The document discusses the reasons for opening a new vegan dining option called The Making Mean Greens at the University of North Texas. It notes that 30-40% of Americans are interested in meatless meals and many students follow less meat or meatless diets. The university listened to students and conducted research into menus, partnerships, and design for the new restaurant. Initial results from The Making Mean Greens were shocking and awe-inspiring. Contact information is provided for anyone with questions.