The document summarizes the power and use of various social media platforms. It discusses Facebook as the biggest social network with over 1.1 billion users. It notes that Twitter allows sharing of 140 character messages and is a good platform for lead generation and customer service. YouTube is useful for sharing visual content like videos and tutorials. LinkedIn is positioned as the best professional networking platform. Instagram is described as a platform for sharing photos and videos with friends and family.

1. The Power of
SOCIAL MEDIA.
-Sanjay Barua

2. What is ??

3. A new way of communicating.
The sharing of media, video, photos,
music & ideas.
‘Social’ refers to ‘people to people’
activities.
Actually,
It’s all about Conversations !!

4. • Social Media is
1. A big deal.
2. Going where your customers already are or where they want
to be.
3. Applicable to most companies in some way or another.
4. Time-consuming.
• Social Media IS NOT
1. A fad
2. A replacement for traditional advertising
3. The first step
4. FREE (few cases)
5. All about YOU.

8. ADVERTISING

9. The Stats
1.1 Billion users
The average U.S. Internet user spends more time on Facebook than on
Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined.
Average age is 38
#2 visited site (after Google)
The New Oxford American Dictionary voted “unfriend”
as the 2009 Word of the Year.
AKA THE BIG ONE

10. AKA THE BIG ONE
Why Facebook?
The stats speak for themselves
Mix of paid (Highly targeted)
And unpaid (permission marketing)

11. AKA THE BIG ONE
How to Facebook?
EVERYDAY – Respond to inquiries, add fans, post on other pages, share links.
WEEKLY – Feed your blog posts.
Use the paid advertising
Friend pages are for individuals; Fan pages are for businesses.
Don't sell, sell, sell .
Lighten up

12. Facebook
ADS

14. How to
Facebook
as a
Brand?

15. How small
Businesses
can benefit
from FB ADS
?

16. Keep your
users
engaged
and drive
more
online and
in-store
sales !!

17. It’s not about what
you had for
breakfast. Ok, maybe
sometimes.
Twitter allows users to send a receive 140 character messages
known as tweets. You opt in to follow users whose content you
want to receive.
Why Twitter?
Users in the prime spending period of their lives.
Smaller amount of users, but VERY ENGAGED and CONNECTED.
Real time search capabilities for lead generation and customer service
Twitter results now turn up on the front page of Google.

18. How to Twitter?
DAILY – post links, “retweet” content, share your blog.
Engage prominent personalities.
Feed your blog
Press release distribution
search.twitter.com
If you're not going to make a committed effort to use a twitter account,
don’t make one.
It’s not about what
you had for
breakfast. Ok, maybe
sometimes.

19. Twitter ADS

20. “Music is my DRUG and YouTube is my Dealer.”
Why use it?
For the visual learners.
For Entertaining subscribers.
Spreading the word about your product more effectively.
Search Engine Optimization

21. “Music is my DRUG and YouTube is my Dealer.”
How to use it?
Post at least quarterly; share other YouTube content monthly.
Invest in a video camera, hire a video production company, or use "photo-based"
video software.
How-to tutorials, video tours of your office, event wrap ups.
Post videos as "replies" to already existing and related content.
Integrate into your blog with embed feature.

22. YouTube ADS

23. Your Virtual
Resume
•Why LinkedIN?
No brainer
The best Rolodex ever
Lead generation

24. Your Virtual
Resume
How to LinkedIN?
Make a personal page for everyone in the company. Link them to your company profile.
EVERYDAY
Follow up on messages/requests; Check in on your contacts, Post a status update.
WEEKLY
Feed your blog posts; Answer questions; Make recommendations, Join groups.
Use the search feature for lead generation.
Get serious.

25. LinkedIN
ADS.

26. INSTAGRAM is a fast, beautiful and fun way to share
your life with friends and family.
Take a picture or video, choose a filter to transform its
look and feel, then post to Instagram — it's that easy.
You can even share to Facebook, Twitter, Tumblr and
more. It's a new way to see the world.

31. And the Results are Fruitful says Coke


32. Thank You.

33. References.
Mashable.com
Slideshare.net
SocialMediaToday.com
And, of course, Blogs, Facebook, LinkedIn, Twitter, and
YouTube.

34. Queries