Video for Community Outreach - GSMCON2016
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This session highlights the power of video for community outreach, including using a smartphone to make professional quality videos, leveraging public TV channels, content and length guidelines, software tips, and advice for promotion and distribution. Attendees will walk away with a resource toolkit for implementing video campaigns. We will also have an interactive photo booth for attendees to shoot live video that they can immediately post to their social media accounts. Speakers: Erin Cochran & Maureen DeNieva, Marin County Health Services, CA
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Video for Community Outreach - GSMCON2016
- 1. Video for Community Outreach Erin Cochran Media Specialist Marin Health and Human Services @PackedForTravel Maureen “Mo” De Nieva Senior Program Coordinator Marin Health and Human Services @Motastic
- 2. #DynamicDuo4Gov - #GSMCON2016 - #MoOnTheGo
- 3. Tip #1: Smartphones Work! • Be organic • Keep it simple • Top three tricks: be close to your subject, vary the angles, shoot in order into video editor app
- 5. Tip #2: Be Creative •Tapping collective brain pool •Capitalize on trends •Humor – parody example
- 7. •Ribbon cutting •Firefighter saves cat from tree •Kids happily eating vegetables •Firewood safety tips Sounds Like…A Popular Video
- 8. #1: Be Creative Show Programs and Organizations in Unique Ways, Capitalize on Trends . 115K + VIEWS
- 9. Tip #3: Good Content Sells •Fills a need •Video trumps same old flyer •Plan ahead
- 10. Tip #4: Sharing is Caring •People remember lists •Alternative to traditional PSA style •Adaptable content for multiple outlets •Magical formula: awareness + tips + takeaway
- 12. Tip #5: Be Your Own News •Create news when media fails to cover events •Quick format with minimal prep time •Footage at public event easier for release forms
- 14. Tip #6: Go Live •Use as a recognition to event organizers and volunteers •No storyboard? No problem! •Perfection isn’t the goal
- 15. Go Live Cont: “Where am I?” Style • Does not need sound, text on screen for auto-play. • Adding text: “Where am I?” in the video enhances experience • ADA Compliance: you can add captions.
- 18. Tip #7: It Takes a Village to Amplify a Message •Partner with community agencies •Distribute in different ways •Access to funding and volunteers •Closed Captioning isn’t enough
- 21. Resource #1: Building Your Case •You can’t clone yourself •Video doesn’t have to eat up time or budget
- 22. Resource #2: Sound •Closed Captioning •Free Music Sites: •http://freemusicarchive.org/ •http://www.mobygratis.com/ •http://publicdomain4u.com/
- 24. QUESTIONS? Please provide session feedback via the conference mobile app. #DynamicDuo4Gov - #GSMCON2016 - #MoOnTheGo mdenieva@marincounty.org - ecochran@marincounty.org
- 25. How a News Outlet Might Use Capture
- 27. Idea: Photos as a Video Collage • Photos should be of similar resolution quality for consistency • Quick easy way to build engagement • Use existing tools to showcase your photos as a video
- 29. Idea: “Where am I?” Style • Does not need sound, text on screen for auto-play. • Adding text: “Where am I?” in the video enhances experience • ADA Compliance: you can add captions.
Editor's Notes
- BOTH This session highlights the power of video for community outreach, including using a smartphone to make professional quality videos, leveraging public TV channels, content and length guidelines, software tips, and advice for promotion and distribution. Attendees will walk away with a resource toolkit for implementing video campaigns. We will also have an interactive photo booth for attendees to shoot live video that they can immediately post to their social media accounts.
- For your opening you can still say, from our tips you'll walk out with new ideas, resources and templates. Coping mechanisms for dealing with last minute requests and juggling it all. “We might not be great videographers, but we can be good at video if we practice.” No more than 1 minute
- Shout out to Kerry Shearer? He has a great list on smartphone accessories. Hold up props #4: Quality Video in Less Time Don’t have time to storyboard? Create a video with your SmartPhone! More forgiving – organic videos
- Smartphone Style Videos: Takeaways Adding logos to your camera roll or easy access remotely Having generic B-roll of office buildings Leveraging Cloud based backup to have room
- MO lead, ERIN second
- MO lead, Erin second Erin: 1 in 4 seniors today, by 2030 1 in 3 seniors, but we know there many 20-30 year olds living at home with parents and commuting to SF – highlight multiple generations – cater to different generations
- Popular from Wicked reference
- ERIN lead, MO second
- ERIN lead, Mo second Fills a need Firewood: Don’t Get Burned 115,612 Views Irony that it’s firewood Video trumps flyer/text Figure out distribution plan ahead of time: Topic not sexy but if you have an effective distribution method then it can be tops! Takeaway: Unique distribution methods caught users when they needed the information most.
- Easy to frame, bullets, top three tips and takeaway Create Templates for Evergreen Content, Use by Volunteers/Interns, Newsletters
- Signs posted at fair entrance with release information and notice of photography/video on site. Instructions on where to go for opting-out. Create Templates for E-mail Signatures, Website Content, Social Media and More! Use CAPTURE Once a news outlet finds, say, a photo it wants to publish, Capture lets them send a rights request to the person who originally posted it. That person doesn’t have to have the Capture app downloaded to their phone to receive the request; the request simply comes to them through the social media site they used to post the photo. If they used Twitter, they’ll get the request in the form of a tweet from Capture. If they used Instagram, the request will come through as a photo comment. People aren’t paid when news organizations use their photos, but Mr. Osher described it as “another form of validation.”
- Erin lead, Mo second
- Captions: https://www.facebook.com/help/261764017354370 Although the video autoplay feature will get a video started while a Facebook users scrolls down their newsfeed, this feature will not play sound, and many mobile users actually have autoplay disabled in order to save on bandwidth usage. Excellent engagement with followers
- Partner with community agencies: Ex. community access cable channels Runs continuously on lobby screens, website sliders, and local access television Grant Funded, Community Access Television, Volunteers Distribution of Videos: Takeaways Extending video across multiple channels: newsletters to FB posts to presentations (using one video in multiple ways) Unique outlets: Craigslist case study to home owner’s association e-mail blasts
- External partnerships
- Partner with community agencies: Ex. community access cable channels Runs continuously on lobby screens, website sliders, and local access television Grant Funded, Community Access Television, Volunteers Distribution of Videos: Takeaways Extending video across multiple channels: newsletters to FB posts to presentations (using one video in multiple ways) Unique outlets: Craigslist case study to home owner’s association e-mail blasts
- https://support.google.com/youtube/answer/6373554
- Content/Length Takeaways Short sweet and concise Convert boring text to compelling visuals Perspective makes a difference. How you frame the subject or event? Photography tips apply to video formatting.
- Once a news outlet finds, say, a photo it wants to publish, Capture lets them send a rights request to the person who originally posted it. That person doesn’t have to have the Capture app downloaded to their phone to receive the request; the request simply comes to them through the social media site they used to post the photo. If they used Twitter, they’ll get the request in the form of a tweet from Capture. If they used Instagram, the request will come through as a photo comment. People aren’t paid when news organizations use their photos, but Mr. Osher described it as “another form of validation.”
- Captions: https://www.facebook.com/help/261764017354370 Although the video autoplay feature will get a video started while a Facebook users scrolls down their newsfeed, this feature will not play sound, and many mobile users actually have autoplay disabled in order to save on bandwidth usage. Excellent engagement with followers
- Distribution of Videos: Takeaways Extending video across multiple channels: newsletters to FB posts to presentations (using one video in multiple ways) Unique outlets: Craigslist case study to home owner’s association e-mail blasts
- #iamHHS video – Tanya