and spe...
It's your unstructured data: How to get your GenAI app to production (and spe...It's your unstructured data: How to get your GenAI app to production (and spe...
It's your unstructured data: How to get your GenAI app to production (and spe...
 
Use Cases & Benefits of RPA in Manufacturing in 2024.pptx
Use Cases & Benefits of RPA in Manufacturing in 2024.pptxUse Cases & Benefits of RPA in Manufacturing in 2024.pptx
Use Cases & Benefits of RPA in Manufacturing in 2024.pptx
 
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
 
EuroPython 2024 - Streamlining Testing in a Large Python Codebase
EuroPython 2024 - Streamlining Testing in a Large Python CodebaseEuroPython 2024 - Streamlining Testing in a Large Python Codebase
EuroPython 2024 - Streamlining Testing in a Large Python Codebase
 
Acumatica vs. Sage Intacct vs. NetSuite _ NOW CFO.pdf
Acumatica vs. Sage Intacct vs. NetSuite _ NOW CFO.pdfAcumatica vs. Sage Intacct vs. NetSuite _ NOW CFO.pdf
Acumatica vs. Sage Intacct vs. NetSuite _ NOW CFO.pdf
 
Garbage In, Garbage Out: Why poor data curation is killing your AI models (an...
Garbage In, Garbage Out: Why poor data curation is killing your AI models (an...Garbage In, Garbage Out: Why poor data curation is killing your AI models (an...
Garbage In, Garbage Out: Why poor data curation is killing your AI models (an...
 
Tailored CRM Software Development for Enhanced Customer Insights
Tailored CRM Software Development for Enhanced Customer InsightsTailored CRM Software Development for Enhanced Customer Insights
Tailored CRM Software Development for Enhanced Customer Insights
 
Types of Weaving loom machine & it's technology
Types of Weaving loom machine & it's technologyTypes of Weaving loom machine & it's technology
Types of Weaving loom machine & it's technology
 
Vertex AI Agent Builder - GDG Alicante - Julio 2024
Vertex AI Agent Builder - GDG Alicante - Julio 2024Vertex AI Agent Builder - GDG Alicante - Julio 2024
Vertex AI Agent Builder - GDG Alicante - Julio 2024
 
LeadMagnet IQ Review: Unlock the Secret to Effortless Traffic and Leads.pdf
LeadMagnet IQ Review:  Unlock the Secret to Effortless Traffic and Leads.pdfLeadMagnet IQ Review:  Unlock the Secret to Effortless Traffic and Leads.pdf
LeadMagnet IQ Review: Unlock the Secret to Effortless Traffic and Leads.pdf
 
Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...
Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...
Girls Call Churchgate 9910780858 Provide Best And Top Girl Service And No1 in...
 
Mastering OnlyFans Clone App Development: Key Strategies for Success
Mastering OnlyFans Clone App Development: Key Strategies for SuccessMastering OnlyFans Clone App Development: Key Strategies for Success
Mastering OnlyFans Clone App Development: Key Strategies for Success
 
kk vathada _digital transformation frameworks_2024.pdf
kk vathada _digital transformation frameworks_2024.pdfkk vathada _digital transformation frameworks_2024.pdf
kk vathada _digital transformation frameworks_2024.pdf
 
Generative AI Reasoning Tech Talk - July 2024
Generative AI Reasoning Tech Talk - July 2024Generative AI Reasoning Tech Talk - July 2024
Generative AI Reasoning Tech Talk - July 2024
 

Viral is a Dirty Word

  • 1. #&$K C&@! T*# VIRAL IS A DIRTY WORD F&#% ROBERT JOHN DAVIS JEREMY SANCHEZ #^$$Y S#&!
  • 2. #antiviral @gsijeremy @robertjohndavis @ogilvyadvvideo
  • 4. VIRAL WE LIKE TO SAY “GOOD,” “CONTEXTUAL” OR “RELEVANT”
  • 5. VIRAL PEOPLE THINK IT MEANS “FREE”
  • 7. “The enemy of conventional wisdom is not ideas, but the march of events.” - John Kenneth Galbraith
  • 11. AND THIS Didn’t kill that
  • 12. At least video killed the radio star, right?
  • 14. DESPITE WHAT WE MAY THINK, PEOPLE WATCH MORE THAN CAT VIDEOS
  • 21. How do you get your content to cut through the noise?
  • 22. Marketing Content vs. User Generated Content
  • 25. WHAT “GOES VIRAL?” Ad Age Unruly
  • 26. YOUTUBE CELEBRITIES The Biebs Sang on YouTube Sold some song downloads Karen Alloy Fred Figglehorn Currently omnipresent 240K subscribers 2.3 million subscribers 60 million views 850 million views Won an Emmy for writing Branching out to TV (ironic, eh?) sxephil (PhillyD) 2 million subscribers 800 million views
  • 27. > 4% of YouTube videos will earn 100,000+ views
  • 30. Your 5 Step Antiviral Program 1. Have A Plan 2. Creative In Context 3. Optimize First 4. Distribute & Promote 5. Measure What Matters
  • 31. Your 5 Step Antiviral Program 1. Have A Plan 2. Creative In Context 3. Optimize First 4. Distribute & Promote 5. Measure What Matters
  • 34. How do you find a trigger event?
  • 35. DATABASE OF INTENTIONS* Traditional HTML Pages Shopping Results News and Blog Results Social Results *John Battelle
  • 36. TRENDS | HYPOTHESIS * Demand Data as of 3/5/2012
  • 37. SEARCHER INTENT MODELING * 12 Month Average Demand as of 3/5/2012
  • 38. SXSW SEARCH DEMAND Top Keywords include General: South by Southwest (27,100), SXSW 2012 (12,100), SXSW 2011 (12,100) Tickets, etc.: SXSW Tickets (1,000), SXSW Wristband (480), SXSW Wristbands (480) Information: What is SXSW (1,900), SXSW Wiki (1,300), SXSW Location (91) Dates: South by Southwest 2011 Dates (720), SXSW 2012 Dates (590), SXSW 2011 Dates (480) Schedule: SXSW Schedule (1,300), SXSW 2011 Schedule (210), SXSW Schedule 2011 (170) * 12 Month Average Demand as of 3/5/2012
  • 39. SXSW MOBILE SEARCH DEMAND Top Keywords include: General: South by Southwest (5,400), SXSW 2012 (2,400), SXSW 2011 (1,600) Information: etc.: What is SXSW (590), SXSW Wiki (140), SXSW Parking (28) Dates: SXSW 2012 Dates (210), South by Southwest 2011 Dates (170), SXSW 2011 Dates (140) Tickets, etc.: SXSW Tickets (320), SXSW Wristband (110), SXSW Wristbands (58) Schedule: SXSW Schedule (320), Sched SXSW 2011 (46), SXSW Schedule 2011 (46) * 12 Month Average Demand as of 3/5/2012
  • 40. How do KPI and distribution plans impact production?
  • 41. Post-Play Interaction: The click after “play” is the most important. 42
  • 42. TECH & AESTHETIC QUALITY Good Bad Ugly
  • 43. SIZE MATTERS 40” 1080 HDTV 30” SDTV, HDTV 15” PC iPad iPhone StndPhone scale: 10 pixels = 1 inch
  • 44. Your 5 Step Antiviral Program 1. Have A Plan 2. Creative In Context 3. Optimize First 4. Distribute & Promote 5. Measure What Matters
  • 45. CREATIVE CONTEXT 1. Professionally Produced: The industry standard – does not have to equal expensive. 2. Pro-Am: Proficient amateurs (often confused as crowd sourcing) compete to create content against a set brief 3. Archival: Resurrected footage that is often re-edited and repurposed to meet new objectives 4. User Generated Content (UGC): Produced independent of the brand by inspired or incentivized consumers 5. Sponsored Content: Brand purchases opportunity to feature brand in and/or around brand-relevant content
  • 46. VIDEO NEEDS A JOB TO DO • Bridging Content • Promotion • Leads to Engagement
  • 47. Your 5 Step Antiviral Program 1. Have A Plan 2. Creative In Context 3. Optimize First 4. Distribute & Promote 5. Measure What Matters
  • 48. How do I maximize my viewership with search?
  • 50. SEARCHER INTENT * 12 Month Average Demand as of 3/5/2012
  • 51. • The basics of metadata • Title • Description • Tags • The value of the script • Channel naming • The multiple jobs of metadata
  • 52. How does my content impact viewership?
  • 55. Your 5 Step Antiviral Program 1. Have A Plan 2. Creative In Context 3. Optimize First 4. Distribute & Promote 5. Measure What Matters
  • 59. REVIVING A COMMON FRAMEWORK VSEM Paid Display Ads Content Partnerships YouTube Promotion Blog Networks Sharing Earned VSEO/Search Optimization Blogs Influencer Network YouTube Embeds Reviews Brand Dotcom Landing Pages Owned YouTube Channel Video Sharing Channels Facebook Page Twitter Feed
  • 60. PAID, EARNED, OWNED Paid Earned Combination
  • 61. YOU CAN’T CONTROL EARNED Xmissy.nl (NSFW)
  • 62. Your 5 Step Antiviral Program 1. Have A Plan 2. Creative In Context 3. Optimize First 4. Distribute & Promote 5. Measure What Matters
  • 63. Volume-Oriented Metrics • Views • Shares • Complete views • Favorites/Likes/Subscribes • Basic demographics
  • 64. Business-Oriented Metrics • Post-Play Interaction • Leads Generated • Product Sold • Value of Earned View • Brand Lift • Meaningful Engagement Initiated • ROI on the long-tail
  • 65. Your 5 Step Antiviral Program 1. Have A Plan 2. Creative In Context 3. Optimize First 4. Distribute & Promote 5. Measure What Matters
  • 66. Thank You #antiviral