This document discusses key concepts in management. It begins by outlining learning objectives related to managing in a new competitive landscape, drivers of competitive advantage, the evolution of management functions, different management levels, skills needed for managers, and career management principles. The rest of the document explains these concepts in more detail, focusing on topics like globalization, technology, knowledge workers, collaboration, innovation, quality, service, speed, cost competitiveness, and the four functions of management (planning, organizing, leading, controlling). It also discusses how management roles and skills are transforming and what individuals need to do to manage their careers effectively.

1. McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.

2. Learning Objectives
 L01: Summarize major challenges of
managing in the new competitive landscape
 L02: Describe the drivers of competitive
advantage for a company
 L03: Explain how the functions of
management are evolving in today’s
business environment
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3. Learning Objectives
 L04: Compare how the nature of
management varies at different levels of
an organization
 L05: Define the skills you need to be an
effective manager
 L06: Discuss the principles that will help
you manage your career
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4. Managing in the New
Competitive Landscape
 Globalization
 Technological change
 The importance of knowledge and ideas
 Collaboration across organizational
“boundaries”
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5. What is Globalization?
 Consumer demands transcend national
borders
 Organizations recruit talent from all over
the world
 Internet use is increasing consumer
demands and changing the way people
work
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6. “The best thing business schools can do to prepare
their students is to encourage them to look beyond
their own backyards. Globalization has opened the
world for many opportunities, and schools should
encourage their students to take advantage of them.”
-Jim Goodnight, CEO SAS Institute
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7. Why is the Internet important?
 Fulfills many business functions:
 Marketplace
 Manufacturing goods and services
 Distribution channel
 An information service
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8. Why is the Internet important?
 Drives down costs
 Speeds up globalization
 Provides access to information, allows
better-informed decisions, and improves
efficiency of decision making
 Facilitates design of new products
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9. Importance of Knowledge
 Knowledge workers - Workers whose
primary contributions are ideas and
problem-solving expertise
 Knowledge management – Practices
aimed at discovering and harnessing an
organization’s intellectual resources
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10. Challenges of managing knowledge
workers
 Job performance evaluation is difficult
because of the lack of quantitative
measures of output
 Motivated by interesting jobs not
rewards
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11. Knowledge Management involves
 Finding, unlocking, sharing and
altogether capitalizing on employees’
expertise, skills, wisdom, and
relationships.
 Relies on software to allow employees
to contribute and readily share
knowledge with one another
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12. Collaborating for success
 Knowledge management ensures
communication across boundaries to
facilitate collaboration.
 Collaboration occurs inside the
organization (across levels, functions,
departments) as well as outside (with
customers, competitors, investors)
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13. Managing for Competitive Advantage
 Fundamental success drivers:
 Innovation
 Quality
 Service
 Speed
 Cost Competitiveness
1-13

14. Innovation
 Introduction of new goods and services
 “Today’s holy grail.”
1-14

15. Quality
 The excellence of goods or services
 Historically: pertained to the physical goods
that customers bought and the
attractiveness, lack of defects, reliability, and
long-term dependability
 More recently: preventing defects before
they occur, achieving zero defects in
manufacturing, designing products for
quality, meets consumer wishes,
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16. Service
 The speed and dependability with which
an organization delivers what customers
want
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17. Speed
 Fast and timely execution, response and
delivery of results
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18. Cost Competitiveness
Keeping costs low to achieve profits and be
able to offer prices that are attractive to
consumers
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19. Management success is …
 Delivering them all:
 Innovation
 Quality
 Service
 Speed
 Cost Competitiveness
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20. The Functions of Management
 Management is the process of working
with people and resources to
accomplish organizational goals
1-20

21. Management is…
 Effective – to achieve organizational
goals
 Efficient – to achieve goals with minimal
waste of resources
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22. Four Management Functions
 Planning
 Organizing
 Leading
 Controlling
1-22

23. Planning
 Specifying the goals to be achieved and
deciding in advance the appropriate
actions needed to achieve those goals.
1-23

24. Organizing
 Assembling and coordinating the
human, financial, physical, informational,
and other resources needed to achieve
goals.
1-24

25. Leading
 Stimulating people to be high performers
1-25

26. Controlling
 Monitoring performance and implements
necessary changes.
1-26

27. Management Levels
 Top Level
 Middle level
 Frontline
1-27

28. Top managers
 Senior executives
 Responsible for overall management
 Concerned with organization’s interactions
with the external environment
 Strategic managers (set overall direction by
formulating strategy and controlling
resources)
 focus on long-term issues
 Emphasize the survival, growth, and overall
effectiveness of the organization
1-28

29. Middle Managers
 Located below top-level managers and
above front-line managers
 Tactical managers
 Responsible for translating the general goals
and plans developed by strategic managers
into specific objectives and activities
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30. Frontline Managers
 Lower level managers
 Operational managers
 Supervise the operations of the organization
 Directly involved with nonmanagement
employees
 Implementing the specific plans
developed by middle managers
1-30

31. Transformation of Management Roles
and Activities
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32. Management Roles
 Interpersonal  Decisional
 Leader  Entrepreneur
 Liaison  Disturbance handler
 Figurehead  Resource allocator
 Informational  Negotiation
 Monitor
 Disseminator
 Spokesperson
1-32

33. Skills YOU need to be a successful
manager
 Technical skills
 Ability to perform a specialized task that involves
a certain method or process
 Interpersonal and communication skills
 Ability to work well with people
 Conceptual and decision skills
 Ability to identify and resolve problems for the
benefit of the organization and everyone
concerned
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34. YOU and Your Career
 You need:
 Emotional intelligence
 To be a specialist and generalist
 To be self-reliant
 To have a social network
 To actively manage your relationship with
your organization
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35. What’s your EQ?
 How well do you understand your strengths
and limitations?
 How well do you manage your emotions,
make good decisions, seek and use
feedback, and exercise self-control?
 How well do you effectively listen, show
empathy, motivate and lead others?
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36. You and Your organization
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37. A Resume’ for the 21 Century
st
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38. Successful executives are
 Proactive
 Action Planners
 Responsible
 Problem solvers
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40. Review of Learning Objectives
 L01: Summarize major challenges of
managing in the new competitive
landscape
 L02: Describe the drivers of competitive
advantage for a company
 L03: Explain how the functions of
management are evolving in today’s
business environment
1-40

41. Review of Learning Objectives
 L04: Compare how the nature of
management varies at different levels of
an organization
 L05: Define the skills you need to be an
effective manager
 L06: Discuss the principles that will help
you manage your career
1-41

42. Test your Knowledge
 How does the nature of management
vary at different levels of an
organization?
1-42

43. Test Your Skills
 Glass Slipper Project
 Describe how the four functions of
management apply to the Glass Slipper
Project, its founders and participants
 Describe some of the specific skills you think
Jim Nutini must have to get the dresses
cleaned, packaged, and delivered in time for
shopping days.
1-43

44. Test your knowledge
 Summarize the major challenges in the
new competitive landscape
1-44

45. Test Your Knowledge
 Describe the drivers of competitive
advantage for a company
1-45

46. 1-46