Vertical Markets

The document discusses key considerations for high-tech startups. It outlines various vertical markets one could be in, such as web 2.0, enterprise software, or life sciences. It notes that startups must consider whether they face more market risk or invention risk. Finally, it lists numerous factors a startup must address during execution, including understanding the customer and competition, developing a business model and sales strategy, managing product development, and planning financial needs over time in order to successfully bring a new technology to market.