It is a ppt for mba students in accordance to organisational development and change subject

1. Introduction to Dabur
Dabur is one of India's leading consumer goods companies, with a rich
heritage dating back over a century.
Founded in 1884 by Dr. S.K. Burman, Dabur has grown to become a
multinational corporation with a diverse portfolio of products spanning the
healthcare, personal care, and food & beverage sectors.
Renowned for its commitment to natural and ayurvedic ingredients, Dabur
has established itself as a trusted brand synonymous with quality and
innovation.
From its humble beginnings as a small pharmacy in Calcutta, Dabur has
expanded its reach across India and the globe, catering to the evolving needs
of consumers with a wide range of products
. Its flagship brands, such as Dabur Chyawanprash, Dabur Amla, and Dabur
Honey, have become household names.

2. Content
Introduction
Company profile & history
Product & Services
Vision & Mission
SWOT Analysis
ORG. structure & Culture
Strategies & change mechanism
Ways through org effectivness is achieving
Diagnosis & Problem Identification
OD Interventions
Conclusion
Refrences

3. Company Profile
Dabur today operates in key consumer product categories like Health Care, Hair Care, Oral Care,
Skin Care, Home Care, Hygiene and Food & Beverages.
The ayurvedic company has a wide distribution network, covering 7.7 million retail outlets with a high
penetration in urban and rural areas.
Dabur’s products also have huge presence in the overseas markets and are today available in over 120
countries across the globe.
Its brands are highly popular in the Middle East, SAARC countries, Africa, US, Europe and Russia.
Dabur’s overseas revenue today accounts for over 25% of the total turnover.

4. Company History
Humble Beginnings
Dabur's story begins in 1884 when Dr. S.K. Burman opened a
small Ayurvedic pharmacy in Kolkata, India. With a deep passion
for traditional herbal remedies, Dr. Burman dedicated himself to
formulating and manufacturing high-quality Ayurvedic products.
Expansion and Diversification
In the 1920s, Dabur expanded its operations beyond Kolkata,
establishing manufacturing facilities across India. The company
also diversified its product portfolio, introducing new Ayurvedic
medicines, personal care items, and food products.
Global Reach
As the 20th century progressed, Dabur's success led to
international expansion into countries like EUROPE, AFRICA &
western countries.

5. Product & Services
Dabur India Limited offers a wide range of products including:
1. Ayurvedic Medicines: Dabur is known for its range of Ayurvedic medicines that are manufactured using
traditional Ayurvedic recipes and ingredients.
2. Personal Care: Dabur offers a range of personal care products such as shampoos, soaps, toothpaste, and hair
care products.
3. Food: Dabur's food products include juices, beverages, and culinary products such as fruit juices and spices.
4. Home Care: Dabur's home care products include cleaning products, insecticides, and other household
essentials.

6. Vision & Mission
Our Vision
Dedicated to the Health & Well-Being of every Household
Our Mission
Contemporise Ayurveda and make it relevant for the new generation

7. SWOT Analysis

8. Org Structure

9. organisational culture
Commitment to Ayurveda and Natural Products: At the core of Dabur's culture is
a strong commitment to Ayurveda, the traditional Indian system of medicine, and
natural products.
Innovation and Research: Dabur encourages innovation and invests in research
and development to create products that meet evolving consumer needs and
prefernces.
Customer-Centric Approach: Dabur places a high value on understanding and
serving its customers.
Employee Empowerment and Development: Dabur recognizes the importance of
its employees and fosters a supportive work environment that encourages
empowerment, collaboration, and growth.

10. Ethical Business Practices: Integrity and ethics are integral to Dabur's culture. The
company upholds high standards of business conduct, transparency, and corporate
governance, earning the trust and respect of stakeholders.
Sustainability and Social Responsibility: Dabur is committed to sustainable
business practices and corporate social responsibility.
Adaptability and Agility: Dabur's culture encourages adaptability and agility in
response to changing market dynamics and consumer preferences.

11. Change mechanism & Strategies.
Innovation and Product Development: Dabur could focus on innovation to develop new
products or improve existing ones, leveraging research and development efforts to meet changing
consumer preferences and market trends.
Market Expansion and Diversification: Dabur may pursue strategies to expand its presence in
existing markets or enter new geographical regions and product categories.
Digital Transformation: Embracing digital technologies and data-driven approaches can enhance
efficiency, improve customer engagement, and enable new business models.
Operational Excellence: Dabur could focus on optimizing its internal processes and operations to
improve efficiency, reduce costs, and enhance agility.

12. Sustainability and Corporate Responsibility: Integrating sustainability principles
into its business practices can not only mitigate environmental impact but also
enhance brand reputation and customer loyalty.
Organizational Culture and Talent Development: Cultivating a culture of
innovation, collaboration, and continuous learning can foster employee engagement
and organizational agility.
Customer-Centricity and Brand Building: Strengthening customer relationships
and brand equity can drive long-term growth and competitiveness.
Strategic Partnerships and Alliances: Collaborating with other companies,
research institutions, or industry associations can provide access to complementary
resources, capabilities, and expertise.

13. Ways through org effectivness is
achieving
Clear Vision and Mission: Having a well-defined vision and mission provides clarity about the
organization's purpose and direction. It aligns employees' efforts and helps in making strategic decisions.
Goal Setting and Performance Management: Establishing clear, measurable goals and regularly
tracking performance against these goals ensures that everyone understands what is expected of
them and fosters accountability.
Effective Leadership: Strong leadership is essential for guiding the organization, inspiring employees,
and fostering a positive work culture. Effective leaders communicate vision, provide direction, and
empower employees to achieve their full potential.
Strategic Planning: Developing and implementing strategic plans ensures that the organization is
focused on the right priorities and is prepared to adapt to changes in the business environment.
Organizational Structure and Design: Designing an organizational structure that is aligned with
the organization's goals and facilitates communication, collaboration, and decision-making can
enhance effectiveness.

14. Employee Engagement and Empowerment: Engaged employees who feel
valued and empowered are more committed and productive.
Effective Communication: Open and transparent communication channels
facilitate the flow of information within the organization.
Continuous Improvement: Embracing a culture of continuous improvement
encourages innovation, learning, and adaptation.
Resource Allocation and Management: Efficient allocation and management of
resources, including financial, human, and technological resources, are essential
for optimizing performance and achieving organizational goals.
Performance Evaluation and Feedback: Providing regular feedback and
performance evaluations helps employees understand their strengths and areas for
improvement, enabling them to align their efforts with organizational objectives and
grow professionally.

15. Diagnosis & problem identification
1. Market Analysis: Understanding market trends, consumer preferences,
and competitive dynamics is crucial.
2. Financial Performance: Analyzing financial statements and performance
metrics can help identify areas of concern.
3. Operational Efficiency: Assessing the efficiency of internal processes and
operations can uncover areas for improvement.
4. Product Innovation and Development: Examining the performance of
existing products and the success of new product launches can highlight
strengths and weaknesses in Dabur's innovation efforts.
5. Brand Perception and Reputation: Monitoring brand perception and
customer feedback can reveal issues related to product quality, customer
service, or brand reputation.

16. OD intervention
Healthcare Initiatives: Dabur has been active in promoting healthcare in
India through various initiatives. This includes providing healthcare
products such as Ayurvedic medicines, herbal supplements, and personal
care products that cater to the well-being of consumers.
Community Development: Dabur has also been engaged in community
development initiatives, especially in rural areas where it sources many of
its raw materials.
Environmental Sustainability: In recent years, Dabur has increasingly
focused on sustainability practices.
Corporate Social Responsibility (CSR) Activities: Like many large
corporations, Dabur has a dedicated CSR program through which it
supports various social causes.

17. Conclusion
Dabur is a multinational consumer goods manufacturing company that is well
recognized for its Ayurvedic medicine and natural consumer products. With a legacy
of over 138 years, Dabur is the world’s leading Ayurveda Company and one of the
largest FMCG companies in India. The company has a strong presence globally,
with its products available in over 120 countries across the globe. Dabur’s products
are well recognized in the middle east, SAARC nations, Africa, the US, Europe, and
Russia, with over 27% of its overall revenue coming from abroad.

18. References
• Dabur. (n.d.). One of the top ayurvedic companies in India |
Dabur. https://www.dabur.com/who-we-are
• Wikipedia contributors. (2024, May 2). Dabur.
Wikipedia. https://en.wikipedia.org/wiki/Dabur
• Dabur | FMCG industry in India. (n.d.). India Brand Equity
Foundation. https://www.ibef.org/industry/fmcg/showcase/dabur-india-ltd

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