This document provides guidance on creating effective social video marketing. It recommends focusing on three key areas: getting into the conversation by engaging audiences across various social media platforms, going back to the basics like developing compelling content and testing different ideas, and being in all the right video platforms like YouTube, Vine and Instagram. Specific tips include listening to audiences, telling stories emotionally, optimizing content for search, and using both organic and paid promotion strategies. The overall message is that brands should embrace video content and communities to build awareness, increase engagement and stand out from competitors.
How to Use YouTube & Hangouts on Air for Creating Videos That Stand OutGrant Tilus
How to Use YouTube & Hangouts on Air for Creating Videos That Stand Out
Presented at the Social Media Strategies Summit on Feb. 11th, 2015 in Las Vegas.
Topics covered:
Part One:
YouTube Optimization Tips & Tricks
Part Two:
Strategies for Using Hangouts on Air to Create Content
Part Three:
What You Need to Know for Producing Hangouts on Air
The Content Creation Workflow: How to Bring Your Strategy to LifeGrant Tilus
Learn how to use Trello to efficiently create quality content. Sadly the gifs do not work in slideshare.
MnSearch Presentation:
Search Snippets #12:Content Strategy and Marketing
February 26, 2014
How to Use Paid Social Advertising Promotions to Drive Measurable Business Ob...Grant Tilus
My presentation from Zenith Social Media Marketing 2014. Go through it to learn about how you can use paid social media advertising promotions and measure results to better track ROI to impact actual business objectives.
How to Optimize Your Video Content Marketing Efforts with Hangouts on Air - A...Grant Tilus
How to Optimize Your Video Content Marketing Efforts with Hangouts on Air
As the growth of video marketing continues, institutions that optimize for the world's second largest search engine (YouTube) and create video content that is designed to build brand awareness, engage with, and educate their target audiences will be poised for growth and future success. In this presentation, attendees will learn about how to successfully optimize their video content marketing efforts for reaching larger audiences online and creating high-quality, interactive and informative video content at scale using Hangouts on Air.
Creating and optimizing video for YouTubeGreg Jarboe
I participated in Live with Linkdex webinar along with Rob Ciampa, EVP & CMO of video marketing platform Pixability. We shared our expertise on creating and optimizing video content that will create loyal viewership.
How to Use YouTube & Hangouts on Air for Creating Videos That Stand OutGrant Tilus
How to Use YouTube & Hangouts on Air for Creating Videos That Stand Out
Presented at the Social Media Strategies Summit on Feb. 11th, 2015 in Las Vegas.
Topics covered:
Part One:
YouTube Optimization Tips & Tricks
Part Two:
Strategies for Using Hangouts on Air to Create Content
Part Three:
What You Need to Know for Producing Hangouts on Air
The Content Creation Workflow: How to Bring Your Strategy to LifeGrant Tilus
Learn how to use Trello to efficiently create quality content. Sadly the gifs do not work in slideshare.
MnSearch Presentation:
Search Snippets #12:Content Strategy and Marketing
February 26, 2014
How to Use Paid Social Advertising Promotions to Drive Measurable Business Ob...Grant Tilus
My presentation from Zenith Social Media Marketing 2014. Go through it to learn about how you can use paid social media advertising promotions and measure results to better track ROI to impact actual business objectives.
How to Optimize Your Video Content Marketing Efforts with Hangouts on Air - A...Grant Tilus
How to Optimize Your Video Content Marketing Efforts with Hangouts on Air
As the growth of video marketing continues, institutions that optimize for the world's second largest search engine (YouTube) and create video content that is designed to build brand awareness, engage with, and educate their target audiences will be poised for growth and future success. In this presentation, attendees will learn about how to successfully optimize their video content marketing efforts for reaching larger audiences online and creating high-quality, interactive and informative video content at scale using Hangouts on Air.
Creating and optimizing video for YouTubeGreg Jarboe
I participated in Live with Linkdex webinar along with Rob Ciampa, EVP & CMO of video marketing platform Pixability. We shared our expertise on creating and optimizing video content that will create loyal viewership.
Content curation, the process of finding, organizing and sharing online content, is increasingly a widely adopted content marketing strategy used to establish thought leadership, increase search engine rankings, educate prospects, fuel social media channels and boost overall lead generation. In this webinar, Pawan Deshpande, CEO of Curata, will walk you through the basics of content curation, use cases of how real-world brands from Adobe to Intel are employing curation, and arm you with 5 simple steps you can do today to begin curating.
Instagram is growing rapidly, with 26 percent of adults now using the social media network. Yet, only a few brands include Instagram in their social media strategy…and even fewer use it properly.
Practice Listening: From Competitors to CustomersCision
Conversations about your brand are happening every day on social media. You may hear what your audience has to say, but are you truly listening? Social media influencers Jay Baer, Jeff Bullas, Mark Schaefer, Neal Schaffer and Scott Stratten come together to share how to listen to competitors, influencers, prospects, customers and employees.
10 Productivity Tips From Hootsuite & EvernoteHootsuite
As a social media marketer, you are constantly on the lookout for new tools that can make you more productive online! Today’s smart businesses know that time is of the essence and improving your social media engagement can feel like a never ending task—but it doesn’t have to.
Our experts at Hootsuite and Evernote are constantly making sure there is an easier way to work smarter online!
Watch the webinar here:
https://www.youtube.com/watch?v=FSSRqAijkOM
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
This presentation is a brief snapshot of global content marketing strategy and content planning. This helps in corporate communications and building effective content for messaging to audiences across countries and disciplines. The idea is to share concepts that can be applied in day to day work situations and find new ways to solve business problems in communication and content space.
6 Steps to Developing a Content-First Marketing StrategyCision
Does your content impact the bottom line?
If your content doesn’t provide value, your target audience won’t buy.
In this webinar, Content Marketing Institute founder Joe Pulizzi will discuss how to develop content that builds an audience, influences customers and drives sales.
Joe will show you how to:
-Develop a “content-first” business model in six steps
- Attract a loyal audience by creating valuable content
- Convert followers and subscribers into customers
- Deliver impactful communication through paid, earned,
shared and owned media
Effective Tips to get More Eyeballs on Your TweetsFalcon.io
We’ve been conditioned to think “what’s trending” are the only trends on Twitter. Sure, trending tweets and hashtags are definitely important, but so are the trends you can’t always see, or didn’t know existed. It’s just not enough anymore to only know what people are talking about. To have a successful marketing strategy, you need to look beyond that and at all of the benefits the network can provide for your brand. Twitter joins us live to discuss why social care and consumer engagement have been at the forefront of successful social media marketing.
In this webinar we are diving into:
- New ways to engage with customers and resolve issues
- Creative ways to build lasting online relationships with social care
- Best practices to understanding conversations about your brand
Be a Social Media Super Hero! How to Engage, Build Relationships and Succeed ...Lisa Peyton
This presentation will feature best practices on how to effectively use social media to build your business. Strategies will focus on building an engaged online community by IDENTIFYING your online audience, FINDING your audience on social and CONNECTING them with your brand. Along with top level social media strategies, the presentation will include the best tools and metrics to use alongside your campaigns to ensure they are measurable, efficient and effective.
11 Ways to Optimize LinkedIn for BusinessDave Kerpen
In case you haven't heard, LinkedIn is the online playing field where the social media & business worlds converge. Are you fully maximizing it to promote your business? Join Social Media Today + Likeable Local's CEO Dave Kerpen to learn essential LinkedIn strategies like:
-Customizing your profile to boost your business.
-Publishing on LinkedIn
-Discovering & connecting with Influencers
-Leveraging LinkedIn listening to generate new biz
-And more!
How to Take Your Content Marketing Efforts from Infancy to MaturityGrant Tilus
In this presentation, you will see how one academic institution was able to go from traffic and shares to inquiries and starts all thanks to the advancement of their own content marketing strategies and tactics.
Learn about:
- Playing content marketing baseball in order to get the most out of every opportunity and win the long game
- Progressively step-up your content game by moving from blog posts to interactive data visualizations
- Using technology to get more leads out of your content marketing efforts
By the end, you’ll be able to see how it all fits together in order for you to start generating leads of your own.
Content curation, the process of finding, organizing and sharing online content, is increasingly a widely adopted content marketing strategy used to establish thought leadership, increase search engine rankings, educate prospects, fuel social media channels and boost overall lead generation. In this webinar, Pawan Deshpande, CEO of Curata, will walk you through the basics of content curation, use cases of how real-world brands from Adobe to Intel are employing curation, and arm you with 5 simple steps you can do today to begin curating.
Instagram is growing rapidly, with 26 percent of adults now using the social media network. Yet, only a few brands include Instagram in their social media strategy…and even fewer use it properly.
Practice Listening: From Competitors to CustomersCision
Conversations about your brand are happening every day on social media. You may hear what your audience has to say, but are you truly listening? Social media influencers Jay Baer, Jeff Bullas, Mark Schaefer, Neal Schaffer and Scott Stratten come together to share how to listen to competitors, influencers, prospects, customers and employees.
10 Productivity Tips From Hootsuite & EvernoteHootsuite
As a social media marketer, you are constantly on the lookout for new tools that can make you more productive online! Today’s smart businesses know that time is of the essence and improving your social media engagement can feel like a never ending task—but it doesn’t have to.
Our experts at Hootsuite and Evernote are constantly making sure there is an easier way to work smarter online!
Watch the webinar here:
https://www.youtube.com/watch?v=FSSRqAijkOM
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
This presentation is a brief snapshot of global content marketing strategy and content planning. This helps in corporate communications and building effective content for messaging to audiences across countries and disciplines. The idea is to share concepts that can be applied in day to day work situations and find new ways to solve business problems in communication and content space.
6 Steps to Developing a Content-First Marketing StrategyCision
Does your content impact the bottom line?
If your content doesn’t provide value, your target audience won’t buy.
In this webinar, Content Marketing Institute founder Joe Pulizzi will discuss how to develop content that builds an audience, influences customers and drives sales.
Joe will show you how to:
-Develop a “content-first” business model in six steps
- Attract a loyal audience by creating valuable content
- Convert followers and subscribers into customers
- Deliver impactful communication through paid, earned,
shared and owned media
Effective Tips to get More Eyeballs on Your TweetsFalcon.io
We’ve been conditioned to think “what’s trending” are the only trends on Twitter. Sure, trending tweets and hashtags are definitely important, but so are the trends you can’t always see, or didn’t know existed. It’s just not enough anymore to only know what people are talking about. To have a successful marketing strategy, you need to look beyond that and at all of the benefits the network can provide for your brand. Twitter joins us live to discuss why social care and consumer engagement have been at the forefront of successful social media marketing.
In this webinar we are diving into:
- New ways to engage with customers and resolve issues
- Creative ways to build lasting online relationships with social care
- Best practices to understanding conversations about your brand
Be a Social Media Super Hero! How to Engage, Build Relationships and Succeed ...Lisa Peyton
This presentation will feature best practices on how to effectively use social media to build your business. Strategies will focus on building an engaged online community by IDENTIFYING your online audience, FINDING your audience on social and CONNECTING them with your brand. Along with top level social media strategies, the presentation will include the best tools and metrics to use alongside your campaigns to ensure they are measurable, efficient and effective.
11 Ways to Optimize LinkedIn for BusinessDave Kerpen
In case you haven't heard, LinkedIn is the online playing field where the social media & business worlds converge. Are you fully maximizing it to promote your business? Join Social Media Today + Likeable Local's CEO Dave Kerpen to learn essential LinkedIn strategies like:
-Customizing your profile to boost your business.
-Publishing on LinkedIn
-Discovering & connecting with Influencers
-Leveraging LinkedIn listening to generate new biz
-And more!
How to Take Your Content Marketing Efforts from Infancy to MaturityGrant Tilus
In this presentation, you will see how one academic institution was able to go from traffic and shares to inquiries and starts all thanks to the advancement of their own content marketing strategies and tactics.
Learn about:
- Playing content marketing baseball in order to get the most out of every opportunity and win the long game
- Progressively step-up your content game by moving from blog posts to interactive data visualizations
- Using technology to get more leads out of your content marketing efforts
By the end, you’ll be able to see how it all fits together in order for you to start generating leads of your own.
How to Create Video Content Using Hangouts on AirGrant Tilus
Presented at SMX West, March 5th, 2015
As the growth of video marketing continues, all organizations/brands have a unique opportunity to reach a larger amount of potential customers through the use of differentiated content.
In this presentation you will learn how organizations can systematically use Hangouts on Air to create a winning video strategy that leverages your internal team, strategic partners and current/prospective customers to create content that will reach a larger audience.
Effective content marketing for professionals and small businessDoug Hay & Associates
Content marketing is a critical part of an overall Internet marketing, social media marketing plan of action. It provides wanted and needed information for prospects and brand advocates.
Strategic Social Media Marketing with Kimron Corion. A presentation done in collaboration with the Young Americas Business Trust takes a look at the elements of a Social Media Strategy breaking down Platforms, Content, and elements of storytelling.
Regularly publishing quality content is the most effective SEO strategy a small business can follow.
This presentation explains how to start thinking like a publisher, and begin to promote your business through blogging, infographics, and other popular media.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
Building a Global Brand Through Content Marketing & Social Media.
OMIG Digital & Inbound Marketing Presentation by, Anthony Quigley, Digital Marketing Institute.
Growing Leads and Sales with Social Media: The Digital Funnel StrategyMike Gingerich
How can you grow leads and have a real ROI with Social Media? You need to see social as part of a larger digital marketing strategy. Slides from a Keynote Presentation at Social Media Lima 2014.
Screw Viral – Tube Responsibly! Social Video SEO for Business SuccessGrant Crowell
With video more prevalent than ever in search traffic and more engaging than static content, SEO professionals who wish to thrive must learn the basics of video marketing and optimization to stay relevant.
CONTENTS:
• Why Video is the big advantage for SEO
• How to SEO your videos for Search on YouTube and Websites.
• Which SEO ranking factors matter most on YouTube
• Top tips and tricks for basic video production and publishing for SEO juice
• How to work Social media marketing into your Video SEO
SPEAKER BIO
Video ROI Specialist with 20 years of professional online marketing experience across SEO, Social, and Usability for B2B and B2C clients on the agency and brand side.
Full speaker bio: https://raleighseomeetup.org/conference/2018-raleigh-seo-conference/speakers/grant-crowell/
PRESENTATION INFO:
Tuesday, May 15, 2018
North Carolina Nature Research Center
121 West Jones Street, Raleigh, NC 27603
Blogger Outreach - Refreshing the parts other social media cannot reachInteractive Scotland
eDavid Cummings, Director of Forth Metrics looks at the emergence of blogger outreach where the relationship with the right bloggers can lead to thousands of instant customer relationships.
YouTube for Social Marketing and Commerce, ExplainedGrant Crowell
Posting videos on YouTube, with a link from a retail site to YouTube, is the easiest way to get videos online. But ease of use comes with trade-offs, among them, less flexibility in creating videos that suit your own image and needs, and the fact that Google directs users who find your videos through web search to YouTube rather than to your own site. Learn the pros and cons, along with best practices so you can set up your YouTube program with eyes wide open, and build relationships that convert to real-world business goals.
Originally presented at the Internet Retailer Conference and Expo, June 10, 2014; and presented again with updates at Social Media Week Chicago on September 25, 2014.
http://www.irce.com/speaker/grant-crowell
Sendible: How To Build An Effective Content Strategy WebinarSendible Web
Join Sendible's Luke Knight as he shows you how to implement a successful content marketing strategy using original content and social media to drive highly targeted traffic back to your website.
With a few easy steps, he'll show you how you can turn your Sendible account into an effective content marketing engine that uses the power of social media and quality content to drive leads through your funnel.
Sendible: How To Build An Effective Content Strategy WebinarSendible
Join Sendible's Luke Knight as he shows you how to implement a successful content marketing strategy using original content and social media to drive highly targeted traffic back to your website.
With a few easy steps, he'll show you how you can turn your Sendible account into an effective content marketing engine that uses the power of social media and quality content to drive leads through your funnel.
Is Word Of Mouth Marketing Really Worth It?Rustin Banks
Marketers believe word-of-mouth has an impact on business from increasing brand awareness to driving sales. But proving the return on investment might be a mystery to some marketers.
Similar to How to Build the Bridge for Video and Social Media Success (20)
6. Video is the future of content marketing
By 2017, video will
account for 69% of
all consumers
internet traffic
Internet video to TV
will increase
fourfold by 2018
Cisco: bit.ly/1qNlY4L
15. It’s hard to stand out
• 100 hours of video
are uploaded to
YouTube every
minute
• The average user's
News Feed has
around 1,500 possible
stories filtered
through per day on
Facebook
16. You need to ‘bridge’ the gap
You are here
You need to
get here
17. Start creating ‘social video’
“Social video marketing is the use of tools and technologies
that support social activity around a given video – by
businesses for business purposes. This can be done with video
content creation, distribution, and sharing tools such as blogs,
social networks, and support communities.”
- @grantcrowell
26. Listen and respond
• Use active listening
• Monitor the social activity
• Address their concerns
“Your most unhappy customers are your
greatest source of learning.” - Bill Gates
27. Be a human being
• Participate in the
conversation
• Provide value
• Be genuine
• Empower your
employees
31. Recap: Get into the conversation
• Find where the
conversations are
happening
• Join in and be
authentic and
transparent
• Nurture the
community
• Develop relationships
35. Find the right ideas
• Keyword lists
• Ask your audience
• Think like a user
• Recreate old ideas
with a twist
• User-generated
• 70/20/10 Rule
36. You’re not the only one struggling
• The three biggest challenges to creating content are lack of
time, inability to create enough content, and inability to
create engaging content. (Robert Rose)
• 93% of B2B marketers are using content marketing—but only
44% have a documented content strategy. (B2B Marketing Insider)
44. Create a powerful message
• H.A.I.L.
– Honesty (be clear and straight)
– Authenticity (be yourself)
– Integrity (be your word)
– Love (wish them well)
TED Talks: Julian Treasure: How to speak so that people want to listen
45. Get emotional
• Stay positive
• Be controversial
(carefully)
• Tell a great story
50. Don’t focus on view count
• It’s about quality of
engagement
• Find the right KPIs by
platform
• Conversation rate
• Amplification rate
• Applause rate
• Consider short vs. long-
term goals
53. Recap: Go back to the basics
• Keep testing new
ideas
• Don’t be afraid to
fail
• Deliver on your
brand promise
• Determine what
success means to
you
58. YouTube
• Gets content in front of more eyes
• Ability to rank organically
• 2nd largest search engine/social network
• Share comments on Google+
• It’s familiar
• TV integration
• Creative flexibility
• Annotations
• Brand hub
60. SEO is still important
• Keyword rich title
• Complete description
• Gain and respond to comments
• Thumbs up/sharing
• Optimize for people first
61. Vine
• Brand Vines are shared 4x more and 5+ Vines
are shared every second on Twitter
-Heather Taylor, Ogilvy.
• Strong community (40M)
• Very creative
• Embeddable
• Limited to six seconds
62. Brands doing it well
Lowe’s ‘Fix In 6’
399 likes, 19 comments, 225K loops
French Connection
152 likes, 20 comments, 34K loops
63. Instagram
• 59% of the world’s top brands are now active
- @SimplyMeasured
• Active community (200M)
• Photo and videos
• Filters, Editing, Stabilization
• Video description opportunities
• Facebook integration
• Limited to 15 seconds
65. Vimeo
• Higher quality production is critical
• Niche community
• Ad free
• Membership costs
• Lower viral potential
• Less familiar to the mass audience
67. Google+ Hangouts on Air
• Up to 10 participants
• Automatically uploaded to YouTube
• Unlimited live viewers
• Email notifications
• Interactive apps
• +Post ads
• Inexpensive
• Slight learning curve
How to Successfully Create More Video Content
bit.ly/hoavideocontent
71. Outreach to your current audience
• Seed the content
with brand
ambassadors
• Utilize borrowed
authority
• Create exclusivity
• Offer incentives
72. Use paid promotion to get the ball rolling
• Target the right audience
– Age
– Geo
– Interests
– Behaviors
– Connections
• Build brand awareness
• Increase followers the
right way How to Use Paid Social Advertising Promotions to Drive
Measurable Business Objectives
http://slidesha.re/1pNbKT7
My name is Grant Tilus and I am a inbound marketing manager with Collegis Education, which is a marketing and technology services company that partners with higher education institutions to grow enrollments and retain students. And I am also the content marketing director for MnSearch; which is a local non-profit that serves to education and promote search marketing in the Twin cities.
Standing out of the crowd is something that most business outside of Google or Apple stuggle with. Just remember that they to once needed to find a way to stand out from the crowd and build brand awareness. And what’s a great way to do that?
So why not make a video, right? Everyday we find some new video (branded/nonbranded) making its way into our news feed. We all watch them. But you ever thougt about how they got there?
Hook – “How many of you have ever seen video from a brand get shared like crazy? Shout out a few brands you’ve seen do this. – Now how many of you have ever stopped and taken the time to consider how they may have come up with that idea, why they created it and how it become so popular?” This is something that I love doing. Why did they decide to do this or that. And I’ll tell you what, it’s not that these brands are just getting lucky. And guess what, you can create video that engages new audiences online.
It’s time for us to start thinking about YouTube as a social media network. It has tremendous opportunities. Google buying YouTube for 1.65billion was the biggest steal ever.
Did you know that 93% of marketers had used video for online marketing in 2013? And what’s great is that video content has multiple different uses that you could use to assist you in reaching your business goals.
And lots of other uses for video that can help you showcase your product or service as you develop strategies for accomplishing business goals. So why not get started and just rush out and create a video?
Creating quality video content that is socially engaging and worth sharing is easier said than done.
You’re going up against a bunch of other competitors that believe there product is the best.
Which makes it really hard to stand out. Stats. And it’s only going to get harder.
I think we all know that we want to create videos that promote social active. But…
I’m going to cover the three main areas that should be the focus of your planning for creating video that has the potential to be consumed and shared with audiences outside of your current point of view.
If your product truly does fulfil a need or desire then you can better that there is a conversation happening around it online. A conversation that you need to join.
This is what it’s all about. Ever notice how some social videos are incredibly well done while others were shot by a kid with an iphone? Content and trump quality but all the quality in the world cannot save poor content.
The platform or network that you utilize to help drive your video to new audience can play a big part in whether or not it will be come successful. Understanding the benefits and shortfalls or each can help you determine where your content needs to be to help it grow and reach the right audience.
I came across this gif while doing my search for visuals for this presentation. And I just had to use it somewhere. Let’s jump into the details and review these three areas.
It’s important to find where the conversations are happening so that you can start identifying the discussion topics. Every network is different. Your audience is everywhere.
Use tools such as IFTTT, Google Alerts, Radian6, usertesting.com, etc
It’s on-going, Mutually beneficial, They share your passion. This takes time and the ROI cannot always be measured..but that’s okay. Community involvement can help make your video content more socially accepted.
Technology allows brand to connect with current or prospective customers on a 1-1 basis now. It’s important that you take the time to share those moments with them in the moment.
Even if you have to answer the same questions a million times, it’s still the first time that customer asked and you need to be able to provide them with a positive experience.
Teach others the way you would like to be treated. Audience poll – “Who here has ever experience poor customer service?” In the age of the online review it’s important to remember that one interaction can cost you a recommendation, a sale or even more.
Overall as you look to create sharable content for the web, it’s important not to lose sight of improving your efforts to connect with your current and potential audience online. Take the time to improve your social efforts.
Then you can start to move into a more advanced level or marketing by creating brand loyalist and connecting with influencers that can help you spread your message.
These connections will go a long way in helping you seed the content for sharing as you offer them the exclusively of sharing it first and borrowing their audience.
24th anniversary of workers by the Joseph Strauss (chief engineer) statue
It’s difficult to brainstorm and create ideas for new content when you are focus on the medium. Create the idea and then build it around the medium of video.
Ideas can come from a lot of different places. And while once in a while they may come out of the blue, it’s best to have some strategic thinking built into your process so that they ideas keep coming.
In order to make this type of content creation scalable you need to have a solid process in place. From these ideas very few many be able to be turning into a video that has sharability. But that’s okay. Creating social video is a 10% play within the 70/20/10 rule. It’s a home run.
It’s important that you consider different types of content that you create. So while brands like Chipolte do a great job creating videos that highlight company characteristics you may find that tailoring your content to different stages in the buying cycle works best. However, it’s most important to give yourself the opportunity to find out what works and what doesn’t.
Don’t delay your big ideas, it kills passion. Keep testing until you find something that is successful that is repeatable and repetitive. Content can always be refreshed.
Poll: How many people use personas during your content creation process?
It’s easy to lose sight of the fact that personas are real people too. And not everyone of them fits perfectly into your personas mold. It’s important that you content speaks to a persona, but remember this content is also suppose to reach a new audience via social media. Make sure that it can speak to a wider audience as well.
By understanding which sales stage your targeting it will help you form the right message for this content. Typically awareness and loyalty have the biggest opportunity for being socially shared.
So there is a great ted talk about how to speak so that people want to listen and I think it speaks really well to creating video with a powerful message that people will want to listen to and share. HAIL
You can also try to tug at the heart strings of an audience by creating an message that has emotion. Obviously positive emotions are more sharable. But it is also something that must be done delicately. Ever since we were kids we loved hearing stories and that hasn’t changed.
Your current followers, the ones that will help the initial spread of your message need to be behind and believe in the idea that you message is sending. Remember to follow your brand promise and speak to subjects that make since for your niche or that you have some since of authority to speak too.
This should be obvious but don’t focus the video all about you. You need to discover the idea or reason that you business exists and promote that message. Example: Chipotle makes it about the healthy ingredients and a healthier you, not about how awesome their burritos are. Creating a social video is not supposed to be an advertising that gets broadcast to a mass audience.
Social video isn’t about the number of views you get. It’s about the quality and enthusiasm of the feedback you get. Quality engagement builds trust.
Another area for creating the video is around providing value for solving a problem or educating your audience. Chances are if it’s a common problem viewers will share it with others that they know share the same problem. It’s could be a more niche audience but a more engaged audience as well.
It’s all about the content and that takes time. It’s important to keep trying new ideas and constant improvement.
Determining where you place/publish your video content and play a major factor on your ideas, tactics and results.
When it comes to platforms for sharing placing your content you definitely have a handful of options. We are going to discuss a few of the big players to help you determine where you might want to place your content and join the community.
Everyone’s familiar with YouTube. It’s familiar, easy to use and by far the largest. From a mass market perspective most the of videos that we see shared online are hosted on YouTube.
When the social sharing starts to take off a larger audience will start to hear about it via word of mouth and you want to make sure that you video turns up in basic google and youtube search results so that you can prolong the social sharing.
Brands like Lowe and French connection are doing a great job at providing value for their followers and the larger audience on Vine. They breakdown there ideas to the most basic. Simplification is key when you only have 6 seconds.
Instagram has been around for a while and yet video are not yet utilized very well. But it’s perfect for creating high quality 15 second videos that can reach a wide audience. More creative freedom than Vine videos but less trendy. And it’s a good place to be to mix and match video with still images to spread your brand image.
If you’re new to creating video I wouldn’t recommend vimeo. While it does have a loyal community the focus is very much on high quality and artistic video production. But depending on your brand, it may be the perfect place for you.
It’s a great platform for canon because they are all about showing themselves as a high quality product. The white house of course has the funds to reach audience everywhere and publish video content on multiple platofrms.
Poll – who here are ever used a google hangout? Who has used it for creating content for your brand? Okay, Hangouts on Air are amazing. What’s more social video that creating content along side your audience?
Lots of brands are now utilizing hangouts on air for creating content. These are a few that do it well. In Hangouts on Air quality comes second to the content/discussion. Speak to what your audience cares about, be in the moment and take live questions.
You’re going into all this time and effort into brainstorming and creation that you cannot forget to put together a promotion plan. Include it into your strategy and budget. Help your message spread. Give it a chance to stand out amongst the others.
Using highly target paid promotions you can make sure that you message is getting in front of the right audience. Not all consumer are as connected as we would like them to be but paid promotion can make sure that we are hitting the right people in the right place and the right time. Paid promotion is a must
Lots of options
Facebook Twitter StumbleUpon YouTube Reddit
Etc
Target influencers to help feed the fire
Promote where your audience is but also where your competitors are not.
The that idea stays on a post it note on your desk the less enthused you feel about it and question it. Trust your gut. Yes some ideas need to be vetted and hashed out but overall you will eventually need to get to a place where you can be agile to create content on the fly so you can take advantage of a high volume conversation happening online.
January 5, 1933: Official start of Golden Gate Bridge construction.
May 27, 1937: Golden Gate Bridge opens to pedestrian traffic.
We all have smart phones. We all have $200 that can be spent on an HD video camera and microphone.
Conversation – be 100% committed
Content – Brainstorm ideas, develop a production process, find a type that works
Community – research the communities and platforms, be where your audience is
Do these things and you can start improving your social media efforts and creating content that resonates with your audience that is sharable allowing you to reach an even larger audience and build brand exposure to drive toward business goals.