This document provides an overview and summary of a presentation on social media marketing trends and tactics. The presentation discusses major global trends in 2013 such as the growth of Facebook, rising popularity of video content, and increasing importance of mobile. It then analyzes research on how people use these platforms and provides examples of tactics like amplification and attribution that speakers from various social media classes emphasize. The goal is to help attendees understand opportunities in social media, commit to learning more tactics, and prioritize focus and budget to capitalize on these industry changes.
10 Ways To Improve Any Website Or Blog Best Practices For Web PublishersRichard Harrington
In this class we’ll explore practical techniques to improve your
website. From design to technology, this class will take a look at techniques that work.Rich Harrington published his first website in 1996, and with nearly 20 years publishing experience he’s got a lot of life lessons to share. We’ll look at essential tools that increase time on site as well as explore helper services for automation. You’ll also discover essential strategies to enhance your posts with graphics and video.
Webinar: Measuring Online Brand Loyalty and Benchmarking websites: Cartier, G...UserZoom
In this webinar you will hear:
• Which brand performs the best and the worst on their website experience?
• How brand perception is affected by exposure to the luxury brands' websites and Facebook pages
• Do these luxury brands provide enough product information on high value goods to enable a potential purchaser to buy?
• Detailed results on likelihood to recommend a brand's website and likelihood to 'like' a brand's Facebook page (Net promoter score - NPS)
Adobe Digital Index Q1 2015 Digital Video ReportAdobe
Driven by an increase in the number of connected TV devices (Roku, Apple TV, X-Box One, and Smart TV's) given as gifts during the 2014 holiday season, the first quarter of 2015 continued the record breaking trend of viewers watching video content on devices plugged in to the
Internet. Video viewing behaviors shifted in year-over-year (YoY) terms and varied depending on the type of content being viewed; which ranged from free video clips supported primarily by advertising (Online Video) to premium shows accessed through an authenticated app-based or TV subscription service (TV Everywhere). This report covers both the established and the evolving trends within the digital video viewing space. It aims to provide insightful viewpoints for content providers, consumers, and advertisers.
10 Ways To Improve Any Website Or Blog Best Practices For Web PublishersRichard Harrington
In this class we’ll explore practical techniques to improve your
website. From design to technology, this class will take a look at techniques that work.Rich Harrington published his first website in 1996, and with nearly 20 years publishing experience he’s got a lot of life lessons to share. We’ll look at essential tools that increase time on site as well as explore helper services for automation. You’ll also discover essential strategies to enhance your posts with graphics and video.
Webinar: Measuring Online Brand Loyalty and Benchmarking websites: Cartier, G...UserZoom
In this webinar you will hear:
• Which brand performs the best and the worst on their website experience?
• How brand perception is affected by exposure to the luxury brands' websites and Facebook pages
• Do these luxury brands provide enough product information on high value goods to enable a potential purchaser to buy?
• Detailed results on likelihood to recommend a brand's website and likelihood to 'like' a brand's Facebook page (Net promoter score - NPS)
Adobe Digital Index Q1 2015 Digital Video ReportAdobe
Driven by an increase in the number of connected TV devices (Roku, Apple TV, X-Box One, and Smart TV's) given as gifts during the 2014 holiday season, the first quarter of 2015 continued the record breaking trend of viewers watching video content on devices plugged in to the
Internet. Video viewing behaviors shifted in year-over-year (YoY) terms and varied depending on the type of content being viewed; which ranged from free video clips supported primarily by advertising (Online Video) to premium shows accessed through an authenticated app-based or TV subscription service (TV Everywhere). This report covers both the established and the evolving trends within the digital video viewing space. It aims to provide insightful viewpoints for content providers, consumers, and advertisers.
A presentation given to major brands at a Spunlogic event. Provides online-video marketing ideas, case studies, statistics, research and best and worst examples.
Internet Marketing Company Report 2017 Fall Part 2Janghyuk Lee
This document compiles ‘Internet marketing cases’ conducted by Korea University Business School undergraduate students in Fall semester of 2017.
Each of company report includes following contents;
- A brief history of target company
- A summary of target company’s Internet Marketing activities
- Target campaign: description & performance
- References
Want to build an online video company? Interested in the YouTube MCN space? Learn some lessons from one of the first and largest investors in this space- Mark Suster of Upfront Ventures. The doc will give you guidance on how to build more profitably.
The value that businesses, large and small, can achieve from social media is tremendous and includes many components. Measuring that value isn’t so tough if you’ve got the right strategy in place. In this interactive session, Jamie Pappas of AMP Agency, the leader in inspiring brands with integrated digital and experiential marketing, will offer her strategy and tactics for addressing the question of social media ROI at any organization.
As presented at Social Media & Community 2.0 Strategies Conference, April 2, 2011 http://www.iirusa.com/socialmedia/come-to-social-media-event.xml
To Fly or Not to Fly? How to Use Remote Techniques for Moderated Research on ...UXPA International
Online screen sharing tools have changed our research toolkit. Now we can conduct research faster and more cost effectively using screen sharing tools and webcams.
And then came mobile devices. To see people interact with their smartphones and tablets, we had to be in person. Back on planes!
Now it's possible to conduct multi-channel research remotely Cash- and time-strapped clients are hungry for this affordable, fast solution. It's not easy (and it's not right for every project), but you should know how to do it for projects where it's a good fit.
In this session, we'll discuss
pros and cons of each approach,
lessons learned,
when remote multi-channel research is a good idea (& when it's not), &
hot tips on how to effectively conduct research remotely on mobile devices.
a compilation of Internet marketing cases including that of Volkswagen USA, Sephora, Macy's as a part of Internet Marketing course taught at Korea University Business School.
Have you thought of creating videos to raise awareness for your cause? Have you felt overwhelmed by the technical aspects of video? Videos are a golden opportunity to connect with your audience and move them to take action. In this training you will learn how to create effective, value based videos that get results! Find out why the Wall Street Journal, BBC and Mashable are using Tout to capture and post 15 second DIY videos. Learn practical and actionable strategies on creating, publishing and distributing your videos. Finally, we will explore the power of visual storytelling and how you can leverage video to connect with your audience and activate them to share, engage and retell your message.
A presentation illustrating the value of mobile and video marketing -- and how they can be leveraged for content marketing. This deck includes a case study on how we generated $4 million in revenue using this core method for an information product.
[En] Mastering digital marketing like a boss - Slides & moreA Mon Boss
As of 2014, one can assume that almost the entirety of the world’s businesses is practising digital marketing in one way or another. However, digital marketing remains a mystery for many in the business world. It is a peculiar mixture of strategic know-how, communication skills, content creation (and co-creation), word-of-mouth marketing, high-tech project management, change management and technological expertise; mastering, and sometimes understanding, this sophisticated subject is still a challenge for many business people.
The aim of this book is to help decision-makers overcome this tremendous challenge posed by an ever-changing Web, which is increasingly global (or should we say “glocal”), ever more social and mobile, as well as closely intertwined with core business activities.
Even though this book mentions social media a lot, and although social has become an integral part of the digital marketing mix, our aim is much broader than that, hence the subtitle.
marketing strategy workshop - what you need to market your digital project ea...Mutaz Ghuni
- Inbound marketing
- outbound marketing
- persona
- Technologies for marketing
- Data on Saudi market
- Choosing the right metrics for your startups (the one metric that matters)
- Creating the digital marketing funnel
- Choosing the right metrics for the funnel
- Applying some of the concepts on your startups
A presentation given to major brands at a Spunlogic event. Provides online-video marketing ideas, case studies, statistics, research and best and worst examples.
Internet Marketing Company Report 2017 Fall Part 2Janghyuk Lee
This document compiles ‘Internet marketing cases’ conducted by Korea University Business School undergraduate students in Fall semester of 2017.
Each of company report includes following contents;
- A brief history of target company
- A summary of target company’s Internet Marketing activities
- Target campaign: description & performance
- References
Want to build an online video company? Interested in the YouTube MCN space? Learn some lessons from one of the first and largest investors in this space- Mark Suster of Upfront Ventures. The doc will give you guidance on how to build more profitably.
The value that businesses, large and small, can achieve from social media is tremendous and includes many components. Measuring that value isn’t so tough if you’ve got the right strategy in place. In this interactive session, Jamie Pappas of AMP Agency, the leader in inspiring brands with integrated digital and experiential marketing, will offer her strategy and tactics for addressing the question of social media ROI at any organization.
As presented at Social Media & Community 2.0 Strategies Conference, April 2, 2011 http://www.iirusa.com/socialmedia/come-to-social-media-event.xml
To Fly or Not to Fly? How to Use Remote Techniques for Moderated Research on ...UXPA International
Online screen sharing tools have changed our research toolkit. Now we can conduct research faster and more cost effectively using screen sharing tools and webcams.
And then came mobile devices. To see people interact with their smartphones and tablets, we had to be in person. Back on planes!
Now it's possible to conduct multi-channel research remotely Cash- and time-strapped clients are hungry for this affordable, fast solution. It's not easy (and it's not right for every project), but you should know how to do it for projects where it's a good fit.
In this session, we'll discuss
pros and cons of each approach,
lessons learned,
when remote multi-channel research is a good idea (& when it's not), &
hot tips on how to effectively conduct research remotely on mobile devices.
a compilation of Internet marketing cases including that of Volkswagen USA, Sephora, Macy's as a part of Internet Marketing course taught at Korea University Business School.
Have you thought of creating videos to raise awareness for your cause? Have you felt overwhelmed by the technical aspects of video? Videos are a golden opportunity to connect with your audience and move them to take action. In this training you will learn how to create effective, value based videos that get results! Find out why the Wall Street Journal, BBC and Mashable are using Tout to capture and post 15 second DIY videos. Learn practical and actionable strategies on creating, publishing and distributing your videos. Finally, we will explore the power of visual storytelling and how you can leverage video to connect with your audience and activate them to share, engage and retell your message.
A presentation illustrating the value of mobile and video marketing -- and how they can be leveraged for content marketing. This deck includes a case study on how we generated $4 million in revenue using this core method for an information product.
[En] Mastering digital marketing like a boss - Slides & moreA Mon Boss
As of 2014, one can assume that almost the entirety of the world’s businesses is practising digital marketing in one way or another. However, digital marketing remains a mystery for many in the business world. It is a peculiar mixture of strategic know-how, communication skills, content creation (and co-creation), word-of-mouth marketing, high-tech project management, change management and technological expertise; mastering, and sometimes understanding, this sophisticated subject is still a challenge for many business people.
The aim of this book is to help decision-makers overcome this tremendous challenge posed by an ever-changing Web, which is increasingly global (or should we say “glocal”), ever more social and mobile, as well as closely intertwined with core business activities.
Even though this book mentions social media a lot, and although social has become an integral part of the digital marketing mix, our aim is much broader than that, hence the subtitle.
marketing strategy workshop - what you need to market your digital project ea...Mutaz Ghuni
- Inbound marketing
- outbound marketing
- persona
- Technologies for marketing
- Data on Saudi market
- Choosing the right metrics for your startups (the one metric that matters)
- Creating the digital marketing funnel
- Choosing the right metrics for the funnel
- Applying some of the concepts on your startups
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKESemrush
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
As Michael Dell said during the formation of his holding company, Dell Technologies, “Change or die.” That sentiment is a driving force for the employment brand team at Dell. They will share how they structured the employment brand team, challenges and “lightbulb moments” they encountered, as well as their evolution in a constantly changing industry. During this time of growth, Dell’s employment brand team also realized measurement is critical to their success and executive support.
During this session, you will learn about:
Dell’s move from no employment brand team or strategy to the formation of a world-class employment brand practice.
How they created a new relationship with their in-house agency, globalized their social media strategy, embraced transparency and their role in employee advocacy.
How measurement became a critical part of their objectives (and what they find value in measuring!).
How to Optimize Your Marketing Strategy in Times of ChangeFalcon.io
Times are changing, and so is your customers’ focus. Audience fragmentation and diversification in customer needs are posing a challenge for brands, who do not only need to personalize their content, but also meet their audiences where they are. For that reason, it is vital for brands to find new ways to engage with their audience through highly interactive and seamless digital experiences.
Taking a close look at Pernod Ricard's success stories of its brands like Absolut Vodka, Jameson, Havana Club, and Beefeater, this webinar will help you navigate the challenges of multi-channel campaign planning.
Focusing on the FMCG industry this webinar will help you uncover:
- Strategies for effective cross-channel social media optimization.
- How to ensure brand consistency across channels and teams.
- How to engage with an increasingly diverse audience.
Watch full webinar here: https://www.falcon.io/webinars/cross-channel-strategy/
Regional Development Australia (RDA) Illawarra hosted social media workshops for the Not-For-Profit Sector. The workshop are designed so the sector can learn and understand these communication channels better and to utilise them with the approaching National Disability Insurance Scheme.
Content will include:
* Why you need to be online
* How to create a digital strategy
* How to engage clients + potential clients with social media
* How to get bang for your buck & drive your dollar further
There’s no doubt about it: Digital advertising must be a non-negotiable component of your company’s digital strategy. With the increased brand exposure, conversion rate boost and audience targeting capabilities, the benefits of digital ads are clear. So why are some companies still afraid to take the plunge?
Robin Eldred, Communicatto’s Director of Advertising, explores 2018’s digital advertising landscape and covers everything you need to get started, including:
- Types of digital ads
- The benefits of various channels
- How to run ads strategically
- Ad reporting and optimization
- Real-world results
In This Webinar You Will Learn:
*How to establish a strong value proposition with a video.
*How to create a powerful distribution strategy.
*How to establish the credibility that creates consistent viewer engagement.
*How to create repeatable training.
*How to create your story, passion, why you’re in business
video.
*How to create a testimonial video.
*SEO visibility for videos
Similar to Global Social Research and Tactics (20)
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
10 Videos Any Business Can Make Right Now! - Shelly Nathan
Global Social Research and Tactics
1. Social Media Marketing
Success Formula
“Global Trends and Local Tactics”
Aaron Kahlow(@AaronKahlow)
CEO & Founder
www.OnlineMarketingInstitute.org
2. Aaron Kahlow
Digital Marketer Been There and Done it
Entrepreneur Build Cool Companies
Traveler Why do you Think I’m In Dubai!
Educator How I started OMI
“Always Seeking the Middle Path”
3. Agenda
• Big Picture Global Industry Trends & Research
• The Tactics: From Leading Instructors
– Start with Big Numbers
– Business Impact & Case Study(s)
– Actual Tactics
• The Point The Foundation for Success
4. Objectives
• Importance & Opportunity
• Facts and Ammunition to take back to
office to prioritize focus & budget
• Teach a few Tactics.. Main goal to commit
to learning.
5. Reference: Where my Information Comes
• Past/Present Research Partners
• Education Efforts of 1000s students
• eLearning Center 100s Classes from the
World‟s Top Practitioners
• And Workshops around the World (like this)
6. Now You
What do you do?
How Important is Digital & Social to Business?
Where/How do you stay on top of changes?
How often?
33. Research To Action
• Numbers that can NOT be understated,
Amazing Opportunity Time and Place
• Peers “Lack” is YOUR Opportunity
• Big Trends with BIG Market share Gains in
– Mobile
– Video
– Facebook
34. A Taste: Top 10 Tactics
From the 5 Social Media Classes
46. Implement Multi-Channel Attribution
Concert Tickets
Get your tickets now!
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2012 Madonna Tour
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For Madonna’s 2012 tour!
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TicketsNow® Official Site
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Official Site of
TicketsNow.com™. ® Official Site.
Keyword 3
Most advertising tracking systems report and
act on only the last click prior to purchase
47. Implement Multi-Channel Attribution
Concert Tickets
Get your tickets now!
TicketsNow.com
Ad 1
5%
Madonna Tickets
TicketsNow.com
Buy Madonna tickets
Now Available!
Keyword 1
10%
2012 Madonna Tour
TicketsNow.com
Get your tickets now
For Madonna’s 2012 tour!
Keyword 2
TicketsNow® Official Site
TicketsNow.com
Official Site of
TicketsNow.com™. ® Official Site.
Keyword 3
25%
Attribution Models
Linear Ratio
U Shaped
Distribute Evenly
Single Click Only
(First or Last)
60%
48. Implement Multi-Channel Attribution
Concert Tickets
Get your tickets now!
TicketsNow.com
Ad 1
40%
Madonna Tickets
TicketsNow.com
Buy Madonna tickets
Now Available!
Keyword 1
10%
2012 Madonna Tour
TicketsNow.com
Get your tickets now
For Madonna’s 2012 tour!
Keyword 2
TicketsNow® Official Site
TicketsNow.com
Official Site of
TicketsNow.com™. ® Official Site.
Keyword 3
10%
Attribution Models
Linear Ratio
U Shaped
Distribute Evenly
Single Click Only
(First or Last)
40%
49. Implement Multi-Channel Attribution
Concert Tickets
Get your tickets now!
TicketsNow.com
Ad 1
25%
Madonna Tickets
TicketsNow.com
Buy Madonna tickets
Now Available!
Keyword 1
25%
2012 Madonna Tour
TicketsNow.com
Get your tickets now
For Madonna’s 2012 tour!
Keyword 2
TicketsNow® Official Site
TicketsNow.com
Official Site of
TicketsNow.com™. ® Official Site.
Keyword 3
25%
Attribution Models
Linear Ratio
U Shaped
Distribute Evenly
Single Click Only
(First or Last)
25%
50. Implement Multi-Channel Attribution
Concert Tickets
Get your tickets now!
TicketsNow.com
Ad 1
0%
Madonna Tickets
TicketsNow.com
Buy Madonna tickets
Now Available!
Keyword 1
0%
2012 Madonna Tour
TicketsNow.com
Get your tickets now
For Madonna’s 2012 tour!
TicketsNow® Official Site
TicketsNow.com
Official Site of
TicketsNow.com™. ® Official Site.
Keyword 2
Keyword 3
0%
100%
Attribution Models
Linear Ratio
U Shaped
Distribute Evenly
Single Click Only
(First or Last)
(Last Click)
51. Last Click Attribution Undervalues
Facebook Performance (as evident earlier)
Increase in Facebook ROI for Retail Advertiser Based on Revenue Attribution
First Only Prefer First Distribute Evenly U-Shaped Prefer Last Last Touch
•
First Only
•
Prefer First
•
Distribute Evenly
•
U-Shaped
•
Prefer Last
•
Last Touch
20%
40%
60%
80%
100%
53. It Happens, Just need to track
3/11/11
3/15/11
Google
Display
Twitter
Google
Organic
3/23/11
Google
Organic
Email
3/19/11
Direct
Yahoo
Organic
Google
PPC
NYT
Referral
Google
PPC
Conversion
57. Key Takeaways
1. Integration - Search and Social should be
planned and optimized “together” but executed
“separately”
1. Develop clear goals and KPIs -- overall and per
channel
2. Leverage technology for automation and scale
3. Build Proper Attribution Key
70. Then Can Execute on the Social Tactics
• Integration must use in all efforts digital. SEO great example
• Amplification increase awareness, conversion & sales NOT JUST Direct
• Iteration Sheryl Sandberg once told me “keep iterating til you get it right”
• Attribution mature your analytics & measure impact and what‟s important.
71. Key Takeaways
•
Research Tells Us: We Can‟t Afford to Ignore this a
Business and Human Level.
•
Tactics Applied correctly have huge business
impact and competitive advantage bar none.
•
Education is the Key, as it is to all world problems.
Fund it, commit to it and it will have the lasting
impact on marketing & career.
•
Opportunity is Huge, don’t let it pass you by.
72. “Problems we have today, cannot
be solved in the same mindset
they we‟re created”
- Albert Einstein
73. Thank You!
Next Steps to Learning
www.onlinemarketinginstitute.org
Contact Me at “Aaron Kahlow” on Facebook, Twitter or LinkedIn
Just in case don’t know OMI: We educate the world on Digital marketing with eLearning Center primarily of 100s of classes, but also through live workshops both online and in person around the world from Sao Paulo to London; Hong Kong to Berlin, Hong Kong to Paris, and this week Dubai, Mumbai and Shanghai and of course all over US in over 30 cities.
What the we see from the Data What we see from people– What we see from folks like you
Just in case don’t know OMI: We educate the world on Digital marketing with eLearning Center primarily of 100s of classes, but also through live workshops both online and in person around the world from Sao Paulo to London; Hong Kong to Berlin, Hong Kong to Paris, and this week Dubai, Mumbai and Shanghai and of course all over US in over 30 cities.
Job Type: General or specialist? c) How important is digital to your company/career?d) Importance of Learning to better executea. Very Importantb. Mildly importantc. Neutrald. Not important at alle) how do educate yourselfa. Read articles?b. Watch video/webinars?c. Come to eventsd. Not really doing muche. Learn by trial and errorf) Finally, need everyone to stand up with me. we a going to get sense of actionQuestion: How often to actively educate yourself (casual reading doesn’t count) - stay standing if it’s once a quarter- Once a month- Once a week- Everyday
And this model of direct and assisted conversion is really importantUnderstanding the multi-touch process of conversion is becoming more attainable.It’s important to understand that this type of data is a direct reflection of how you use a channel.Is Email purely a promotional channel or an engagement channel?How exactly are you using social?How are other people using your content?Or are you just sending out the same promotions to the social channel?And think about email. You use email in many, many different ways
Sure, 2% of website traffic convertsAnd at some times during the year that number might get as high as 3%But there is a lot of value in that other 95+%Think about all the different ways that you try to engage your audienceThat manifests itself in new features and content on your siteHaving more measurement around those things is really importantLet’s look at an example
Now we can turn the previous visualization into something that has actual VALUE associated with it.How do all those non-converting visits from social contribute to my bottom line?So to all those people that say I can NOT measure social… I’m calling your bluff.Is this 100% perfect, no.This is how you need to think of social.