The presentation discussed how to create effective online videos by having a strategic plan, focusing on context over going viral, optimizing content before widespread distribution, promoting videos appropriately, and measuring outcomes that matter to business goals rather than just views or shares. It argued that the goal should be creating "good" or "relevant" content rather than aiming for videos to go "viral", and provided a 5-step framework for an effective strategic video program.
This document discusses strategies for creating and distributing viral content. It argues that the term "viral" is problematic and prefers terms like "good", "contextual", or "relevant". It presents a 5 step program for antiviral marketing: 1) Have a plan, 2) Creative in context, 3) Optimize first, 4) Distribute and promote, 5) Measure what matters. Key points include understanding searcher intent, optimizing for search, the importance of post-play interaction and business metrics over volume metrics. The document advocates using a combination of paid, earned and owned distribution strategies.
CMI webinar: Personalize Your Way to ProfitsJG3602
This document summarizes a webinar on personalizing content marketing across channels. It introduces the panelists and agenda which will discuss why personalization is overlooked, examples of brands doing it well, the processes and technologies needed, challenges, and the current state of the industry. The webinar encourages participants to ask questions during the presentation.
Say It Loud: Transforming Introverts to Marketing Extroverts OnlineYCC
Presented at IMEX America 2014
Lori Lorusso, Social Media/Internet Marketing Director
Lauren Prezby, Creative Director, YCC
How do you turn your attendees into your biggest brand advocates? How do you take traditional word-of-mouth, the one-to-one ratio, and transform it to one-to-many? YCC has enhanced online marketing and community growth strategy to ensure attendees promote YCC conferences, minimizing advertising costs and increasing attendees.
CREDIT:
CMP-IS Domain I: Marketing, Clock Hours: 0.75
ORGANIZATION:
YCC
TRACK:
Marketing and Communication
Brief overview of social media, some companies whose initial forays were not a success and a suggested remedy/course of action for those companies who want to suceed.
The document discusses several panels and presentations from a conference on digital media and marketing. One panel discusses how brands can tap into consumers' fear of missing out (FOMO) through social media marketing. Another panel provides insights on how startups can maintain their competitive advantage and defend against copycats. A third panel examines the use of outrage and activism on the internet to generate change.
Six Big-Brand Secrets to Overcoming Social Marketing HurdlesEric Weaver
Despite the fact that customers expect to engage with their brands on social media, most firms continue to see their social budgets fall low on the marketing priority list.
Whether through a lack of hard ROI or meaningful metrics, social teams struggle to acquire the funding and support to make a real difference.
Veteran social media marketer Eric Weaver will share six secrets from major global brands on how to garner financial support, create meaningful impact and engage distracted fans.
Expect to walk away with new methods of measuring social media ROI, successfully requesting more funding and approaches to paid advertising, content and engagement to produce tangible business results.
Create - Day 2 - 11:15 - "Six Secrets to Overcoming Social Marketing Hurdles"PerformanceIN
Despite the fact that customers expect to engage with their brands on social media, most firms continue to see their social budgets fall low on the marketing priority list.
Whether through a lack of hard ROI or meaningful metrics, social teams struggle to acquire the funding and support to make a real difference.
Veteran social media marketer Eric Weaver will share six secrets from major global brands on how to garner financial support, create meaningful impact and engage distracted fans.
Expect to walk away with new methods of measuring social media ROI, successfully requesting more funding and approaches to paid advertising, content and engagement to produce tangible business results.
This document discusses strategies for creating and distributing viral content. It argues that the term "viral" is problematic and prefers terms like "good", "contextual", or "relevant". It presents a 5 step program for antiviral marketing: 1) Have a plan, 2) Creative in context, 3) Optimize first, 4) Distribute and promote, 5) Measure what matters. Key points include understanding searcher intent, optimizing for search, the importance of post-play interaction and business metrics over volume metrics. The document advocates using a combination of paid, earned and owned distribution strategies.
CMI webinar: Personalize Your Way to ProfitsJG3602
This document summarizes a webinar on personalizing content marketing across channels. It introduces the panelists and agenda which will discuss why personalization is overlooked, examples of brands doing it well, the processes and technologies needed, challenges, and the current state of the industry. The webinar encourages participants to ask questions during the presentation.
Say It Loud: Transforming Introverts to Marketing Extroverts OnlineYCC
Presented at IMEX America 2014
Lori Lorusso, Social Media/Internet Marketing Director
Lauren Prezby, Creative Director, YCC
How do you turn your attendees into your biggest brand advocates? How do you take traditional word-of-mouth, the one-to-one ratio, and transform it to one-to-many? YCC has enhanced online marketing and community growth strategy to ensure attendees promote YCC conferences, minimizing advertising costs and increasing attendees.
CREDIT:
CMP-IS Domain I: Marketing, Clock Hours: 0.75
ORGANIZATION:
YCC
TRACK:
Marketing and Communication
Brief overview of social media, some companies whose initial forays were not a success and a suggested remedy/course of action for those companies who want to suceed.
The document discusses several panels and presentations from a conference on digital media and marketing. One panel discusses how brands can tap into consumers' fear of missing out (FOMO) through social media marketing. Another panel provides insights on how startups can maintain their competitive advantage and defend against copycats. A third panel examines the use of outrage and activism on the internet to generate change.
Six Big-Brand Secrets to Overcoming Social Marketing HurdlesEric Weaver
Despite the fact that customers expect to engage with their brands on social media, most firms continue to see their social budgets fall low on the marketing priority list.
Whether through a lack of hard ROI or meaningful metrics, social teams struggle to acquire the funding and support to make a real difference.
Veteran social media marketer Eric Weaver will share six secrets from major global brands on how to garner financial support, create meaningful impact and engage distracted fans.
Expect to walk away with new methods of measuring social media ROI, successfully requesting more funding and approaches to paid advertising, content and engagement to produce tangible business results.
Create - Day 2 - 11:15 - "Six Secrets to Overcoming Social Marketing Hurdles"PerformanceIN
Despite the fact that customers expect to engage with their brands on social media, most firms continue to see their social budgets fall low on the marketing priority list.
Whether through a lack of hard ROI or meaningful metrics, social teams struggle to acquire the funding and support to make a real difference.
Veteran social media marketer Eric Weaver will share six secrets from major global brands on how to garner financial support, create meaningful impact and engage distracted fans.
Expect to walk away with new methods of measuring social media ROI, successfully requesting more funding and approaches to paid advertising, content and engagement to produce tangible business results.
The document discusses social media and its importance for businesses. It provides definitions of social media, outlines some key South Florida social media communities, and gives 5 tips for businesses engaging in social media. The tips include becoming a community manager, listening to conversations about your brand on social media, measuring individual results not just aggregates, learning from other companies, and going where potential customers are already engaging online.
This document provides tips for creating great videos using a smartphone. It discusses the importance of telling a story with sympathetic characters, obstacles, and overcoming obstacles. It recommends shooting with variety, composing shots following rules of thirds and framing, and storyboarding. The document also discusses apps and hardware that can improve smartphone video quality, and strategies for getting content seen on Facebook in 2018, such as using live video, groups, and stories.
The document discusses how real-time social media monitoring and engagement, or "now marketing", allows companies to tap into the global mind in real-time for marketing purposes. It provides examples of how companies like Razorfish, Fleishman-Hillard, and Hollywood Reporter used real-time social analytics tools to target ads, create live content, and measure buzz around events like the State of the Union, Oscars, and Super Bowl. The key is engaging the real-time social media stream through continuous monitoring, live content creation, and instant marketing and engagement.
Cassie Roberts presented on online marketing trends for events. She discussed key terms like URL, SEO, cookies, and cache. Popular social media platforms like Facebook, Twitter, Pinterest, YouTube, and Instagram were covered. She emphasized having a mobile-friendly website or app. Roberts concluded by encouraging attendees to volunteer for social media roles and stressed the importance of mobile marketing given growing mobile searches and purchases.
This document outlines topics and guidance for shooting video for the web. The topics covered include why organizations should shoot video, who consumes news video, when video should be used, how video should be shot, and sources for inspiration. It provides statistics on online video consumption and discusses key factors like finding a compelling central character to illustrate a story. Interviewing tips are offered, as well as guidance on length of videos, word and image harmony in storytelling, and hosting video content. The overall message is that online video continues growing in popularity and can be an effective way to engage audiences if produced with quality storytelling principles in mind.
Stone Ward Presentation to Arkansas Broadcasters AssociationEmily Reeves Dean
Emily Reeves spoke to the Arkansas Broadcasters Association about bringing digital and broadcast together and ways to use social media for their local stations.
Welcome to planet Fintlewoodlewix - SmashingConf NYC 2014Christian Heilmann
The document summarizes key points from a talk given by Chris Heilmann at SmashingConf NYC in June 2015. Some of the main ideas discussed include: how developers have created an echo chamber focused on tools and recognition rather than users; how the web has become cluttered and broken despite new technologies; and how detecting users through user-agent sniffing and reliance on non-standard features has perpetuated problems. The talk calls for a renewed focus on users, standards compliance, and cleaning up old and unnecessary code to improve the web.
Create Ugly - Jay Acunzo at Content Marketing World 2015Jay Acunzo
A talk about how prolific, creative marketers produce a high volume of high quality work, making "quality vs. quantity" a pointless debate in marketing.
In this presentation by Freek Janssen, Head of Content EMEA at LEWIS, he discusses the phases that hypes tend to follow and how your PR and content strategy should be different in each stage.
In this presentation, we explain how to claim expertise in a fast-paced sector by covering:
* Picking the right topics and distinguishing yourself
* Developing a distinctive hook and unique voice
* Understanding the phases of a hype cycle
* Creating PR strategies based on these phases
How to Develop a PR Strategy Based on a Hype CycleSarah Schacht
Freek Janssen, Head of Content EMEA, shares the phases that hypes tend to follow and how your PR and content strategy should be different in each stage.
In this presentation, learn how to claim expertise in a fast-paced sector by:
* Picking the right topics and distinguishing yourself
* Developing a distinctive hook and unique voice
* Understanding the phases of a hype cycle
* Creating PR strategies based on these phases
Webinar - 10 Tactical Tips for #GivingTuesday - 2015-09-03TechSoup
Visit http://www.techsoup.org for donated technology for nonprofits and libraries!
Three years ago, the 92 Street Y in NYC and the United Nations Foundation joined forces to create #GivingTuesday, a one-day annual movement focused on charitable giving.
#GivingTuesday is just around the corner on December 1, 2015 and more than 30,000 organizations are engaged worldwide.
This year, how do you take advantage of this day of giving? The challenge is using the right tactics to drive awareness and donations to your campaign.
Learn ten proven tactics that can make your #GivingTuesday campaign a success. Hear from our partner organization, CauseVox, on #GivingTuesday best practices and tactical tips that you can implement for your campaign this fall.
Listening and Monitoring in Social Media: American Marketing AssociationHausman and Associates
A How-To on Listening in Social Media this presentation shows why you should listen, what you should listen to, and problems encountered in listening. Solutions are presented as well as several examples of social listening for different strategic goals including insights from Microsoft, Target Latino, and Hausman and Associates.
Digital Natives - Session 4 - Listening to consumersBart Muskala
Online, virtually everything is being measured. Which results in tons of data. Are we doing anything with it? Does it give us any insights that actually make sense? Or should we simply involve our consumers and ask them what we'd like to know? And what if we not only get to know everything about our consumer, but also where he or she physically is at any given time? And what on earth does 'crowdsourcing' mean?
This document discusses using social media before, during, and after events to engage participants. It recommends choosing 1-2 core platforms like Facebook and Twitter and customizing your approach for each stage. Specific tactics covered include creating Facebook events and pages, using hashtags on Twitter, livestreaming, contests, and blogs to build awareness, serve attendees, and listen to feedback both during and after events. The case studies provide examples of successful social media strategies for conferences.
Online video marketing provides an affordable way for brands to target key opinion leaders and gain exposure. It works best when high-quality, engaging videos are produced and distributed across multiple platforms like YouTube and social media over an extended period of time. While direct results may take 2-3 months, patience is important to build an audience and allow word-of-mouth promotion to spread organically. Case studies demonstrate how a consistent video strategy can gain thousands of views and drive real-world outcomes like sales or event attendance.
This document provides an overview of the social media platform Vine including its history and key features. It discusses how Vine works, highlighting aspects like the 6-second video limit, profiles, sharing options and analytics. Benefits of visual content on social media are outlined, and examples are given of how different businesses have used Vine successfully to engage audiences. Tips are provided on growing one's Vine following and using hashtags and locations. The document concludes by promoting related social media services and upcoming webinars from the author.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
The document discusses social media and its importance for businesses. It provides definitions of social media, outlines some key South Florida social media communities, and gives 5 tips for businesses engaging in social media. The tips include becoming a community manager, listening to conversations about your brand on social media, measuring individual results not just aggregates, learning from other companies, and going where potential customers are already engaging online.
This document provides tips for creating great videos using a smartphone. It discusses the importance of telling a story with sympathetic characters, obstacles, and overcoming obstacles. It recommends shooting with variety, composing shots following rules of thirds and framing, and storyboarding. The document also discusses apps and hardware that can improve smartphone video quality, and strategies for getting content seen on Facebook in 2018, such as using live video, groups, and stories.
The document discusses how real-time social media monitoring and engagement, or "now marketing", allows companies to tap into the global mind in real-time for marketing purposes. It provides examples of how companies like Razorfish, Fleishman-Hillard, and Hollywood Reporter used real-time social analytics tools to target ads, create live content, and measure buzz around events like the State of the Union, Oscars, and Super Bowl. The key is engaging the real-time social media stream through continuous monitoring, live content creation, and instant marketing and engagement.
Cassie Roberts presented on online marketing trends for events. She discussed key terms like URL, SEO, cookies, and cache. Popular social media platforms like Facebook, Twitter, Pinterest, YouTube, and Instagram were covered. She emphasized having a mobile-friendly website or app. Roberts concluded by encouraging attendees to volunteer for social media roles and stressed the importance of mobile marketing given growing mobile searches and purchases.
This document outlines topics and guidance for shooting video for the web. The topics covered include why organizations should shoot video, who consumes news video, when video should be used, how video should be shot, and sources for inspiration. It provides statistics on online video consumption and discusses key factors like finding a compelling central character to illustrate a story. Interviewing tips are offered, as well as guidance on length of videos, word and image harmony in storytelling, and hosting video content. The overall message is that online video continues growing in popularity and can be an effective way to engage audiences if produced with quality storytelling principles in mind.
Stone Ward Presentation to Arkansas Broadcasters AssociationEmily Reeves Dean
Emily Reeves spoke to the Arkansas Broadcasters Association about bringing digital and broadcast together and ways to use social media for their local stations.
Welcome to planet Fintlewoodlewix - SmashingConf NYC 2014Christian Heilmann
The document summarizes key points from a talk given by Chris Heilmann at SmashingConf NYC in June 2015. Some of the main ideas discussed include: how developers have created an echo chamber focused on tools and recognition rather than users; how the web has become cluttered and broken despite new technologies; and how detecting users through user-agent sniffing and reliance on non-standard features has perpetuated problems. The talk calls for a renewed focus on users, standards compliance, and cleaning up old and unnecessary code to improve the web.
Create Ugly - Jay Acunzo at Content Marketing World 2015Jay Acunzo
A talk about how prolific, creative marketers produce a high volume of high quality work, making "quality vs. quantity" a pointless debate in marketing.
In this presentation by Freek Janssen, Head of Content EMEA at LEWIS, he discusses the phases that hypes tend to follow and how your PR and content strategy should be different in each stage.
In this presentation, we explain how to claim expertise in a fast-paced sector by covering:
* Picking the right topics and distinguishing yourself
* Developing a distinctive hook and unique voice
* Understanding the phases of a hype cycle
* Creating PR strategies based on these phases
How to Develop a PR Strategy Based on a Hype CycleSarah Schacht
Freek Janssen, Head of Content EMEA, shares the phases that hypes tend to follow and how your PR and content strategy should be different in each stage.
In this presentation, learn how to claim expertise in a fast-paced sector by:
* Picking the right topics and distinguishing yourself
* Developing a distinctive hook and unique voice
* Understanding the phases of a hype cycle
* Creating PR strategies based on these phases
Webinar - 10 Tactical Tips for #GivingTuesday - 2015-09-03TechSoup
Visit http://www.techsoup.org for donated technology for nonprofits and libraries!
Three years ago, the 92 Street Y in NYC and the United Nations Foundation joined forces to create #GivingTuesday, a one-day annual movement focused on charitable giving.
#GivingTuesday is just around the corner on December 1, 2015 and more than 30,000 organizations are engaged worldwide.
This year, how do you take advantage of this day of giving? The challenge is using the right tactics to drive awareness and donations to your campaign.
Learn ten proven tactics that can make your #GivingTuesday campaign a success. Hear from our partner organization, CauseVox, on #GivingTuesday best practices and tactical tips that you can implement for your campaign this fall.
Listening and Monitoring in Social Media: American Marketing AssociationHausman and Associates
A How-To on Listening in Social Media this presentation shows why you should listen, what you should listen to, and problems encountered in listening. Solutions are presented as well as several examples of social listening for different strategic goals including insights from Microsoft, Target Latino, and Hausman and Associates.
Digital Natives - Session 4 - Listening to consumersBart Muskala
Online, virtually everything is being measured. Which results in tons of data. Are we doing anything with it? Does it give us any insights that actually make sense? Or should we simply involve our consumers and ask them what we'd like to know? And what if we not only get to know everything about our consumer, but also where he or she physically is at any given time? And what on earth does 'crowdsourcing' mean?
This document discusses using social media before, during, and after events to engage participants. It recommends choosing 1-2 core platforms like Facebook and Twitter and customizing your approach for each stage. Specific tactics covered include creating Facebook events and pages, using hashtags on Twitter, livestreaming, contests, and blogs to build awareness, serve attendees, and listen to feedback both during and after events. The case studies provide examples of successful social media strategies for conferences.
Online video marketing provides an affordable way for brands to target key opinion leaders and gain exposure. It works best when high-quality, engaging videos are produced and distributed across multiple platforms like YouTube and social media over an extended period of time. While direct results may take 2-3 months, patience is important to build an audience and allow word-of-mouth promotion to spread organically. Case studies demonstrate how a consistent video strategy can gain thousands of views and drive real-world outcomes like sales or event attendance.
This document provides an overview of the social media platform Vine including its history and key features. It discusses how Vine works, highlighting aspects like the 6-second video limit, profiles, sharing options and analytics. Benefits of visual content on social media are outlined, and examples are given of how different businesses have used Vine successfully to engage audiences. Tips are provided on growing one's Vine following and using hashtags and locations. The document concludes by promoting related social media services and upcoming webinars from the author.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframePrecisely
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...Tatiana Kojar
Skybuffer AI, built on the robust SAP Business Technology Platform (SAP BTP), is the latest and most advanced version of our AI development, reaffirming our commitment to delivering top-tier AI solutions. Skybuffer AI harnesses all the innovative capabilities of the SAP BTP in the AI domain, from Conversational AI to cutting-edge Generative AI and Retrieval-Augmented Generation (RAG). It also helps SAP customers safeguard their investments into SAP Conversational AI and ensure a seamless, one-click transition to SAP Business AI.
With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Viral is a Dirty Word
1. #&$K
C&@!
T*#
VIRAL IS A DIRTY WORD
F&#%
ROB DAVIS
JEREMY SANCHEZ
RECAP, RESULTS & DECK FROM SXSW
#^$$Y
MARCH 19, 2012
S#&!
2. The Presentation
What it was:
• 60 minute presentation at SXSWi on March 10, 2012
• Presenters
• Jeremy Sanchez
• Rob Davis
Who attended?
• 200 people sitting, 25-30 standing, a crowd of over 50
people were overflow and could not get in
• We started 10 minutes early since the room was
already packed!
• Mix of content owners, prospective clients and peers.
How was it promoted?
• SXSW official panel guidebook
• SXSW official app
• YouTube teaser video created for the event
• Targeted paid search driving to the video
3. How Many People Did We Reach?
In person
• 225-230
On the web (Nov 1, 2012 through March 14, 2012)
• 2000+ search entries
• 1.5 million search impressions
• 743 teaser video views
• 275+ Tweets reaching over 100,000 people (all positive)
• 25+ blog posts and news stories
Additional traffic, unquantified
• Pod Cast: http://lanyrd.com/2012/sxsw-interactive/spmrh/
• Official Site: http://schedule.sxsw.com/2012/events/event_IAP12125
4. News & Blogs Primary News & Blog Links
• National Business Review (NZ):
http://www.nbr.co.nz/article/viral-dirty-word-ck-112447
• AMEX OPEN Forum: http://www.openforum.com/articles/how-a-
viral-video-helped-launch-an-offbeat-product
• TechGirl Live: http://techgirllive.com/post/19067346592/viral-is-
Selected Quotes from Blogs & Stories a-dirty-word-strategic-video-success-sxsw
• BFG Interactive:
• “They‟ve got a simple message, and going by the http://bfginteractive.com/blog/2012/03/11/sxsw-12-viral-is-a-
reception in the room, a welcome one: it‟s not just dirty-word/
• Definition6 Blog: http://blog.definition6.com/blog/6d1c91c3-
about the viewer numbers, stupid.” 6a00-401b-a08b-138213647bb6/sxsw-day-dos
• Storify: http://storify.com/jeremywaite/viral-is-a-dirty-word-my-
• “And the statistics speak true, then most people do notes-and-tweets
not bother to watch a movie the way to the end, so • SmartBlog on Social Media: http://smartblogs.com/social-
it is useless to connect with call2action. So a media/2012/03/13/live-from-sxsw-what-really-makes-a-video-go-
successful viral campaign must obviously screwed viral/
• On-Live: http://blogs.terrapinn.com/online-
together more like a porn movie than a detective video/2012/03/12/shouldnt-produce-viral-video-sxsw/
novel that reveals the killer at last.” - Translated • DGTLBRO: http://dgtlbro.tumblr.com/post/19264452748/live-
from Danish from-sxsw-what-really-makes-a-video-go-viral
• Beneath The Brand: http://www.talentzoo.com/beneath-the-
• "The 3 best sessions that I have attended have all brand/blog_news.php?articleID=13485
been... „Viral is a dirty word', '11 reasons why QR • SeaSocial: http://seasocial.tumblr.com/
• BureauBiz (Denmark): http://www.bureaubiz.dk/composite-
codes are not engaging consumers' and 'Social 7836.htm
Media Is a Bubble and SXSW Is a Fad‟.” • UltraSocial (UK):
http://www.ultrasocial.co.uk/topic/online_product
• “In the battle between video experts and the word • Sam Crocker: http://www.ipasxsw.com/sam-crocker/sam-
viral, the video experts won, at least in the case crocker's-blog/
made at the SXSW session Viral Is A Dirty Word:
Strategic Video Success.”
5. Tweets
Selected Quotes from Tweets
• @AlexWithAK I saw 15 sessions at #SXSW. I'd only consider 2 to be outstanding and yours was one of them.
Thanks! #antiviral
• @theabbiagency Best #SXSW panel yet. #antiviral
• @pusher_sydney Ogilvy boys nailed there preso viral is a dirty word. Quality.
• @annarosekerr very good Ogilvy panel on online video. Very good. (I know. Ogilvy!)
• @koutsis Packed room. Pretty solid presentation: Viral is a Dirty Word
• @sheepscotco: New acronym of the day: PPI: Post-play interaction. #SXantiviral
• @dishPit: #sxantiviral is PACKED
• @moosylvania: Viral is bad. You want good video, not viral video. Someone finally said it. totally agree!
• @tenthwave: Did we drive sales? Who cares about views and "going viral" w/o achieving long term brand
objectives?
• @diana11huang ppl waited outside during #antiviral, feedback pretty kick ass. Pls tweet podcast link
• @christy1444 Great start to #antiviral session with formal @OgilvyWW colleagues @robertjohndavis &
@gsijeremy. Good energy from these guys!
• #antiviral@ktmel I loved this #sxsw session! Viral is a dirty word
• @jeremywaite: Talk of SXSW so far --> @Storify story: "Viral is a Dirty Word
• @mscarleejean At the @robertjohndavis panel (line WAY out the door) #SXSW Viral is a dirty word:
• @thisisdareNA Just got to the "Viral is a Dirty Word" session, it's full. #SXSW
• @smeedd My first panel sitting on the floor. I hope it's clean. The floor that is: Viral Is a Dirty Word: Strategic
Video Success #sxsw #antiviral
• @alex_j_miller Packed house @ Viral is a Dirty Word: Strategic Video Success
• @pkfranz I got there early and it was still full!
6. The Presentation Begins on the Next Slide
For an audio recording of the session visit:
http://lanyrd.com/2012/sxsw-interactive/spmrh/
Or
http://schedule.sxsw.com/2012/events/event_IAP12125
7. #&$K
C&@!
T*#
VIRAL IS A DIRTY WORD
F&#%
ROB DAVIS
JEREMY SANCHEZ
#^$$Y
S X S W I N T E R AC T I V E 2 0 1 2
S#&!
32. YOUTUBE CELEBRITIES
The Biebs
Sang on YouTube
Sold some song downloads Karen Alloy
Fred Figglehorn Currently omnipresent 240K subscribers
2.3 million subscribers 60 million views
850 million views Won an Emmy for writing
Branching out to TV (ironic, eh?)
sxephil (PhillyD)
2 million subscribers
800 million views
33. > 4% of YouTube videos
will earn 100,000+ views
54. Your 5 Step Antiviral Program
1. Have A Plan
2. Creative In Context
3. Optimize First
4. Distribute & Promote
5. Measure What Matters
55. CREATIVE CONTEXT
1. Professionally Produced: The industry
standard – does not have to equal
expensive.
2. Pro-Am: Proficient amateurs (often Professionally
Sponsored Produced
confused as crowd sourcing) compete
to create content against a set brief
Initial Investment
3. Archival: Resurrected footage that is
often re-edited and repurposed to Pro-Am
meet new objectives
4. User Generated Content (UGC): Archival
UGC
Produced independent of the brand by
inspired or incentivized consumers
Creative Control
5. Sponsored Content: Brand purchases
opportunity to feature brand in and/or
around brand-relevant content
78. Business-Oriented Metrics
• Post-Play Interaction
• Leads Generated
• Product Sold
• Value of Earned View
• Brand Lift
• Meaningful Engagement Initiated
• ROI on the long-tail
79. Your 5 Step Antiviral Program
1. Have A Plan
2. Creative In Context
3. Optimize First
4. Distribute & Promote
5. Measure What Matters
Trigger events can include things such as current events (such as Jeremy Lin’s SI cover), scheduled events (such as the superbowl), and PR and MediaJeremy Lin Yahoo blog post: http://sports.yahoo.com/blogs/nba-ball-dont-lie/jeremy-lin-scores-second-straight-sports-illustrated-cover-183535682.html
Trigger events can include things such as current events (such as Jeremy Lin’s SI cover), scheduled events (such as the superbowl), and PR and MediaJeremy Lin Yahoo blog post: http://sports.yahoo.com/blogs/nba-ball-dont-lie/jeremy-lin-scores-second-straight-sports-illustrated-cover-183535682.html
Trigger events can include things such as current events (such as Jeremy Lin’s SI cover), scheduled events (such as the superbowl), and PR and MediaJeremy Lin Yahoo blog post: http://sports.yahoo.com/blogs/nba-ball-dont-lie/jeremy-lin-scores-second-straight-sports-illustrated-cover-183535682.html