Vs Brand Plan

Victoria’s Secret Brand Plan By Kevin McEnery

Brand Heritage ,[object Object],[object Object],[object Object],[object Object],[object Object]

Brand Timeline ,[object Object],[object Object],[object Object],[object Object],[object Object]

VS Brand Target ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brand as Product ,[object Object],[object Object],[object Object],[object Object],[object Object]

Brand as Product (cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brand as Symbol ,[object Object],[object Object],[object Object]

Brand as Organization ,[object Object],[object Object],[object Object],[object Object],[object Object]

Brand Personality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brand Value Proposition ,[object Object],[object Object],[object Object]

Competitor Analysis – Brand Differentiation ,[object Object],[object Object],[object Object],[object Object]

Consumer Touch Points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Equity – Brand Asset Valuation ,[object Object],[object Object],[object Object],[object Object]

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