Tom Armstrong conducted a survey to gather information about perceptions of veganism. The majority of respondents were familiar with veganism but had not considered it due to not wanting to give up foods like meat and dairy. Opinions on a vegan diet were mixed, with some seeing it as bland or beneficial for health. Respondents believed people become vegan for health or animal welfare reasons. Most knew vegan friends who pursued it for health. Armstrong notes additional questions could have provided more context to responses.