Intelligent Use of Social Media
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This document discusses how social media can be used effectively for businesses. It recommends starting with listening on social media to understand customers, journalists and influencers. Then it suggests engaging with influencers and sharing valuable content such as images, videos, blogs, and infographics. Developing thought leadership as an expert can help build reputation and awareness through blogging, guest blogging, and publishing opinions on industry trends. The key is using social media to listen first before engaging and sharing content to add value for potential customers.
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Intelligent Use of Social Media
- 1. Where can social media be most effective in your business? Nina Goodwin @GUTS_SW @Cosmic_UK
- 3. Connecting Devon and Somerset • A ground breaking partnership encompassing 6 LA areas to deliver improved and superfast broadband to rural areas; • Improved broadband (>2mbps) to every business and community across Devon and Somerset by 2016; • Faster broadband (>24mbps) to at least 90% of the area by 2016. Without this project 700,000 residents and 26,000 businesses, with a combined turnover of £9 billion, have no certainty of receiving improved or superfast broadband from a commercial rollout
- 4. Update – March 2015 • More than 100,000 homes and businesses in the two counties now have access to fibre broadband as a result of the CDS • Almost 90% of those can access speeds in excess of 24mbps
- 5. • Engineers have installed more than 78,000 km of underground optical fibres • 456 new fibre broadband cabinets are now ‘live’ • A further 224 fibre cabinets have been installed and are waiting for final works to be completed
- 7. Phase 1 - coverage
- 8. How do I know when superfast is coming? connectingdevonandsomerset.co.uk/where-and-when/
- 9. What is Get up to speed? • Fully funded business and community support alongside roll-out of superfast broadband • Helping to ensure we all make the most out of the superfast broadband Delivered by Cosmic Peninsula Consortium
- 10. What are we doing? • Free sessions • Showcase new technologies • Hands-on Workshops – tablets, smart phones, internet beginners • Gadget shows • Seminars • Briefings • Taster sessions • Signposting to other services
- 11. Sessions Planned
- 12. What can you do to help? • Host a session in work, in your community, in your Association? • Support the message – Become a champion – Distribute leaflets in your area – Distribute leaflets from work • Any other ideas? Nina@cosmic.org.uk
- 16. Tip of the Iceberg…………..
- 17. Listen Google Alerts Twitter Feedly Flipboard Share & converse Twitter Facebook LinkedIn Pinterest Newsletter Content creation & Broadcast You Tube Blog Flickr iTunes/podcasts Community building Forum Facebook Groups LinkedIn Groups Virtual worlds Social Media Engagement Ladder Less time More time
- 18. Listening
- 19. Listening Use Social media as a highly effective listening device • Colleagues/staff • Journalists • Peers • Competitors • Influencers
- 21. Listen in on Hashtag Conversations Industry Specific #Manufacturing #3DPrinting #Engineering Geographic Specific #Plymouth #Bristol Media Specific #JournoRequest #PRRequest Campaign Specific #IOTChat
- 22. #journorequest
- 24. Advanced Search
- 25. Listening in LinkedIn? • Connect with all contacts; • Follow their activity; • Comment, like, share
- 26. Join Groups, Listen to Conversations
- 27. Hootsuite
- 28. Tweetdeck
- 29. Social Sign In
- 30. Share
- 33. Engage and share through influencers
- 37. Internet stars are everyday people… • Influencer marketing can be loosely defined as a form of marketing that identifies and targets individuals with influence over potential buyers. In the past, brands may have focused on popular bloggers and celebrities but today there is a new wave of “everyday” consumers that can have just as large an impact.
- 38. Influencer in LinkedIn? • Follow influencer • Connect with influencer • Look for groups they are active in • Join those groups • Comment and add value
- 39. How do you find influencers?
- 40. Klout Expertise Want to make better decisions and create better trust when deciding who to follow? Do you want to engage with the right influencers on social media?
- 41. Meformers vs Informers Researchers at Rutgers University found that only 20% of us are informers on social media, while the other 80% are meformers. Informers had more 2x followers of meformers. Sharing information is better for your follower count than sharing about yourself.
- 43. Content creation
- 45. What is content marketing? • Images • Archived content • Infographics • Video • Blogs • Explainers • Web pages • PDF downloadable content • Content for Syndication • Podcasts
- 46. Adapted from ‘Media Cloverleaf’ by Richard Edelman ‘Content first' strategy ‘Tradigital’ E-news Forums Digital magazines Traditional Media Press Social networks Facebook Twitter YouTube LinkedIn Website Responsive design Mobile enabled Owned Content Video, blogs, Editorial, photos COPE Create Once Post Everywhere
- 47. Visual Content
- 48. Canva
- 49. Canva ADVENTURE
- 50. Picmonkey.com
- 51. WordSwag ‘Brands that stand out have a strong, consistent visual identity’ • Ensure you have consistent branding, font, colours, style, filters and tone
- 52. Infographics Infographics spice up ‘boring’ data – ‘What we do’ infographics – State of the industry – Our business journey – Business stats – How to guides
- 53. PiktoChart
- 55. http://www.youtube.com/watch?v=HXNfDO-hGF0 More video please • Video first? • Product descriptions, visualisations • Expert analysis, talks • Case studies, testimonials • 1 in 3 Millennials watch online material and virtually no broadcast TV • Becoming significant in Search Results • Pre sales – research • Post sales - support
- 56. Customer Support Creating video content for customer retention & staff engagement and training: Sony Xperia have created a YouTube channel of all their support and advice guides.
- 57. Video
- 58. Tailor Content to your Customers
- 59. Plan your Content • 70/20/10 • 70% planned campaigns • 20% near future • 10% Real time
- 62. Audit your Real Estate • Audit your reputation – First Name Surname (if uni – First name, surname, Business – Business name • Develop more content – Include more web pages about your services – Upload more photos, title your name – Blog about you and your business – Include history of the business
- 63. Thought leadership • Blogging • Guest blogging • PR articles • Video interviews • Commissioners • Funders • GPs, referral routes • Friends/carers
- 64. Become an Expert • Create a blog • Use LinkedIn Groups • Publish your opinion • Develop ideas and future trends
- 65. Rise of the Humans • Ability to humanise your brand • This will be the single-most important factor in social media success in 2015
Editor's Notes
- Cosmic is an IT and consultancy business. We are based in Honiton, East Devon. Our services are designed to support and improve the use of computers, internet and other digital technology, including websites, IT training, technical support and consultancy. We are a social enterprise, continually involved in a range of projects, such as the Connecting Devon and Somerset, which achieve meaningful social impact for individuals and organisations across the South West. I hope you find today enjoyable and please feel free to ask any questions.
- LA = Local Authorities
- Phase 1 roll out
- Get into the Cloud CRM systems Intro to Social media Advanced social media Emarketing Future of digital business
- Pew Market Research found that 53 percent of young adults from 18-29 years old were using Instagram, and roughly half of Instagram users are on the site daily.
- #DevonHour #PlymouthHour
- Case Study
- Use search and advanced search
- We are a fast innovative company led by myself and a team of experienced individuals, who are committed to our vision of connecting audiences through the use of our simple social management dashboard. Can schedule posts. Monitor specific topics and brands. Connect, engage and monitor local people. Clients are councils/police forces/NHS Talking to local audience. Built in CRM function. Can track social revenue.
- Many ways – you sharing stuff; You share they share; good content that others will share ideally influencers……
- An English fashion, beauty and lifestyle vlogger (a video blog or video log); 2 million subscribers to her YouTube channel; 130 million video views; 900k followers on Twitter; 1 million on Instagram Mulberry send her bag to review; have a look at her channel; good bit advertising; Engage new audiences.
- Collaboration with Tanya Burr Make up artist super user YouTube – took her to Claridges, dressed by Mulberry (More views and exposure through their channels)
- 6.5 million subscribers; Teen award for blogger; generation that all about this; try to understand how people re using these channels; Example – John Harvey
- Become a storyteller Make it visual, engaging, emotional
- What is Canva? – Canva allows you to create social media graphics, design presentations, cover pictures and more. You can use the images, and templates that they have or you can upload your own. We wrote about Canva back in January 2015 you might want to read about it there – Canva the free design tool Canva are now rolling out – Canva for work, a paid version – which will have more options – such as re-sizing your created images, which you cannot to do on the free version and much more – which I am excited to try.
- Vimeo is a video-sharing website in which users can upload, share and view videos. Vimeo was founded in November 2004 by Jake Lodwick and Zach Klein. The name Vimeo was created by Lodwick, as a play on the words video and me. Vimeo is also an anagram of the word movie. As of September 2013, Vimeo's search feature requires Google Analytics to work properly and users of Firefox and Chrome web browsers cannot search on Vimeo without disabling privacy protection You tube owed by Google
- Questions