The document discusses how to optimize web apps using KISSmetrics. It outlines that KISSmetrics helps optimize the user funnel by tracking user actions and metrics. It also allows calculating customer lifetime value. The document recommends using KISSmetrics for optimization after achieving product-market fit.

1. ✌
How to optimize web apps with KISSmetrics
Venture Hacks

2. With Hiten Shah
kissmetrics.com
@hnshah

3. How to bring a product to market
with Sean Ellis
venturehacks.com/articles/sean-ellis-interview

4. Outline: How to optimize web apps with KISSmetrics
1. After fit, prepare for growth
2. KISSmetrics helps you optimize your funnel
3. KISSmetrics helps with all optimization steps
4. First user experience isn't necessarily the
paid user experience
5. KISSmetrics is most valuable after fit
6. How Cloudfire uses KISSmetrics during fit
7. Startups aren't a science — but we're getting
closer
8. How other people use KISSmetrics
9. KISSmetrics is on it's third iteration
10. Why KISSmetrics' hasn't launched
11. KISSmetrics tracks actions on a per-user
basis
12. KISSmetrics lets you calculate customer LTV
13. Get more startup advice

5. After fit, prepare for growth

6. KISSmetrics helps you
optimize your funnel

7. KISSmetrics helps with all
optimization steps

8. First user experience isn't
necessarily the paid user experience

9. KISSmetrics is most
valuable after fit

10. How Cloudfire uses
KISSmetrics during fit

11. Startups aren't a science — but
we're getting closer

12. How other people use KISSmetrics

13. KISSmetrics is on its
third iteration

14. Why KISSmetrics hasn't launched

15. KISSmetrics tracks actions
on a per-user basis

16. KISSmetrics lets you
calculate customer LTV

17. How to measure product/market fit with survey.io
venturehacks.com/articles/measure-fit
Hiten Shah
kissmetrics.com
@hnshah
hitenshah.name

18. ✌
Get more startup advice
Venture Hacks
venturehacks.com
@venturehacks