The document discusses research conducted on views about veganism. A survey was administered asking about knowledge of veganism and opinions on a vegan diet. Most respondents knew what veganism is but had not considered it due to not wanting to give up foods like meat and dairy. Opinions on a vegan diet were mixed, with some seeing it as bland or restrictive but beneficial for health. Reasons people become vegan included health reasons or concerns about animal treatment. Most vegan friends of respondents were vegan for health reasons. Secondary research summarized information from vegan advocacy websites about the ethics, health, and environmental benefits of veganism. Quotes from various sources on these topics were also presented.