Customer Development Syllabus

This document provides information about a course titled "The Customer Development Process in High Tech: Sales, Marketing & Business Development in a Startup" taught by Steve Blank at UC Berkeley Haas School of Business. The course uses the Customer Development methodology to teach students how to build successful startups, with a focus on sales, marketing, and business development in high-tech companies. It covers the four steps of Customer Development: Customer Discovery, Customer Validation, Customer Creation, and Company Building. Students will be evaluated based on application exercises, a research paper, and class participation. The course combines lectures, readings, case studies, and guest speakers.