Veganuary aims to introduce people to a vegan diet and lifestyle for the month of January when people are looking to start new habits. A 2009 study found that vegans had lower and healthier BMIs on average compared to vegetarians and non-vegetarians. Veganism also aims to avoid using animal products in fashion due to the cruel practices involved in industries like wool, fur, leather and some cosmetics.

1. Veganism
By Chris Bailey
Research

2. Veganuary
Veganuary aims to give people a taste of what its
like to be Vegan for a month, using exciting word
play and the chance to be part of a Vegan trialing
community they have a much higher chance of
changing peoples opinions on Veganism. January
is a time where people feel a sense of enthusiasm
about having a new start in the new year, a perfect
time for a lifestyle and diet change.
In 2009 a study was taken in order to compare the
BMIs of certain diet groups and levels of obesity,
such as Vegans, vegetarians and non-
vegetarians. The results show that Vegans have
the lowest and healthiest average BMIs. This
proves a major benefit of the Vegan diet.
This information is sourced secondarily from
www.veganuary.com, but is originally from the
American Diabetes Association.
The NHS website explains the risks of obesity,
such as type 2 diabetes, coronary heart disease,
types of cancer such as breast cancer, bowel
cancer, and strokes.
References & Links:
http://goo.gl/Q1Xdv2 (BMI STUDY)
www.diabetes.org (BMI STUDY ORIGIN)
www.nhs.uk/conditions/Obesity (OBESITY RISKS)
Tags: BMI, Overweight, Obesity, Diet, NHS

3. Fashion
Fashion is a major part of the Vegan lifestyle. Vegans aim to
not reap the benefits of animals in food or fashion forms.
Fashion forms include wool, fur, leather, skin products and
more. These products are all made using what are viewed as
cruel and unnecessary procedures upon animals. Such as the
skinning of cows/bulls, the shaving of sheep or the use of
Tallow (animal fats) in lipstick.
A common additive to moisterising skin cosmetics is Shark
Liver Oil, this is oil harvested from the liver of sharks that are
killed for industry use. Shark Liver Oil has little research into its
usefulness, and safety, although it does hold strong links to
causing Pneumonia if inhaled, which is worrying as it is
commonly used in Lip Balm to increase the absorption of oils.
Animal fur and skin is very popular in the premium fashion
industry, often worn as a status symbol it provides people with
a sense of empowerment. But in recent years a lot of negative
content and anger has been aimed at fashion brands selling
products derived from animals. Animal fur is cruelly removed
from animals via many methods including skinning, the most
efficient method in the industry. This is following acts such as
drowning, suffocating, crushing and blood loss as a means of
killing the animals – and in some cases, the skinning comes
before death.
There is a very wide range of great quality faux fur products
available for fashion purposes, which are also less costly and
produced totally cruelty free. Often containing similar, identical
or even more advanced characteristics than the copied fur
type, at the cost of no animals lives.
References & Links:
www.happycow.net/vegan_fashion (FASHION)
http://www.oddee.com/item_98322.aspx (MAKEUP)
http://goo.gl/LLhGC7 (SHARK LIVER OIL)
http://goo.gl/wCvgMl (ANIMAL FUR INDUSTRY)
Tags: Fashion, Health, Skin, Animal Welfare

4. Recipes
Vegans follow a very strict set of dietary
rules due to their being a very large amount
of food they are not allowed to eat, but there
is a still a wide range of foods they can eat
for a healthier diet.
Popular vegan foods include stir fry, pasta,
and rice, alongside a wide range of sweet
foods such as dairy free ice-cream and
chocolate. Some research into the vegan
diet suggests that vegans are less likely to
die prematurely, and adoption of the diet can
stop or reverse the progression of illnesses,
including prostate cancer in men.
Other than the primary health benefits,
many vegans adopt the diet in favour of
animal rights. Eating a completely animal
free diet can give people a sense of
pureness and shows their care for the
animals that are killed for our food.
References & Links
http://goo.gl/PZx1WO (Recipe)
http://goo.gl/M8Cdpr (Advantages) Tags: Organic, Food, Diet, Animals, Free From

5. Animal Welfare
People often go Vegan for the welfare of
farmed animals, not for the flawless skin and
healthy diet.
Over 56 Billion farmed animals are slaughtered
every year, and this number does not even
include fish as other sea creatures which are
measured in tonnes.
The UK has some of the strictest animal
welfare rules, yet millions of animals still go
through hell to make it onto our plates. This
suffering includes animals being crushed,
suffocated or minced alive, being electrified,
beaten, force fed or impregnated, de-beaked,
disease ridden and genetically damaged.
The data on the left shows how many animals
were killed for food in the space of 2 minutes,
so the data does not show the amount of
animals killed in sport/shelters etc.
References & Links
www.animalequality.net/food
www.adaptt.org/killcounter.html
Tags: Slaughter, murder, cruelty, welfare, data, food

6. Vlogging
The Vegan community is thriving,
and every day more and more
people are signing up to blogs to
share their recipes and stories.
Vlogging, which is video logging, is
also a trend in the Vegan community
at the moment. Popular Vegan
vloggers include “RAW in College”
and “Bananiac” These vloggers
upload videos surrounding recipes,
reasons to go vegan, tips and tricks
and more.
Refereneces & Links
https://www.youtube.com/user/bananiac
https://www.youtube.com/channel/UC4WqcAghN7uBKe8H
TT2N11w (RAW IN COLLEGE)
Tags: Video, YouTube, Vlog

7. Celebrities
These are a series of quotes and reasons for veganism by
famous people in society. Famous people are role models to
millions, and can tempt many people into trying the diet if the
results seem worthy, or trendy.
Celebrities are often well educated in the area of nutrition and
health when it comes to dealing with such a critiquing media
when it comes to body image. So seeing a celebrity adopt the
lifestyle proves to some people that is must work.
Celebrities such as Ellen DeGeneres, a U.S talk show host
explains why she is vegan and who she does it for, she says
she doesn’t agree with the torment of innocent animals in
food, clothing or cosmetic production, and that cruel humans
should be used instead of animals in product testing.
Religious icons such as Buddha explain that humans should
not kill, or push someone else to kill, nor to injure the strong
or weak in the world. Followers of Buddhism are likely to
consider, although not always follow this path of purity and
veganism/vegetarianism.
Arnold Schwarzenegger is a huge role model to those
interested in body building, and proves you dont need a
heavy meat diet in order to gain muscle and size.

8. Websites
The image on the left shows a popular
vegan website called Vegan.org.
Vegan.org follows a very minimalist
approach in the design of the website, it
appears very natural and relaxing on the
eyes.
The website contains a very small range of
pages including ‘Learn’ and ‘Eat’. The
‘Learn’ page is also very minimalistic and
contains the bare minimum of information.
The ‘Eat’ page is more detailed and has
multiple paragraphs focusing on a range of
vegan meal ideas.
Modern and up to date vegan websites are
very important in recent times due to an
increase in Vegan popularity, especially on
social media.
References & Links:
http://vegan.org/ Tags: Website, Page, Info, Relaxed

9. Brands
Lush cosmetics is a 100% vegetarian
friendly brand, which also has 80%
vegan friendly products. Lush prides
itself in animal free testing and running
campaigns and charities for the
protection of animals.
Unlike many other vegan companies,
Lush is very popular amongst the non
vegan/vegetarian community.
References & Links
https://uk.lush.com/
http://goo.gl/PNfaZl (Vegan Brands)
http://goo.gl/hlaHUD (Arbonne)
Arbonne is a 100% vegan friendly
company stocking around 400
products on the UK website, such
as eye liners, shampoos and
moisterisers. Arbonne stock very
high quality products with a similarly
high price tag, and is aimed at a
very niche market.

10. Medicine
Vegans try to avoid most medicines as
they almost always go through animal
trials. Vegans will usually try multiple
herbal remedies before taking a
chemical medicine.
Animals are out through torture every
day during medical trials, often tested
on Chimps, Beagles and mice. The
testing is almost always for human
products which gives animals zero
benefit.
Vegans avoid many medicines for the
peace of mind that they aren’t using a
product that has harmed or taken the
life of an innocent animal.
References & Links
https://www.vegansociety.com/resource
s/nutrition-and-health/medicines
Tags: Animals, Testing, Trials, Torture

11. Prison & Veganism
Prisoners who are vegan are
entitled to different foods, drinks
and toiletries than a non
vegan/veggie prisoner.
Prisoners are able to write to
companies or apply for vegan
necessities, these can include
foods, soaps, shampoos, shoes,
clothing and bedding.
In the UK vegans can no longer
be denied the right to vegan foods
due to a campaign that lasted
over 15 years.
Prisoners can also contact the
Vegan Prisoners Support Group
for help.http://vpsg.org/prison/
Tags: Prison, HMP, Food, Rights, Meals